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April 4, 201 1
www.usedcarnews.com
Family Turns Passions into Business By Emily Caswell
They don’t sell cars or trucks at Davis Auto Sales. They sell dreams. The slogan of this Richmond, Va., dealership sums it up – “If you can dream it, we can build it!” The store delivers on this slogan by specializing in customized 4-wheel-drive lifted pickup trucks and include a customization shop for lifts, wheels and tires. Gail and Jimmy Davis started the business as a way to follow their own dreams. Gail was climbing the ladder at a Fortune 100 company for years when Jimmy decided he wanted to strike out on his own in the auto business. He’d been working for his dad in the auto repair business, but wanted to move into sales. Gail kept her day job so they would have benefits and used her experience with back-office operations to get the business off the ground. “I am extremely fortunate
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to have a husband that is a visionary, where I am detail oriented, take care of the nitty-gritty stuff,” said Gail. “We work well together with our own individual strengths.” Davis Auto Sales took off quickly. In 1990, less than 10 years after opening their doors, the couple moved the dealership from a rural location to a more visible one. They grew their minivan business during that time, a reflection of their own growing family of three sons – JW, Brian and Daniel. In 2000 the dealership moved again and purchased the property behind their new location, converting the house on the site into a shop for Brian to do mechanical work for the business . In 2001 the Davis family purchased a shop about two miles north of their sales office and in 2005 the rest of the road frontage of their block become available. So, they purchased it to expand their operation. Today, Davis Auto Sales encompasses an entire city block and includes another division - Davis Off Road. The crew includes all three of the boys. Their interest in off-road vehicles moved the family business in that direction. Gail finally retired from the corporate world in 2005 to focus solely on the used-car store. “The car business is different every day,” she said. “Different people walk through the door, they have their own unique challenges,
BIG WHEEL: Gail Davis shows off one of the off-road trucks her family sells at its Richmond, Va., dealership.
requests, financing difficulties and/or trades. “There are different challenges/opportunities each and every day. I like the variety of things that happen every day.” The Davises are wellrespected by their peers. Jimmy was named the Virginia Quality Dealer in 1998 and the National Quality Dealer in 1999. Gail was named Virginia’s Quality Dealer in 2008. She has been awarded three Na t i o n a l I n d e p e n d e n t Automobile Dealers Association (NIADA) Eagle Awards for membership recruitment and is currently president- elect of the
Virginia IADA. Gail spends a lot of time teaching high school students about business, as well. All the industry recognition is nice, Gail said, but it’s her sons’ involvement in the family business that makes her most proud. “My greatest memories are watching our children grow into their positions and see their customer relationships develop,” she said. “It is very heartwarming to hear customers come in and say their friends tell them this is the only place to come. Or they would not have anyone else work on their truck but us.” The real bond for the
family is a love of vehicles and Gail is no exception. “The vehicle I am driving is usually my favorite car,” said Gail. “Currently I am driving a 2010 Camaro SS. It reminds me of my youth. “When I was 16 I had a new 1968 396 Chevelle and a few short years later a 1972 Camaro.” With three granddaughters and no grandsons to date, Gail believes that she was just the first in a long line of Davis women who will find success in the car business. And to those women, she offers the same advice she’d offer anyone. “Live and work by the Golden Rule,” she said.
IN THIS ISSUE • Specialty sales have grown into a year-round business. – Page 3
• Social media has grown into a must for marketing. – Page 8
• Dealers are looking farther, spending more on recon. – Page 5
• An AG sued a curbstoner for rolling back odometers. – Page 19
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