TOURISM ECONOMIC IMPACT
Visit Spokane is the official Destination Organization for the Spokane region, dedicated to sharing Spokane’s story with national and international audiences. Through strategic sales, public relations, digital campaigns, and community engagement, we elevate Spokane’s reputation as a premier destination for meetings, conventions, and leisure travel.
surpassing 10 million for the first time.
Spokane County visitor spending
Amount in $ millions, 2024 percent change and percent recovered relative to 2019
sales of $2.4 billion.
Visit Spokane proudly supports all sectors of tourism to build a vibrant and thriving community.
We work directly with Tourism Economics, the global leader in tourism research and data, to secure this report. Their collaborative efforts ensure accurate and comprehensive insights into the region’s tourism dynamics. Sources and full methodology available upon request.
18 K
JOBS The total number of jobs sustained by tourism including indirect and induced benefits, accounts for 1-in-19 of all jobs in Spokane County.
$658 M
INCOME The $658 million in total income generated by tourism is the
The evaluation of the Spokane County visitor economy begins with direct visitor spending analyzing the downstream effects of this spending on the broader economy.
THE WORK OF A DESTINATION ORGANIZATION
Two years into my role at Visit Spokane, I continue to be inspired by the passion, creativity, and resilience of our team and partners. In the past year, we’ve built on the momentum of our rebrand, expanded our work in placemaking, and deepened relationships across the region. From supporting diverse community initiatives to amplifying Spokane’s unique character, we’ve remained focused on delivering long-term value to the community through tourism.
Visit Spokane exists to drive visitation, and with it, business growth, job creation, and tax revenue that benefits everyone. Our efforts are grounded in the belief that thriving communities invest in destination marketing, because when people visit, they often choose to stay, launch businesses, or make personal investments. Tourism is often the first handshake a community extends to the world.
Our mission remains clear: to showcase Spokane’s experiences, elevate the visitor journey, and ensure our destination stands out in a competitive landscape. But we can’t do it alone. We are deeply grateful to our hospitality partners and always looking to grow our network of collaborators. Together, we can continue to position Spokane as a place where people want to visit, live, work, and thrive.
Here’s to the continued growth of our region, and to another impactful year ahead.
Rose Noble, President & CEO