spring | summer 2018 Order deadline is August 28th, 2017 (refer to price list for details).
table of contents 3
16
who we are
toddler girls
4 the magic inside
28 pre-walker girls
30 6 toddler boys
merchandising
31 contacts
14 pre-walker boys
32 line overview
who we are
who we are Step and Stride launched into the market in 1970 and quickly gained the trust of moms across the US. Now, built on the same promise of fashionable shoes for babies at a reasonable price, Step & Stride returns with an eye for fresh & modern trends. The product design has mass appeal but the identifiable, proprietary technology and use of OrtholiteŽ in each style are distinct signs of quality and innovation; setting Step & Stride apart from the competition in today’s baby and toddler footwear market.
3
the magic inside
the magic inside Every pair of Step & Stride shoes is made with magic. Each has unique features, but every style is designed for:
comfort Uniquely flexible outsoles and dual density cushioning help keep feet comfy for all day play.
wellness The benefits of OrtholiteÂŽ go beyond a recognizable brand name. The moisture wicking and antibacterial properties help keep feet healthy and odor free.
fit Adjustable buckles or removable insoles in every style offer medium and wide widths for adjustable fit. Perfect for inbetween sizes, chubby baby feet and those that grow just a little too quickly.
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Dual density cushioning provides comfort, support and stability for all day play.
Grooved outsoles provide traction and stability for when playtime becomes an outdoor adventure.
all styles
the magic inside
Whether they’re taking their first wobbly steps across the living room, or running wild on the playground, our specially designed notched outsoles allow for easy natural movement on any surface.
select styles
select styles
From the family hiking trip, to the dance floor at Aunt Nora’s wedding, breathable materials keep feet cool and comfortable on any occasion.
select styles
Machine washable styles make clean-up nice and easy for those everyday occasions when the kids make a mess.
Moisture wicking materials help fight odor and keep feet dry.
Water repellent fabrics keep these styles puddle-proof and ready for light rain.
all styles
Fall styles
select styles
Adjustable buckles or removable insoles provide extra room for naturally wider feet and allow shoes to easily size up for kids who just can’t seem to stop growing.
all styles
Our shoes stay on tight with adjustable closures that always fit just right. Go ahead, try kicking them off, we dare you!
select styles
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boys | toddler 6
toddler boys SIZES 6-12
boys | toddler Elliot Black/Grey
Elliot Charcoal/Neon
SS18001N
SS18001G
Dak Navy/Orange
Dak Black/Neon
SS18002K
SS18002F
7
boys | toddler Beasley Navy/Neon
Beasley Black/Orange
SS18003N
SS18003K
Noah Navy/Orange
Noah Brown
SS18005N
8
SF17202B C/O
boys | toddler Jaylon Khaki SS18004H
Romo Grey/Tan SS18006G
Romo White SS18006W
9
boys | toddler Darren Charcoal/Navy
Darren Khaki/Black
SS18008N
SS18008H
Witten Red
Terrance Navy/Red
SS18007F
10
SS18010N
boys | toddler Bailey Grey/Red SS18009G
Bailey Navy/Brown SS18009N
11
boys | toddler Alfred Black/Neon
Alfred Navy/Blue
Morris Navy/Orange
Morris Grey/Neon Green
SS180011K
SS180012N
12
SS180011N
SS180012G
boys | toddler Cromar Brown SS17502B C/O
13
boys | pre-walker 14
pre-walker boys SIZES 3-6
boys | pre-walker Alfred-P Navy/Blue
Elliot-P Charcoal/Neon
SS180026N
SS18029G
Inche-P Grey SS17701G C/O
Noah-P Brown SS17702B C/O
Cromar-P Brown SS17705B C/O
15
girls | toddler 16
toddler girls SIZES 6-12
girls | toddler Zoe Aqua
Zoe Pink Print
SS18014B
SS18014P
Dak Periwinkle/Purple
Dak Pink/Neon
SS18002L
SS18002P
17
girls | toddler Betsy Mint/Lilac SS18013I
Betsy Pink/Sky SS18013P
18
Betsy Coral/Pink SS18013A
girls | toddler Innes Mint
Innes Pink
Abigail Black
Abigail Ivory
SS17104I C/O
SS17404K C/O
SS17104P C/O
SS18020H
19
girls | toddler Cora Navy
Cora Silver
SS18015N
SS18015S
Cora Pink
Delvine Pink
SS18015P
20
SS17607P C/O
girls | toddler Yazmin Rose Gold SS18023R
Yazmin White SS18023W
Delvine Silver SS17607W C/O
21
girls | toddler Sapphire Multi Patent SS18021Z
Sapphire Multi Metallic SS18021D
22
Sapphire Iridescent SS18021N
girls | toddler Wilma Brown
Wilma Hot Pink
SS18022B
SS18022P
Morris Hot Pink/Neon
Morris Purple/Aqua
SS180012P
SS180012R
23
girls | toddler Gisela Grey
Gisela Brown
SS18016G
SS18016B
Gisela Multi Print
Louisa Fuchsia
SS18016Z
24
SS18017P
girls | toddler Louisa Khaki/Taupe SS18017K
Louisa Navy SS18017N
25
girls | toddler
26
girls | toddler Ashton Multi SS17602Z C/O
Ashton Brown SS17602B C/O
Ashton Periwinkle/Multi SS18018Z
27
girls | pre-walker 28
pre-walker girls SIZES 3-6
girls | pre-walker Innes-P Pink
Cora-P Silver
SS17707P C/O
SS180028S
Ashton-P Multi SS17710Z C/O
Delvine-P Pink SS17716P C/O
Barra-P White SS17712W C/O
29
merchandising
merchandising 20” x 43” Shop in Shop SS00SHOPIN
4” x 8” Slatwall Shelf SS00SLASHF
8” x 3” x 4” Shoe Riser SS00SHORIS
24” x 8” Slatwall Header Sign SS00HEADSG
30
12” x 4.5” Window Decal SSWALLDECA
Customer Service Representative
National Account Executive
Elizabeth De Castro Tel: (212)-246-1900 EXT 184 Email: elizabeth.decastro@vidagroup.com
Rodney Bone Tel: (314)-401-8101 Email: rodney@vidagroup.com
National Sales Manager Southeast Account Executive
Midwest Account Executive
Richard King Tel: (336)-406-3649 Fax: (877)-946-2856 Email: rking@vidagroup.com
Jelena Roeck Tel: (248)-231-8746 Email: jelenar@vidagroup.com
North East Account Executive
West Coast Account Executive
Kelly Comcowich Tel: (603)-731-9140 Email: kellyc@vidagroup.com
Darlene Garcia Tel: (310)-871-2983 Email: darlene2@vidagroup.com
contacts
contacts
Sales Director John Licata Tel: (212)-246-1900 Email: johnlicata@vidagroup.com
31
line overview
line overview boys | pages 6-15
32
Eliot Black/Grey SS18001N
Eliot Charcoal/Neon SS18001G
Dak Navy/Orange SS18002K
Dak Black/Neon SS18002F
Beasley Navy/Neon SS18003N
Beasley Black/Orange SS18003K
Noah Navy/Orange SS18005N
Noah Brown SF1702B C/O
Jaylon Khaki SS18004H
Romo Grey/Tan SS18006G
Romo White SS18006W
Darren Charcoal/Navy SS18008N
Darren Khaki/Black SS18008H
Witten Red SS18007F
Terrance Navy/Red SS18010N
Bailey Grey/Red SS18009G
line overview Bailey Navy/Brown SS18009N
Alfred Black/Neon SS180011K
Alfred Navy/Blue SS180011N
Morris Navy/Orange SS180012N
Morris Grey/Neon Green SS180012G
Cromar Brown SS17502B C/O
Elliot-P Charcoal/Neon SS18029G
Alfred-P Navy/Blue SS180026N
Inche-P Grey SS17701G C/O
Noah-P Brown SS17702B C/O
Cromar-P Brown SS17705B C/O
33
line overview 34
girls | pages 16-29 Zoe Aqua SS18014B
Zoe Pink Print SS18014P
Dak Periwinkle/Purple SS18002L
Dak Pink/Neon SS18002P
Betsy Mint/Lilac SS18013I
Betsy Coral/Pink SS18013A
Betsy Pink/Sky SS18013P
Innes Mint SS17104I C/O
Innes Pink SS17104P C/O
Abigail Black SS17404K C/O
Abigail Ivory SS18020H
Cora Navy SS18015N
Cora Silver SS18015S
Cora Pink SS18015S
Delvine Pink SS17607P C/O
Delvine Silver SS17607W C/O
Yazmin Rose Gold SS18023R
Yazmin White SS18023W
Sapphire Multi Patent SS18021Z
Sapphire Iridescent SS18021N
line overview Sapphire Multi Metallic SS18021D
Wilma Brown SS18022B
Wilma Hot Pink SS18022P
Morris Hot Pink/Neon SS180012P
Morris Purple/Aqua SS180012R
Gisela Grey SS18016G
Gisela Brown SS18016B
Gisela Multi Print SS18016Z
Louisa Fuchsia SS18017P
Louisa Khaki/Taupe SS18017K
Louisa Navy SS18017N
Ashton Multi SS17602Z C/O
Ashton Brown SS17602B C/O
Ashton Periwinkle/Multi SS18018Z
Cora-P Silver SS180028S
Innes-P Pink SS17707P C/O
Ashton-P Multi SS17710Z C/O
Delvine-P Pink SS17716P C/O
Barra-P White SS17712W C/O
35
comfort | wellness | fit