Visit Redding Media Kit

MEDIA KIT

REDDING, CA Situated in the heart of Northern California, Redding serves as a gateway to the region's most iconic natural wonders. With easy access to the I-5 corridor, this picturesque city is nestled between the majestic peaks of Mt. Shasta and Lassen Volcanic National Park where the allure of the past meets the excitement of the present.

HISTORIC DOWNTOWN Redding's historic downtown is home to repurposed vintage buildings, theaters, breweries, shops, and restaurants, creating a charming and walkable destination. Its prime location offers visitors a serene retreat from the hustle and bustle of city life while still being conveniently located just a few hours north of Sacramento and San Francisco.

As visitors explore the city's storied past, including the historic Diestelhorst Bridge built in 1915, or the Cascade Theatre, which opened in 1935, they feel the energy and neighborly spirit that defines the city.

Dating back to 1887, this city has been steeped in a rich history and complemented by stunning landscapes waiting to be discovered.

Historic Gems: Shasta Caverns 1874 IOOF Hall 1888 Behrens-Eaton House 1895 Lorenz Hotel 1901 Old City Hall 1907 Diestelhorst Bridge 1914 Cascade Theatre 1935 Whiskeytown Dam 1963

DOWNTOWN

THE RIVER

KAYAK Named the ‘Unofficial Capital of Kayaking’ by TIME magazine, the area's natural beauty and abundant wildlife make kayaking a must-do activity for outdoor enthusiasts. Rental companies and guided tours allow visitors to enjoy this exciting outdoor activity. The Sacramento River provides kayaking options for all skill levels, with some parts of the river offering challenging rapids, while other sections have calmer waters suitable for beginners.

ON THE FLY Recognized as one of Forbes.com's 'North America's Top 10 Trout Fishing Towns,’ Redding attracts anglers from around the globe to its picturesque lakes, creeks, and streams. Redding's Lower Sacramento River features a temperature control device that provides ideal conditions for trout fishing.

The Sacramento River, which runs through the heart of Redding, is renowned for its world-class fishing opportunities. Its diverse waterways make for abundant species and year-round fishing.

Variety of Species: Rainbow Trout Brown Trout Steelhead Trout German Brown Trout Chinook Salmon Coho Salmon Largemouth Bass Smallmouth Bass Spotted Bass Striped Bass Catfish Panfish Crappies Sunfish Carp

TRAILS

Boasting over 220 miles of trails within a 15-mile radius of downtown, Redding has rightfully earned the title of ‘Trails Capital of California.’ The diverse and wellmaintained network of trails showcases the region's spectacular landscapes, offering stunning river views, rolling foothills, and sweeping valley vistas.

BIKE From riverside rides to uphill climbs, Redding has what bikers are looking for. Depending on the level of thrill desired, there are plenty of trails surrounding Redding, Whiskeytown, and Weaverville that offer endless ribbons of single track trails and an array of options for every level of fat tire enthusiast.

Mountain Bike Whether riders are looking to hit it hard or enjoy a mellow cruise, Redding’s got it. From rolling singletracks through the forest to challenging technical descents on rugged terrain, Redding boasts an impressive network of trails catering to both beginners and experienced riders. There are five locations mountain bikers call home: Swasey, Whiskeytown, Westside, Keswick, and Cloverdale/Clear Creek.

Electric Bike For E-bikers, there are plenty of paved and unpaved trails to ride. A top pick is the Sundial Bridge to Shasta Dam. This 19-mile loop is found along the Sacramento River National Recreation Trail with unforgettable views.

HIKE

RIDE

For a leisurely stroll among beautiful gardens and sculptures or a peaceful escape through oak woodlands, grasslands, and wetlands, walking trails are Redding’s specialty. A few popular trails are: The Sacramento River Trail, Lema Ranch, Clover Creek Preserve, Turtle Bay East, Arboretum Loop Trail, and Churn Creek Trails.

Just up the road a few miles, discover the exhilarating Chappie-Shasta Off-Highway Vehicle (OHV) Area. Whether visitors are into riding dirt bikes, ATVs, or 4x4’s, Chappie-Shasta's OHV area caters to all skill levels and promises an authentic, thrilling experience that leaves a person craving more of Northern California's outdoor adventures.

Uphill Trek For more rigorous hiking experiences, Top of the World, Chamise Peak, Crystal Creek Falls, and Whiskeytown Falls are popular destinations among hikers. These trails offer challenging hikes with striking views of the surrounding wilderness and waterfalls. For casual walkers and seasoned hikers, Redding is a nature lover’s dream come true.

Equestrian Trails Saddle up for a serene horseback ride at Whiskeytown National Recreation Area, conveniently located a few miles west of Redding. Whiskeytown's extensive trail system, covering over 70 miles, provides equestrians with diverse routes through dense forests, alongside crystal-clear streams, and around the 3,200-acre Whiskeytown Lake. With various trails catering to different experience levels, horseback riding at Whiskeytown offers a unique and authentic way to explore Northern California's serene wilderness.

ARTS & CULTURE Redding is home to one of California's 14 designated cultural districts, showcasing the region's artistic talents and cultural heritage. Local theaters present live performances throughout the year, highlighting both local and international talent.

ART

THEATRE

The following art sites within the Redding Cultural District contribute to the city's radiance and offer visitors a glimpse into the creative talent and diversity of the local community and beyond.

Enjoy live performances, concerts, and cultural events at venues such as the Cascade Theatre, a beautifully restored Art Deco gem; the Redding Civic Auditorium, a multi-purpose venue hosting a variety of events; and the Riverfront Playhouse, an intimate community theater showcasing local talent.

These spaces, along with others in the area, come together to create a vibrant performing arts atmosphere that enriches the Redding community.

IOOF Hall Old City Hall Redding Sculpture Park The Carter House Behrens-Eaton House Mosaic Gallery

COFFEE

NATIVE

Redding is the birthplace of a burgeoning coffee scene, with local roasters like Theory Coffee Roasters and Evergreen Coffee Company gaining national recognition. These local roasters prioritize ethically and sustainably sourced beans, delivering high-quality, specialty coffee that has put Redding on the map as a coffee lover's destination.

The Redding Rancheria, a federally recognized tribe, plays a significant role in preserving and promoting their cultural heritage within the region. Turtle Bay Exploration Park, a popular attraction in Redding, features exhibits and interactive displays that provide insights into the area's indigenous history and the unique relationship between the native tribes and their environment.

EVENTS

Redding hosts a variety of popular events throughout the year that showcase the city's energetic atmosphere, inspiring culture, and wild wonder.

Some of the top events include: Kool April Nites: A week-long classic car show featuring classic vehicles 1979 and earlier. This event draws around 2,000 cars and includes live music, multiple car shows, and a grand finale car parade.

Redding Rodeo: This 75-year-old tradition is a thrilling event celebrating the city's Western heritage with professional rodeo competitions, a parade, and various family-friendly activities.

The Stillwater Pow Wow: Hosted by the Redding Rancheria, the Stillwater Pow Wow unites the Wintu, Pit River, and Yana tribes in an annual celebration of their shared Native American culture, traditions, and heritage, fostering community connections and promoting indigenous arts and customs.

Redding Beer Week: A celebration of craft beer culture featuring numerous events, tastings, and workshops held at local breweries, restaurants, and bars.

Lemurian Classic: Experience the adrenaline-pumping mountain bike race through the impressive terrain surrounding Whiskeytown National Recreation Area and Swasey Recreation Area.

Redding Beer and Wine Festival: Savor Northern California's finest brews and wines at this lively downtown event with food, music, and a vibrant atmosphere.

Garden of Lights: Discover a magical wonderland of over a million lights on display with special appearances from real reindeer.

SHASTA LAKE Shasta Lake, the largest man-made reservoir in California, is a spectacular natural attraction just a 10-mile drive from Redding. The lake boasts over 365 miles of shoreline, offering a diverse range of recreational activities

for visitors to enjoy. Its refreshing waters, dramatic landscape, and warm climate make Shasta Lake the perfect destination for outdoor enthusiasts seeking adventure and relaxation.

Visitors can indulge in a variety of water-based activities, such as swimming, boating, and waterskiing. Fishing enthusiasts will be delighted by the abundance of fish species, including trout, bass, and salmon. For those who prefer land-based adventures, the surrounding area offers a multitude of hiking and mountain biking trails that showcase the region's breathtaking scenery.

DAM Shasta Dam is a massive concrete arch-gravity dam located near Redding that was completed in 1945. It stands 602 feet tall, making it the second-tallest dam in the United States. The dam creates Shasta Lake, the largest reservoir in California, a popular destination for fishing, boating, and other recreational activities.

The town of Kennett—once a bustling community that housed dam workers—was flooded, and now lies beneath the waters of Shasta Lake.

Today, the dam and Shasta Lake are important sources of water and power for the region, and attract visitors from all over the world for its tours.

CAVERNS Lake Shasta Caverns is an unforgettable destination for those seeking to explore the region's hidden natural treasures. Visitors can admire ancient stalactites, stalagmites, and other captivating cave formations inside the caverns, while knowledgeable tour guides provide insight into the area's geological history. Guests access the caverns through a guided tour and scenic boat ride followed by a short bus ride up a winding mountain road.

WHISKEYTOWN Whiskeytown National Recreation Area is a beautiful park just a few miles west of Redding, California, featuring Whiskeytown Lake, picturesque forests, and majestic waterfalls.

The recreation area offers opportunities for camping, hiking, mountain biking, and wildlife viewing, making it an excellent destination for outdoor enthusiasts.

.

Visitors can hike to Boulder Creek Falls, Whiskeytown Falls, and Crystal Creek Falls, or relax on the park's inviting beaches, such as East Beach, Brandy Creek, and Oak Bottom.

DAM Whiskeytown Dam was constructed between 1960 and 1963 as part of the Central Valley Project, which aimed to provide irrigation and hydroelectric power to the region.

The dam created Whiskeytown Lake, a popular destination for fishing, boating, and other recreational activities. In 1963, President John F. Kennedy visited the site of the Whiskeytown Dam and gave a speech in honor of the project. After his assassination later that year, the Whiskeytown Dam was renamed the John F. Kennedy Memorial Dam in his honor.

Today, the John F. Kennedy Memorial is an important landmark in the area and a reminder of the history behind the dam construction.

YACHT LIFE The Redding Yacht Club offers sailing lessons, tours, low-cost annual memberships, and one-day boat rentals. The club's facilities include a marina, a clubhouse, and a picnic area, making it a great destination for a day of outdoor fun with family and friends.

LASSEN VOLCANIC Located just over an hour's drive east of Redding, is an extraordinary natural wonderland featuring an active volcanic landscape, diverse ecosystems, and awe-inspiring geological formations.

As the perfect base camp for exploring the park, Redding provides convenient access to Lassen's incredible range of recreational opportunities.

Key highlights of the park include: .

Bumpass Hell: A hydrothermal area showcasing boiling pools, fumaroles, and mud pots.

Manzanita Lake: A picturesque lake offering canoeing, kayaking, and fishing.

Lassen Peak: A challenging hike leading to the summit of the park's namesake volcano.

Cinder Cone: A volcanic formation with panoramic views of the surrounding landscape.

Kings Creek Falls: A cascading waterfall accessible via a scenic hiking trail.

NATIONAL PARK In addition to these remarkable attractions, Lassen Volcanic National Park offers a variety of outdoor activities, such as hiking, backpacking, and wildlife viewing. During the winter months, visitors can partake in snowshoeing, cross-country skiing, and sledding.

Redding's prime location makes it the ideal hub for visitors to immerse themselves in the park's unique beauty and embark on unforgettable adventures.

With a wide range of accommodations, dining options, and nearby attractions, Redding serves as the perfect gateway for any outdoor adventure.

MT. SHASTA SKI PARK

Mount Shasta is a majestic landmark in Northern California, just over an hour's drive north of Redding. The Mt. Shasta Ski Park is a premier destination for skiing and snowboarding, while Mt. Shasta Nordic Center offers snowshoeing and cross-country skiing on well-maintained trails. Bunny Flats is a family-friendly spot for sledding on gentle slopes with the stunning backdrop of Mt. Shasta. With a variety of winter activities to choose from, Mt. Shasta is a must-visit destination for anyone seeking a snowy adventure.

CASTLE CRAGS STATE PARK Castle Crags is a geological wonder located just 45 minutes north of Redding. Castle Crags State Park offers a variety of hiking trails with varying levels of difficulty. The popular Crags Trail leads to the base of magnificent rock formations, while the Pacific Crest Trail offers panoramic views of the surrounding area. Castle Crags is a convenient day trip from Redding and provides visitors with an opportunity to discover the region's natural beauty.

Thank you for viewing our Media Kit. For more information please reach out to: info@visitredding.com or go to www.visitredding.com