Visit Denver Memorandum DATE: September 30, 2025 TO: Gretchen Hollrah, Executive Director, Denver Arts & Venues FROM: Richard W. Scharf, President & CEO August 2025 MONTHLY VARIANCE REPORT Direct Economic Impact: • Definite Convention Business: $59.5 million 2025 MONTHLY VARIANCE REPORT Convention Sales Measurements
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Definite/Confirmed Room Night Production Visit Denver Convention Sales production for the month of August fell short of our monthly goal (56,295 vs. 62,289). However, we are still ahead of our year-to-date definite goal (603,992 vs. 492,829).
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Leads and Lead Room Night Production The lead production for the month of August exceeded our monthly goal (344 leads vs. a goal of 303). These leads represent 484,579 room nights, which exceeded our monthly goal of 427,765. We are also ahead of our year-to-date lead goal (3,199 vs. 2,382), as well as our year-to-date lead room night goal (4,706,370 vs. 3,422,071).
Tourism Sales Measurements •
International Trade, Domestic Group/Wedding/Tour and International 3rd Party/Online Room Nights Booked The Tourism Department tracked 1,341 room nights for August 2025, below the monthly room night goal of 5,417. The monthly results can fluctuate from projections because the majority of international and domestic group room nights are obtained in Q3-Q4 by self-reporting of consumed room nights from clients; and only 15-20 percent of active clients provide room night results.
Marketing Measurements 1. Leisure Tourism Marketing (Sec.B.2) a. Advertising Impressions (new goal) Total advertising impressions in August: 95,005,705 b. Digital Engagements (new goal configuration comprised of Website Visits and Social Media Engagements) Total digital engagements in August: 12, 892,44 including 1,406,583 website visits and 12,485,861 social media engagements. 2. Public Relations (Sec.C) In August 2025, the communications team garnered $3,920,319 in domestic advertising value equivalency (AVE), compared with $4,224,370 in August 2024. International AVE reached $364,944 in August 2025, compared to $1,206,403 in August 2024.