Visit Denver Memorandum DATE: November 30, 2025 TO: Gretchen Hollrah, Executive Director, Denver Arts & Venues FROM: Richard W. Scharf, President & CEO October 2025 MONTHLY VARIANCE REPORT Direct Economic Impact:
Definite Convention Business: $40.6 million
2025 MONTHLY VARIANCE REPORT Convention Sales Measurements
Definite/Confirmed Room Night Production Visit Denver Convention Sales production for the month of October fell short of our monthly goal (39,519 vs. 62,291). However, we are still ahead of our yearto-date definite goal (700,352 vs. 617,411).
Leads and Lead Room Night Production The lead production for the month of October exceeded our monthly goal (404 leads vs. a goal of 304). These leads represent 516,614 room nights, which exceeded our monthly goal of 427,766. We are also ahead of our year-to-date lead goal (3,965 vs. 2,990), as well as our year-to-date lead room night goal (5,892,952 vs. 4,277,603).
Tourism Sales Measurements
International Trade, Domestic Group/Wedding/Tour and International 3rd Party/Online Room Nights Booked The Tourism Department tracked 8,750 room nights for October 2025, above the monthly room night goal of 5,417. The monthly results can fluctuate from projections because the majority of international and domestic group room nights are obtained in Q3-Q4 by selfreporting of consumed room nights from clients; and only 15-20 percent of active clients provide room night results.
Marketing Measurements