Make up Memories
Process Book
Story A mother and her daughter grew up bonding over makeup. From playful makeovers and detoxifying facemasks, it was a part of her childhood and the best memories she had with her mom. She is growing up and missing her mom so dearly. At first, she is hesistant to open up her makeup bag but once she does, incredible memories come flooding back and she feels at peace.
Photography Color treatment
Parts 1 & 3
Part 2
Strategy
Message: It’s more than makeup, evoke memories Recipient: Ages 25-35 young women growing up, new moms Result: give them an emotional connection to the brand through the memories they might have had with their moms and the future memories they will create with their children. Channel: Digital-, create your own look book with your mom or daughter, social media, email Throwaway- next to the brand station and in each shopping bag Strength: emotional connection, target audience, message, timing Weakness: story needs to be a whole effect, aesthetic Opportunities: could be a viral scale of mother child makeup and bond between the two Threats: someone can’t connect to the story
Modeling and Photography poses/angles
Location Bedroom/Bathroom