S P OT L I G H T
Fun, stylish eyewear for children By Joan Grady
Fresh, fun and stylish choices abound in children’s eyewear. There is an exciting buzz in kids’ frames with design innovations, including recycled materials and new safety features for high-energy childhood activities and exploits. All this transforms frames into a powerful style statement for youngsters to express their personality and individuality.
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ashion awareness begins at a very young age, as references for youngsters are rooted in family, friends, schoolmates, social media, celebrities, TV and their naturally expanding curiosity. With so many sources at their disposal, kids then define their own sense of style. Youngsters’ desire for independence mirrors the desire to be 'grown up'. In the early years, parents have a strong role in their children’s eyewear choices, with practical considerations paramount. Parents tend to think in terms of durability, protection and safety. Fortunately, independent opticians can satisfy both the desires of children and parents with the exciting choices now available. From babies to teenagers, the varied shapes, colours and materials ensure a visit to the opticians is a fun and happy experience. SPECIALISED DEVELOPMENT Multiple considerations are taken into account with the creation of children’s frames. Alex Davis, head of brands and marketing at Stepper, observes: “Styling requires form to follow function. StepperK frames are constructed from TX5, an injection moulded plastic with fitting, durability, flexibility and hypoallergenic characteristics that are particularly suited for frames for the young.
32 Vision Now May 2022
Youthful spirit: StepperK 72000 Stepper
child. Colours follow children’s eyewear trends.” The StepperK collection contains brightly coloured designs and subtle pastels, with attention to shapes skilfully adapted to little faces. Children are fascinated with stories and Roald Dahl’s adventurous tales have enchanted children worldwide for decades. Among his most notable stories are the immensely popular Charlie and the Chocolate Factory, and Matilda. Fans of Dahl’s books can also enjoy charming
Sustainable symbol: Beluga from Rock Star by Eyespace Bookish charm: Matilda RD19 Roald Dahl from International Eyewear
“Very young children are unaware of trends, making selections based on colour rather than styling," continues Alex. "Elements they can recognise – flowers, cars and so on – add to the appeal for the
Streamlined and sleek: Matrix Kid by Continental Eyewear
