Vision Now May 2023

Editor: Nicky Collinson BA (Hons) nicola.collinson@nationaleyecare.co.uk

Features Contributor: Joan Grady jgparischats@wanadoo.fr

Business Editor: Philip Mullins FBDO p.mullins@nationaleyecare.co.uk

Art Editor: Stacey Potter BA (Hons) www.spottcreative.co.uk

Publisher: Michael C Wheeler FCOptom DipCLP FSMC FAA0

Editor’s comment

As the use of artificial intelligence (AI) continues to infiltrate every corner of our lives, from robot waiters to AI-generated images, have you ever wondered how else AI might benefit your practice – above and beyond its application in eyecare?

The use of ‘robot journalists’ has been around for some time, with many news organisations relying on AI-powered natural language generation algorithms to turn data into content. Could you use a similar tactic to create news and images for your website and patient communications, for example, or make more use of algorithms within your practice management software?

In a little in-house experiment to test its capabilities, Phil Mullins asked AI copywriting software Wilfie to pen his Developing Thoughts column this month. By providing the phrase, “The future use of AI in ophthalmology’, Wilfie generated the article in around 30 seconds. “While AI won’t put professional writers out of work just yet [phew – Ed],” says Phil, “we should definitely be keeping an eye on developments, and working on how to adapt what we do to keep pace. AI is here to stay and, particularly in ophthalmology, offers unimaginable potential to change how the industry operates.”

Fear not if human-generated content is still your thing, as there is plenty in this month’s issue – including a deep dive into extended depth of focus contact lenses, how to manage a successful practice sale, what membership of the Worshipful Company of Spectacle Makers can offer, and a sample of some sensational new sunglasses for spring/summer. Assuming I haven’t been ousted by a robot editor, we’ll be back next month with more from NEG’s preferred suppliers. And if you’re happily applying AI in everyday practice, we’d love to share your story...

The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted on the understanding that its author is responsible for the opinions expressed in it and that its publication does not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication should be original, unpublished work and are accepted on the basis that they will not be published in any other journal. Acceptance of material for publication is not a guarantee that it will be included in any particular issue. Copyright © 2023 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, without the written permission of the publishers. Such written permission should also be obtained before any part of this publication is stored in a retrieval system of any nature.

Safilo

The new David Beckham eyewear collection from Safilo features a complete offer of sunglasses and ophthalmic frames, with high quality materials and distinctive design details. The vintage-feel frames are available in a colour palette of soft sand, brown, beige, horn and Havana inspired by the warm tones of the desert, where the campaign for the new styles was shot by Matthew Brooks.

The narrative of the campaign reflects “the spirit of the modern adventurer, whilst getting lost in the endless horizon” with a motor-biking Beckham photographed in the new styles at various pit stops. He said: “Travel has always been important to me and I like to see as much of the world as I can, to experience new places and cultures. It was amazing to shoot this campaign, my first shoot in a desert with the eyewear. I am really happy with the results and it was a great experience to work with Matthew Brookes again, as well as the team.”

Hoya

New myopia control sun lenses

Essilor

Essilor has created a new digital media campaign for Varilux with the potential to be seen 42 million times. Digital assets feature short videos of real-life testimonials and static social media posts containing statistics from a consumer study showing that nine out of 10 wearers were convinced by Varilux lenses after trying them for two weeks. The assets are available to download and use on social media channels to raise awareness of the benefits of Varilux lenses amongst a 40-plus demographic. Adverts on social media are also targeting presbyopes, with a call to action to visit

Hoya Vision Care has begun the global roll-out of its new MiYOSMART sun lenses with the aim of launching the product in 30 countries over the coming months. The photochromic spectacle lenses, MiYOSMART Chameleon, and polarised spectacle lenses, MiYOSMART Sunbird, were developed to slow down myopia progression in children while offering protection from sunlight, using the same DIMS technology used in MiYOSMART clear spectacle lenses. The latter has been shown to slow myopia progression by 60 per cent in children aged eight to 13 years.

https://global.essilor.com/uk to learn more about the lenses and find a local Essilor Expert to book an eye examination.

Alan Pitcher, commercial director at Essilor, said: “We hope ECPs can get involved by downloading the latest digital assets and using them as part of their social media activity. It will help drive awareness of the lens as a way to achieve sharp vision at every distance with seamless transition from near to far. It will also lead to increased footfall in-store by encouraging consumers to seek help and explore progressive lenses with their local optician.” Point-of-sale materials, window graphics and a direct mail

“With the launch of MiYOSMART sun spectacle lenses, inspired by our discussions with eyecare professionals, we can enable children across the world to spend more time outdoors, while protecting their eyes from intense sunlight, maximising the benefits of DIMS technology on myopia progression,” said Frederiek Ysebaert, managing director of the Pediatric Care Business Unit at Hoya Vision Care. Alongside the launch, Hoya has introduced a global campaign to raise awareness of the importance of outdoor time and sun protection in children with the strapline, ‘Protect how they see the world’.

Sand and style with David Beckham

leaflet can be purchased with loyalty points from https://ecp.essilor-pro.com/gb

Give

Daily disposable lenses

Monthly replacement lenses

References: 1. In a clinical study wherein patients (n=66) used AOSEPT® solution for nightly cleaning, disinfecting, and storing; Alcon data on fi le, 2021. 2. Perez-Gomez I, Giles T. European survey of contact lens wearers and eye care professionals on satisfaction with a new water gradient daily disposable contact lens. ClinOptom. 2014;6:17-23.

Stepper UK

Stepper’s Origin SI-30200 model adds to the choice of ‘crystal’ options with a larger eye shape and contemporary-classic styling. Pastel hues of grey, coral, blue and green offer a colour variation to suit every skin tone. The front is constructed from TX5, Stepper’s innovative plastic material, which allows for day-long comfort through its featherweight touch (6.7g) and hypoallergenic benefits. All this, while reducing waste material to less than 1.5 per cent of regular acetate frame production. The sides feature titanium, which supplies strength, durability, a light weight and hypoallergenic properties. “With on-trend looks, colouring to suit, fit, comfort and responsible manufacturing, the benefits of the SI-30200 are clear – crystal clear,” said Stepper UK managing director, Peter Reeve.

BIB Ophthalmic Instruments

Optopol’s R&D team’s goal is to remain at the forefront of optical coherence tomography (OCT) technology by investing in continual development and improvements of their systems and software. Tim Baker, CEO of Optopol distrubutor, BIB Ophthalmics, explained more: “Revo OCT users can enjoy all the latest updates with many new and exciting features, along with the clinical benefits they bring, ensuring the investment stays at the forefront of technology for the life of the device.”

The latest 11.5 software version, now fully tested and approved to run on Windows 11 OS, provides: 3D widefield analysis incorporating macula and disc in one scan (15mm wide scan); real time eye tracking improving scan results and reducing the need for re-scans; new and improved AI corneal and lens segmentation algorithms providing improved accuracy. “Software Version 12 is due for release in the last quarter of 2023 – offering further ground-breaking features which will be announced shortly,” Tim added. New software releases are normally available twice a year and provided free of charge unless otherwise stated.

Alcon/World Council of Optometry

Registration is now open for the 9 May Dry Eye Spotlight 4: WCO Alcon Dry Eye Wheel webinar, the culmination of an initial series of complimentary global dry eye disease online education initiatives. The World Council of Optometry (WCO) Alcon Dry Eye Wheel, developed by experts Professors Jennifer Craig, Lyndon Jones and James Wolffsohn (pictured L-R), is an at-a-glance, interactive tool designed to easily reference the three pillars of mitigation, measurement, and management. A Q&A session will follow the launch to give participants exclusive access to the distinguished faculty members and further explore the tool.

Alcon Global and US head of professional education and development, Carla Mack, said: “The prevalence of dry eye symptoms and those who have dry eye disease means as optometrists we will encounter this daily in practice. The WCO Alcon Dry Eye Wheel is a fantastic tool that aims to deliver a great deal of knowledge and an easy-to-apply approach in eyecare practices worldwide. Alcon is proud to partner with the World Council of Optometry and our expert faculty as we work to raise awareness of dry eye and support optometrists in helping those who suffer.” Register for the webinar at https://bit.ly/DryEyeWheel. The first three dry eye spotlights are available at dryeye.worldcouncilofoptometry.info

Vision Action

Vision Action, formally Vision Aid Overseas, has appointed James Riggs as its new CEO. James will help steer the charity in a new phase of development, expanding fundraising and growing its portfolio of sustainable programmes in subSaharan Africa. James joins from the Education Development Trust UK, where he worked as a consultant. Before that he was CEO of Alma Mater Education in Ghana. Visit www.visionaction.org.uk

New software for Optopol’s Revo OCT

Crystal styling with Stepper SI-30200

Experts to share dry eye insights

James Riggs

STEPPER (UK) Limited sales@stepper.co.uk steppereyewear.com

For UK frame availability, please consult website.

Silhouette

Silhouette has introduced its first-ever rimless collection where vibrant colour tones are applied by hand. The Purist with Color Groove collection offers an array of shapes for patients to choose from, including oversize and cat-eye styles suited to women, or two geometric designs for men. The Color Groove feature is applied by ultrafine needles to the lens edge with four exclusive finishes available – Papaya, Orchid, Curaçao and Jungle.

All styles feature flexible titanium temples for total comfort along with maintenance-free hinges – all fixed without the use of glue. Each style can be specified with 100 per cent Silhouette lenses made to measure by lens lab specialists – all designed to enable the practitioner to offer a high level of bespoke consultation. At the same time, patients can use an app to select from hundreds of lens shapes and previews to see how the lenses will look in their personal prescription.

De Rigo

Chopard and De Rigo have renewed their license agreement for the design, production and worldwide distribution of prescription eyewear and sunglasses under the Chopard Eyewear brand. Barbara De Rigo, De Rigo chief marketing officer, commented: “For us, Chopard represents excellence and a source of great pride and satisfaction. We are delighted to make available the expertise of our master craftspeople and our teams dedicated to the selection of the most innovative materials”.

Caroline Scheufele, Chopard co-president and artistic director, added: “The spirit and essence of Chopard are perfectly interpreted in the eyewear collections created by the expert hands of the individuals at De Rigo. A company that offers us all the sophistication of Made-in-Italy manufacturing, whilst also keeping an attentive eye on all the technological evolutions involving the sector.”

British Contact Lens Association

The British Contact Lens Association (BCLA) has announced the line-up for its 2023 clinical conference and exhibition, to be held at Manchester Central from 9-11 June. Among the keynote presenters are Dr Gregory Sawyer on 'The art of contact lens comfort' and 'More advanced understanding of the tear film and how it interfaces with a contact lens', and 2023 BCLA Medallist Professor Eric Papas who will present, 'How football, luck and good people saved me from the golf course'.

A new initiative for 2023 are micro-credentials – bite-sized chunks of learning to develop specific knowledge and skills with certification. Micro-credential certificates are being offered in: advanced contact lenses, dry eye, myopia control and ocular health. At least 45 CPD points will be available over the event, which has Alcon, CooperVision and Johnson & Johnson Vision as platinum sponsors, and Bausch + Lomb and Menicon as gold sponsors. BCLA Celebrates at Manchester’s Imperial War Museum on the Saturday night will incorporate the BCLA awards. Visit www.bcla.org.uk

Aston University

A research team based in Aston University’s College of Health and Life Sciences has secured a £500,000 grant to determine the impact of myopia management interventions on vision and visual behaviour in children, for example, looking at how their vision responds to an intervention such as spectacles when they view objects at different distances. The researchers are working on slowing the progression of myopia in children, and clinical studies are underway with children between the ages of six and 15. The interventions under trial include low dose atropine eye drops, contact lenses and spectacle lenses.

Get with the BCLA programme

Getting into the Color Groove

Chopard sunwear for men

Marchon

Liu Jo has introduced a new sunglass model (LJ772S) along with a mini-me version for teenagers (LJ3609S). Combining contemporary design and romantic details, the roundshaped models feature two metal hearts on each temple next to the Liu Jo logo – a subtle reference to the brand’s signature vision and approach to femininity. The adult style comes in Tortoise, Black, Honey Horn and vibrant Purple/Rose, while the min-me style comes in Violet Tortoise, Blond Tortoise, Blue Azure and Black.

Menicon

Menicon is preparing to share its latest developments with delegates at next month’s British Contact Lens Association clinical conference and exhibition – including a new look for its made-to-order range. Inspired by Menicon’s Japanese origins, the team will introduce five origami heroes representating each category within range. The company will also share details of its full treatment plan for myopia management, Menicon Bloom, its Miru family and its full MTO range – including the Rose K2 lenses.

Furthering its commitment to eye health, Menicon will provide complimentary drinks on its stand, packed with eye-friendly ingredients – along with bespoke Eco Cups made from fully recycled materials. For each cup received, one tree will be planted. These gifts echo Menicon’s Eco-Green campaign, which began in 2009 when 500 seedlings were planted as a contribution to reforestation.

IOA/Silmo

Nominations are being invited for the 2023 Silmo IOA International Optician of the Year Award by the closing date of 31 May. “Every year we are amazed by the calibre of the applicants – and the judging panel have an increasingly difficult task to produce a short list and eventual winner," said IOA president, Fiona Anderson.

International Opticians Association (IOA) members, country members and industry partners can nominate opticians worldwide, and the winner will be announced during the Silmo d’Or ceremony in Paris this autumn. As well as the award, the winner receives a trip to Silmo 2024 including economy air fare and hotel. The 2022 winner was Grant Hannaford of Hannaford Eyewear who also delivers optical dispensing training for optometrists at the University of New South Wales. Visit www.ioassn.org/award

Safilo

Carrera – Official Partner of Ducati Corse – has confirmed MotoGP Worldwide Champion, Francesco (Pecco) Bagnaia, and new official Ducati Lenovo Team rider, Enea Bastianini, as 2023 Carrera global ambassadors. Carrera has also become a partner of the Aruba.it Racing – Ducati Team. The superbike team will wear the Carrera|Ducati eyewear collection – and Alvaro Bautista, Superbike 2022 World Champion, and teammate Michael Rinaldi, will be Carrera ambassadors for 2023.

The new Carrera|Ducati eyewear collection marries sport and fashion with “passion and speed”. The collection offers iconic sunglasses and ophthalmic frames created with motorcycle riders in mind, but also suitable for everyday wear. The styles take inspiration from the iconic design of Ducati’s most high-performance bike model, the Ducati Panigale, and every detail has been studied to be consistent with the bike’s design.

Liu Jo mini-me LJ3609S

Pecco Bagnaia (left) and Enea Bastianini

2022 winner, Grant Hannaford

General Optical Council

AN INDEPENDENT VIEW

Are apprenticeships back on the agenda?

The AIO has heard rumours that the subject of apprenticeships may be under discussion once again.

The Association has approached the Institute for Apprenticeships and Technical Education (IfATE) and asked if they are in conversation with any parties on the subject, but still awaits a response.

The General Optical Council (GOC) has analaysed information received following its call for evidence on the Opticians Act, and consultation on associated GOC policies, and published its response in full. The regulator received 353 responses to its 2022 exercise, including more than 8,000 comments. The GOC will now seek to extend regulation to all businesses carrying out restricted functions. The GOC has also identified opportunities to advance public protection where it can without legislative change. It has decided not to permit dispensing opticians (DOs) to refract for the purposes of the sight test. However, it will consider updating its 2013 statement on the testing of sight.

GOC chief executive and registrar, Leonie Milliner, said: “We understand that many dispensing opticians will be disappointed by our decision on refraction. Dispensing opticians’ unique contribution as registered health professionals is hugely important to sustaining the nation’s eye heath and to delivering excellent patient care, and we look forward to exploring opportunities to advance the profession of dispensing optics with sector bodies, including ABDO [Association of British Dispensing Opticians].”

ABDO chief executive, Alistair Bridge, described the decision as “disappointing”. He said: “Under our proposal, DOs would have been allowed to refract only under the oversight of an optometrist and after receiving appropriate training, thus guaranteeing patient safety. It is unfortunate that many of the people who responded to the GOC’s consultation seem to have seen this limited change as a threat to the role of the optometrist, and as a challenge to the UK’s long-standing and successful model of combining refraction with an eye health check – a model which we fully support.

“Developments in technology, including the use of autorefractors, mean the way that sight tests are provided is changing already,” continued Alistair. “We therefore welcome the GOC’s decision to review its 2013 policy statement on sight-testing so that it reflects contemporary practice and clarifies the role of multi-disciplinary teams, including the role of DOs.” The GOC will prepare and consider a timetable to deliver its commitments at its next council meeting in June. Where changes to legislation or GOC policy are considered necessary and can be evidenced, the GOC will carry out further public and targeted stakeholder consultation activities on its proposals.

Whilst the AIO recognises the value that apprenticeships offer in general, there is a question mark over whether apprenticeships in optometry are appropriate, and whether they would be a positive intervention for the profession or not. Perhaps a key question is: what problem apprenticeships in optometry would be intended to solve?

Whilst it is recognised that those companies in optics who are obliged to pay the apprenticeship levy would wish to realise some value in return, surely this should not be the prime consideration in deciding on the appropriateness of apprenticeships in optometry.

There is a further consideration for the AIO. As the only professional body that exclusively represents the independent sector, it is vitally important that any apprenticeship scheme works for independents as well as multiples.

The Trailblazer Group that was set up to progress the introduction of apprenticeships prior to Covid was not able to demonstrate that the proposed scheme was not workable for the vast majority of those in independent practice.

The previous attempt to introduce apprenticeships in optometry ended up being abandoned, and it is not clear what may have changed that makes a new initiative appropriate.

GOC says ‘no’ to DO refraction

Developing thoughts

Illuminating the future

The advent of artificial intelligence (AI) has shown remarkable promise in transforming the field of ophthalmology. Revolutionising various aspects of diagnosis and treatment, AI has the potential to increase efficiency and accuracy, ultimately contributing to better patient outcomes.

This article explores the advancements made in AI applications within ophthalmology, highlighting its integration in areas such as image analysis, diagnostics, surgical planning, and personalised care modules. Furthermore, it identifies various challenges and ethical considerations, as well as the potential growth opportunities for AI-enhanced ophthalmology in the future.

Ophthalmology, the branch of medicine dedicated to the diagnosis, prevention, and management of eye diseases, has experienced a rapid evolution in its technological landscape. As the scientific community sharpens its focus on AI applications, this ground-breaking technology has found a natural home in ophthalmology – delivering significantly improved diagnostic and treatment capabilities for many clinical workflows.

AI-DRIVEN IMAGE ANALYSIS

One of the most vital diagnostic aspects of ophthalmology is the interpretation of numerous images obtained through techniques such as fundus photography, optical coherence tomography (OCT), and fluorescein angiography. Historically, these imaging modalities have been manually reviewed by specialists, a process that is both time-consuming and subject to the limitations of human perception.

The integration of AI systems allows for swift analyses of large datasets, resulting in increased efficiency and accuracy, thus heightening the effectiveness of ophthalmic imaging technologies. Furthermore, AIenabled image analysis results in earlier detection and improved monitoring of many ocular conditions such as glaucoma, diabetic retinopathy, and age-related macular degeneration.

DIAGNOSTIC IMPROVEMENTS

Through the use of sophisticated algorithms, AI technology is revolutionising the diagnostic process by automating the detection and classification of critical eye diseases. Machine learning algorithms can be trained to recognise patterns in OCT images or fundus photographs, helping to identify the presence of specific diseases or the progression of existing conditions. By remaining vigilant, even in the face of large and complex data sets, advanced AI systems can successfully minimise the risk of undiagnosed conditions, enabling earlier intervention and potentially improving long-term outcomes.

SURGICAL PLANNING AND PRECISION

AI technology isn’t solely confined to the realm of diagnostics. As part of a broader medical and surgical revolution, AI is forging a path towards more accurate and individualised surgical interventions. For instance, pre-operative planning and prediction models are being utilised to form customised surgical approaches for cataract and refractive surgery, anticipating post-operative outcomes with a higher level of precision than traditional practices have been able to achieve.

PERSONALISED CARE AND TELEMEDICINE

Another exciting avenue for AI’s

application is in the realm of personalised care and telemedicine, empowering ophthalmologists to streamline their services and establish a more patientcentric model. By integrating electronic health records and available patient data with AI algorithms, clinicians can gain a more detailed understanding of individual needs, offering tailored treatment and monitoring schedules.

CHALLENGES AND ETHICAL CONSIDERATIONS

AI’s myriad advancements are not without challenges, including concerns about data privacy, ethical considerations surrounding the use of personal patient information, and the risk of algorithmic bias that may cause unequal access to care. In addition, physicians must continue to adapt and develop AI technology to keep up with the everchanging landscape of ophthalmology.

The integration of AI in ophthalmology has shown immense promise in bolstering diagnostics, automating image recognition, and facilitating precision-driven care. As researchers, clinicians and technology pioneers work collaboratively towards overcoming obstacles, AI technologies have the potential to revolutionise the way in which we understand and manage ocular conditions, ultimately contributing to improved patient outcomes and quality of care. ■

AI has the potential to facilitate a more patient-centric model of care

This article was generated by AI copywriting software Wilfie using the phrase – ‘The future use of AI in ophthalmology’...

EDOF – any age|any stage

By Michelle Mehta BSc (Hons),

Extended depth of focus (EDOF) contact lens designs, developed by the Brien Holden Vision Institute (BHVI), are now well-utilised across the profession. Delivering what multifocal contact lenses always promised, they improve near vision by manipulating contact lens power profiles in order to increase the depth of focus of the eye.

So, how does the BHVI EDOF lens design differ from traditional multifocal contact lens designs? Traditional multifocal lens designs incorporate zones, i.e. centre near or centre distance, which have two focal points, meaning the wearer can see both distance and near images simultaneously. The wearer’s brain and visual system will then unravel these messages, allowing them clear vision at distance or near, as required. The patient’s intermediate vision, however, may be left compromised as the junctions between these zones can often give rise to ghosting and haloes.

Practitioners have successfully been using traditional multifocal designs for many years, with the aid of ‘managing the patient’s expectations’. The trend towards a higher proportion of patients being fitted with presbyopic contact lens correction has been identified in recent years1. With this in mind, the need for improved vision for our presbyopic patients is ever-more crucial, especially when we consider that contact lens success appears to decrease amongst existing wearers as they reach presbyopia.

Vision quality can become an issue with presbyopic contact lens wearers. With some multifocal contact lenses, patients have to give up some distance or near acuity. They are often excited by the prospect of

being able see at all distances with their contact lenses, but when they realise that they are not seeing as well as they thought they would, they become dissatisfied and ultimately drop out of contact lens wear altogether2

With the EDOF designs, the depth of focus is stretched at the retina, resulting in naturally clear vision across all distances. This offers practitioners an additional option for their presbyopic contact lens patients.

POWER IN THE PROFILE

The human eye already has its own built-in depth of focus, which is controlled by pupil size. This allows us to perceive objects at different distances without the need to refocus via accommodation; the smaller the pupil, the greater the depth of focus. However, we lose out under conditions of a large pupil and/or reduced illumination (Figure 1).

The BHVI EDOF design incorporates a non-monotonic power profile (Figure 2) with

smooth transition between multiple zones3, which manipulates higher order aberrations to extend the depth of focus. It is available in three different designs of Lo, Mid and Hi; different designs according to the patient’s spectacle add. You could consider it as three different EDOF lengths.

Wearers of the EDOF designs lenses achieve a continuous range of good vision by way of the extended depth of focus,

FBDO CL, FHEA

The eye’s natural depth of focus

EDOF power profile: non-monotonic profile

SOFT CONTACT LENSES FOR KERATOCONUS & IRREGULAR CORNEAS

EDOF under varying light. L-R: small pupil; large pupil; decentred small pupil meet the patient’s clinical needs8. While the BHVI EDOF design itself has been licenced for myopia management, the SEED 1dayPure EDOF is not licenced and would be considered an off-label option.

without intermediate vision drop-off. Added to this is the benefit of minimal ghosting and haloes. One of the additional benefits of this lens design is its tolerance to a range of pupil sizes and its tolerance to decentration. It has been reported that lenses designed with deliberately manipulated higher order spherical aberration seem to be less susceptible to variations in pupil, inherent ocular aberrations and lens decentration when compared to commercial alternatives (Figure 3)4

It can be drawn from theory that, when considering conventional, pupil-dependent multifocal optics, based on either centre near or centre distance optics, the throughfocus performance is expected to follow a ‘see-saw’ response, i.e. the better the lens performance is for distance, the worse it is for near and vice-versa4 . With the EDOF design, the deliberate manipulation of higher order spherical aberrations to extend the depth of focus facilitates improvement in visual performance at intermediate and near, without significant compromise at distance.

The EDOF lens in the Lo design can be used to help patients suffering with visual stress, as one of the benefits of the design is that of reducing vergence and therefore phorias5. The severity of symptoms as a result of visual stress can vary from person to person, with approximately 20 per cent of the population suffering to some degree6

Studies have shown that quantification of accommodative response and visual performance demonstrated that using low add contact lenses can alleviate the accommodation under the near vision condition, without sacrificing distance vison, in non-prebyopes7

MYOPIA MANAGEMENT: AN OFF-LABEL OPTION

It is important to start by noting the latest statement from the College of Optometrists which, in essence, states that off-label products for myopia management can be offered provided that their use is supported by suitable evidence and where an alternative, licenced product does not

The design principle of the EDOF lens was intended to result in a global retinal image quality that is improved for points on, and anterior to, the retina and degraded for points posterior to the retina to prevent axial elongation9. Data from trials shows that the EDOF design of lenses slows myopia progression and axial length growth when compared to control single vision lenses7. As with all methods of myopia management, efficacy has been shown to be highest in compliant wearers, with up to ~30 per cent reduction9

Further trials have shown that, although discontinuation from these lenses for the purpose of myopia control leads to an increase in progression, the rates of progression have been similar to those observed with single vision lenses and, therefore, are not supportive of a rebound effect10

In addition, trials have shown that this design of lens provides good vision at all distances while minimising unwelcomed visual compromises like ghosting and haloes11, much in the same way that it does for our presbyopic patients. Therefore, these lenses have the potential for myopia management while still maintaining good visual acuity and comfortable vision for our young patients. These findings are exciting, as this design of lens provides another (off-label) tool in our toolbox for the fight against myopia.

The SEED 1dayPure EDOF is available in an impressive range of powers from +5.00D to -12.00D, allowing the eyecare practitioner to fit spectacle prescriptions of up to -14.00D.

In summary, the multiple uses of the SEED 1dayPure EDOF design, means that it is a lens that can be used at any age and any stage, from off-label myopia management to presbyopia – all ideal for boosting your contact lens patient base.

At the time of writing, Michelle Mehta was a professional services consultant at UltraVision. ■

REFERENCES

1. Efron N et al. Trends in US contact lens prescribing 2002 to 2014. Optometry and Vision Science 2015; 92(7):758-767.

2. Introducing a new technology in multifocal lenses. Contact Lens Spectrum March 2014;29:7-15.

3. Tilia D et al. Short-term comparison between extended depth-of-focus prototype contact lenses and a commercially available centre-near multifocal. Journal of Optometry 2017;10:14-25

4. Bakaraju C et al. Extended depth of focus contact lenses vs. two commercial multifocals: Part 2. Visual performance after one week of lens wear. Journal of Optometry 2018;11:21-32.

5. White L. EDOF: the future of contact lens design. Vision Now October 2020:22-23.

6. What is visual stress? www.eyesite. co.uk/childrens-eyesight/what-isvisual-stress

7. Koh S et al. Quantification of accommodative response and visual performance in non-presbyopes wearing low-add contact lenses. Contact Lens and Anterior Eye 2020;43(3):226231.

8. College of Optometrists. Childhoodonset myopia management: guidance for optometrists. www.collegeoptometrists.org

9. Sankaridurg P et al. Myopia control with novel central and peripheral plus contact lenses and extended depth of focus contact lenses: two year results from a randomised clinical trial. Ophthalmic and Physiological Optics 2019;39(4):294-307.

10. Weng R et al. Efficacy of contact lenses for myopia control: Insights from a randomised, contralateral study design. Ophthalmic and Physiological Optics 2022;42(6):1253-1263.

11. Sha J et al. Visual performance of myopia control soft contact lenses in non-presbyopic myopes. Clinical Optometry 2018;10:75-86.

Practice sales: how to back the right horse

As a practice owner, you will no doubt have had plenty of experience interviewing staff during your career. It is amazing how well some candidates present in an interview situation – and how different they can be as you get to know them better. With more regular contact, the ‘interview mask’ often slips away and the real person and their true attitude, ethos and motives are revealed.

The same applies to prospective practice buyers, but the stakes are significantly higher. Most buyers present well during early communication and contact. It is only with further, deeper contact, normally during preliminary due diligence, negotiations or once a deal has been agreed and is with lawyers, that the truth is revealed.

The sale of your practice – and getting the measure of prospective buyers – is one character judgement you cannot afford to get wrong. For owners, the optical practice sales eco-system is a whole new and unfamiliar world. After 20 years in this niche, my team and I have developed a comprehensive understanding of the motives, characteristics and tactics of the different types of buyers in the marketplace.

We have developed a simplified buyer

You can’t afford to get your practice sale wrong

classification to help you appreciate and obtain a basic understanding of some of the most common buyer profiles. Obtaining a full understanding of their merits, motives and tactics will go a long way to ensuring you don’t back the wrong horse for the sale of your practice.

KNOW YOUR BUYERS

Different types of buyers carry different

merits and risks. We have identified the following types of buyer profile...

LEARNERS

Learners are inexperienced prospective firsttime buyers usually with good intentions – but typically they are people learning on the job. When involved, our team work hard to mentor them through the buying process to make sure they are ready and prepared to see their interest through to a successful conclusion. Without this hand-holding, sales agreed to first-time buyers have a high risk of falling through, leaving both buyer and seller with significant legal bills and nothing to show for it.

VALUE BUYERS

Value buyers are interested in any practices within their catchment area or regional territory. Their practice acquisitions strategy is a numbers game. For example, in any given year they may place 10 low offers on 10 different practices to locate the one distressed seller prepared to take a low offer in return for a quick and certain deal. For smaller practices, they may only be interested in the record cards, which they may move to a neighbouring practice already under their ownership.

Dominic Watson argues how to effectively navigate the practice sales eco-system to ensure you come away a Darwinian winner, not a retirement loser

STRAIGHT MEN/WOMEN

Open, honest and frank, the straight man or woman plays it straight down the middle. They are generally easy to deal with, tend to have a clear understanding of what they want, and are prepared to pay what they think is fair value on reasonable deal terms. However, they can be inflexible in a competitive situation.

PLAYERS

Players are the type of people who give business and capitalism a bad name. Ruthless and hardnosed, they seek to agree a deal on good headline terms, but then deliberately apply a strategy of attrition to wear down a seller during the legal process, often changing the terms of a deal at the last minute. Fortunately, there are not many of these type of people in modern optics so we don’t want to overegg this risk – but get involved with one of these pirates and the cost will be high.

CHARMERS

The charmers are charismatic, likeable and successful existing practice owners. They understand that there is a significant emotional aspect to a sale for most retiring owners, and use this knowledge to capitalise on their charm, likeability and charisma to persuade other practice owners to sell to them, even though their offer is unlikely to be the best available deal.

CHARMING CHAMELEONS

Charming chameleons are normally highly experienced and ambitious – often fastgrowth companies. They are fiercely protective of their reputation within the industry and masters of wining and dining, charming and schmoozing – both directly and indirectly via carefully crafted networks. They are highly adaptive in their acquisition strategies. In carefully managed sales, where the seller has invested in a professional negotiator, they may pay decent prices and agree good terms. However, they are masters of using historic deals and third parties as case study references, whilst offering less attractive terms when in exclusive negotiations.

If you have a quality practice in the right area, then you are likely to be approached by a charming chameleon who will seek to keep the dialogue as personal and exclusive as possible. They will try to influence how the practice is valued – using anecdotal evidence from another person then sold to –or recommending a particular preferred (pet) party to value the practice using an overly academic and technical valuation not fully

reflective of market conditions. Chameleons often leave a seller feeling like they got a great deal, when in fact they have been hoodwinked into relatively poor terms.

STRATEGIC BUYERS

Some practices carry a strategic value that increases the appeal to a particular buyer and the price they may be prepared to pay. Motives include:

■ Protecting a local practice they already own from new competition, or where there is scope for a merger

■ Securing your glazing contract

■ Cross-selling audiology to your patient base where they have an existing underutilised audiologist available

■ Fulfilling ambitious growth targets as part of a wider business plan

GETTING IT RIGHT

It is important to note that many of the other buyer profiles can, with the right situation, change their motives and strategies for a strategic purchase. Please also note that this is by no means an exhaustive list of 'buyer' profiles, it is more a simplified illustration to provide you with a feel for the actor ‘types’ typically found in the practice sale space.

PSYCHOLOGY OF NEGOTIATIONS

It is now not just who you engage with, but how you engage in negotiations.

There are two key factors you need to be aware of and to address before you attempt to sell your practice. The first is information asymmetry. You already know that 'knowledge is power' so it should come as no surprise that when you come to sell your practice for the first-time – if you negotiate a sale with a prospective purchaser with more experience and knowledge than you – you are immediately at a disadvantage.

You only get one shot at selling your practice optimally; this is one area where you don’t want to learn by trial and error. Information asymmetry can be addressed by bringing on board a genuinely experienced firm or party, to guide you through not only the practice sales eco-system, but through the specific psychological and technical nuances of the optical practice sales negotiations.

The second crucial factor you need to understand and harness is competitive tension. Imagine selling an amazing, unique work of art via one of the famous London auction houses like Christie’s or Sotheby’s – but bizarrely only inviting one bidder. The reality is that the maximum bid you would achieve from a buyer is the reserve price.

Without the pressure of the jeopardy of

It’s not just who you negotiate with, but how you negotiate competition (and fear of missing out) even the most motivated of buyers are unlikely to show you the full colour of their money. The same applies to your practice. Your business is unique – a one off – and if it is desirable to buyers then by correctly managing the sales process and creating competition you will be firmly in control of the negotiations and outcomes.

It would be remiss of me not to highlight the fact that there is a practical balancing act between maximising competition and maintaining confidentiality. Breaches of confidentiality (i.e. staff and customers finding out you are selling) can be challenging at best and catastrophic in the worst case scenarios. However, with the right guidance, within the right framework, the optimal balance can be achieved; and the massive positive impact on the ultimate outcome for you cannot be overstated

KEY TAKE-AWAYS

It is my hope that by increasing awareness of the true nature of the market, and what is involved in obtaining maximum value from your practice, more owners will proactively engage in exit planning at as early a stage as possible to ensure they have the locus of control when it comes to selling.

In the meantime, tread carefully with any approaches or unguided forays into the market. If in doubt, please pick up the phone and talk it through. As the market leader in the optical practice sales field for more than two decades, we have built our reputation by providing high value, honest, impartial advice with integrity.

Dominic Watson is a published author and specialist business consultant at Myers La Roche. ■

WCSM: where past meets present

Worshipful Company of Spectacle Makers (WCSM)

The WCSM was founded in 1629 and is number 60 in the list of City of London Livery Companies by order of precedence. The name today is misleading, however, as by no means do all members make spectacles.

The Company was established by Royal Charter and, when it was founded in the 17th century, making spectacles was the only thing that could be done to help people with imperfect or declining vision. Spectacles were the technology of their time. Today, there are many different ways to improve vision, and members find it a great place to share ideas about what we can all do to inspire future generations committed to visionary eyecare, building upon the rich heritage of almost 400 years.

Around 80 per cent of current WCSM members have a direct link to vision-related activity. Membership is open to women and men of all professions – and has been since the mid-18th century. Currently there are more than 40 different job titles among 900 members living and working in 17 different countries.

Within the optical and sensory world, the Company is independent and multidisciplinary. All members have an equal voice, whether they are ophthalmologists, audiologists, optometrists, technicians, manufacturers, dispensing opticians, orthoptists, clinical advisers, ophthalmic imagers, ophthalmic, nurses, distributors of contact lenses and intraocular lenses, optical assistants working in practice, in hospitals and in the community, not to mention secretaries and assistants, solicitors, accountants and other professional advisers who work with people in the eye health and sight loss sectors. The list of jobs goes on and on.

Members live and work right across the UK, in Europe, the US, Australia and New Zealand. Every day, the Spectacle Makers’ craft is in evidence, helping people to understand eye health, to see better and to make the most of life.

WHO CAN JOIN?

Membership of the company is not restricted to people who work in the optical sector. Anyone aged 18 and above can apply, regardless of race, religion, marital status or disability. Many current members are active in optical manufacturing, on the High Street, in hospitals or in community eyecare, or in roles supporting those with sight loss.

Members are always happy to share their knowledge and experience. There are also senior charity heads and professionals of many different sorts who support the mission – better vision for all – and share the belief that no-one should be left behind because of their vision.

The Court’s general policy is that up to 25 per cent of places within the Livery may be allocated to those who have no direct connection with optics but still support the Company’s aims. The Company very much welcomes people working in other professions who support the 4 C’s – Eye Health (the Craft), the City, Charity and Community.

BENEFITS OF MEMBERSHIP

One of the many benefits of WCSM membership is the opportunity for networking. The Company values the ability of its members to work across multiple disciplines;

it is firmly apolitical, independent and globally-minded. Becoming a WCSM Liveryman gives distinction and recognises professional standing; it also provides the entitlement to vote for the election of the City’s two sheriffs and the Lord Mayor. Health Liveries group work together to build City awareness of health issues.

The WCSM also runs many events, often from its home at the prestigious Apothecaries’ Hall, built in 1670. Quarterly lunches are held at the Hall, providing a unique blend of tradition and celebration. Members are also invited to exclusive ceremonial occasions within the City of London, including the Annual Livery Dinner.

The Spectacle Makers’ Society, the social arm of the Company, offers fellowship through an informal programme of social events and trips. There is a great mix of people from all ages and backgrounds, with friends and family welcome to many events.

As a grant-giving charity, it aims to help those with vision impairment and their families, and support the next generation of optical professionals through bursaries. The charity contributes more than £75,000 each year to eyecare in the UK and abroad, with a focus on transparency, impact reporting and efficiency.

The

is an historic organisation but with a modern purpose. Phil Mullins, who joined in 2012, explains more about its workings and member benefits...

Apprentices with the WCSM Master, Nigel Haig-Brown

RESEARCH AND AWARDS

The WCSM encourages research in the visual sciences by awarding medals each year, and sponsoring an annual lecture in vision science. The Company supports research as a vital part of its continuing commitment to the prevention and treatment of vision impairment. Bursaries, awards and medals recognise and encourage people at all stages of their careers. The Spectacle Makers’ Charity also offers awards to ophthalmologists in training whose papers and posters have been accepted for presentation or who are offered prestigious overseas internships.

The WCSM Bronze Medals reward prizewinning articles published in peer-reviewed scientific journals, which extend knowledge across the optical community. The Master’s Medal encourages publication by early-stage researchers, studying for, or within one year of achieving, a higher level degree.

The Ruskell Medal rewards research, which makes a significant difference to the understanding of vision and is published by someone who is within their first seven years of achieving a doctorate, whether working in academia or in clinical practice.

Through its Silver Medals, the Company acknowledges individuals and organisations whose innovation and achievement over more than seven years has led to a significant advance in scientific knowledge, clinical practice or education of the next generation of scientists and researchers. Gold Medals are awarded only rarely, to exceptional individuals whose focus throughout their whole career has been the improvement of vision and who have had a major influence in the world of vision science and understanding.

The Company has good links with all academic departments and institutions and entry to the medal competitions is open to anyone who fulfils the criteria. The medal programme is overseen by the Research, Education, Public Engagement and Medals Group – a group of eminent scientists and academics drawn from various UK universities and colleges. This group also organises the annual Spectacle Makers’ Lecture, bringing the latest in vision science to a wide public audience. The 2022 Spectacle Makers’ Lecture can be viewed on YouTube at www.youtube.com/ watch?v=5I_7Ce8y9Zc

CAREER PROGRESSION

For much of the Company’s history, it controlled the standards of production of spectacles. Training of the next generation of craftsmen was important. Members of

the Company encouraged new entrants to the profession through apprenticeships and ensured that training was provided to an appropriate standard, by ‘Masters’ of the craft. After seven years and having produced a suitable ‘Master’s Piece’ (masterpiece), successful students were released from their apprenticeship and allowed to trade on their own, as ‘Freemen’. Even today, anyone who passes a recognised optical qualification can apply by right to join the Company as a Freeman, subject to approval by the Company’s governing Court.

In the 19th century, the Company developed its own qualifying examinations, evolving over time to encompass sight testing and dispensing. The Worshipful Company was one of three organisations who qualified ‘high street’ opticians.

In the 1980s, the Company played a prominent role in the establishment of specialist qualifying bodies, which would set their own professional standards and qualify regulated eye health professionals through their own examinations. The College of Optometrists and the Association of British Dispensing Opticians are the primary qualifiers for optometrists and dispensing opticians in the UK and have expanded their remit internationally too. The Company maintains excellent relationships with both organisations.

From the mid 1980s, the Spectacle Makers’ Company focused on promoting qualifications for people working in optical laboratories and practices. Specialist training led to nationally accredited qualifications and the Level 4 Diploma for Optical Technicians was recognised as the gold standard for technicians in optical manufacturing. The diploma is fondly known as the SMC (Tech), the post-nominal letters which successful candidates use with pride. The responsibility for WCSM training passed to ABDO College in 2015. Against a background of falling demand for independently accredited exambased qualifications, in March 2019 the Company announced that it would gradually withdraw from offering examinations and the final WCSM Level 4 Diploma examination took place in June 2021.”

The Company is proud to have provided the first nationally recognised qualifications for professional support staff below registrant level who were studying alongside their normal work in practice. It is great to see that, over time, employers have developed their own programmes and many now provide a formal structure for training and development of their staff.

The WCSM continues to support the drive to increase skills in optical care,

through a bursary programme which encourages talented young people to study for diplomas and degrees in dispensing, optometry and orthoptics in UK institutions. The programme was expanded in 2017 to include professional development awards for ophthalmologists in training, and it now also covers people studying ophthalmic imaging and ophthalmic nursing. The schemes are operated through the Spectacle Makers’ Charity.

The joy of the optical world is that this is a sector in which there is a strong, accessible pathway for career progression. There are many examples of people who have started as a part-time assistant, perhaps with very few formal qualifications to their name. With drive and enthusiasm, an interest in vision and a real commitment to helping others, they have developed their knowledge at work, progressed in their training at their own speed and in their own way and moved up through further and higher education to achieve their career goals. Long may that continue.

I have been a member of the WCSM since 2012. As a Liveryman, I am totally behind its mission to support better vision for all. Since joining the Company, I have seen it grow and develop. Its heritage gives it roots but the people involved today are completely 21st century – and the need for eye health care has never been stronger. No matter what their day job is, members of the Company believe that no-one should be held back because of poor vision and I think this is something we can all support.

To find out about joining the company, visit www.spectaclemakers.com/ membership ■

Court Luncheon in Apothecaries Hall

Sunny delights

By Nicky Collinson

From sleek rimless styles to iconic cat-eyes via over-sized head-turners, there’s a sunglass trend to suit all patients this spring/summer...

Emily Andrews, product director at Eyespace, highlights an updating of the iconic cat-eye amongst the new sunglass releases in the company's luxury brand, Aspinal of London. She says: “This season, the classic silhouette of the cateye sunglass has seen a modernist update. Whilst this iconic shape will always exude a glamourous energy – new iterations from elongated, to angular and playful –are quickly becoming the ultimate summer staple and the go-to for the fashion set. If you’re striving for straightforward sophistication, style Santa Barbara is a stylish and sustainable solution. Crafted from bio-based acetate, the graphic lines of this cat-eye frame are designed to flatter and enhance facial features.”

Atissa Tadjadod, brand director at Silhouette, points to the continuing trend towards rimless styles that combine "contemporary, forward-thinking design and precise craftsmanship". Atissa says: "Tinted lenses remain popular and rimless styles are the ultimate choice for those looking for a sleek aesthetic. Silhouette’s Calella sunglasses embody all these trends, with oversized shapes adding a

Aspinal of London cat-eye model, Santa Barbara

Ana Hickmann AH9368 in mottled green

Maui Jim Lychee in black gloss with Tokyo tortoise

Silhouette Calella rimless sunglasses

self-conscious flair to the brand’s signature sophisticated design.”

For Vladimiro Baldin, chief licensed brand and global product officer at the Safilo Group, "oversized frames continue to dominate the scene, but with a contemporary twist – featuring unique jewel details such as crystal embellishments and bold colours that make a statement. Keep an eye out for these stylish frames in popular collections such as Boss, Carolina Herrera, Kate Spade, and DSquared2 this season. We're also seeing a strong focus on sporty and athleisure styles from brands like Carrera|Ducati, Under Armour and Polaroid, with technical details that are perfect for outdoor adventures."

At Continental Eyewear, it's all about the comeback of super-sized sunglasses. Embracing this timeless trend is the latest addition to the company's Lazer collection –Lazer Sun 29 – with its head-turning oversized lenses. Additionally, new Lazer Sun 31 is inspired by the European trend of bold, square frames with angular details and are "the perfect way to elevate your look and stand out from the crowd".

Embodying the bond between heritage and modernity, the latest Lanvin campaign shot by Steven Meisel portrays model Raquel Zimmermann as the new Lanvin

woman: cultured, curious, discreet, selfpossessed and secure in just her own skin. Imbued with French sophistication, the glamorous rectangular-shaped acetate fronts are embraced by twisted metal profiles with decorative embellishments. Thin, linear metal sides, with the iconic Mother & Child monogram on the tips, complete the style – available from Marchon in timeless Black, Dark Havana and Burgundy.

This year's spring/summer collection by Ana Hickmann explores elegant constructions and architectural details that reference the iconic pyramids of Egypt. Expressing femininity and individuality, the statement styles feature elegant crystals, fashionable bevelled details and an attractive palette of colour combinations. Model AH9386 is a bold and glamorous square sunglass style that boasts the new V-shaped sculptural sides detailing, inspired by the iconic Egyptian pyramids. The frame comes in a range of striking colours, including an on-trend mottled green, via Go Eyewear.

De Rigo's new season Mulberry Belgrave sunglasses perfectly encapsulate three of the biggest trends this summer, says De Rigo sales rep Poppy Cuthbert. "Belgrave's cool crystal colour is soft and

flattering whilst its geometric, bevelled shape provides an edgy contrast," says Poppy."Made with bio-acetate, we have continued to strengthen our alignment to Mulberry’s sustainability project, Green. This modern take on a classic shape with elegant branding will remain a style staple and a true go-to piece. A beautiful addition to any personal collection."

Further exemplifying the modern cat-eye trend is new petite model Lychee from Maui Jim. Featuring Maui Jim's SuperThin Glass lenses, the style's accentuated upturned corners have been designed to mirror the pointed leaves of the Lychee tree, providing complementary framing to a variety of face shapes. PolarizedPlus2 lenses provide 100 per cent protection from UV radiation, while the four colour choices are translucent light pink, black gloss, black gloss with Tokyo tortoise, and tortoise. ■

Over-sized Lazer Sun 29 from Continental Eyewear

Lanvin model LNV 645 in Burgundy

Edgy and eco-friendly: Mulberry Belgrave from De Rigo

Big and bold Boss for women from Safilo

Preferred Suppliers’ directory

ALCON UK

tel: 0371 376 0017 | fax: 0871 351 1005 | web: www.uk.alcon.com

ASSOCIATED OPTICAL

tel: 01628 600410 | fax: 01628 666495 | email: sales@assopt.co.uk | web: www.associatedoptical.com

ATLANTIC OPTICAL UK LTD

tel: 02920 362 136 | fax: 02920 362 137 | email: info@atlanticoptical.co.uk | web: www.atlanticoptical.co.uk

BAUSCH + LOMB

tel: 020 8781 2900 | web: www.bausch.co.uk

BIB OPHTHALMIC INSTRUMENTS

tel: 01438 740823 | email: sales@bibonline.co.uk | web: www.bibonline.co.uk

BONDEYE OPTICAL

tel: 0121 7723888 | fax: 0808 2801865 | email: sales@bondeyeoptical.co.uk | web: www.bondeyeoptical.co.uk

CARDNET

tel: 0345 604 2491 Option 2

CENTROSTYLE OPTICAL CENTRE SUPPLIES LTD

tel: 01923 239267 | fax: 01923 253951 | email: sales@centrostyle.com | web: www.centrostyleproducts.com

CFH DOCMAIL

tel: 07834 173 288 | email: chris.burridge@cfh.com | web: www.cfhdocmail.com

CHARMANT UK CO LTD

tel: 020 8992 9222 | fax: 020 8896 0287 | email: sales@charmant.co.uk | web: www.charmant.co.uk

CITATION

tel: 0161 464 6731 I email: enquiries@citation.co.uk | web: www.citation.co.uk

CONTINENTAL EYEWEAR

tel: 0151 426 3907 | fax: 0151 426 9340 | email: sales@continental-eyewear.co.uk | web: www.continental-eyewear.com

COOPERVISION

tel: 0870 9000 055 | email: enquiries@coopervision.co.uk | web: www.coopervision.co.uk

DE RIGO UK LTD

tel: 01923 249491 | email: info.uk@derigo.com | web: www.derigo.com/en

DUNELM OPTICAL

tel: 01388 420420 | fax: 01388 810101 | email: dunelm@dunelmoptical.co.uk | web: www.dunelmoptical.com

ESSILOR

tel: 01454 281281 | fax: 01454 28128 | email: orders@essilor.co.uk | web: www.essilor.co.uk

EYESPACE

tel: 01527 870550 | fax: 01527 837012 | email: info@eyespace-eyewear.co.uk | web: www.eyespace-eyewear.co.uk

GO EYEWEAR UK LTD

tel: 0800 9178270 | web: www.goeyeweargroup.com

HILCO EUROPE

tel: 0800 591150 | email: info@hilco.co.uk | web: www.hilcovision.co.uk

HOYA LENS UK

tel: 0845 330 0984 | fax: 0845 330 0977 | email: enquiries@hoya.co.uk | email: orders@hoya.co.uk web: www.hoyavision.com/uk

INTERNATIONAL EYEWEAR LTD

tel: 0121 585 6565 | fax:0121 585 0954 | email: sales@internationaleyewear.co.uk web: www.internationaleyewear.co.uk

LAB3SIXTY

tel: 0113 5211071 | email: Info@Lab3Sixty.co.uk | web: www.lab3sixty.co.uk

LENSTEC EYEWEAR

tel: 02920 857122 | fax: 02920 920480 | email: eyewear@lenstec.co.uk | web: www.lensteceyewear.co.uk

LENSTEC OPTICAL

tel: 02920 883009 | fax: 02920 889798 | email: LenstecCC@lenstec.co.uk | web: www.lenstecopticalgroup.co.uk

LOUIS STONE OPTICAL LTD

tel: 029 2073 5293 | fax: 029 2073 1446 | email: info@louisstone.co.uk | web: www.louisstone.co.uk

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms. For full details and terms offered to the membership, please call 01580 713698.

LUXOTTICA (UK) LTD

tel: 0808 1658 8555 | web: www.luxottica.com/en

MARCHON

tel: 0800 72 2020 | email: csuk@marchon.com | web: www.marchon.com

MARK’ENNOVY

tel: 0800 3280610 | fax: 0800 3280649 | email: mkservices@markennovy.com | web: www.markennovy.com

MENICON UK LTD (FORMERLY DAVID THOMAS)

tel: 01604 646216 | fax: 01604 790366 | email: enquiries@menicon.co.uk | web: www.menicon.co.uk

MID-OPTIC

tel: 01332 295001 | fax: 01332 295158 | email: orders@midoptic.com | web: www.midoptic.com

MPG GmbH

tel: 07583 076 132 | email: andrew.davies@mpg-eyewear.com | web: www.mpg-eyewear.com

NORVILLE

tel: 01452 510321 | email: sales@norville.co.uk | web: www.norville.co.uk

No7 CONTACT LENSES

tel: 01424 850620 | fax: 01424 850650 | email: info@no7contactlenses.com | web: www.no7contactlenses.com

OPTINET LTD

tel: 0845 313 0233 | email: sales@optinetuk.com | web: www.optinetuk.com

PERFORMANCE FINANCE

tel: 01536 529696 | fax: 01536 310033 | email: info@performancefinance.co.uk | web: www.performancefinance.co.uk

POSITIVE IMPACT

tel: 08446 696907 | email: sales@positiveimpact.co.uk | web: www.positiveimpact.co.uk

PRACTICE BUILDING

tel: 0800 840 3988 | email: andy@practicebuilding.co.uk | web: www.practicebuilding.co.uk

RETAIL EXPERIENCE DESIGN (RED)

tel: 024 7710 3494 | email: design@retailexperiencedesign.co.uk | web: www.retailexperiencedesign.co.uk

RODENSTOCK

tel: 01474 325555 | email: sales@rodenstock.co.uk | web: www.rodenstock.co.uk

SAFILO UK LTD

tel: 0800 7234 5600 | email: customer.serviceuk@safilo.com | web: www.youandsafilo.com

SEIKO OPTICAL UK

tel: 01452 610033 | fax: 01452 638250 | email: orders@seiko-optical.co.uk | email: info@seiko-optical.co.uk web: www.seikovision.com/uk

SILHOUETTE UK LTD

tel: 020 8987 8899 | fax: 020 8987 2430 | email: office@silhouette-uk.co.uk | web: www.silhouette.com

SPEC-CARE LTD

tel: 01392 460806 | email: info@speccareservices.co.uk | web: www.speccareservices.co.uk

STEPPER UK

tel: 01732 375975 | email: sales@stepper.co.uk | web: www.steppereyewear.com

TANT LABORATORIES

tel: 01279 653785 | fax: 01279 658308 | email: TantCC@tantlabs.com | web: www.lenstecopticalgroup.co.uk

THEA PHARMACEUTICALS LIMITED

tel: 01782 381698 | email: orders.uk@theapharma.com | web: www.thea-pharmaceuticals.co.uk

ULTRAVISION

tel: 01525 381112 | fax: 01525 370091 | email: info@ultravision.co.uk | web: www.ultravision.co.uk

Windcave Ltd

tel: 0800 088 6040 | email: sales@windcave.com | web: www.windcave.com

20 20 Optical Services Ltd

tel: 01460 929 690 | email: info@2020opticalservices.co.uk | web: www.2020opticalservices.co.uk

When you prescribe contact lenses, you prescribe freedom. We’re stepping up to do more, supporting you to Prescribe Freedom for more people than ever coopervision.co.uk

11 Tannery Road, Tonbridge Kent - TN9 1RF 01732 375975 www.stepper.co.uk

STEPPER (UK) Limited