UW-Platteville Brand Standards by University of Wisconsin-Platteville

A SMART INVESTMENT

Speaking as one Brand standards guide February 2022

Contents

Speaking as one The standards described in this guide are essential in creating a unified brand experience that reinforces the University of Wisconsin-Platteville identity in the marketplace.

Written identity University name | 17

Video Guidelines | 30

Downloads Brand Toolkit | 31 UW-Platteville brand standards guide | 2

Brand: discovery

The UW-Platteville brand Brand is the projection of who the University of Wisconsin-Platteville is as an institution. It’s the university’s story, reputation, voice in the marketplace, and ultimately its DNA. Most of all, it’s a promise. Essentially, the university’s brand is defined by everyone else— students, student influencers, industry partners, media, and even the competition. Only by presenting the university identity consistently and confidently, can we define the UW-Platteville brand. Brand discovery requires inward and outward examination. Fully discovering and defining brand begins with introspection, examining the vision that drives UW-Platteville, character of the university, and values it embodies. Once we fully understand every facet of the institution, we can tell the UW-Platteville story.

UW-Platteville brand standards guide | 3

Brand: university history

For more than 150 years, UW-Platteville has led the way in educational excellence and innovation. UW-Platteville began in 1866 as the first state teacher preparation institution in Wisconsin, formerly the Platteville Normal School. The university also has roots in the Wisconsin Mining Trade School, established in 1907 to train specialized technicians to work in the mining operations surrounding Platteville. When a third year was added to the curriculum in 1917, the Wisconsin Mining School became the first school in the United States to offer a three-year course in mining engineering, upon completion of which a student received a diploma. The mining school became the Wisconsin Institute of Technology in 1939 and later merged with the Platteville State Teachers College in 1959 to become the Wisconsin State College and Institute of Technology at Platteville. Over the next decade, the college experienced significant growth, and in 1966 changed its name to the Wisconsin State University-Platteville. In 1971, when all public institutions of higher education in Wisconsin merged to form the University of Wisconsin System, the university underwent a final name change to the University of Wisconsin-Platteville.

Throughout the following years, as UW-Platteville continued to expand its campus, it also became a pioneer in distance education. In 1978, the university started a print-based program, and in 1999 became the first public university in Wisconsin to offer degrees online. The beginning of the 21st century marked another period of significant growth for the university. From 2004 to 2013, UW-Platteville was the fastest-growing university in the UW System, with a record nearly 40% increase in enrollment. More than 130 academic programs are offered across three colleges: Business, Industry, Life Science and Agriculture; Engineering, Mathematics and Science; and Liberal Arts and Education. In 2017, the approval of two significant building projects — a major renovation of Boebel Hall, the university’s science building, and a new state-of-the-art engineering building, Sesquicentennial Hall — affirms UW-Platteville’s commitment to being a leader in innovation and STEM for generations to come. In 2018, UW-Platteville integrated nearby two-year colleges, UW-Platteville Baraboo Sauk County and UW-Platteville Richland, expanding its long tradition of educational excellence to more Wisconsin communities.

UW-Platteville brand standards guide | 4

Brand: history

The University of Wisconsin-Platteville’s origins in education and mining history are represented in the institution’s official seal. The “M” signifies the university’s roots in mining, while the bell represents its legacy as the first teacher’s preparation institute in the state. This symbol served as both the official seal and logo of the university. However, the beginning of the 21st century marked a period of significant growth and change for the university. With the integration of two-year branch campuses, it ushered in the opportunity to elevate and promote the university’s brand, creating a platform that represents the modern university and is recognizable in its expanding geographic reach. The new brand strategy was informed by both qualitative and quantitative research through focus groups, surveys, and interviews with key stakeholders including students, prospective students, parents, employers, guidance counselors, and alumni. The results helped reaffirm values that have defined the university throughout its history: A world-class education at an affordable cost; hands-on learning and relationships with professors; and valuable opportunities available as early as a student’s first year on campus—all of which translate to employability and a strong return on investment. In 2018, UW-Platteville unveiled its new logo—the stylized “P” with traditional UW-Platteville colors. Based on the look, feel, and colors of the UW-Platteville seal, the “P” also incorporates some of the looks and lines of the stained-glass university seal window found in Ullsvik Hall.

UW-Platteville brand standards guide | 5

Brand: mission and vision

Our vision UW-Platteville will be recognized as the leading student-focused university for its success in achieving excellence, creating opportunities, and empowering each individual.

Our mission UW-Platteville provides associate, baccalaureate and master’s degree programs in a broad spectrum of disciplines including: science, technology, engineering and mathematics; criminal justice; education; business; agriculture and the liberal arts. Further, UW-Platteville promotes excellence by using a personal, hands-on approach to empower each student to become broader in perspective, intellectually more astute, ethically more responsible and able to contribute wisely as an accomplished professional and knowledgeable citizen in a diverse global community.

UW-Platteville brand standards guide | 6

Brand: positioning

The UW-Platteville brand centers on its positioning statement, which clearly defines its unique identity and its value to every student.

The positioning statement, which identifies the exceptional characteristics that set UW-Platteville apart from its competitors, also serves as an internal tool to provide focus and foundation for brand messaging. The positioning statement defines who the brand serves, the environment in which it competes, and proof of the brand’s value.

Positioning statement UW-Platteville serves undergraduate, transfer, and graduate students who are committed to leveraging opportunities including excellent instruction, applied learning, faculty support, and collegiate involvement, whether on campus or online. The university invests in its students through small class sizes, mentorship, world-class facilities, innovative online programs, handson labs, and industry partnerships. The expansive Wisconsin landscape and welcoming small town is a picturesque backdrop for the vibrant campus. UW-Platteville is uniquely affordable, providing exceptional return on investment because UW-Platteville-educated students strongly compete with students from larger, more expensive institutions and grads enjoy outstanding job placement.

UW-Platteville brand standards guide | 7

Brand: ideals

Brand ideals—the “pillars” of a brand—document the characteristics intrinsic to the UW-Platteville brand. They demonstrate what makes UW-Platteville different from similar universities and foster a deeper connection that ultimately motivates acceptance and action. Brand ideals also articulate why UW-Platteville does the things it does.

Leadership UW-Platteville has led the way in educational excellence and innovation. It began in 1866 as the first state teacher preparation institution in Wisconsin and became the first school in the U.S. to offer a three-year mining engineering course in 1917. UW-Platteville also developed one of the earliest online education programs in the U.S. and has offered online degrees for more than 35 years. Today, UW-Platteville offers students unique affordability, with tuition that ranks among the lowest of any four-year school in the Wisconsin university system. This affordability, plus a proven reputation for quality education, makes UW-Platteville the first choice for many students seeking a four-year degree at a UW school.

– Leadership – Relationships

Relevance to students: – Dedication to progressive education and creating affordable solutions – A proven history of success helps students build great futures

– Support – Opportunity

Relationships

– Respect

Faculty, staff, and students enjoy a collaborative learning experience. Building and maintaining solid relationships is a hallmark of the university.

– Value

UW-Platteville students enjoy more direct and immediate access to the university community than they would at larger schools. Students can count on learning in small classes, reaching instructors quickly and easily, getting to know their peers and—most importantly— never feeling like they’re “just a number.” These beneficial, lasting relationships have a lifelong impact. Relevance to students: – Students enjoy a consistently productive and comfortable learning environment.

UW-Platteville brand standards guide | 8

Brand: ideals

Support

Respect

UW-Platteville has accessible instructors and focused students—all with welcoming small town charm. ALL students—traditional, transfer, graduate, and online degree program—will enjoy the satisfaction of knowing that instructors fully support their goals and dreams, and that fellow students and friends consistently share in their challenges and successes. Plus, UW-Platteville makes the transition to a college setting easy and comfortable, which especially benefits traditional students just out of high school. Additionally, UW-Platteville supports every student’s job search with employment search and career placement services.

UW-Platteville students and instructors share a mutual respect that bolsters their collective success and satisfaction while fostering excellence.

Relevance to students: – A supportive learning environment enhances success and satisfaction for every student.

Opportunity In addition to classroom learning, students can enjoy practical, hands-on learning experiences early in their education. UW-Platteville also offers all students meaningful opportunities for real-life learning in key industry settings. Additionally, hundreds of student organizations, clubs, and community activities offer countless opportunities for educational and social enrichment.

Relevance to students: – Students can be themselves as they follow their chosen paths. – Students enjoy consistent faculty support and guidance as they pursue their dreams.

Value UW-Platteville offers students an affordable option for world-class education that puts them on the path to the future they envision. This commitment to affordability and consistent educational quality lets students start their professional lives with thousands less in student debt than grads in comparable programs at other, more expensive schools. Relevance to students: – Students graduate ready to be hired for their dream job or accepted into grad school.

Relevance to students: – Students receive the most comprehensive, practical, and fulfilling educational experience available. – Real-life learning boosts students’ career readiness and employability.

UW-Platteville brand standards guide | 9

Brand: messaging

Primary messaging presents the customer benefits of UW-Platteville’s brand ideals. These umbrella themes are universally relevant to all audience segments.

Affordable, with outstanding ROI UW-Platteville tuition ranks among the lowest in the entire UW System, yet the university delivers career opportunities comparable to larger, more expensive universities. Further, UW-Platteville allows students to graduate with much less student debt than many of their peers studying similar subjects at other, more-expensive universities. Students enjoy a tangible return on their time and tuition investments.

Small classes Small classes help strengthen relationships, as students get to know their instructors and their peers, both of whom can offer valuable support, guidance, and assistance.

Relationships At UW-Platteville, students can build solid relationships with faculty and peers that let them get the most from their college experience and enjoy success today and far into their futures.

Hands-on Learning Students at UW-Platteville have the chance to enjoy many hands-on learning opportunities that maximize their education investment and provide practical experience and skills that directly impact future success.

Internships UW-Platteville invites students in all areas of study to take advantage of opportunities for real-life learning in actual industry settings. Internships boost students’ career readiness with next-level skills and give them the firsthand experience employers want.

UW-Platteville brand standards guide | 10

Brand: messaging

Program reputation

History of success

UW-Platteville offers students proven, renowned programs in STEM, business, and other areas of interest. When students graduate from UW-Platteville, they possess instant credibility, enhanced employability, and knowledge and skills that truly encourage success on any path they choose to follow.

UW-Platteville is a true leader in progressive, innovative education, with a legacy of more than 150 years of traditional academic excellence and more than 35 years of outstanding online degree programs. UW-Platteville’s educational excellence helps students earn degrees that help ensure successful, fulfilling futures.

Student satisfaction

Convenience/flexibility

UW-Platteville helps students in all majors prepare for and enjoy their brightest futures with a high-quality UW System education and practical skills. UW-Platteville graduates enjoy personal, professional, and financial rewards.

Students at UW-Platteville enjoy convenience and flexibility as they work toward their educational goals. From accessible faculty members to student support, a variety of organizations and activities, and a welcoming environment, UW-Platteville offers students an ideal educational experience.

UW-Platteville brand standards guide | 11

Brand: segmented messaging Key messaging highlights for UW-Platteville’s primary audience segments: Future students

Alumni

– With tuition among the lowest in the UW System, UW-Platteville gives you outstanding educational and career opportunities for much less than comparable schools – Small class sizes foster relationships and focused learning – Reputable, flexible programs offer valuable hands-on learning and internship opportunities

– Our students gain a world-class university education for lower tuition than other UW System campuses – Close-knit campus community makes for lifelong relationships and opportunity for students to focus on their education – Commitment to hands-on learning and internships prepares students to immediately contribute to their chosen field and the economy

Transfer students

Current students

– Much more for your tuition investment, and less student debt than many of your peers – Outstanding educational opportunities in flexible, accredited programs with hands-on learning and internship opportunities – Small classes, instructors who actually get to know you, and a welcoming environment

– Low tuition and an excellent education prepare you for a bright future with less debt than many of your peers – Small classes enable individualized learning while a close-knit campus community helps you stay focused – Early hands-on learning and internship opportunities boost your employability with real-life skills

Staff and faculty Parents and influencers – Students get much more for their money—a world-class college education and the total college experience for much less than many of their peers at other schools – Small class sizes and a small-town setting foster relationships and focused learning – Accredited programs with hands-on learning and internships boost students’ employability

– Small classes let you get to know your students and help them truly succeed – Early hands-on learning and internships complement lecture-based instruction with practical on-the-job skills – 150 plus years of academic excellence and outstanding instruction help students and graduates live their best, most fulfulling lives

Employers – Highly educated, highly prepared, well-rounded UW-Platteville graduates have the skills to help you grow your business – Hands-on, “real-world” learning and internships boost grads’ practical knowledge and employability – Highly satisfied, focused UW-Platteville grads are ready to impact their world and your organization UW-Platteville brand standards guide | 12

Brand: tagline

A Smart Investment In 2021, the Marketing and Communications Department conducted further research through online surveys and focus groups with faculty, staff, alumni, and current students to determine a new tagline. This led to the introduction of the new tagline, “A Smart Investment,” which represents our commitment to affordability and focus on career readiness—meaning that students graduate with less debt than their peers, get hired by top employers in the region, and enjoy a tangible return on their time and tuition investments. UW-Platteville students have incredible opportunities to maximize their education investment while on campus—experiencing cutting-edge labs and facilities, research, and access to faculty typically reserved for graduate programs—all of which has a direct impact on their success after graduation.

UW-Platteville brand standards guide | 13

Brand: primary color palette

The official primary color palette are key components of the brand and are the primary colors. Consistent use and careful matching are essential in establishing and maintaining a consistent and unified image. The primary colors for UW-Platteville brand are Pioneer Blue (Pantone 293), Pioneer Orange (Pantone 021), and Medium Blue (Pantone 294).

PIONEER BLUE

PIONEER ORANGE

MEDIUM BLUE

Pantone 293 RGB: 0, 103, 177 CMYK: 100, 57, 0, 2 HEX: #0067B1

Pantone 021 RGB: 254, 115, 17 CMYK: 0, 68, 100, 0 HEX: #FE7311

Pantone 294 RGB: 0, 68, 124 CMYK: 100, 57, 0, 40 HEX: #00447C

UW-Platteville brand standards guide | 14

Brand: supplementary color palette

A supplementary set of colors has been selected to complement the primary color palette. The colors within this supplementary palette are recommended, but the user is not limited to only these colors. DARK BLUE

LIGHT BLUE

HIGHLIGHT BLUE

RGB: 0, 34, 78 CMYK: 100, 46, 0, 70 HEX: #001F4E

RGB: 127, 187, 230 CMYK: 46, 13, 0, 0 HEX: #7FBBE6

RGB: 187, 213, 231 CMYK: 25, 7, 4, 0 HEX: #BBD5E7

DARK ORANGE

MEDIUM ORANGE

LIGHT ORANGE

RGB: 191, 91, 23 CMYK: 0, 68, 100, 25 HEX: #BE5A16

RGB: 245, 130, 32 CMYK: 0, 60, 100, 0 HEX: #F5821F

RGB: 250, 170, 99 CMYK: 0, 39, 68, 0 HEX: #FAAA63

DARK GRAY

GRAY

LIGHT GRAY

RGB: 120, 120, 120 CMYK: 55, 46, 46, 11 HEX: #787878

RGB: 166, 166, 166 CMYK: 0, 0, 0, 40 HEX: #A6A6A6

RGB: 222, 222, 222 CMYK: 11, 9, 9, 0 HEX: #DEDEDE

UW-Platteville brand standards guide | 15

Brand: fonts

Consistent typography adds visual strength and integrity to a brand. Using a limited family of fonts consistently across the brand helps make the brand more recognizable.

Merriweather Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Trade Gothic LT Std Regular Official font The offivial university font used in the logo is Merriweather Regular. Substitutions cannot be made.

Primary fonts

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Open Sans Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Suggested primary fonts are:

Print: Trade Gothic LT Std

Bebes Beue Bold

Digital: Open Sans and Bebes Neue

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

UW-Platteville brand standards guide | 16

Written identity: university name

Our institution’s name is the University of Wisconsin-Platteville. In most cases, the full name should be used in the first reference to the university. The word “the” may precede the full name to avoid awkward sentence structure. It is appropriate to use UW-Platteville in subsequent written references. UW and Platteville should not be broken into two lines with the UW at the end of one line and Platteville at the beginning of the next.

Branch campuses In most cases, the full name should be used in the first reference to the branch campus. The word “the” may precede the full name to avoid awkward sentence structure. It is appropriate to use UW-Platteville in subsequent written references followed by branch campus name.

Correct UNIVERSITY OF WISCONSIN-PLATTEVILLE University of Wisconsin-Platteville UW-PLATTEVILLE UW-Platteville

Incorrect UNIVERSITY OF WISCONSIN - PLATTEVILLE University of Wisconsin - Platteville UNIVERSITY OF WISCONSIN PLATTEVILLE University of Wisconsin Platteville UW - PLATTEVILLE UW - Platteville U.W.-PLATTEVILLE U.W.-Platteville U.W. PLATTEVILLE U.W. Platteville U. OF W.-PLATTEVILLE U. of W.-Platteville UW-P UWP

Correct University of Wisconsin-Platteville Baraboo Sauk County University of Wisconsin-Platteville Richland UW-Platteville Baraboo Sauk County UW-Platteville Richland

Also acceptable in writing UW-Platteville and its branch campuses at Baraboo Sauk County and Richland. UW-Platteville and its branch campuses in Baraboo and Richland. UW-Platteville brand standards guide | 17

Logo: rationale

Rationale The University of Wisconsin-Platteville “P” logo is based on the look, feel, and colors of the UW-Platteville seal. The logo also incorporates the look and lines of the renowned stained-glass university seal window in UW-Platteville’s Ullsvik Hall. The lines in the “P” represent a university where each student follows his or her own chosen path to a successful future.

University seal The seal is used as the official sanction of the university. Use of the university seal is limited to the Office of the Chancellor or UW System Board of Regents documents.

The seal can be used on: – Awards – Certificates – Diplomas – Diploma frames – Legal documents – Plaques – Official university reports – Transcripts – Documents at the discretion of the chancellor

UW-Platteville brand standards guide | 18

Logo: variations

Logo usage is dependent upon the material(s) to be produced and at the discretion of UW-Platteville marketing and communications staff contributing to individual projects. The full logo is preferable.

Stacked

Horizontal

Wordmark

UW-Platteville brand standards guide | 19

Logo: stacked

Minimum size Print: The stacked logo should appear no smaller than 1.25” wide.

Four-color stacked

White stacked

Blue stacked

White with blue “P” stacked

Orange stacked

White with orange “P” stacked

Black stacked

Two-color stacked

1.25"

Digital: The stacked logo should appear no smaller than 90 pixels.

90 px

UW-Platteville brand standards guide | 20

Logo: horizontal

Four-color horizontal

Minimum size Print: The horizontal logo should appear no smaller than 1.75" wide.

Blue horizontal

1.75" Orange horizontal

Digital: The horizontal logo should appear no smaller than 125 pixels wide.

Black horizontal

125 px

Reversed horizontal

White with blue “P” horizontal

White with orange “P” horizontal

Two-color horizontal

UW-Platteville brand standards guide | 21

Logo: customized

The customized logo versions are used to identify specific colleges, schools, and departments within UW-Platteville and are limited to university units listed on the official university organizal chart.

Horizontal / Two-line unit

Horizontal / One-line unit

The stand alone “P,” wordmark, and stacked logos are not available.

Minimum size Print: The customized logos should appear no smaller than 1.75” wide.

Digital: The customized logos should appear no smaller than 125 pixels wide.

UW-Platteville brand standards guide | 22

Logo: wordmark

The wordmark can be used alone.

Wordmark

Minimum size Print: The wordmark should appear no smaller than 1.75” wide.

Digital: The wordmark should appear no smaller than 125 pixels wide.

UW-Platteville brand standards guide | 23

Logo: p

The “P” can be used alone as long as University of WisconsinPlatteville is written out on the cover of the piece.

The “P” can be used as a design element, screened, rotated, etc. with approval.

Minimum size Print: The”P” should appear no smaller than .5” wide.

Digital: The”P” should appear no smaller than 36 pixels wide.

UW-Platteville brand standards guide | 24

Logo: tagline

Tagline A tagline positions an entire institution or organization in a single phrase. This short, simple, and direct statement begins the brand story. In just a few words, a tagline conveys the essence of the organization and how it benefits the community.

A SMART INVESTMENT UW-Platteville offers a tuition that ranks among the lowest in the state, while delivering opportunities that are comparable to larger, more expensive universities. Our commitment to affordability and focus on career readiness means that students graduate with less debt than their peers, get hired by top employers in the region, and enjoy a tangible return on their time and tuition investments. UW-Platteville students have incredible opportunities to maximize their education investment while on campus—experiencing cutting-edge labs and facilities, research, and access to faculty typically reserved for graduate programs—all of which has a direct impact on their success after graduation.

UW-Platteville brand standards guide | 25

Logo: tagline variations

Logo usage is dependent upon the material(s) to be produced and space restrictions.

Horizontal

P with tagline The “P” with the tagline logo can be used alone as long as University of Wisconsin-Platteville is written out on the cover of the piece.

P with tagline

Tagline

Tagline The tagline logo must be used in tandem with the University of Wisconsin-Platteville logo.

UW-Platteville brand standards guide | 26

Logo: branch campus

The branch campus logo versions are used to identify specific UW-Platteville campuses.

Horizontal / Baraboo Sauk County

Minimum size Print: Branch campus logos should appear no smaller than 1.75” wide.

Stacked / Baraboo Sauk County

Digital: Branch campus logos should appear no smaller than 125 pixels wide. Horizontal / Richland

Horizontal / Richland

UW-Platteville brand standards guide | 27

Logo: usage on photography Use of the full-color logo on photos is limited to photos with light backgrounds.

On photos with dark backgrounds, use the reversed (white) logo for optimum readability.

Photos with dark backgrounds may include the orange “P” or blue “P” versions with reversed type if legible.

UW-Platteville brand standards guide | 28

Logo: usage

The logo is an important component of the UW-Platteville brand identity and must be used properly to present a consistent brand.

Print use

Do not – Recreate the logo – Stretch or scale the logo – Use alternate colors – Add artwork or text to the logo – Rotate the logo – Use drop shadows with hard edges

A version of the logo should be used on the front or cover of the piece. Exceptions include: Greeting cards and postcards. All words and images used in proximity to the logo should be placed no closer than the distance equal to the height of the “P,” in the word Platteville in the wordmark portion of the logo.

Space requirements

A version of the logo should be used in html emails, online applications, and on websites.

Digital use

When using the “P,” all words and images used in proximity to the “P” should be placed no closer than the distance equal to the width stem and serif of the “P.”

UW-Platteville brand standards guide | 29

Video: guidelines The following guidelines are to help create a consistent style throughout all video projects. Our university values high quality video that helps tell stories and showcase our student-focused vision.

Subtitles/Closed Captioning

Logos

Videos produced must include accurate closed captions when posted. –Y ouTube and Facebook offer subtitling options that can be generated automatically and manually edited. Please make sure to review and edit captions so they are accurate. – For larger video projects, please contact the Teaching and Technology Center at ttc@uwplatt.edu for professional captioning services.

Every video should end with the UW-Platteville logo. A variety of logo options depending on your final aspect ratio can be found in the downloadable assets. Alternate logos: Logos may be used in place of the university logo if used for a specific department or branch campus. Logos should be centered over a white background and no wider then 3.5” wide.

Photo/Video release Copyright and permissions Ensure that you own all the rights to the music, video, and photo you use in your video. Copyright free music can easily be found online. Videos uploaded to various web and social media sites can automatically be blocked if you do not own the rights to the media in the video.

All subjects whose image, video or voice will be used for marketing or promotional purposes—including print communications, video, web or social media—should complete and sign a personal release.

Lower thirds/Name plate Please use a lower thirds name plate in all videos that include a subject interview. For students, include their full name, year, and major. For faculty, staff, or community members, include their full name, title, and department or business.

UW-Platteville brand standards guide | 30

Downloads: Brand Toolkit Brand Toolkit includes resources that will help you positively promote the university through consistently reinforcing its vision, values, and brand messages. Brand Toolkit can be found online in Sharepoint at uwplatt.sharepoint.com/sites/UniversityRelations/Marketing/SitePages/Br.aspx

University and tagline logo variations

Merchandise

Fonts

Usage guide Usage guide for student clubs and organizations Licensed vendor list

Colors

Zoom backgrounds

Templates

Video templates

Email signature (text) PowerPoint Electronic letterhead Fact sheet Envelopes Sign inserts

Intro and outro Lower thirds Horizonal, Vertical and Square Format

UW-Platteville brand standards guide | 31