AGENDA
OVERVIEW
RESEARCH
REFINE
FINAL
MISSION
MEAL DELIVERY SERVICE
BALANCE
OVERVIEW
RESEARCH
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FINAL
PERSONAL AND EXTENDED SELF
INNOVATION ECO-FRIENDLY HEALTH HABITS INCLUSION COLLABORATION HONESTY SHARE KNOWLEDGE AFFORDABILITY COMMUNITY ORGANIC/FRESH
CONVENIENCE
+ QUALITY OF LIFE
OVERVIEW
RESEARCH
REFINE
FINAL
TYPES OF RESEARCH
QUALITATIVE MARKET RESEARCH (87)
(28)
SECOND HAND RESEARCH
OVERVIEW
RESEARCH
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FINAL
ARCHETYPES
THE SELF INDEPENDENT
THE ROOKIE
THE SURVIVOR
1
2
3
OVERVIEW
RESEARCH
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FINAL
SERVICE BLUEPRINT
AWARE -Walking on the street and see a printed add
JOURNEY/ EXPERIENCE
JOIN -Cheking out the website
-Reading a magazine or news paper
USE
DEVELOP
LEAVE
-Exploring the online platform
-Make a Premium account.
-Close the account.
-Read the complementaty content(news, articles)
-Track your progress
-Stop purchasing meal
-Purchase meals
-Do not use the online platform
-Be part of a community
-Leave the community
-Promotional ad on my mail
PRINT WEB C.SEVC UX DES G.DES MKTG EXPTS I.T.
BACKSTAGE
CHANNELS
-Share the personal experience
-Magazines, News papers, street posters,
-Buying a magazine, walking on the street, receive it by mail.
-Read. -Visualize
-Look for new spaces and channels of distrubution suh as Health and Food conferences. -Identify key publications related with health and food where the company can publish ads.
-Stop Developing printing material to promote the company
-Create more reliable meal programs. -Create more interesting content(news, articles) -Open spaces to develop communites where people will be able to share and collaborate. -Improve the platform navigation.
-Stop developing the online platform
-Stop relying on the team of experts.
-Web site platform
-Going to the web site and explore.
-Purchasing a meal, get a premium account.
-Online Ads
-Clicking the online adds
-Reading the special content (news, articles)
-Involve experts in the development of meal plans and content(news, articles)
trainers, doctors, etc
-Help to create interesting content. -Set up Standard meals
-Standarize methodologies
-Guidance for premium accounts - achieve objectives through meal plans
backgrounds
-Stop paying for online adds.
-Impotance of promoting, sell products and
-Adoption of strategies and methodologies to play
-Practice the strategies and methodologies in order to get results to educate and develop awareness -Identify the target market
-Work on the development of new content and strategies for the market.
-Close the marketing department.
-Implications and use of visual design as a tool to communicate information and develop an identity
-Build design team - recruit talent
-Materialize ideas-digitalize content-Prototyping
-Adapt design to new platforms - mobile devices
-Brainstorming to sketch ideas and create concepts - on line platform and branding
-Work with IT and develop the website -Use Software to digitalize
-Strengthen the identity
-Do not relay on graphic design to build concepts and materialize them.
-Systems to understand the customer experience in order to deliever a good service or product.
-During analisis processes to understand users behavior. Understand objectives and future relevance.
-Previous and future understanding of curstomers needs.
-Apply it on new target customers
-Create systems to improve their experience.
-New methodologies to understand customers
-Direct channel with customers - online or by phone 24 hours
-With the collected data develop new strategies to solve customers problems in the future, be
-To collect data and give information.
the current platform
-To develop digital platforms, tools and digital security
-New tools, platforms and methodologies to improve digital performance.
-Collect data and create solutions.
-New navigation strategies and security systems
-Maintenance digital platforms
-Application of new technologies
-Curstumer centered approach -Importance of a direct channel with the customer, to maintain engagement and loyalty.
-Importance of digital platforms to enhance customers experience. Collect information and develop tools. -Importance of digital performance inside and outside the company
OVERVIEW
-Space to collect data and distribute important information in order to satisfy customer´s needs
-To build and organize a digital sytem inside the company
RESEARCH
-New systems to improve customer’s experience
REFINE
-Stop using UX Design to understand customers and enhance their experience
-Stop using customer service
-Close the IT department
FINAL
BIZ MODEL CANVAS
-Organic Farmers (U.S.)
-Develop startegies to create good food habits. -Information Security Comp. -Engage users with the -Group of experts (Nutritionits, development of virtual Fitness, UX, Social media,etc) communities. -Customer centered developments -Distribution partners. -Effective distribution channels -Social Media Companies. -Branding -Branding
-Alliances or create effective distribution channels -Knowledge(health, fitness) -Create content -Develop communities -High quality suppliers
-Platform Development
-Convenience -Healthy strategies to improve food habits. -Knowledge -Health, fitness content -Affordable healthy food -Accessible meal plans -Engagement in users needs. -Open spaces collaborate and share. -Variety - Menus -Better quality of lilfe -Fresh and high quality organic food. -Find a balance
-Obtain governamental and private certifications.
-Gather a good group of professionals -Legal and location.
-Help customer to find balance in their food habits. -Work on the creation of interesting and helpful content -Develop user centered products and services. -Engage customers with new alternatives and content. -Open virtual spaces in order to allow the user be part of the community.
-Health councious people. -People who is suffering from health problems and need a change in their habits. -People who wants an affordable healthy option -People who is interesting in customize their foods. -People who is looking for a meal delivery system
-Digital platforms, websites. -Internet advertising -Delivery
-Selling individual and customizable meals. -Premium account - Meal plan - Professional coaching.
-Resources, organic food, packaging, platform maintenance, distribution. -Advertising, alliances with social media companies. -Kitchen
OVERVIEW
RESEARCH
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FINAL
LOLIC MODEL
INPUTS
OUTPUTS Activities
-PLatform / online -Guidance / nutrition -Awareness food habits convinient way -Culture Change -Improve quality of life of users. -Generate Knowledge -Engage people in healthy habits -Create communities -Educate -Sustainability
Participation
OUCOMES Medium
Short
Long
-Engage people to use the platdorm online, through advertising, social media, branding, and partnerships.
-Local Goverment
Stage 1:
Stage 2:
Stage 3:
trainers, doctors, chefs)
-Getting to know our early users through their feedback
-Solid involvement of local goverment and educational
improve their food habits.
-Educate and promote, healthy habits. Bowl -Partnership with the local goverments.
- Educational institutions
-First partnerships alliances
levels of the population.
-Packaging company
-First adopters in NYC
-First results of the Meal plans, testimonies.
-Partnership with schools, universities, community colleges. -Partnership with health fundations in the city. websites related with -Partnership with local farmers and food companies which promote and produce organic foods. -Partnership with a food company that already have a kitchen in the city.
-Social Media Managers. -Health Foundations -Local farmers and local food institutions. -Fitness, health, cook online websites -Kitchen/location/partner -Communities -Delivery organizarion -Project Manajers -Venture capital - possible alliance
-Engage communities
-Legal and payment control
-Find strateties to be sustainable and reduce waste.
-Designers, IT.
-Delivery strategy
ASSUMPTIONS
distribution system(to avoid waste and foster awareness towards the importance of recycle) -Test the functionality of the platform.
sourcing, distribution, kitchen, employees, social media, mealplans, content. -First level of recognition among NYC population. -Realize if our mission is strong enough to create impact. Open to modify some aspects from it. regarding the articles(topic section on topbar menuplatform)
delivery system which helps to minimize waste and help users to recycle in a easy way. -Capability to reach farther areas within Manhattan and other boroughts. -Users understand their needs in order to achieve a better quality of life. -Engage users in the use of platform to share and collaborate. - First communities in the platform -A extended menu, more ingredients. -More options to customize your meal.
-Local goverments and educational institutions work hand in hand with us to keep educating people about the food habits -Expand to other areas within the U.S. -Have a solid structure to stablish new strategies to reach and help vulnerable, groups of people. -Solid communities that help others to get involved in the movement and promote innovation. -Solid strategy to involve users to minimize waste and enhance reciclying processes. -Expand the company to retail stores -Develop a mobile device app -Involve people in the solution of bad food habits.
EXTERNAL FACTORS
-PLatform is going to be a main factor(communication channel) between the users and the company
-Legislation restrictions. -Food sourcing/bad practices/low standards
-Get key partnerships will determine my success.
-No support from local goverments and educational institutions.
-It is going to be hard to adjust costs(food, operations, platform, employees, delivery, kitchen)
-Competition. -Economy/cultural rejection
same time it is hard to make people get into a routine of food meals.
OVERVIEW
-Nature
RESEARCH
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FINAL
WORKSHOP # 1 SIMPLIFYING AND BRANDING
NAME
+
ICON
=
BRAND
+
NAVIGATION
=
USER FRIENDLY
BOL SIMPLICITY
OVERVIEW
RESEARCH
REFINE
FINAL
WORKSHOP # 2 SUSTAINABLE DELIVERY SYSTEM
EXCHANGE
BAMBOO
Delivery
RECYCLABLE
OVERVIEW
RESEARCH
SUGARCANE
REFINE
FINAL
SCRUM-BACKLOG
1
2 Create Information Form to understand future Bol -plan customers
Information in the platform about sourcing and sustainanility
Expand delivery area
4
3 Tool to allow users to customize the standard meals
Feedback tool or application inside the website
Add features to the topics section such as Comment, Share, and Rating
Create a tool to allow the website users to receive weekly menus by e-mail
Track deliveries feature after order a meal through the website
Chat assistance website
Mobile app to track deliveries and schedules
Option to make orders for big groups of people
5 Partnerships with retail stores to storage meals in the case the customers is not available at home
Tips and info about preserving food printed packaging and website 7 Payments through other systems, cash, paypal or apple pay
6
8 Website available in other languages
OVERVIEW
RESEARCH
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FINAL
SCRUM-RESULTS
SPRINT 1 5
SPRINT 2
SPRINT 3
1
10 D 3
4
5D
15 D
8
5D 7
6
15 D
5D 1
2
15 D
OVERVIEW
15 D
RESEARCH
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FINAL
SRUM-SPRINTS
SPRINT 1
- At the end of every article the user will find three differents buttons, first one is for make a comments below, second one is to share directly to facebook and the third one is to rate the article from 1 to 5 stars. - The users of the website will be able to find a link named “Feedback”, this link is located in the footer section. - The Website is available in English and Spanish.
SPRINT 2 - There is a new whole section in the websie dedicated to inform people about the company’s sustainable practices and from where it is getting sourced. - There is a new feauture in the wensite, it is an assitance chat with inmediate response available 24 hours. - Users interested in participate in the Bol Plan must fill a new form which is going to help our experts to understand their needs
SPRINT 3 - Info posted in the website and printed in the packaging with instructions of preserving food. - In the footer of the website there is a new where the user is able to subscribe for weekly menus information sent to its e-mail.
OVERVIEW
RESEARCH
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FINAL
MISSION HOW IT WORKS
3 STANDARD WEEK Platform
Meals
Delivery
Monitoring
Balance
12
PLAN
WEEK Platform
Sign in
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Meals
Delivery
Monitoring
TOPICS Fitness
OVERVIEW
Health
Nutrition
RESEARCH
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FINAL
Balance
COST STRUCTURE / PRICING
SALES REVENUE
CFGS
TOTAL EXPENSES
NET INCOME
2016
$1,264,920
-
$366,000
-
$831,316
=
$67,604
2017
$2,589,840
-
$732,000
-
$1,506,772
=
$351,068
OVERVIEW
STANDARD
PLAN
$12,57
$10,64
RESEARCH
REFINE
FINAL
STRATEGY / SHORT / MEDIUM
TESTING THE WATERS
PROFITABLE BY YEAR THREE
+ Kitchen Incubator
OVERVIEW
Buy Kitchen
Partnerships
Focus on Education
User centered
Collect Data + Create Content
RESEARCH
REFINE
FINAL
STRATEGY / LONG
DATA COLLECTION PLATFORM / EXPANSION
Food Trucks
OVERVIEW
Communities
Use of Exotic Ingredients
RESEARCH
Retail
Go Public?
REFINE
Equity Partners
FINAL
PROTOTYPE
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Education
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OVERVIEW
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PROTOTYPE
Stage 2
OVERVIEW
RESEARCH
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FINAL
PROTOTYPE
Stage 3
OVERVIEW
RESEARCH
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FINAL