Tuesday, March 21, 2023
SPONSORSHIP OPPORTUNITIES
Six Decade Legacy of Support for USC Architecture Students
WHEN
Tuesday, March 21, 2023
5:30PM THE VIP
6:00PM MARQUEE MIXER
7:30PM THE AWARDS
8:00PM INTERACTIVE DINNER
9:00PM BACK LOT: SWEETS + SPIRITS
WHERE
Warner Bros. Studios
4000 Warner Blvd
Burbank, CA 91522
Proceeds support scholarships, career development, studio materials, and mentorship programs for USC Architecture students. Please contact Kirsten Peterson Johansen at kirstepj@usc.edu for questions about the event or the USC Architectural Guild. https://arch.usc.edu/architectural-guild-annual-dinner
USC ARCHITECTURAL GUILD
DINNER COMMITTEE
Co-Chairs: Mark Motonaga
Creative Director and Partner
RIOS
Jenna Knudsen, CO Architects
Bee Rarewala, CallisonRTKL
Adaeze Cadet, HOK
Dan Stafford, McCarthy Building Companies
Ron Elazar, Morley Builders
Robert Soto
Director of Business Development
Sharpe Interior Systems, Inc.
Amy Pokawatana, Hudson Pacific Properties
Allen Escobedo, KPFF
Krys Hamner, BArch Builder Architects
Diana Tang, HKS, Inc.
Danielle Martin Spicer, AC Martin
Kelly Olson, Clark Construction Group
John Passanante, SyskaHennessy Group
Ryan Hupf, Morley Builders
CELEBRATING THE CREATIVES
This year’s theme uplifts and commemorates the creatives: artists, architects, builders, animators, and design leaders who, in multidimensional capacities of the creative economy, embrace the complexities of social, environmental, and political concerns. They— along with the builders, planners, disruptors, influencers, and investors—create and make spaces in the world for dynamic, diverse communities to thrive.
USC School of Architecture
USC Architectural Guild
HONOREES
LIFETIME ACHIEVEMENT AWARD
Mark Rios, FAIA, FASLA, ‘78
Creative Director, RIOS
DISTINGUISHED ALUMNI AWARD
Jim House, FAIA ‘81
Founding Principal, House & Robertson Architects, Inc.
DISTINGUISHED BUSINESS LEADERSHIP AWARD
Hackman Capital Partners
Michael Hackman, CEO and Reza Safavi ’84, Managing Principal, Real Estate Development
CITIZEN ARCHITECT AWARD
Issa Rae
Producer, Writer, Director, Actor
NEXTGEN AWARD
Behnaz Farahi, M.ARCH ‘13
Designer, Creative Technologist, and Critical Maker
SPONSORSHIP OPPORTUNITIES
To be included in event recognition and marketing materials, please confirm sponsorship by February 15, 2023.
PRESENTING SPONSOR
$100,000 1 available
PRESENTING SPONSOR
$100,000
1 available
● Headline on Warner Brothers theater marquee and company remarks from stage
● Premium “New York” street location with branded lounge seating area for Interactive dinner
● Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner, and Back Lot: Sweets & Spirits
● Prominent logo recognition on multimedia screens during event
● Prominent recognition on USC School of Architecture website and in Annual Dinner digital and print materials
● Promotion on USC Architecture’s social media platforms during day of event including one Instagram post with company logo and username
● Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook with company logo and username
● Hosted Dinner with University/School Leadership
● Four premium Trojan football home game tickets + tailgater to one game Fall 2023 and One Foursome at 41st Annual Architectural Guild Golf Tournament Lakeside Country Club October 2023
● Complimentary one-year Guild Corporate Membership
● Opportunity for a named scholarship to be established benefitting a USC Architecture student
● Four undergraduate or graduate Architecture student tickets sponsored to attend the event
CLICK HERE TO RESERVE
PREMIER SPONSOR
$50,000 SOLD OUT
PREMIER SPONSOR
$50,000 SOLD OUT
• One pop-up space in “New York” street-front retail space for entire event
• Premium New York Street location branded lounge for Interactive Dinner
• Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits
• Prominent logo recognition on multimedia screens during event
• Prominent recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Promotion on USC Architecture’s social media platforms during day of event including one Instagram post with company logo and username
• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook with company logo and username
• Hosted Dinner with University/School Leadership
• One full-page color ad in the tribute book
• Four premium Trojan football home game tickets + tailgater to one game Fall 2023 or One Foursome at 41st Annual
Architectural Guild Golf Tournament Lakeside Country Club October 2023
• Complimentary one-year Guild Corporate Membership
MARQUEE MIXER SPONSOR
$50,000
MARQUEE MIXER: (GENERAL RECEPTION SPONSOR)
$50,000
• Exclusive Underwriting Opportunity
• One pop-up space on “New York” street-front retail space for entire event
• Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits
• Branded lounge seating reserved for Interactive Dinner
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Promotion on USC Architecture’s social media platforms during day of event
• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook
• Hosted Dinner with University/School Leadership
• Four premium Trojan football home game tickets + tailgater to one game Fall 2023
• Complimentary one-year Guild Corporate Membership
THE VIP: (PRE-RECEPTION SPONSOR)
$40,000 SOLD OUT
• Exclusive brand recognition for support of VIP reception, The VIP, with Annual Dinner honorees and University leadership
• Opportunity to make brief welcome remarks at The VIP
• Branding and recognition at VIP bar on Brownstone Street
• Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot Bar: Sweets + Spirits with lounge seating reserved
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Promotion on USC Architecture’s social media platforms prior, during, and after day of event including Instagram, Twitter, LinkedIn, and/or Facebook
• Special Hosted Dinner for four guests with University/School Leadership
• One full-page color ad in the tribute book
• Four premium Trojan football home game tickets + tailgater to one game Fall 2023
• Complimentary one-year Guild Corporate Membership
BACK LOT SWEETS+SPIRITS
$25,000 SOLD OUT
• Exclusive underwriting of the dessert bars, aperitif and spirit stations, swag bags, and fun photo booth selfies
• Invitation for ten guests to attend the Marquee Mixer, The Awards, and Interactive Dinner on the Set
• Invitation for four of the guests to attend The VIP
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Full-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Promotion on USC Architecture’s social media platforms prior, during, and post-event day of event, including on Instagram, Twitter, LinkedIn, and/or Facebook
RED CARPET SPONSOR
$20,000 SOLD OUT
• Invitation for two guests to attend The VIP
• Invitation for ten guests to attend the Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits
• Branded entrance step and repeat
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Half-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
AWARDS STAGESPONSOR
$20,000 SOLD OUT
• Ten guest invitations to Marquee Mixer, The Awards, Interactive Dinner, and Back Lot: Sweets + Spirits
• Invitation for two guests to The VIP
• Video Presence on video screens and/or interactives
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Half-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
STUDENT GALLERY SPONSOR
$20,000 SOLD OUT
• Branded gallery of USC Architecture student work
• 10 guest invitations to Marquee Mixer, The Awards, and Interactive Dinner
• Invitation for two guests to VIP Reception
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Half-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
*This sponsorship underwrites 10 undergraduate or graduate students to attend the event.
DELUXE BAR SPONSOR
$15,000 SOLD OUT
• Co-Branding on one of three bars
• Option to provide branded cocktail napkins at bar and collateral swag
• Option for brand naming of specialty cocktail
• Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits
• Two invitations to The VIP
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Half-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
CITIZEN ARCHITECT SPONSOR
$15,000 SOLD OUT
• All the benefits of Trojan sponsorship plus an embedded $5000 contribution to the USC Architecture Student Scholarship Fund
• Ten guest invitations to Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits
• Invitation for four of the guests to attend The VIP
• Branded seating on the Set for Interactive Dinner
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• 2 premier football game tickets to a home game of your choosing plus VIP tailgater Fall 2023
• Full-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
*This sponsorship underwrites four undergraduate or graduate Architecture students to attend the event
TROJAN SPONSOR
$10,000 SOLD OUT
• Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits
• Two guest invitations to attend The VIP
• Branded seating area for interactive dinner on the Scene
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Half-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
GOLD SPONSOR
$7,500 SOLD OUT
• Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits
• Branded seating area for interactive dinner on the Scene
• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
• Half-page color ad in the tribute book
• Complimentary, one-year Guild Corporate Membership
USC ARCHITECTURAL GUILD
We are a diverse group of industry leaders who desire to give back and provide industry knowledge, networking support, and fundraising assistance to advance the School’s Mission through:
●Mentorship, professional development and career services
●Materials and technology support, Global study fellowships.
The mission and purpose of this all-volunteer support group, is to:
● Enhance the student experience on campus
● Inspire and motivate the students on their education journey and career aspirations.
● Build and foster a close community linking the School and Students with the profession
●Advocate for the School’s vision of CitizenArchitect
CITIZEN ARCHITECTS:
USC Architecture AY 2022 -2023
Freshman Class Statistics
● More than 65% are women
● One of the most diverse freshman classes with 32% Hispanic, 23% Asian, 15% Black, and 14% international students in USC Architecture history
● 24% are the first in their family to attend a university
● The most selective class in the School’s history with an acceptance rate of 17%
USC ARCHITECTURAL GUILD
BOARD OF DIRECTORS
USC ARCHITECTURAL
GUILD
BOARD OF DIRECTORS PRESIDENT
Jenna Knudsen ’97
CO Architects
PRESIDENT-ELECT
Dan Stafford ‘89
McCarthy Building Companies
SECRETARY
Ron Elazar
Morley Builders
Immediate Past President
Amy Pokawatana ’00
Hudson Pacific Properties
BOARD MEMBERS
Gabrielle Bullock
Perkins&Will
Adaeze Cadet
HOK
Allen Escobedo ‘99
KPFF
Eric Halm
Bernards
Krystal Hamner ‘92
BArch Builders + Architects
David Huchteman
Carrier Johnson +Culture
Dana McKinney
University of Maryland
Mark Motonaga ‘91
RIOS
Bee Rarewala ‘00
CallisonRTKL
Ben Rogowski ‘12
John A. Martin & Associates
Robert Soto
Sharpe Interior Systems, Inc.
Diana Tang ‘09
HKS Inc.
Serena Winner ‘87
Gensler
Faculty Representatives
Lauren Dandridge
Alvin Huang ‘98
Parent Representative
Angela Kwan
Recent Graduate Representative
John Vincent Hernandez ‘18
Skidmore, Owings & Merrill
Student Representatives
Madelene Dailey, MArch ‘24
Calder Scarpa, BArch ‘24
ABOUT USC SCHOOL OF ARCHITECTURE
Willow Bay
Interim Dean Students 700 Faculty 110
Established in 1919, the USC School of Architecture capitalizes on the synergy created by its location and its activity. As an academic cultural institution in South Los Angeles, its impact reaches Latin America and the Pacific Rim and engages local citizenry on issues that affect their own environment, community and well-being.
Throughout its activity on campus and off, USC Architecture promotes a greater understanding of space, the city and urbanization as part of an ethical and philanthropic vision. Our impact is shaped by the courage of our faculty to pose difficult questions, engage in robust debate, and integrate interdisciplinary thinking into their pedagogies. We're redefining the agency of architect to include citizen, influencer of public policy, and advocate for change.
USC ARCHITECTURE BOARD OF COUNCILORS
CO-CHAIRS
Frederick Fisher, AIA, FAAR
Frederick Fisher and Partners
Edward (Ned) D. Fox ’70
Vantage Property Investors, LLC
Patricia (Patty) Tung Gaw
Fera International Corp.
John Labib, S.E.
Labib Funk + Associates
Chase L. Leavitt ’67, MBA ’73
Pacific Beacon Properties, LLC
Kelly Sutherlin Mcleod ’82, ’83
Kelly Sutherlin McLeod Architecture, Inc. (KSMA)
Mauricio Oberfeld ’94
Dugally Oberfeld, Inc.
Grant C. Kirkpatrick ’86, FAIA
KAA Design
James (Jim) House ’81, FAIA, LEED AP, NCARB
House & Robertson Architects
Alan Lee ’86
Redhill Advisors Inc.
BOARD MEMBERS
Adele L. Chang, AIA
LCRA, Inc.
George Chow ’87
Ben Da Investments Limited
Jenna Townsend Knudsen ’97, AIA, LEED AP BD+C
CO Architects
Randall Koenig ’76
Koenig Law Firm
Aline Kiledjian Kradjian, MRED ’97
The ARD Group, Inc.
Bryant Lu
Ronald Lu & Partners
David C. Martin ’66, FAIA
MADWORKSHOP
D-O Capital Partners
Ernesto M. Vasquez, FAIA
SVA Architects
George (Trace) F. Wilson III ‘93, AIA, AICP
M a t e r i a
Maria Warner Wong ‘87
Steven F. Matt
MATT Construction Corporation
Warner Wong Design and WOW Architects
Stephen S. S. Wong ’84, Barch ’87, AIA
Atelier Capital Global Partners Limited
A broadcast journalist, media pioneer and digital communication leader, Willow Bay is the dean of the USC Annenberg School for Communication and Journalism. The first female dean of USC Annenberg, Bay oversees more than 200 faculty and staff, and more than 2,500 undergraduate and graduate students across the fields of communication, journalism, public relations and public diplomacy.
As dean, Bay has led academic and research innovations while strengthening USC Annenberg’s connections with the communication fields. She launched a series of curricular improvements, including an expansion of the school’s experiential education and career development programs. Since her installation in 2017, Bay also has focused on advancing the school’s portfolio of innovative research that delivers insights, challenges assumptions and offers knowledge-based solutions to drive change. She has increased USC Annenberg’s partnerships with its industries of practice as well as bolstered the school’s academic and financial foundations through endowed support for faculty chairs, student success, diversity in journalism, and conversations amplifying mental health.
Bay has increased Annenberg’s public engagement around critical issues such as the role of communication technology in advancing equity and access, digital media literacy, gender equity in media and communication, and sports and social change. A skilled television interviewer, Bay has also led conversations with a number of global influencers, including former U.S. Secretary of State Hillary Clinton, Microsoft CEO Satya Nadella and His Holiness the Dalai Lama. She has also attracted highly visible speakers to campus, including Jorge Ramos, Oprah Winfrey and Maverick Carter.
Prior to her role as dean, Bay spent three years as director of the USC Annenberg School of Journalism (2014–'17) and guided the 2014 launch of the state-of-the-art media center in Wallis Annenberg Hall, a newsroom, classroom and incubator of new ideas open to students across the university. During that time, she also introduced the school’s new Bachelor of Arts in Journalism degree program and welcomed the first cohort of the school’s nine-month Master of Science in Journalism program.
Bay’s academic and industry engagement is focused on the intersection of media, technology and business. Building on research from her first book, Talking to Your Kids in Tough Times: How to Answer Your Child’s Questions about the World We Live In (Warner Books, 2003), she is the co-author of a series of global research reports on the impact of mobile technologies on teens and parents titled “The New Normal.”
Bay came to USC Annenberg from her post as senior editor and senior strategic advisor of The Huffington Post, where she managed editorial content and growth initiatives for the pioneering online news site. Her prominent broadcast experience includes reporting and anchoring for ABC News’ Good Morning America/Sunday and serving as a correspondent for Good Morning America and World News Weekend. She was the first woman to co-anchor CNN’s flagship daily financial news program Moneyline. At NBC, she co-hosted NBA Inside Stuff, the NBA's weekly magazine show, and served as a correspondent for the Today Show In addition, she was a special correspondent for Bloomberg TV and host of Women to Watch, a primetime program that profiled the next generation of women leaders.
Originally from New York, Bay graduated cum laude from the University of Pennsylvania with a BA in literature and received her MBA from New York University’s Stern School of Business.
Willow Bay Interim Dean, USC School of Architecture Dean, USC Annenberg School for Communication and Journalism
FAQ
Where do the funds go?
Proceeds support scholarships, career development, and mentorship programs for USC Architecture students.
What is the tax I.D. number?
USC's federal tax I.D. number is 95-1642394
When will individual tickets be available?
A limited number of individual tickets will be available at the end of February: $550 General, $400 Guild Member Health and safety precautions.
USC will be following all L.A. County safety precautions as it relates to COVID-19.
If you would like to make a donation in honor of this event, please visit this link: Give To USC Architectural Guild
For more information, please email Kirsten Peterson Johansen, kirstepj@usc.edu.
Appendix A: Reference Event
CAD
Appendix B: Representative Event Floorplan
Appendix B: Representative Event Photos
Appendix B: Reference Event Photos
TUESDAY, MARCH 21, 2023
