FOUR STEPS TO PROPELLING YOUR SWIM SCHOOL IN TV NEWSROOMS We are in very uncertain times. Municipalities across the country are placing capacity restrictions on businesses, causing many of us to have to pivot...again. It’s a word that became very familiar to us in 2020. Part of rebuilding your coffers will be exploring new ways to bring attention to your swim school. One really great way of doing that, at a minimal cost, is through the media. Swimming is essential. But how do you get featured on your local news to let people know? It’s simple if done correctly. And, you won’t need a huge PR or Marketing budget. Here are some tips:
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BY JAISON MANNS CHIEF OF STAFF SWIMJIM, INC.
