VISIT DENVER Memorandum DATE: June 23, 2022 TO: Ginger White, Executive Director, Denver Arts & Venues FROM: Richard W. Scharf, President & CEO MAY 2022 MONTHLY VARIANCE REPORT Direct Economic Impact: Definite Convention Business: $59.5 million 2022 MONTHLY VARIANCE REPORT Convention Sales Measurements
Definite/Confirmed Room Night Production Visit Denver Convention Sales production for the month of May exceeded our monthly goal (44,210 vs. 41,906). We are also ahead of our year-to-date goal (248,888 vs. 211,215).
Leads and Lead Room Night Production The lead production for the month of May exceeded our monthly goal (330 leads vs. a goal of 230). These leads represent 540,806 room nights, which exceeded our monthly goal of 348,176. We are also ahead of our year-to-date lead goal (1,426 vs. 1,154), and we are also ahead our year-to-date lead room night goal (2,142,488 vs. 1,742,750).
Tourism Sales Measurements
International Trade, Domestic Group/Wedding/Tour and International 3rd Party/Online Room Nights Booked The Tourism Department has tracked 1,337 room nights for May 2022, lower than the monthly room night goal of 1,500. The monthly results can fluctuate from projections because the majority of international and domestic group room nights are obtained in Q3-Q4 by self-reporting of consumed room nights from clients; and only 15-20 percent of active clients provide room night results. Note: Room nights reported as part of domestic leisure Online Travel Agency (OTA) programs on Expedia, which were reported as part of this goal in 2021, will continue to be tracked, but do not accrue to the annual Room Night Bookings goal.
Marketing Measurements 1) Visitor Inquiry Touchpoints (a roll-up of Interactive Impressions, 800 Number Inquiries, Visitor Guide Requests and Visitor Center Contacts)