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CALENDAR OF EVENTS FOR DAKAR/HART BEAT UNIVERSITY All events to be produced inside of Kevin Hart’s 40, sq. foot Soundstage and Production Studios Hart Beat Studios, 8911 Independence, Canoga Park, Ca 91304 The Grand Opening of Hart Beat Studios/HART BEAT UNIVERSITY Digital Media Makers have a new home. Artificial intelligence, machine learning, and teaching robots empathy have become the latest paradigm for content distribution and e-commerce on messaging platforms. Some say that bots are the new apps. The purpose of this twoday hackathon is to prepare 25 candidates for the proposed Hart Beat Academy HART BEAT Business Series: Sales Techniques and Strategies. Copresented AT&T/DirecTV Getting the most out of your sales efforts is an undervalued aspect of running a business. In this class, learn how to develop an effective strategy for reaching your sales goals. HART BEAT Business Series: Know Before You Sign On the Dotted Line: Reading & Negotiating Business Contracts. By Donald Ford, SCORE SBA. New and growing businesses must enter into a variety of contracts, with landlords, suppliers, and clients, to name a few. Learn how to read common “boilerplate” contractual language. Tech Salon: The Future of a Virtual and Augmented World Presented By USC ICT How to synthesize the best practices on machine learning, artificial intelligence, and all mix reality platforms into a strategy to keep pace with a changing world Stop Losing Your Mind and Start Finding Success on Social Media Online marketing is hard to understand and even more complicated to implement. Technologies keep advancing. Advertising options continue to expand. HART BEAT Business Series: How to Form a Corporation or LLC. Co-presented by Morrison Forrester Business entities come in many shapes and sizes, and choosing the right one can avoid serious tax and liability consequences. Learn which business entity is right for you, how to prepare for entry. HART Beat Business Series: Planning for Success: Business Plan Writing Workshop. Formulating a plan is essential to your business success. Bring a laptop computer with PowerPoint for this hands-on workshop on why you need a business plan, what it does, and construct a winning pitch (presentation).


Making the Most of Linked-In for the Small Business Owner You create Offline and Online connections daily. What you do after you create those connections is just as important as making them in the first place. Turning Online Traffic Into Paying Customers Maybe you’ve got a Facebook page or regularly post blog articles to your website, but how can you give yourself the best chance to turn every online visitor into a real customer? Startup MashUp Presented By Donald Ford, SCORE SBA You're invited to participate in Hart Beats series for the innovation community. This month, three great minds will share the future of bots, artificial intelligence, and conversation You're invited to participate in Hart Beats newest morning series for the innovation community. This month, you'll learn from two healthy-living style startups that are killing the game. Financing & Pitching to Investors Presented By The Capital Group This session focuses on how to finance and fund your startup. We will center on strategic planning, financial analysis, cash management, funding alternatives, investor pitching, and alternatives Business Models Presented by The Capital Group The business model is the engine that drives startup success. This session explores business model design and validation while exploring ways to test the business model without spending your own capital Marketing 4.0 Presented by Dave Cohen, Digital Marketing Consultant This session clarifies key marketing concepts, methods, and strategic issues relevant for start-up and early-stage entrepreneurs. Provides an orientation to key marketing concepts critical to beating the street. Product Development, Prototyping or MVP Presented By Terrence Coles This session teaches students to transition from creative, innovative, design thinking methods to prototyping and concept testing their products and services. Emphasis is placed on the Internet. Research and Development Presented by USC ICT Is your business a product in search of a customer? Marketing research can give a business a picture of what kinds of new products and services may bring a profit. Cash for College tech exhibitor and career panel opportunities, Presented By ODMEO. A huddle with recruiters and from the branches of the Department of Defense for careers in and out of uniform.


Ideation Presented By Jay Tucker, MEMES UCLA This session focuses on the generation, testing, evaluation, and refinement of ideas. Innovation processes that focus on idea development, idea selection, and commercialization of ideas

How to Apply Basic Marketing Principles in a Digital World Presented by Yvonne Harmon, AT&T/DirecTV Learn how to apply the four "P’s" of marketing in the digital space to build an effective marketing strategy for your business and reach your target customers online. Introduction to Tech Entrepreneurship Presented By SCORE-SBA This session introduces students to the concept of entrepreneurship. Students acquire knowledge of the nature and scope of entrepreneurship and the impact of entrepreneurship on market ecosystem. . Super Intendment For A Day Co-presented by LAUSD Magnet School Director Hart Beat invites leaders in the tech community to participate in Superintendent For A Day.

How to Take Control of Your Online Reputation online Consumers use platforms such as Yelp to find you, and with 92 million monthly visitors via mobile and another 73 million unique visitors to the desktop site it can be a powerful tool to help grow your business and manage your digital identity. Innovation & Technology Council: Cyber security & Internet of Things Presented By ODMEO Join Hart Beat and the Los Angeles Arts Commission as we discuss the future of autonomous vehicles in Los Angeles. We will learn from other experienced entrepreneurs and investors, who will share their lessons about overcoming failure and odds, mistakes, spotting opportunities and thinking out loud. Hart Beat Business Series: Protecting Your “Intangible” Assets, Part 1: Trademarks, Copyrights & Patents. Co-presented By Morrison Forrester Many successful businesses develop important assets that are “intangible”: trademarks identifying your products (or services) in the flow of commerce, copyrights over original expressions


From Seed Money to Serious Investment: Raising Money for Your Business. Copresented By The Capital Group and the SBA Every business needs an initial investment to get off the ground, and established businesses often require investment in order to expand. Learn how to apply for and obtain small business Hart Beat Startup Workshop: Build Yourself to Build Your Startup What does it take to be an entrepreneur? It's not money. It's not timing. It's not who you know. And it's definitely not eating ramen. It's you. It's your mindset. Don't be attached to

Hart Beat Business Series: Keeping the Books: Business Accounting Basics. SCORE SBA Every business decision must be made with an eye toward the bottom line. Bring a laptop computer with Excel for this hands-on workshop, and learn to accurately assess your business’ finance

How to Increase Repeat Business With Email Marketing USC Marshall School Of Business Email marketing may not seem sexy, but it works. Existing customers drive most of your revenue and email is one of the most cost-effective ways to bring them back. Innovation & Technology Council: The Future of Autonomous Vehicles Presented By Intel Join Hart Beat and the Los Angeles Arts Commission, and TEAL as we discuss the future of autonomous vehicles in Los Angeles. Hart Beat Business Series: Planning for Success: Business Plan Writing Workshop. Co-presented by WGA Formulating a plan is essential to your business success. Bring a laptop computer with PowerPoint for this hands-on workshop on why you need a business plan to map your success Domain Startup Summit Presented By SCORE SBA Domain Startup Summit was established to unite the startup, domain branding and investment industries. This unified event platform will provide up-to-date industry information and partners


SEO Tune-Up: Tips on Boosting Your Website’s Visibility Before making any changes to your website to improve its search engine optimization (SEO), it's important to review its strengths and weaknesses. But how do you evaluate your website Innovation & Technology Council: Diversity in Tech Through Career Pathways, Presented By Steve Wright, State Of California CTE California has a designated Career Technical Education pathways program available to students from middle school through community college to aid in their pursuit of careers in technology. 2018 State of STEAMS Cultivating talent in science, technology, engineering and math (STEAMS) fields across our region is key to continued economic growth and competitiveness. Pentagon To The People Of California Presented By ODEMO Join more than 200 civic and business leaders for a virtual career fair. With so much at stake, this is an important opportunity to meet with member’s federal governments to talk about connecting with the State with Capital Hill. HART BEAT Business Series: Protecting Your "Intangible" Assets, Part 2: Confidential Information and Trade Secrets. Many successful businesses develop important assets that are “intangible.” In addition to traditional intellectual property assets that can be copyrighted or patented How to Build Your "A" Team presented by Ted Milner Hear from veteran Los Angeles headhunters in the Digital Media field as he helps you explore the art and science of recruiting “A” talent for your team. The event is hosted by Executive Temps HART BEAT Business Series: Protecting Your "Intangible" Assets: Trademarks, Copyrights & Patents. Many successful businesses develop important assets that are “intangible”: trademarks identifying your products in the flow of commerce, copyrights over original expressions, or patents to inventions HART BEAT Business Series: Government Contracts - Steady Income for Your Business. Learn to cut through legalese to better understand government contracts in practical terms, especially risk allocation requirements and clauses unique to the public sector. HART BEAT Business Series: Innovation & Technology Council: Disrupting the Disruptors, Presented By Jay Tucker, MEMES UCLA As the sharing economy grows, new ideas are constantly springing forward to make it easier to take part in. Regulation and incentives are just a few of the things that have been proposed.


Startup Financing Workshop: Entrepreneurial Finance 101 Presented By SBA SCORE This workshop provides the basic understanding of accounting and finance that is critical for entrepreneurs. You will gain an overview of the key financial statements, financial modeling. HART BEAT Business Series: Going to Market: Sales and Marketing Techniques and Strategies. Presented By SBA SCORE Getting the most out of your sales and marketing dollar is an undervalued aspect of running a business. In this class, learn how to develop an effective marketing strategy to reach the most... HART BEAT Business Series: From Seed Money to Serious Investment: Raising Money for Your Business. Presented By The Capital Group Every business needs an initial investment to get off the ground, and established businesses often require investment in order to expand. Learn how to apply for and obtain small business loans.

HART BEAT Business Series: How to Form a Corporation or LLC. Presented By Morrison Forrester Business entities come in many shapes and sizes, and choosing the right one can avoid serious tax and liability consequences. Learn which business entity is right for you, how to road map to success. Making the Next Step: How to Grow Your Company Presented By SBA SCORE Most businesses plateau at different stages of development. Business owners looking to make the next step in growth will want to be aware of potential roadblocks holding them back: Social Media Week LA June 2018, From Brand Vision to Product Market Fit HART BEAT advisors believe that brand success starts with a clear vision born from a place of passion, idealism, and limitless possibilities HART BEAT Financing Workshop: Crowd Funding Presented By SBA SCORE Crowdfunding is a great way to provide capital for your business, build your customer base, and create buzz and press. But how do you position yourself for success? Expert Dojo @ HART BEAT


Ted Milner advisor, co-founder Executive Temps will chat with us about his experience in hiring a millennial in digital media entry-level jobs. Innovation & Technology Council The HART BEAT Innovation & Technology Council identifies and engages with business clusters that have economic growth potential — including signature, emerging and innovative industry groups. The Evolution of Entertainment Conference (E3) is a can't miss event for all who are interested in or currently working in the field of entertainment or new media. E3 is focused on the Gaming Industry and will coincide the with EC convention in Los Angeles, In June 2018. Fashion & Wearable Technology Salon: From the top brands for tech Wearable’s to Lifestyle trends in for the fashion forward Brands Like Jordan, Under Amour, Nike, and Addenda’s are under the microscope. Sports Tech Salon: How Data is Changing the Game Presented By Damon Haley http://losangeles.dodgers.mlb.com/index.jsp?c_id=laThere are few places with better opportunities, both financial and creative, to apply real-time and predictive analytics than the sports and entertainment industries. Innovation & Technology Expo Presented By Blacks In Technology This event, hosted by Hart Beat will feature Silicon Beach and Silicon Valley activist, who will share their thoughts about the future of networking Join us to learn more about the evolving concepts and trends in digital media and digital media technology as told from the perspective from several innovative corporate accelerators. Emerging Tech Salon: Strategic Networking for Tech Startups Strategic and targeted networking is incredibly important in the age of digital information. There are more events, conferences, trade shows, and mixers than any company can afford Emerging Tech Salon: Disruptive Technology and the Future of Digital Media in Education Presented By Ted Lai Join HART BEAT to better understand the technological production such as TOON University, and the processes and distribution tools that are behind the rapid changes in the industry. Hear from a distinguished panel of thought leaders from a diversity and inclusion point of view. Emerging Tech Salon - Go Big or Go Home What If Tech giants, AT&T, Intel, Apple, Cisco partner with Hollywood Green-lighters. Corporate partnerships can yield tremendous value for both technology start-ups and big business alike. Yet the success of these partnerships depends on a variety of different political tactics.

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Hart beat university at a glance  

Hart beat university at a glance  

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