Step & Stride F17 Catalog

Autumn/Winter 2017 Order deadline is March 3, 2017 (refer to price list for details).

contents 4

about us 5

6

the magic inside technology

8 12 14

boys athletic boys casual & dress boys boots

boys pre-walker girls athletic girls casual & dress girls boots girls pre-walker merchandising contacts line overview

18 22 24 26 30 34 37 38

about

S

tep and Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of OrtholiteŽ in each style are distinct signs of quality and innovation; setting Step & Stride apart from the competition in today’s baby and toddler footwear market.

about us

4

the magic inside

Every pair of Step & Stride shoes is made with magic. Each has unique features, but every style is designed for:

comfort Uniquely flexible outsoles and dual density cushioning help keep feet comfy for all day play.

wellness The benefits of OrtholiteÂŽ go beyond a recognizable brand name. The moisture wicking and antibacterial properties help keep feet healthy and odor free.

fit Adjustable buckles or removable insoles in every style offer medium and wide widths for adjustable fit. Perfect for inbetween sizes, chubby baby feet and those that grow just a little too quickly.

the magic inside

5

technology H

ow do we make footwear magic? True magicians never reveal their secrets, but we can tell you that it all starts with smart technology, innovative design, and cool, contemporary detailing.

From fashionable styles designed for every occasion, to cool magic touches like removable insoles and unique flexible outsoles that complement the foot’s natural movement, we put a little bit of “wow” into every shoe we make.

technology

6

Adjustable buckles or removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.

Our shoes stay on tight with adjustable closures that always fit just right.

Go ahead, try kicking them off, we dare you!

Whether they’re taking their first wobbly steps across the living room, or running wild on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.

Dual density cushioning provides comfort, support and stability for all day play.

Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.

From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortable on any occasion.

Machine washable styles make clean-up nice and easy for those everyday occasions when the kids make a mess.

Moisture wicking materials help fight odor and keep feet dry.

Water repellent fabrics keep these styles puddle-proof and ready for light rain.

technology

7

boys

athletic

Available in sizes 6-12 boys athletic

8

Khaki

Black

SF17105K

SF17105B

Ross

Machine washable and designed for everyday play, he’ll wear himself out before he wears out his Ross sneakers. An easy on/off hook and loop closure makes getting dressed a breeze, while Magic Cushioning™ will keep him light on his feet day in and day out.

Lights up with every step!

Blue/Lime

Pat

SF17103L

They will light up any room they walk into with these light-up sneakers. Magic Flex™ outsoles let feet move freely, an easy on/off power strap keeps shoes firmly on the foot, and light-up technology puts a little burst of brilliance in every step. boys athletic

9

Grey

SS17102G

Inche

C/O

Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.

Grey/Orange SF17101G

Wells

Blue

SS17103L

C/O

C/O

This sporty play shoe with a sharp modern edge will be his favorite new addition. With boldly refined styling and unique features like a wide single, easy to fasten strap closure and a lightweight knitted mesh upper, the Wells is like no other children’s shoe on the market. boys athletic

10

Navy/Gray/Orange SF17102N

Jackson

Sitting still isn’t your toddler’s style. That’s why we’ve upgraded his footwear game with a fashionable sneaker built for all day play. Lightweight breathable materials and Magic Flex™ technology allow for free and easy movement, while Magic Grip™ outsoles help keep him surefooted wherever he steps. And when playtime gets messy, these machine washable sneakers are always up to the challenge.

boys athletic

11

boyscasual & dress

Available in sizes 6-12 boys casual & dress

12

Charcoal

Black

SF17205C

SF17205K

Vin Equal parts trend and comfort, the Vin is destined to become his go-to shoe for both casual and dress occasions. Perforated detailing pays homage to classic brogue styling and adds a classic touch on a modern every day favorite. Magic Flex™ technology allows for free and easy movement. And faux elastic laces means they slip on quick and easy, but won’t slip off.

Navy

Brown

SF17202N

SF17202B

Noah

Dress them up or down for any occasion. Pops of color in the stitching give the Noah sneakers a stylish contemporary look, while Magic Flex™ technology and Ortholite® insoles keep feet feeling comfy and fresh during active play. boys casual & dress

13

boys

boots

Available in sizes 6-12 boys boots

14

Charcoal

Brown

SF17402B

SF17402C

Hunter

No little working man is complete without the proper footwear. Featuring sturdy construction to match its rugged lumberjack look, a side zipper for easy access and Magic Repel™ (water resistant) materials, the Hunter high-top boot is the perfect complement for daddy’s little helper.

Gray/Navy

Mason

SF17204G

Just in time for the wet and wintery weather, we’ve combined classic duck boot detailing with casual sneaker comfort in the stylish high-top Mason.

Dual density outsoles with unique Magic Flex™ technology provide flexibility and support, while being machine washable makes clean-up a breeze. boys boots

15

Brown/Gray SF17104R

Tomas From the trail to the playground, he’ll be ready for anything in these playfully rugged hikers from Step & Stride. Pillowy Magic Cushioning™ and flexible outsoles with Magic Grip™ turn your little one’s outdoor adventures into a walk in the park.

boys boots

16

boys boots

17

boys

pre-walker

Available in sizes 3-6 boys pre-walker

18

Brown

Charcoal

SF17709B

SF17709C

Hunter-P

No little working man is complete without the proper footwear. Featuring rugged lumberjack styling, Magic Repel™ water resistant materials, and elastic hook and loop closure for easy on and off, the Hunter high-top boot is the perfect complement for daddy’s pint-sized helper.

Brown

Noah-P

SF17705B

Dress them up or down for any occasion. Pops of color in the stitching give the Noah sneakers a stylish contemporary look, while Magic Flex™ technology and Ortholite® insoles keep feet feeling comfy and fresh during active play. boys pre-walker

19

Blue

SS17715L

Wells-P

C/O

This sporty play shoe with a sharp modern edge will be his favorite new addition. With boldly refined styling and unique features like a wide single, easy to fasten strap closure and a lightweight knitted mesh upper, the Wells is like no other baby shoe on the market.

Grey

SS17701G

Inche-P

C/O

Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action. boys pre-walker

20

Navy

SS17709N

Monan-P

C/O

Give baby that classic high-top style without the fuss of classic high-top laces.

Featuring bold playful colors, and a faux lace-up front with hook and loop closure for easy on/off access, looking cool has never been so easy.

boys pre-walker

21

girls

athletic

Available in sizes 6-12 girls athletic

22

Pink

SS17102P

Inche

C/O

Perfect for everyday wear and active outdoor play, we’ve taken classic athletic sneaker styling and upgraded it with lightweight materials, a flexible notched outsole, breathable mesh fabric uppers, and moisture wicking OrthoLite® insole technology for a comfortable fit that’s always ready for action.

Lights up with every step!

Pink/Coral SF17103P

Pat

They will light up any room they walk into with these light-up sneakers. Magic Flex™ outsoles let feet move freely, an easy on/off power strap keeps shoes firmly on the foot, and light-up technology puts a little burst of brilliance in every step. girls athletic

23

girls casual & dress

Available in sizes 6-12 girls casual & dress

24

Rose Gold

Navy

Black

SF17404P

Abigail

SF17404N

SF17404K

Specially designed for her little feet, the always fashionable mary jane gets a tech upgrade with moisture wicking Ortholite® insoles and Magic Flex™ outsoles that allow feet to move free and easy. And with cute perforated details and a variety of classic colorways, the Abigail is a stylish addition to her wardrobe.

Rose Gold/Pink

Black Pony

SF17302P

SF17302K

Zoe

Gleaming metallics and shimmering glitter details are the perfect accent to her sparkly personality. Magic Cushioning™ dual density outsoles provide comfort and support for all day play, and easy-on side zipper access means she’ll be dressed and out the door in a hurry. girls casual & dress

25

girls

boots

Available in sizes 6-12 girls boots

26

Silver

Black

SF17408K

SF17408S

Ciara Metallics, sequins and buckles—Oh my! It doesn’t get any cuter than the tall Ciara boot. And with Magic Flex™ outsoles, Ortholite® insole technology, and a side zipper for easy access, these boots are as fuss-free as they are fashionable.

Black

SF16410K

Lara

Brown

SF16410B

C/O

C/O

We’ve added some modern technology and contemporary style to take the classic riding boot to a whole new level of comfort and versatility. On horseback, piggyback, or carrying her backpack, these stylish boots are the perfect companion for the little girl on the go. girls boots

27

Brown

Pewter

SF17405S

SF17405P

Harper Featuring glitter detailing and a cross faux leather strap, she’ll stride into fall with style in these fashionable booties. With a side zipper for easy access and Ortholite® insoles, these water-repellent short boots are the comfy, no-fuss option for the when the weather starts to cool.

Black

Burgundy

SF17407K

SF17407U

Jewel

Let her express herself with a sneaker that’s as talkative as she is. With playful emoji details on one side and a side zipper on the other, these combat bootinspired high tops are the perfect blend of edgy, fun and functional. Ortholite® insoles keep feet fresh and comfy during all day play. And water-repellent materials help keep feet dry when the weather turns ugly. girls boots

28

Pink/Fuchsia

Gold

SF17303P

SF17303D

Ava

She’ll make a statement on the playground in her Ava high top sneakers. Rich faux fur trim and Magic Cushioning™ outsole technology give support and comfort her little feet, and side zipper access takes the fuss out of getting dressed.

girls boots

29

girls

pre-walker

Available in sizes 3-6 girls pre-walker

30

Fuchsia

SF177012P

Kaylee-P

The fringe will swish and sway as she plays her way through fall in her little Kaylee booties. A side zipper offers easy access, and Ortholite® insole technology keeps her feet cozy and odor-free all season long.

Silver

SF177015S

Ciara-P

It doesn’t get any cuter than the high tall Ciara boot. With Magic Flex™ outsoles, odor-fighting Ortholite® insole technology, and a side zipper for easy on and off, these boots are as fuss-free as they are fashionable. girls pre-walker

31

Rose Gold SF17707P

Zoe-P Gleaming metallics and shimmering glitter details are the perfect accent to her sparkly little personality. Ortholite® insoles keep her feet comfy and odor-free, and easy-on side zipper access means she’ll be dressed and out the door in a hurry.

Black

Rose Gold

SF177011K

SF177011P

Abigail-P Specially designed for her little feet, the always fashionable mary jane gets a tech upgrade with moisture wicking Ortholite® insoles and Magic Flex™ outsoles that allow feet to move free and easy. And with cute perforated details and a variety of classic colorways, the Abigail is a stylish addition to her wardrobe. girls pre-walker

32

girls pre-walker

33

merchandising 20” x 43” Shop in Shop

4” x 8” Slatwall Shelf

SS00SHOPIN

SS00SLASHF

24” x 8” Header Sign SS00HEADSG

merchandising

34

8” x 3” x 4” Shoe Riser SS00SHORIS

12” x 4.5” Window Decal SSWALLDECA

merchandising

35

18” x 24” Backroom Poster SS01GRPF17

Every pair of Step & Stride shoes is made with magic.

Each has unique features, but every style is designed for…

M

MA

MA

MA

MAGI

M

MA

M

FE

Zoe Rose Gold/Pink

SS00BPEF17

comfort wellness fit

36

IC SA AG

Shoes stay on tight with adjustable closures.

R GIC EP

11” x 14” Easel Back

merchandising

Removable insoles or adjustable buckles provide extra room for medium and wide widths.

Water repellent fabrics keep these styles puddle-proof and ready for light rain.

casual/dress Vin Charcoal

T US

Pat Pink/Coral

C ADJ GI

EL

Ross Black

SH

Ciara Silver

W GIC A

Machine washable styles make clean-up nice and easy.

C BRE GI

Breathable materials keep feet cool and comfortable.

Grooved outsoles provide traction and stability.

athletic

Moisture wicking materials help fight odor and keep feet dry.

E EZ

IC GR AG

IP

Hunter Brown

Dual density cushioning provides comfort for all day play.

IC WI AG

CK

47 years of magic in footwear

fit

wellness

CUSHIO

NING

Notched outsoles allow for easy, natural movement on any surface.

Step & Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of Ortholite® in each style are distinct signs of quality and innovation; setting Step & Stride apart from the competition in today's baby and toddler footwear market.

boots

C

EX

M

comfort IC FL AG

pre-walker Noah-P Brown

Kaylee-P Fuchsia

contacts Customer Service Representative: Elizabeth De Castro Tel: (212)-246-1900 EXT 184 Email: elizabeth.decastro@vidagroup.com

National Account Executive: Rodney Bone Tel: (314)-401-8101 Email: rodney@vidagroup.com

National Sales Manager: Richard King Tel: (336)-406-3649 Fax: (877)-946-2856 Email: rking@vidagroup.com

North East Account Executive: Kelly Comcowich Tel: (603)-731-9140 Email: kellyc@vidagroup.com

West Coast Account Executive: Darlene Garcia Tel: (310)-871-2983 Fax: (866)-867-8652 Email: darlene2@vidagroup.com

Midwest Account Executive: Jelena Roeck Tel: (248)-231-8746 Email: jelenar@vidagroup.com

Sales Director: John Licata Tel: (212)-246-1900 Email: johnlicata@vidagroup.com

contacts

37

Line Overview

Fall 2017

toddler boys pages 8-17

Pat Blue/Lime

Inche Grey

Jackson

Vin Charcoal

Noah Brown

Hunter Brown

Ross Khaki

Ross Black

Wells Grey/Orange

Wells Blue SS17103L

Navy/Gray/Orange SF17102N

Vin Black SF17205K

Noah Navy

SF17105K

SF17105B

SF17101G

SF17103L

SF17202N

Hunter Charcoal SF17402C

SF17202B

SS17102G

SF17205C

SF17402B

Tomas

Mason

Brown/Gray SF17104R

Grey/Navy SF17204G

pre-walker boys pages 18-21

Hunter-P Brown Hunter-P Charcoal Noah-P Brown SF17709B

Wells-P Blue SS17715L

SF17709C

SF17705B

Inche-P Grey

Monan-P Navy

SS17701G

line overview

SS17709N

38

toddler girls pages 22-29

Inche Pink SS17102P

Abigail Navy SF17404N

Ciara Black SF17408K

Pat Pink/Coral SF17103P

Abigail Rose Gold Abigail Black SF17404P

Zoe Rose Gold/Pink Zoe Black Pony SF17302P

SF17302K

Lara Black

Lara Brown

SF16410K

Harper Pewter SF17405P

SF16410B

SF17408S

Harper Brown SF17405S

SF17407U

SF17407K

SF17303P

Ciara Silver

Jewel Burgundy

Jewel Black

Ava Pink/Fuchsia

SF17404K

Ava Gold SF17303D

pre-walker girls pages 30-33

Kaylee-P Fuchsia Ciara-P Silver Zoe-P Rose Gold SF177012P

SF177015S

SF17707P

Abigail-P Black Abigail-P Rose Gold SF177011K

line overview

SF177011P 39

comfort wellness fit