UCN
Used Car News
3/28/2022
Dealers Seek New Ways to Beat Market
IN THIS ISSUE:
• Sports/ Classic Cars • People in the News • Numbers
Photo Courtesy of Champ Tires SAVINGS: Brad Rea, owner of Champ Tires,a used-tire seller, talks with Devon Raube, a customer. Rea said independent dealers are using his products to save on reconditioning and expensive tire replacements By Jeffrey Bellant
Independent dealers looking to succeed in a competitive market are exploring products, services and other ways to beat competitors. Brad Rea, owner of Champ Tires, just outside of Pittsburgh, Pa., offers dealers the option of used tires to save money on reconditioning. “Our niche is high-end used tires,” Ra said. “We buy tires with 70% and higher tread life remaining, and we try to buy them in the major brands. “Then we visually inspect them, fill them with air, log all of the information – like tread depth – and put them on our web site.” Online sales make Champ Tires an
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option for independent dealers and Marriott.” repair shops across the country. Champ Tires started because Rea “We sell on eBay and we sell on knows someone in the recycling our website,” Rea said. “We ship business who would get tires, some anywhere.” of which were near new. Champ Tires sells about 7,000 Rea started on eBay and just extires per month, he said. panded. Rea has been in business for 12 He is seeing more dealers go the years following his prior career. used route to save money in this “Before this I was a minor league economy. baseball player,” he said. “I’m from Rea sees this trend as a more rePittsburgh and played at the Uni- cent one for auto dealers. versity of Pittsburgh and I played “So, let’s say they buy a car at aucfor the Pirates. tion with Michelins and the two “It was fun, but you have to really front tires are in good shape, but the love baseball,” Rea said. “A lot of two rears need replacing,” he said. people don’t realize; a minor league “They can go on our website and season is 150 games and you’re trav- replace the two bad tires with two UCN front Mar28.pdf 1 3/18/22 11:18 AM eling ServNet on buses and not staying at the Continued on page 5