2024 USSSA Sponsorship Program

2024

USSSA SPONSORSHIP PROGRAM

CONTENTS 03 OUR STORY

04 OUR REACH

05 OUR 2024 EVENTS

06 OUR SPONOSRSHIP LEVELS

07 OUR POINT’S ALLOCATION PROGRAM

09 OUR SPONSORSHIP DETAILS

13 OUR AGREEMENT

OUR STORY Our Mission: The United States Swim School Association believes in the importance of life-long water safety, equipping individuals of all ages with the necessary skills and knowledge to thrive in aquatic environments. We bring together passionate people to share and inspire one another in support of better, safer swim school businesses.

Over the past 35 years, the United States Swim School Association has grown to become the experts in learn to swim and we are proud to now represent all learn to swim programs, from private swim schools businesses to city aquatic departments, all have a place in the USSSA.

Who We Serve: USSSA represents over 500 swim schools from the US and around the world, who teach over 7 million swim lessons per a year. We are a swim school business focused network of decision makers. This group has a loyalty-based relationship culture and sponsoring with us offers exponential sales opportunities.

USSSA Members Sell Nearly Half a Million $ Retail Sales to swim families

USSSA Members Employ Over 17,000

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OUR REACH: We offer multiple opportunities to reach your target audience. We have a quarterly magazine, Ready, Set, Swim now fully digital. We send out a monthly e-newsletter full of essential association news and informative articles as well as a quarterly e-news for instructors titled Ready, Set, Teach. We are active on Facebook and Instagram and also have a blog on our website.

61% E-News Open Rate

Shout out to @Yeti for including such an important drowning prevention message on their LoadOut Bucket! We seeing product leaders share lifesaving information with their customers!

💙

967

4.6K

Annual Visits to Sponsor Page

Facebook Followers

Average of 1 min. 28 seconds on page

69% Women, 31% Men

4,030

1.3K

TOTAL CONTACTS

Instagram Followers 70.4% Women, 29.6% Men

TOP POSTS

As the summer heats up, be sure to secure your kiddie pool and drain after each use!

Always watch kids around water. #themoreyouknow #watersafety #summerfun

1

2

7,939

7,576

Facebook Post Reach

Facebook Post Reach Page 4

OUR 2024 EVENTS: USSSA Spring Workshop 2024 Reaching New Heights February 20-21, 2024 Renaissance Asheville Downtown Hotel Asheville, NC

Who Attends:

Director 8.2%

Estimate 160 swim school owners, managers, and instructors from the US, includes two days of designated expo hours with multiple opportunities to engage with an intimate group of attendees.

Intructor 20% Owner 44.7%

Marketing 0.6%

Manager 20%

USSSA National Conference 2024 September 29 - October 1, 2024 Virgin Hotels, Las Vegas, NV

Who Attends: Estimate 350+ swim school owners and managers from US and around the world, includes three days of designated expo hours with multiple opportunities to engage with attendees.

Supervisor 3.4%

Director 17.4% Intructor 3.7%

Owner 49.7%

Manager 23.2% Marketing 1.3%

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OUR SPONSORSHIP LEVELS Champion

$12,000

USSSA National Conference 2024

Marketing & Advertising Throughout The Year

Vendor exhibitor booth

Full Page ads in quarterly magazine, Ready, Set, Swim

Hosted Table for for Exhibitor meals *

Listing on usswimschools.org *

Listing on conference app as an annual sponsor & recognition from main stage *

Listing in annual member benefits email to full membership * Opportunity to provide introductory content for welcome email to new members *

Opportunity to include item in virtual goodie bag * Opportunity to include item in volunteer goodie bag *

One informative email shared in one issue of enews *

Logo on national conference signage *

One social media post highlighting sponsor *

30 Second commercial played during conference *

1 Custom email blast to USSSA members with sponsor content *

Lunch with USSSA Board of Directors at National Conference * 2 Representative invitations to attend Committee Member reception at National Conference *

Additional Benefit

22 Sponosr points to be allocated at your discretion

SUPPORTER

$7,200

USSSA National Conference 2024

Marketing & Advertising Throughout The Year

Vendor exhibitor booth

Full Page ads in quarterly magazine, Ready, Set, Swim

Hosted Table for for Exhibitor meals *

Listing on usswimschools.org *

Listing on conference app as an annual sponsor & recognition from main stage *

Listing in annual member benefits email to full membership *

Opportunity to include item in virtual goodie bag *

Opportunity to provide introductory content for welcome email to new members *

Logo on national conference signage *

One informative email shared in one issue of enews *

Opportunity to include item in volunteer goodie bag *

One social media post highlighting sponsor *

30 Second commercial played during conference *

Additional Benefit 11 Sponsor points to be allocated at your discretion

FRIEND

$5,600

USSSA National Conference 2024

Marketing & Advertising Throughout The Year

Vendor exhibitor booth

1/2 Page ad in quarterly magazine, Ready, Set, Swim

Hosted Table for for Exhibitor meals* Listing on conference app as an annual sponsor & recognition from main stage*

Listing on usswimschools.org * Listing in annual member benefits email to full membership*

Opportunity to include item in volunteer goodie bag *

Opportunity to provide introductory content for welcome email to new members* One informative email shared in one issue of enews*

Logo on national conference signage*

One social media post highlighting sponsor*

Opportunity to include item in virtual goodie bag *

Additional Benefit 5 Sponosr points to be allocated at your discretion

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OUR POINTS ALLOCATION PROGRAM ADVERTISING OPPORTUNITY

POINT VALUE

ONE Ad in ONE Issue Upgrade from 1/2 page to full page ad in Ready, Set, Swim | unlimited

1

Upgrade ALL 4 ads in Ready, Set, Swim to full page ads | unlimited

3

One Ad in One e-news - 1200 x 600 px | limit 12

3

One Ad in One TEACH e-news - 1200 x 600 px | limit 4

3

One Ad in Events eblast - 1200 x 600 px | limit 12

3

One Medium Rectangle Ad on Find a School webpage - 300 x 250 px | limit 2

3

One Medium Rectangle Ad on Events webpage - 300 x 250 px | limit 2

3

MARKETING & EDUCATION OPPORTUNITY

POINT VALUE

Water Safety Month Named Sponsor | Limit 1

64

Public Service Announcement Video & Social Media Campaign | Limit 1

8

One Conference Registration Scholarship, give the gift of education | unlimited

4

Educational Webinar presented by sponsor expert | limit 6

4

Quarterly List of New Members* | unlimited

4

*Want to collaborate? In exchange for your learn to swim customer contact list, you will receive our list and 4 pts credit.

SPRING WORKSHOP 2024 OPPORTUNITY

POINT VALUE

Spring Exhibitor Table | limit 24

5

Spring Keynote Sponosr, Spring Keynote Sponsor, includes 2 minutes stage time | limit2 2min stage time

5

Spring Reception Sponsor, stage time recognition | limit 2

6

One1Conference Registration Scholarship, give the gift of education Spring Speaker Gifts| limit

3

Spring Attendee Notebook| limit 1

6

Spring New Member Breakfast | limit 1

4

Spring Attendee Lounge | limit 1

5

Spring Agenda Ad| limit 1

3

Spring Coffee Break Sponsor | limit 2

5

Spring PM Break Sponsor| limit 2

7

Noteworthy: Selections are first come, first served. Additional points can be added to your package: $400 for 2 points | $700 for 4 points | $1,000 for 6 points

Please reference pages 9-12 for sponsorship details.

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OUR POINTS ALLOCATION PROGRAM National Conference 2024 OPPORTUNITY

POINT VALUE

National Keynote, Includes Meet & Greet with Keynote | limit 3

9 POINT VALUE

National Awards Reception Sponsor Includes Step & Repeat, Entertainment & Stage Time | limit 1

16

National BOD & Committee Member Reception, Includes Presentation at Reception | limit 1

10

National Reception Sponsor | limit 2

8

National Conference App, App Download Email and Push Notification | Limit 1

3

National New Owner Member Event, Includes Pre-Conference Virtual Meet Up | limit 1

4

National Two Awards Banquet Tickets | Unlimited

2

National Attendee Lounge | limit 1

5

National 14 Additional Drink Tickets for Conference Reception | limit 15

1

National Speaker Gifts | limit 1

3

Upgrade Exhibitor Space additional table | limit 4 National Upgrade Exhibitor Space with Additional Tablewith | limit 4

5

National Lunch Co-Sponsor, Two Minute Stage Time | Limit 4

5

National Brand the Stairs | limit 1

8

National Brand the Lanyards | limit 1

9

National Brand the PSA Table | limit 1

3

Psst! Hey, sponsors! Want to spread some love and get your brand in the spotlight? Check this out: National Volunteer Goodie Bags! These little bundles of joy are exclusively for sponsors to say "thank you" to our amazing volunteers and score some serious brownie points. Our volunteers go above and beyond, so let's show them we care with some cool gifts that'll make them smile. Plus, this is a sweet opportunity to boost your brand's awareness.

Noteworthy: Selections are first come, first served. Additional points can be added to your package: $400 for 2 points | $700 for 4 points | $1,000 for 6 points

Please reference pages 9-12 for sponsorship details.

*EXCLUSIVE ENGAGEMENT OPPORTUNITIES |SPONSORS ONLY USSSA is thrilled to offer your business branding and marketing prospects in 2024, aimed at expanding your reach. Our extensive program is designed to promote your company throughout the year, helping you to connect with a broader audience and foster new and existing business relationships.

Join us on this journey of growth and development!

Please note that our sponsorship opportunities are exclusively available to businesses with a sponsor agreement at either the Friend, Supporter, or Champion level.

Exhibitors, do not have access to this exclusive program. They do have the chance to showcase their products or services workshops and/or conferences, at an increased exhibiting fee, receive an attendees list, NOT a USSSA member list, and the chance to advertise in the USSSA Ready, Set, Swim magazine.

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OUR SPONSORSHIP DETAILS ADVERTISING Ready, Set, Swim Quarterly Magazine - https://issuu.com/usswim Electronically distributed to over 1,790, via email blast, monthly e-news, as well as available for viewing on Issuu. Includes articles helpful to running a learn to swim business as well as articles on best practices in teaching swimming. | Half page and full page ads available.

USSSA Monthly E-News - sample: https://conta.cc/475azbM Electronically distributed to over 615 with a consistent open rate of 58%. This e-newsletter is full of the latest association news and events, as well as news from around the industry. The monthly publication also includes articles on leadership and motivation as well as articles from our sponsors. | One ad available per issue.

USSSA Quarterly Ready, Set, Teach - sample: https://conta.cc/3BtXWZs Electronically distributed to over 2,000. This e-newsletter has information for employees as well as best practices in learn to swim instruction. | One ad available per issue.

Ad on our Website With over 7,100 page views a year, our Find a School page is a way to advertise to the public. Your ad will appear on this page of our website. Our events page is our second most popular page with the target audience of our members registering for events. Your ad will appear on the side bar.

MARKETING & EDUCATION Water Safety Month Title Sponsor A nationwide campaign designed to promote the importance of learning to swim. Campaign to include marketing materials for members as well as a month-long social media series on drowning prevention and encouraging the community to sign up for swim lessons and learn about other layers of protection. Sponsorship would include recognition and promotion of the sponsor on marketing materials and social media in conjunction with the campaign.

Public Service Announcement Video & Social Media Campaign A new video will be created as a free resource for members, highlighting the importance of learning to swim as a lifelong skill and a safer activity for children to participate in. Sponsorship would include recognition and promotion of the sponsor within the video as well as social media campaign with the opportunity to cross promote.

One Conference Registration Scholarship Give the gift of education to a swim school owner. Travel can be expensive and giving away a conference registration could be the difference in getting a swim school owner to the conference to experience all the education and networking we have to offer. Creating a lasting impression, a loyal customer and a stronger swim school owner with this sponsorship.

Educational Webinar Presented by Sponsor Expert This is a great opportunity to showcase your company as an industry expert. You provide the presenter to offer an educational program that provides members with tangible take-aways. Includes listing as webinar sponsor in all promotion, introduction of the topic and expert presenter you provide as well as the list of webinar registrations for your direct follow-up.

Quarterly List of New Members Select this opportunity and receive the contact list of new members on a quarterly basis.

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OUR SPONSORSHIP DETAILS CONTINUED Spring Workshop 2024 Spring Exhibitor Table Join swim school owners, managers and teachers for two days of education and relationship building. An intimate setting allows you to connect on a more personal level.

Spring Keynote Sponsor As a sponsor you will be highlighted in the schedule and introduce the keynote, with a 2-minute presentation on your company and have the opportunity for a meet and greet with the keynote.

Spring Reception Sponsor Host one of our receptions. Drink tickets have your logo on them, and you receive 15 additional tickets to pass out to your customers at the conference and a Recognition as a reception sponsor mentioned from the main stage.

Spring Attendee Notebook Custom Notebook including Logo alongside "USSSA." Distributed to all attendees at registration.

Spring New Member Breakfast We love our new owner members! Their first workshop is our opportunity to welcome them and show them what membership and connections within the association are all about. As a sponsor of this event, you will be invited to participate in the new owner member breakfast and give a short introduction of your company. Included is our virtual pre-conference meet up for these new owner members to connect before they arrive at the workshop. As the sponsor you would participate in this virtual event as well.

Spring Attendee Lounge When at the workshop sometimes you just need a quiet place to check in on your business or have a quick meeting with a fellow swim school owner. The attendee lounge gives the opportunity to do just that and gives the sponsor the opportunity to host a useful venue, provide demos, as well as a second touch point from your booth. Sponsorship includes signage, limited furniture, and table set up in lounge. You have the opportunity to further enhance the lounge with food and beverage for an additional cost.

Spring Agenda Ad Select this exclusive opportunity to have your ad on the agenda that every attendee receives.

Spring Coffee Break Sponsor Get your brand out to attendees and speakers while they take a break. Sponsor the coffee break. Your logo will be prominently displayed at the coffee table and receive recognition from main stage and agenda.

Spring PM Break Sponsor This sponsorship provides the opportunity to for your company to be the official sponsor of the afternoon break. Your logo will be prominently displayed at the snack table and receive recognition from main stage and agenda.

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OUR SPONSORSHIP DETAILS CONTINUED National Conference 2024 National Keynote Sponsor As a sponsor you will be highlighted in the schedule and introduce the keynote, with a 2-minute presentation on your company and have the opportunity for a meet and greet with the keynote.

National Awards Reception Sponsor Includes Step & Repeat, Entertainment & Tickets to Event.

Our awards program is one of the highlights of the National Conference where we take time to celebrate great leaders and contributors in our industry. This exclusive sponsorship includes step & repeat and entrainment as well as two tickets to the awards dinner, signage, recognition as the entertainment sponsor and brief stage time to kick off the event. As a sponsor you get to be part of creating memorable moments.

National BOD & Committee Member Reception, Includes Presentation at Reception Our volunteers are what move our association forward and at the conference we like to take some time to recognize them for their efforts. As a sponsor you will be invited to this reception and given the opportunity to briefly introduce yourself and your company to these engaged industry leaders and influencers.

National Reception Sponsor Host one of our receptions. Drink tickets have your logo on them, and you receive additional tickets to pass out to your customers at the conference and a Recognition as a reception sponsor mentioned from the main stage.

National Conference App Our conference app has been a smashing success offering up opportunities for attendees and exhibitors alike to enhance their networking, asking questions and setting up meet ups. As the conference app sponsor your logo would be included in the download instructional email, welcome screen seen by all using the app, and includes a push notification.

National New Owner Member Event, Includes Pre-Conference Virtual Meet Up We love our new owner members! Their first conference is our opportunity to welcome them and show them what membership and connections within the association are all about. As a sponsor of this event, you will be invited to participate in the new owner member breakfast and give a short introduction of your company. Included is our virtual pre-conference meet up for these new owner members to connect before they arrive in Orlando. As the sponsor you would participate in this virtual event as well.

National Two Awards Banquet Tickets Our awards program is one of the highlights of the National Conference where we take time to celebrate great leaders and contributors in our industry. Select this item to receive two tickets to join attendees at the Awards Banquet.

National Attendee Lounge When at the conference sometimes you just need a quiet place to check in on your business or have a quick meeting with a fellow swim school owner. The attendee lounge gives the opportunity to do just that and gives the sponsor the opportunity to host a useful venue, provide demos, as well as a second touch point from your booth. Sponsorship includes signage, limited furniture set up in lounge and app push notification. You have the opportunity to further enhance the lounge with food and beverage for an additional cost.

National 14 Additional Drink Tickets for Conference Reception | limit 15 Who doesn't love a free drink!?! Sponsors can purchase additional drink tickets to provide to onsite staff or give away at their booth to new and existing customers.

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OUR SPONSORSHIP DETAILS CONTINUED National Conference 2024 Continued National Speaker Gifts We couldn't do these events without our speakers. We like to show our appreciation with a token of thanks. As a sponsor we would recognize your support from the main stage as we present these gifts and with your logo included. Exact gift is TBD. National Upgrade Exhibitor Space with Additional Table For those that have a wide range of items to display, an upgraded space with additional table is for you.

National Lunch Co-Sponsor, Two Minute Stage Time Help us host a relationship building event during the conference. People like to do business with people they know and like. Lunch co-sponsorship includes special recognition and signage during the lunch as well as the opportunity of 5 min to address all attendees on stage at during a general session.

National Brand the Stairs Decals for stairs is an exclusive opportunity to provide a unique branding opportunity in a high traffic area. Adhering to the face of the stairs and transforming any staircase into something unique and special. These also make for great Instagram or conference app pictures too that attendees will love to pose with and this means, even more brand awareness. Please note, this branding opportunity is for the Agave Hall left set of steps. Center set of steps and right set of steps can be purchased at an additional cost.

National Brand the Lanyards This exclusive feature puts your brand around the neck of every attendee at the event - even your competitors! Be one of the very first brands that is seen as each attendee picks up their name badge.

National Brand the PSA Table Vegas Baby! Vegas is known for it’s high volume foot traffic so why not take this opportunity to teach the General Public about the importance of swim lessons. This co-branded sponsorship includes a table set up in a common area near the conference and exhibit hall where a learn to swim video will be played and co-branded. Sponsor is encouraged to hand out samples the the public at the table as well.

SPONOSORSHIP FAQ’S Want More?

Don't see something on the list that you would like to sponsor? Please contact Linda Turnage with you own suggestions about how you wish to engage with us. We would love to get creative with you!

Ready To Partner With Us? To move forward with your 2023 USSSA Sponsorship, you will complete this form: https://bit.ly/2023usssaSponsor When Do You Select?

The higher the level, the earlier you can make your selections: Champion Level Opens: October 16, 2023, Supporter Level Opens November 6th, 2023, Friend Level Opens: November 27, 2023.

Can I Get It Writing?

You will receive a copy of your completed online form and it will serve as your final agreement for 2024. Invoices will go out January 2, 2024.

Thank You! We thank you for your consideration and look forward to working with you to create a win, win, win opportunity for you, the members, and USSSA. If you have any questions, please reach out to Linda Turnage at Linda@usswimschools.org or 623.304.0324.

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OUR AGREMENT Sponsors of the USSSA by nature of working with the association and its members must hold themselves to the same ethical duties as our members. Our code of ethics outlines ethical duties in the areas of safety, quality, respect, honesty/integrity, confidentiality, and employment. USSSA members’ and sponsors’ ethical behavior should result from their personal commitment to engage in ethical practices. Our Code of Ethics provides guidelines to assist members and sponsors in making ethical choices in their operations. Our current Code of Ethics can be viewed at www.usswimschools.org under Members.

Sponsor Trademarks and Materials Subject to the terms and conditions of this Agreement, the Sponsor grants the Association the right to use the Sponsor's trade names, logo designs, trademarks, and company descriptions as provided in Sponsor marketing materials. These assets may be used in any medium of advertising, promotional products, or marketing materials distributed solely in connection with Association workshops, conferences, and sponsor promotions. Association agrees to use materials according to Sponsor's trademark usage guidelines.

The Sponsor agrees to offer the following materials for marketing and promotional purposes: Sponsor’s Logo – high-res color for signage and low-res color for online, prefer transparent background Contact details and website address to link to on www.usswimschools.org page 200-word description of product/service for listing on Association website Images and text as requested and agreed upon for emails, mailers, e-news and webinar where applicable Indemnity The Sponsor will indemnify, defend, and hold the Association harmless from and against any claims relating directly or indirectly to, or arising out of, content posted on the Sponsor's respective website, use of Sponsor materials, or use of Sponsor's logos and trademarks.

The Association will not be responsible for damage to or loss of property belonging to the Sponsor, its employees, contractors, or agents or for personal injury to the Sponsor's employees, contractors, agents, directors, or invitees except to the extent that claims may be solely and directly attributed to willful misconduct or gross negligence of the Association and Association's employers, directors, or officers.

Sponsor will give Association prompt written notice of any suit or claim that comes within the purview of these indemnities.

Limitation of Liability In no event shall either party be liable to the other party for any consequential, incidental, indirect, or punitive damages regardless of whether such liability results from breach of contract, breach of warranties, tort, strict liability, or otherwise.

Deadlines As a sponsor you will receive details and deadlines to fully participate in your sponsored selections. Please note that in order to fully participate, it is your responsibility to meet the established deadlines. If further clarification is needed, please be sure to contact the office well in advance of the deadline. Items with deadlines include, but are not limited to, 30 second commercial, push notification text, e-newsletter text and ads.

Agreement Termination The Association or Sponsor may terminate this Agreement for breach of Agreement. There must be at least thirty (30) days prior written notice specifying the nature of the breach and at least thirty (30) days to resolve such breach. Upon termination, the sponsor forfeits any unused funds previously paid (there are no refunds) and the association forfeits ability to invoice for any unused fees (no future fees collected for any unused sponsor benefits).

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Questions?

Please Contact Us: Linda Turnage Strategic Initiatives Director Linda@usswimschools.org 623.304.0324

usswimschools.org

THANK YOU!

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