Virtuously Elegant
Esteban Leyva, Sterling Jones, Madison Henry and Valeria Galipoli
Professor Oscar Betancur
Digital Presentation Technique
Table of Contents
Brand History/Target Audience
Concept
Moodboard
Layout Sketches
Credits
Scheduling
Shot List
Color List
Contact List
Behind the Scenes
Media
Target Audience:
Women and men between the ages of 20 and 30. They never had much confidence in themselves or the way the dress. They always want to wear high fashion but are afraid of stepping outside their comfort zone.
Insight:
Women and men tend to feel insecure about the way they look and dress.
Key Message: Find the confidence within.
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Brand History:
Where everyday clothing meets high fashion, Filippa K, a Swedish fashion brand, keeps their simplistic styles sustainable in regards with materials, production and recycling. Containing an understated elegance and soft minimalism, the brand is able to create high end everyday designs.
Hair & Makeup
Styling
Shot List
Shot List: Filippa K - Just Own It Advertsing Campaign
Shoot Date: August 1st, 2019
Platform: Media, print, and out of home
Model Shot Angle Details
Has three outfits, off to the side, feeling confident
Has two outfits, close up of outfit, eye contact, serious, emphasize body language
Has two outfits, laying on floor, looks confident
1 2 3 Long Shot Middle Shot Close Up Middle Shot Middle Shot Long Shot Eye level Low Angle Low Angle Eye Level Low Angle High Angle
