INNOVATION MINDSET Overview This two-day course will review emerging social and technological trends like robotics, machine learning, artificial intelligence and virtual and augmented reality that have removed many barriers to entry and increased the number of choices consumers have, complicating and changing the decision-making process. In response to these disruptors, the course will explore techniques to become more observant and frame problems your consumer is facing so you can better develop differentiated solutions to these problems. Additionally, you will learn practical techniques to apply a new way of thinking to your business. In this course, you will learn how to develop strategy and implement action from a former executive and innovation leader at Frito-Lay, Hershey, and Walmart. Innovation is a combination of ideas and hard work. Volatility, uncertainty, complexity, and ambiguity is growing in the world and within organizations. You and your organization can benefit from learning from someone with perspective gained over 20+ years operating at tremendous scale at some of the biggest brands in the world.
Topics Covered • • •
Discuss major trends that are causing experts to predict that the next five years will change faster than the past 10 years, which included the democratization of smart phones and digitization Explore the role of imagination and ability to envision the future to generate novel ideas needed to remain competitive Develop leadership skills to help you put structure to ambiguity and influence the decision-makers in your organization
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Gain an understanding of current consumer and technological trends that could affect your company Anticipate and adapt to changes in consumer preferences Increase your organization’s innovation capability and capacity Develop forward-thinking leaders that can generate novel ideas needed to remain competitive
Create innovation recommendations for your executive leadership team Identify specific structural and practical recommendations to increase innovation leadership in a sustainable way Develop leadership skills to help you structure ambiguity and influence the decision-makers in your organization Practice techniques to create and manage an innovation pipeline from strategy through commercialization
Who Should Attend
SHRM Recertification Provider
Eccles Executive Education is recognized by SHRM to offer SHRM-CP and SHRM-SCP professional development credits (PDCs). This class is valid for 13 PDCs. For more information, please visit shrmcertification.org.
Leaders charged with aggressive growth goals or facing industry disruption Individuals seeking resources to think creatively about challenges in their job
Schedule Day 1
Applying an Innovation Mindset
Review drivers of change and emerging trends Discuss the impact these will have on your business Address how you can anticipate and adequately articulate the problems that your customers need your help to solve
Explore techniques to develop skills like creativity, clarity, flexibility, and putting structure to ambiguity Identify and build on ideas to solve problems and put them into action within your organization
Executive Education Certificates Certificates are a great way to build the skills you need to advance your career while tracking your professional achievement. This class counts towards an Innovative Leadership Certificate.
Presenting Faculty | Andrea Thomas Andrea B. Thomas is a Professor (Lecturer) of Marketing, Director of the Marketing Lab, and Director of Business Scholars at the David Eccles School of Business at the University of Utah. She recently joined the university after a 23-year career in brand management, retail marketing, innovation, and sustainability. Previous positions include Senior Vice President of Marketing at Walmart and Vice President of Global Chocolate for the Hershey Company, as well as 13 years in brand management at PepsiCo.
THE ECCLES DIFFERENCE The David Eccles School of Business enrolls about 6,000 students in its eight undergraduate majors, four MBAs, six other specialized graduate programs, one Ph.D. program, and executive education curricula. It is also home to seven institutes and centers that support an ecosystem of entrepreneurship, technology, and innovation, including the Lassonde Entrepreneur Institute, Ken C. Gardner Policy Institute, Sorenson Impact Center, and more. Our faculty members boast impressive professional and educational backgrounds and hold Ph.D.s from esteemed universities including the University of Pennsylvania’s Wharton School, Northwestern University’s Kellogg School, Harvard Business School, Stanford Graduate School of Business, and University of California at Berkeley’s Haas School.
TAKE THE NEXT STEP Telephone: (801) 587-7273 Email: ExecEd@Utah.edu Website: Execed.Utah.Edu Registration: Eccles.Secure.Force.com/ExecEdApplication 1731 E Campus Center Drive Robert H. and Katharine B. Garff Building, GARFF 4340 Salt Lake City, Utah 84112