3 CD
MODEL Community-Centered Co-creation for Development
Between 800,000 and 1,100,000 individuals in the United States reported volunteering internationally each year from 2004 to 2014.
source: http://csd.wustl.edu/Publications/Documents/RB15-18.pdf
The US Government distributed $13 billion in international aid in 2013.
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Of the 1 million Americans who volunteer overseas annually, the greatest percentage are teens and young adults ages 15-24.
Source: http://news.illinois.edu/news/15/0310volunteerism_BenjaminLough_XiaolingXiang.html
Effectiveness‌Questionable
VISION
Community-Centered Co-creation for Development 3 (C D ) Model is a holistic approach to community development targeted at international volunteers.
The model aims to rethink the way volunteers work abroad
OUR FOCUS
The Peace Corps
ABOUT PEACE CORPS IN ITS OWN WORDS “The Peace Corps sends the best and brightest Americans abroad on behalf of the United States to tackle the most pressing needs of people around the world. Volunteers work at the grassroots level to develop sustainable solutions that address challenges in education, health, economic development, agriculture, environment and youth development. Through their service, volunteers gain a unique cultural understanding and a life-long commitment to service that positions them to succeed in today’s global economy. Since President John F. Kennedy established the Peace Corps in 1961, nearly 220,000 Americans of all ages have served in 140 countries worldwide.” Peace corps website
HOW PEACE CORPS WORKS
Peace corps website
CHALLENGE
85%
ARE GENERALISTS- RECENT COLLEGE GRADS WITH LITTLE TO NO PROFESSIONAL WORK EXPERIENCE
MANY VOLUNTEER PROJECTS ARE NOT SUSTAINED BY THE COMMUNITIES THEY SERVE LIMITED SCOPE AND TRANSFERABILITY OF EXISTING TOOLS SUCH AS PACA (PARTICIPATORY ANALYSIS FOR COMMUNITY ACTION)
PC Current Metrics for Project Sustainability cites area for improvement
Performance Goal 3.1: Advance Community-Based Development Outcomes Increase the percentage of projects with documented gains in community-based development outcomes to 80 percent by FY 2016 Volunteer projects and activities are designed and executed alongside local partners. An increase in the percentage of projects with documented gains suggests that Volunteers are contributing to community-based development.
Performance Goal 3.2: Strengthen Local Capacity Increase the percentage of projects with documented gains in the capacity of host country individuals Volunteers strengthen local capacity by working closely with community partners through all phases of their project activities. This goal measures the increase in the capacity of local individuals, including counterparts—Volunteers’ primary community partners.
Performance Goal 3.3: Improve Feedback to Volunteers Increase the percentage of Volunteers “satisfied” or “very satisfied”1 with the timeliness and quality of the feedback provided on their work to 68 percent by FY 2018 Peace corps website
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The Peace Corps defines DEVELOPMENT as “any process that promotes the dignity of a people and their capacity to improve their own lives.�
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Insights from Returned Volunteer Peace Corps Interviews Communities are not prepared for Peace Corps Volunteers
Volunteers barely used or used only a small portion of PACA
Many generalists lack the emotional intelligence to relax and set aside their own vision of helping
Many Ideas and projects came from a PCV’s perceived view of the community needs.
PCVs keep to their prescribed roles as “Education volunteer” or “Health Volunteer” etc
Motivation for joining Peace Corps reflected the way volunteers worked
Solution
The Community Centered Co-Creation for Development (C3D) Model To ensure that volunteers are equipped for facilitating community change through the creation of community-driven projects, the C3D model offers 3 critical interventions- a framework along with a toolkit, an online network platform, and resource partnerships.
Network Resources
Framework
3 CD
Model
C3D Framework and Toolkit- uses best practices of community development along side an integrated approach of Systems Thinking and Design Thinking. Network- an online Global/Regional hub where volunteers could share best practices, challenges, opportunities and support each other. Resource Partnerships- Relationships with universities as technical resource and international development agencies as financial resource. Co-creation: the process of in which groups work together equally to create solutions. Systems thinking is a problem-solving process aiming to understand how dierent elements and dimensions within the problem space (system) influence one another to create the overall observed behavior.5 Community centeredness: focusing on the core needs, insights, and experiences of those in a community. Design Thinking: is a mindset and a methodology used by designers to solve complex problems, and find desirable solutions for clients.6
THE C3D FRAMEWORK
(for International Development for International Volunteers)
DESCRIPTION INTEGRATION
Studies have shown that the more integrated a person is in a new community the more respect and trust they receive. Integration or making the connections techniques and activities to “push� volunteers to get to know their communities.
CO-CREATION
Integrated approach of Systems mapping and Design thinking. PCVs and counterparts help build engagement, interactions among community stakeholders, encourage members of the community to share their experiences, and work to design an action plan for the rest of the project.
IMPLEMENTATION
Known as the action phase, this is where volunteers and communities work together and pool their resources to test out their solutions.
SUSTAINABLE ACTION PLANNING
Create a workable community driven plan for sustainability. This could be a formation of a committee to oversee the completion or evolution of a project.
VOLUNTEER PHASE-OUT
Exist strategy of the Peace Corps Volunteer as a facilitator of community development. This includes a Communication Plan for Peace Corp Knowledge and strategies for on boarding of New Volunteers.
Communities can be a village, nonprofit, health clinic, agricultural group, coops, etc. Sustainable projects in this context is defined as projects that are community-led and driven to completion of its original goals. These projects can be maintained and enhance over a period of time. For example, this could be for a month to 5 years.
NETWORK ONLINE GLOBAL PLATFORM HUB- Globally share, support and collaborate; Return Peace Corps Volunteers as Mentors or Resources REGIONAL SUPPORT GROUPS- In country support groups with occasional meet-ups Peace Corps volunteers accessibility to online Technology
65%
Of PCVs Can Access the internet without traveling
51%
Of PCVs submit work data online at least once a week
PARTNERSHIPS TECHNICAL RESOURCES- Relationships with universities as a technical resource. Creation of Peace Corps Ambassador Program consisting of RPCVs at University Campuses. FINANCIAL RESOURCES- Partnerships with international development agencies as financial resource such as the State Government, USAID, For-profit entities with Global CSR programs, other grant making NGOs. PC IDENTIFIED CHALLENGES TO PROJECT SUSTAINABLITY • •
•
limited support from local government communities lacking the skills and training needed to sustain project outcomes Insufficient community resources Peace corps website
USER ARCHETYPE
Designed specifically for volunteers working in unstructured programs and creating secondary projects (projects not defined by a volunteer’s primary program.
4 Main Characteristics of Peace Corps Volunteers: Skill Level by Program Type Generalists Majority of Volunteers
Unstructured Programs
Structured Programs Formal Structures as a Education or Health (work at a clinic)
Informal work settings, volunteers create their own way of working in the community
High Skilled Volunteers with professional knowledge and experience in a certain field.
PRIMARY USER ARCHETYPE Profile: Generalists Volunteers with limited real world professional experience in their Peace Corps designated programs. They are commonly recent college graduates. For example, someone who majored in Philosophy is placed in an English Education program. Age
• 22-26 years old
Education Level:
• Bachelors Degree
Jobs
• Achieve Goal 1 and 2 of The Peace Corps through the programs of Education, Health, Agriculture, Community Economic Development, Environment and Youth in Development.
Gains
• Help a community and learn a new language
• Paid travel abroad
• A great CV and resume
• Scholarships, Fellowships, and other benefits Pains
• Hard transitional change to another culture
• Difficultly communicating with locals
• Cross cultural misunderstandings
• Lack of direction, feeling lost in the community
• Sticking out in the crowd
• Sickness, health issues,
• Homesickness
• Limited basic necessities such as flushing toilets, electricity, running water, and Internet services.
• The length of time to get things done
JOURNEY MAP
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The C3D Model is based on the premise that for change to occur in communities, communities themselves must have a key leadership role in all aspects of an intervention. Therefore, by having an equal stake in all parts of the process, communities adopt a sense of ownership and are more likely to maintain and evolve these interventions. The user journey depicts the intended volunteer interactions with the Model.
CUSTOMER JOURNEY MAP Archetype
The Generalist: A person with limited work experience who wants to travel, help communities and learn a new language.
Aware
Join
How did they become aware of the product
How did they sign up, purchase, or register
Toolkit: Peace Corps Training(PST), Peace Corps (Bootcamp after PST), Training at (In Service Training), Manual Online Hub: Training handout, email Resources: Training handout, Resources Directory
Toolkit: Part of their training program, part of ICE Resource, Peace Corps Resource Center Online Hub: At the end of initial training (PST) Account creation Resources: Get connected through Program Manager
Use How are they using it, what are they now doing as a result of your intervention.
Toolkit: Use methods in their communities along side community counterparts to facilitate community mobilization, engagement,etc; create sustainability plan; they use it to engage community members in their structured and unstructured programs Online Hub: Connect with volunteers in country and globally; the find returned volunteer mentors Resources: Find partners, fundings, and university resources
Develop
Leave
Are there deeper levels of engagement
How and when does the engagement end
Toolkit: They might help teach community members how to use this process; volunteers create a record of this procedure for future replacements; community leadership groups are created to oversea the project Online Hub: Volunteers learn and collaborate with a global Peace Corps Community sharing their best practices and challenges Resources: Helps volunteers to fill the gaps in funding, technical knowledge and other local deficiencies
Toolkit and Resources: At the end of service, volunteers leave country Online Hub: Lack of interest or time after Volunteer returns home.
SERVICE BLUEPRINT
Leveraging the power of the Peace Corps hierarchy, the C3D Model will integrate into established structures such as Peace Corps programing, training, and country budget.
SERVICE BLUEPRINT Physical Evidence
Customer Actions
Onstage/Visible Contact Employee Actions
Pre-service training
PCV participates Training bootcamp
Talk to Trainers
Backstage Invisible Contact Employee Actions
Support Processes
In-servicetraining PCV uses framework and toolkit at post with Counterparts
Consult Program Manager
Peace Corps ICE Catalog
PCV shares experience at Inservice Training
PCV co-create sustainable project with community stakeholders
share with Peace Corps Peers and Give and receive feedback
Feedback on project and reporting (through out service)
PCV as Design Thinkers Website
Training Resource Listing
Peace Corps Support Network
Website: Online Hub
PCV presents at Close of Service
Share with Program Managers and PCVs
Old PCV onboards replacement and return back to America
CORE OPERATION ACTIVITIES
CORE OPERATION ACTIVITIES Core Acitivies
Capabilities
Training and Support
Well trained Peace Corps Staff to support and teach the framework Website Manager Forming C3D Chapters in country- overseen by Peace Corps Staff Facilitate mode of connection such as an online platform for Professors and students to connect with Peace Corps volunteers. Foster collaborations for financial resources and technical knowledge with entities such as NGOS, Community based groups, For-profits and government agencies.
Platform Maintenance Support Networks Resource Hub
Partnership Building
3 CD
BUSINESS MODEL COMBINED WITH LOGIC MODEL
3 CD
MODEL
Framework + Resource Partnerships + Global Network Support Hubs Community-Centered Approach -Integration -Co-Creation -Implementation -Sustainability Action Planning -Volunteer Phase Out
Collaborations Technical Resources: Universities, Peace Corps Ambassador Program Financial Resources: NGOs, State Government, USAID, Grantmaking International Agencies
What if we shift to role to this‌
The typical role of a PCV Volunteer & Leader & Facilitator & Mentor &Capacity Builder& Community Mobilizer & Funder & Idea-person & Mover & Shaker,& innovator, etc
Volunteer
Online Global Platform Regional Support Groups
Listener, Learner, Facilitator
Community Mobilizers ,Capacity Builders, Funders, Mentor, LEADERS, Movers, Shakers, Innovators
Beneficiaries
Community
Volunteer
Community
3 CD
LOGIC MODEL FOR PROJECT SUSTAINABILITY ACTIVITIES
INPUTS • • • • • •
• •
Toolkit Website Training Supplies Space Administrative Support Partnerships with NGOs,CBOs, Nonprofits Partnerships with Counterparts Financial Resources
•
• • • • • •
Training (Preservice Training, Inservice Training, Bootcamps) Design and host website Purchase training supplies Coordinate Space for training Training of Host Country administrative support Community workshops Train CounterpartsIntro to Design Thinking a Peace Corps Perspective
OUTPUT •
•
•
Effective workable toolkit Trained volunteers, managers, community members, NGOs, CBOs,NPOs, and counterparts Working Peace Corps Global online Hub
OUTCOMES •
•
•
Community Members take ownership of the solution which increases project sustainability Community members develop a different type of problem solving skills and techniques applicable to other parts of their lives, jobs, and businesses. Peace Corps social impact on the community becomes tangible, measurable, and visible.
IMPACT
Increased communityled projects Sustained communityled projects
The C3D Model is based on the premise that for change to occur in communities, communities themselves must have a key leadership role in all aspects of an intervention. Therefore, by having an equal stake in all parts of the process, communities adopt a sense of ownership and are more likely to maintain and evolve these interventions. However, training and community willingness are not enough. Strong external resources and support networks are two additional interventions needed to help bring about sustainable projects.
C3D MODEL COMBINED LOGIC MODEL Key Partners Peace Corps NGOs Volunteer Organizations Community Groups Local Government Universities Government Agencies: State Government USAID Public Service Innovation Fund
Key Activities Training and Support Platform Maintenance Support Networks Resource Hub Partnership Building
Value Proposition Community Centered Approach Community-Driven projects -
ACTIVITIES
-
-
Key Resources Toolkit (Opensource) Resource and Support Hub (Webplatform) Strong Partnership with agencies
Customer Relationships
PCV/ volunteer-facilated projects Framework for sustainable projects Volunteer project Peer community
- Integrated approach of Design and Systems thinking for international development IMPACT
OUTPUT
Increased communityled projects Sustained communityled projects
Cost Structure
INPUTS
Training and support Travel Technology maintenance: Website
Communities: PCVs as a support group (based on regions and proximity) Personal Servicevolunteers are connected to an online hub in which they share (challenges, painpoints, success, strategies, etc)
Customer Segments Niche Market: •
Peace Corps Volunteers
•
Other low skilled International volunteers from other volunteer agencies
• •
INPUTS
Channels Awareness: Training either at PST or regional group bootcamps Person to person Website Country Resource links
Revenue Streams N/A: Opensource Institutional funding- Set budget on programming
THEORY OF CHANGE
FOCUSES ON :The belief that the innovative, creative, sustainability potential of the Peace Corps lives within the way volunteers work with community members. My model proposes a new way of empowering and unleashing unharnessed talent of both communities and Peace Corps Volunteers.
THEORY OF CHANGE
Project Building Blocks
User Engagement
Result of engagement leading up to vision actualization
TOC: The majority of Peace Corps volunteers co-designed projects are sustained by the community. Community Members take ownership of the solution which increases project sustainability.
Community members develop problem solving skills and techniques applicable to other parts of their lives, jobs, and businesses.
Counterparts and PCV mobilize community stakeholders
Knowledgeable Counterparts
Peace Corps volunteer has facilitated a sustainable project.
Community Networks and organizations are strengthened.
Community members go to one day Design for Development workshop to learn about PC, PCV Roles, about the Integrated Systems and Design Thinking approach
Community Stakeholders Map and Identify Community Needs, Challenges, and Problems. Volunteer listens and learns from communities
Trained Design of Development Peace Corps Volunteer (PCV) Facilitator
Peace Corps as a Resource, also possible connection National Peace Corps Association All Resource Connect
Replacement Volunteers can followup on previous projects and act as a resource but have the framework to work with the community to tackle other issues
Community and PCV co-design their challenge and create as strategy plan on on the integrated approach
Community Stakeholders: teachers, churches, community groups, universities, community leaders, health representatives
Peace Corps social impact on the community becomes tangible, measurable, and visible.
Community takes action and PCV acts as a resource(connector to international, Peace Corps, NGO funding, expertise, and resources)
Communication Plan
THE METRICS
THE METRICS Outcome 1: Community Participation in Community Development
- Indicator: Community Engagement - Population: Community Members - Threshold: Replacement volunteer has limited interaction or leadership with the projects. - Measurement: Number of leadership teams or structures created to run a project - Measurement: Examples of framework tools being used by community members Outcome 2: Community resources and time devoted to project
- Indicator: Community Resources - Population: Community Members - Threshold: Tangible resources (money, in-kind, labour, time) - Measurement: Number of hrs, money, types of labor, in-kind devoted to project (% of ownership resources, community involvement) Outcome 3: External Resources received by community
- Indicator: External Resources - Population: Community, Peace Corps Volunteer - Threshold: Resources: Financial, Educational resources, governmental, NGO connections - Measurement: Types of resources received that were not community or Peace Corps based Outcome 4: Peace Corps volunteer facilitated community-led projects
- Indicator: Volunteer Projects - Population: Peace Corps Volunteer - Threshold: Number of volunteer facilitated community-led/co-created projects - Measurement: %of volunteer co-created projects with a community Outcome 5: Use of an Online platform
- Indicator: Volunteer Use of Online Hub - Population: Peace Corps Volunteer - Threshold: Are volunteers using the hub? Are they collaborating? Do they have online mentors? - Measurement: Number of volunteers using the online Hub - Measurement: Number of volunteer collaborations?
FINANCIAL MODEL
The first step in moving forward is to test the C3D Framework through a year long pilot program within the Peace Corps. The cost of piloting differs in each country due to exchange rates and cost of living. For example, during the 1-year period all managers and Peace Corps Staff would have been extensively trained in C3D Model, alongside counterparts and volunteers. With this infrastructure in place, the institutional funds would only go to an annual C3D conference where volunteers, and counterparts share their experiences and engage in a few skill building workshops. By the third year, the model would have been successfully integrated into the way each country runs.
FINANCIAL MODEL EXPENSES
REVENUE STREAM Community (inkind) 5% Others 5% Printing 20%
State Government 5% USAID 10%
Training 50%
Training Materials 15%
Institutional Funding 60% Government Grants 15%
Website Maintenance 5% Website 10%
Institutional Funding Others
Government Grants Community (inkind)
USAID
State Government
Training
Website
Website Maintenance
Training Materials
Printing
PROTOTYPES
PROTOTYPE 1 The goal: To depict a toolkit of how a volunteer could create sustainable projects at his or her site.
PROTOTYPE 2 The goal: To introduce an activity from the toolkit -“ intro to human centered Design� and also to get feedback on what volunteers thought could them create sustainable projects in retrospect.
MOVING FORWARD •Interviews of current Peace Corps volunteers in the Field •Compile methods and techniques for the Toolkit •Online Hub Beta
THANK YOU