11/2/09

Page 1

10/28/09

8:36 AM

Page 1

November 2, 2009

www.usedcarnews.com

(800) 554-1026

www.BlackBookUSA.com

Car Counselor Offers Advice: ‘Tell Your Story’ By Jeffrey Bellant

COLUMBUS, Ohio – The National Independent Automobile Dealers Association and Columbus Fair Auto Auction hosted dozens of lenders and dealers at a seminar designed to stimulate used-car sales. Keith Whann, NIADA’s general counsel, led the Oct. 16 seminar called The Car Counselor’s TARP – Together Automotive Retailing Prospers – focusing on a variety of topics from online advertising to the NIADA’s new certified preowned program for independent dealers. More important than the information, though, was the networking opportunity the event provided. “We needed to put lenders and dealers together,” Whann said. Dozens of finance companies set up stations in the lanes of Columbus Fair Auto Auction and met with dealers during breaks in the program. The representatives included local banks, national finance companies, floor planners and service contract providers.

Rush - Dated Material

UCN_01

Brad LeBlanc, dealer consultant for Alpha Omega Group LLC., in West Chester, Ohio, signed up a dealer onsite. LeBlanc markets F&I products to dealers and connects them with finance sources. One piece of advice Whann shared at the seminar was dealers need a business plan and the ability to sell themselves to finance sources. “You’ve got to be able to tell your story,” Whann said, “and it better be written down.” Creditors want to work with dealers who use the right practices and procedures. More importantly, they want to know that those practices and procedures are put down in writing. Whann also unveiled the NIADA’s new, free certified vehicle program exclusively for its members. The program, developed with NAC, allows dealers to offer consumers a certified vehicle featuring no deductibles, free towing, roadside assistance, alternative transportation and other benefits. Depending on the vehicle, the dealer may offer a comprehensive three-month, six-month or 12-month warranty. Whann helped develop the program and gave it a seal of approval in the compliance department. NIADA CEO Mike Linn said developing the program took time. “Keith and I have been talking about a CPO program for years,” he said. “But we wanted the right program.” He said a solid dependable warranty was key to any NIADA certification. NIADA ultimately partnered with NAC because of its 25-year reputation of reliability, Linn said.

Photo By Jeffrey Bellant DEAL MAKER: Brad LeBlanc, left, a dealer consultant with Alpha Omega Group in West Chester, Ohio, discusses a plan to offer financing for an Indiana dealer during a recent dealer seminar at Columbus Fair Auto Auction.

Bill Spares Some Auto Finance, But Threat Remains By Ted Craig

Some auto finance activity has been exempted, for now, from the proposed Consumer Financial Protection Agency, but plenty of dealership activity may still fall under this jurisdiction. An amendment by Rep. John Campbell (R.-Calif.) excluded certain finance activity from the bill offering the framework for the agency. It exempts most traditional finance, according to Keith Whann, general counsel for the National Independent Automobile Dealers Association. Buy-here, pay-here remains another matter. In-house finance could fall within the agency’s scope, as related finance companies might. “I can’t answer that yet,” Whann said. Manufacturers’ captive finance companies are covered by the proposed agency. Dealer captives may be as well, he said. The entire process has a long way to go. The Senate still needs to offer its own version of the legislation. The NIADA is taking an active role in trying to shape the legislation. The association hired new lobbyists to help with this effort. Whann said need to stay on top of this legislation. Ken Shilson, founder of the National Alliance of Buy-Here, Pay-Here Dealers, said legislators are targeting dealer finance along with payday loans and other segments. “We’re going to be under attack next year,” Shilson said. “They believe it’s the mortgage industry all over again.”

IN THIS ISSUE • Consultant sees great opportunity in buy-here, pay-here. – Page 3

• Higher income groups are shopping for cars again. – Page 8

• State association avoids massive hike in bond requirement. – Page 6

• Special section covers the latest offering for in-house finance. – Page 19

Q:

HOW DO YOU SELL HARDER

WITHOUT HARD SELLING?

Find the answer on the back cover.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
11/2/09 by General Media LLC - Issuu