New at MIDO
Capsule Collection Punkit! A surprising new collection in the name of rebellion and audacity
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t is exploring the territory of audacity and contestation that Pascal Jaulent, co-founder and designer of the brand Face à Face, imagined investing in the world of the PUNK movement. For this project they reissued several meters of Royal Stewart, the aristocrat tartan of which the Punk appropriated from the outset. The Punk it! collection thus came into being last fall through the first two models, genuine collectibles. After the first “manifesto” glasses which introduced this
capsule collection on the register of rebellion and outrage, Pascal Jaulent today offers this theme on softer versions but always surprising. Decorated with small nails embedded at the end of the temples, and playing on sharp volumes that reflect the light highlighting their strong personality, these optical frames and sunglasses will seduce women and men with bold personality.
Original Penguin Eyewear A collection with its own personality
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any retro eyewear collections struggle to say something new. Bringing people out of that box is what Original Penguin Eyewear is about. Kenmark Group (Louisville, KY, USA) capture the vintage vibe engrained in the DNA of the brand, without recreating styles from the past.
The Gus
36
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Vedere
International March
2014
Collaborating with Original Penguin and their extended licenses more than a year in advance, Kenmark determine themes for the next collection. This process of sharing clothing, accessory and crosscategory trends provides a resonating focus shaping the brand story. This is how the result is a collection with its own personality and appeal to consumers. Pick up any Original Penguin style and you’ll notice the attention to detail. You may not have seen the acetate before—you haven’t, it’s custom created. It may feel different—it’s been hand-polished. Swing the hinge into action and you’ll notice the smooth precision of an Austrian or German hinge. These details are subtle, yet provide the wit and quality that makes a difference.