Sponsorship Deck: 63rd Annual USC Architectural Guild Dinner

Page 1

Tuesday, March 21, 2023 SPONSORSHIPOPPORTUNITIES
Six Decade Legacy of Support for USC Architecture Students
WHEN Tuesday,
2023
6:00PM 7:30PM
and
March 21,
5:30PM
8:00PM 9:00PM WHERE Warner Bros. Studios 4000 Warner Blvd Burbank, CA91522 Proceeds support scholarships, career development, studio materials,
mentorship programs for USC Architecture students. Please contact Kirsten Peterson Johansen at kirstepj@usc.edu for questions about the event or the USC Architectural Guild. https://arch.usc.edu/architectural-guild-annual-dinner
USCARCHITECTURAL GUILD DINNER HONORARYCOUNCIL CHECK BACK SOON TO BE ANNOUNCED December 15, 2022

USCARCHITECTURALGUILD DINNER COMMITTEE

Jenna Knudsen, COArchitects Dan Stafford, McCarthy Building Companies Ron Elazar, Morley Builders Amy Pokawatana, Hudson Pacific Properties Allen Escobedo, KPFF Krys Hamner, BArch BuilderArchitects Co-Chairs: Mark Motonaga Creative Director and Partner RIOS Robert Soto Director of Business Development Sharpe Interior Systems, Inc. Bee Rarewala, CallisonRTKL Adaeze Cadet, HOK DianaTang, HKS, Inc. Danielle Martin Spicer,AC Martin Kelly Olson, Clark Construction Group John Passanante, Syska Hennessy Group Ryan Hupf, Morley Builders

CELEBRATING THE CREATIVES

This year’s theme uplifts and commemorates the creatives: artists, architects, builders, animators, and design leaders who, in multi-dimensional capacities of the creative economy, embrace the complexities of social, environmental, and political concerns.They—along with the builders, planners, disruptors, influencers, and investors—create and make spaces in the world for dynamic, diverse communities to thrive.

USC School ofArchitecture USCArchitectural Guild

HONOREES

LIFETIMEACHIEVEMENTAWARD

DISTINGUISHED

DISTINGUISHED BUSINESS LEADERSHIPAWARD

Hackman Capital Partners

CITIZENARCHITECTAWARD

NEXTGENAWARD

Mark Rios, FAIA, FASLA, ‘78 Creative Director, RIOS ALUMNIAWARD Jim House, FAIA‘81 Founding Principal, House & RobertsonArchitects, Inc. Michael Hackman, CEO and Reza Safavi ’84, Managing Principal, Real Estate Development Issa Rae Producer, Writer, Director,Actor Behnaz Farahi, M.ARCH ‘13 Designer, CreativeTechnologist, and Critical Maker

To be included in event recognition and marketing materials, please confirm sponsorship by February 1, 2023.

PRESENTING SPONSOR $100,000

PRESENTING SPONSOR

1 available

• Headline on Warner Brothers theater marquee and Company Remarks from Stage

• Premium “New York” street location branded lounge seating area for Interactive dinner

• Invitation for 20 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits

• Prominent logo recognition on multi-media screens during event

• Prominent recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms during day of event including one Instagram post with company logo and username

• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook with company logo and username

• Hosted Dinner with University/School Leadership

• One full-page color ad in the tribute book

• Four premium Trojan football home game tickets + tailgater to one game Fall 2023 and One Foursome at 41st Annual

Architectural Guild Golf Tournament Lakeside Country Club October 2023

• Complimentary one-year Guild Corporate Membership

• Opportunity for a named scholarship to be established benefitting a USC Architecture student

• Four undergraduate or graduate Architecture student tickets sponsored to attend the event

$100,000
PREMIER SPONSOR $50,000 4 available

• One pop-up space in “New York” street-front retail space for entire event

• Premium New York Street location branded lounge for Interactive Dinner

• Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits

• Prominent logo recognition on multi-media screens during event

• Prominent recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms during day of event including one Instagram post with company logo and username

• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook with company logo and username

• Hosted Dinner with University/School Leadership

• One full-page color ad in the tribute book

• Four premium Trojan football home game tickets + tailgater to one game Fall 2023 or One Foursome at 41st Annual Architectural Guild Golf

Tournament Lakeside Country Club October 2023

• Complimentary one-year Guild Corporate Membership

PREMIER SPONSOR $50,000 4 available
MARQUEE MIXER SPONSOR $50,000

• Exclusive Underwriting Opportunity

• One pop-up space on “New York” street-front retail space for entire event

• Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits

• Branded lounge seating reserved for Interactive Dinner

• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms during day of event

• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook

• One full-page color ad in the tribute book

• Hosted Dinner with University/School Leadership

• Two full-page, premium placed color ads in the tribute book

• Four premium Trojan football home game tickets + tailgater to one game Fall 2023

• Complimentary one-year Guild Corporate Membership

MARQUEE MIXER SPONSOR (GENERAL RECEPTION) $50,000
1 available
THE VIP: PRE-RECEPTION SPONSOR $40,000 1 available • Exclusive brand recognition for support of VIP reception, The VIP, with Annual Dinner honorees and University leadership • Opportunity to make brief welcome remarks at The VIP • Branding and recognition at VIP bar on Brownstone Street • Invitation for 10 guests to attend The VIP,
Interactive Dinner and Back Lot Bar: Sweets + Spirits with lounge seating reserved • Recognition on USC
Architecture website and
digital and print materials • Promotion on USC Architecture’s social media platforms prior,
and after day of event including Instagram, Twitter, LinkedIn, and/or Facebook • Special Hosted Dinner for four guests with University/School Leadership • One full-page color ad in the tribute book • Four premium Trojan football home game tickets + tailgater to one game Fall 2023 • Complimentary one-year Guild Corporate Membership
Marquee Mixer, The Awards,
School of
in Annual Dinner
during,

BACK LOT SWEETS + SPIRITS

1 available

• Exclusive underwriting of the dessert bars, aperitif and spirit stations, swag bags, and fun photo booth selfies

• Invitation for ten guests to attend the Marquee Mixer, The Awards, and Interactive Dinner on the Set

• Invitation for four of the guests to attend The VIP

• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Full-page color ad in the tribute book

• Complimentary, one-year Guild Corporate Membership

• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms prior, during, and post-event day of event, including on Instagram, Twitter, LinkedIn, and/or Facebook

$25,000
ARCHITECT SPONSOR $15,000 20 available
All the benefits of Trojan sponsorship plus an embedded $5000 contribution to the USC Architecture Student Scholarship Fund
Ten guest invitations to Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits
Invitation for four of the guests to attend The VIP
Branded seating on the Set for Interactive Dinner
Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
2 premier football game tickets to a home game of your choosing plus VIP tailgater Fall 2023 • Full-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership *This sponsorship underwrites four undergraduate or graduate Architecture students to attend the event
CITIZEN

TROJAN SPONSOR

Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits

and
print
Half-page
Complimentary, one-year Guild Corporate Membership
Two guest invitations to attend The VIP Branded seating area for interactive dinner on the Recognition on USC School of Architecture website
in Annual Dinner digital and
materials
color ad in the tribute book
STUDENT GALLERYSPONSOR $20,000 1 available • Branded gallery of USC Architecture student work • 10 guest invitations to Marquee Mixer, The Awards, and Interactive Dinner • Invitation for two guests to VIP Reception • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership This sponsorship underwrites 10 undergraduate or graduate students to attend the event
CARPET SPONSOR Invitation for two guests to attend The VIP Invitation for ten guests to attend the Marquee Mixer, The Awards, Interactive Dinner and Back Branded entrance step and repeat Recognition on USC School of Architecture website and in Annual Dinner digital and print Half-page color ad in the tribute book Complimentary, one-year Guild Corporate
RED
AWARDS STAGE SPONSOR $20,000 1 available Ten guest invitations to Marquee Mixer, The Awards, Interactive Dinner, and Back Lot: Sweets + Spirits Invitation for two guests to The VIP Video Presence on video screens and/or interactives Recognition on USC School of Architecture website and in Annual Dinner digital and print materials Half-page color ad in the tribute book Complimentary, one-year Guild Corporate Membership
DELUXE BAR SPONSOR $15,000 3 available • Co-Branding on one of three bars • Option to provide branded cocktail napkins at bar and collateral swag • Option for brand naming of specialty cocktail
Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits • Two invitations to The VIP • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership
TRIBUTE BOOK ADVERTISING Full-Page TributeAds $3000 Half-Page TributeAds $2000 Ad space in the tribute book distributed to all 700+ attendees and on USC School ofArchitecture Website Promotional blasts in the lead-up to event and post-event thank acknowledgements with all logo marks

USCARCHITECTURALGUILD

We are a diverse group of industry leaders who desire to give back and provide industry knowledge, networking support, and fundraising assistance to advance the School’s Mission through:

● Mentorship, professional development and career services

● Materials and technology support, Global study fellowships.

The mission and purpose of this all-volunteer support group, is to:

● Enhance the student experience on campus

● Inspire and motivate the students on their education journey and career aspirations.

● Build and foster a close community linking the School and Students with the profession

● Advocate for the School’s vision of Citizen-Architect

CITIZENARCHITECTS:

USCArchitectureAY2022 -2023

Freshman Class Statistics

● More than 65% are women

● One of the most diverse freshman classes with 32% Hispanic, 23%Asian, 15% Black, and 14% international students in USCArchitecture history

● 24% are the first in their family to attend a university

● The most selective class in the School’s history with an acceptance rate of 17%

USCARCHITECTURALGUILD BOARD OF DIRECTORS BOARDMEMBERS GabrielleBullock Perkins&Will AdaezeCadet HOK AllenEscobedo‘99 KPFF EricHalm Bernards KrystalHamner‘92 BArch Builders + Architects DavidHuchteman CarrierJohnson+Culture DanaMcKinney University of Maryland MarkMotonaga‘91 RIOS BeeRarewala‘00 CallisonRTKL USCARCHITECTURAL GUILD BOARDOFDIRECTORS PRESIDENT JennaKnudsen’97 COArchitects PRESIDENT-ELECT DanStafford‘89 McCarthy Building Companies SECRETARY RonElazar Morley Builders ImmediatePastPresident AmyPokawatana’00 Hudson Pacific Properties BenRogowski‘12 John A. Martin & Associates RobertSoto Sharpe Interior Systems, Inc. DianaTang‘09 HKS Inc. SerenaWinner‘87 Gensler FacultyRepresentatives LaurenDandridge AlvinHuang‘98 ParentRepresentative AngelaKwan RecentGraduateRepresentative JohnVincentHernandez‘18 Skidmore, Owings & Merrill StudentRepresentatives MadeleneDailey,MArch‘24 CalderScarpa,BArch‘24

ABOUT USC SCHOOLOF ARCHITECTURE

Established in 1919, the USC School of Architecture capitalizes on the synergy created by its location and its activity. As an academic cultural institution in South Los Angeles, its impact reaches Latin America and the Pacific Rim and engages local citizenry on issues that affect their own environment, community and well-being.

Throughout its activity on campus and off, USC Architecture promotes a greater understanding of space, the city and urbanization as part of an ethical and philanthropic vision. Our impact is shaped by the courage of our faculty to pose difficult questions, engage in robust debate, and integrate interdisciplinary thinking into their pedagogies. We're redefining the agency of architect to include citizen, influencer of public policy, and advocate for change.

Willow

USCARCHITECTURE BOARD OF COUNCILORS

CO-CHAIRS

Frederick Fisher,AIA, FAAR

Frederick Fisher and Partners

Edward (Ned) D. Fox ’70

Vantage Property Investors, LLC

Grant C. Kirkpatrick ’86, FAIA

KAADesign

Patricia (Patty)Tung Gaw

Fera International Corp.

James (Jim) House ’81, FAIA, LEEDAP, NCARB

House & RobertsonArchitects

John Labib, S.E.

Labib Funk +Associates

Chase L. Leavitt ’67, MBA’73

Pacific Beacon Properties, LLC

Alan Lee ’86

RedhillAdvisors Inc.

Kelly Sutherlin Mcleod ’82, ’83

Kelly Sutherlin McLeodArchitecture, Inc. (KSMA)

Mauricio Oberfeld ’94

Dugally Oberfeld, Inc.

D-O Capital Partners Ernesto M. Vasquez, FAIA SVAArchitects

BOARD MEMBERS

Adele L. Chang,AIA LCRA, Inc.

George Chow ’87

Ben Da Investments Limited

JennaTownsend Knudsen ’97, AIA, LEEDAPBD+C COArchitects Randall Koenig ’76 Koenig Law Firm

Bryant Lu

Ronald Lu & Partners

David C. Martin ’66, FAIA MADWORKSHOP

Steven F. Matt MATTConstruction Corporation

George (Trace) F. Wilson III ‘93, AIA,AICP M a t e r i a Maria Warner Wong ‘87

Warner Wong Design and WOWArchitects

Aline Kiledjian Kradjian, MRED ’97 TheARD Group, Inc.

Stephen S. S. Wong ’84, Barch ’87,AIA

Atelier Capital Global Partners Limited

Abroadcastjournalist,mediapioneeranddigitalcommunicationleader,WillowBayisthedeanoftheUSCAnnenbergSchoolforCommunicationandJournalism. ThefirstfemaledeanofUSCAnnenberg,Bayoverseesmorethan200facultyandstaff,andmorethan2,500undergraduateandgraduatestudentsacrossthefieldsof communication,journalism,publicrelationsandpublicdiplomacy.

Asdean,BayhasledacademicandresearchinnovationswhilestrengtheningUSCAnnenberg’sconnectionswiththecommunicationfields.Shelaunchedaseriesof curricularimprovements,includinganexpansionoftheschool’sexperientialeducationandcareerdevelopmentprograms.Sinceherinstallationin2017,Bayalsohas focusedonadvancingtheschool’sportfolioofinnovativeresearchthatdeliversinsights,challengesassumptionsandoffersknowledge-basedsolutionstodrive change.ShehasincreasedUSCAnnenberg’spartnershipswithitsindustriesofpracticeaswellasbolsteredtheschool’sacademicandfinancialfoundationsthrough endowedsupportforfacultychairs,studentsuccess,diversityinjournalism,andconversationsamplifyingmentalhealth.

BayhasincreasedAnnenberg’spublicengagementaroundcriticalissuessuchastheroleofcommunicationtechnologyinadvancingequityandaccess,digitalmedia literacy,genderequityinmediaandcommunication,andsportsandsocialchange.Askilledtelevisioninterviewer,Bayhasalsoledconversationswithanumberof globalinfluencers,includingformerU.S.SecretaryofStateHillaryClinton,MicrosoftCEOSatyaNadellaandHisHolinesstheDalaiLama.Shehasalsoattracted highlyvisiblespeakerstocampus,includingJorgeRamos,OprahWinfreyandMaverickCarter.

Priortoherroleasdean,BayspentthreeyearsasdirectoroftheUSCAnnenbergSchoolofJournalism(2014–'17)andguidedthe2014launchofthestate-of-the-art mediacenterinWallisAnnenbergHall,anewsroom,classroomandincubatorofnewideasopentostudentsacrosstheuniversity.Duringthattime,shealso introducedtheschool’snewBachelorofArtsinJournalismdegreeprogramandwelcomedthefirstcohortoftheschool’snine-monthMasterofSciencein Journalismprogram.

Bay’sacademicandindustryengagementisfocusedontheintersectionofmedia,technologyandbusiness.Buildingonresearchfromherfirstbook, Talking to Your Kids in Tough Times: How to Answer Your Child’s Questions about the World We Live In (WarnerBooks,2003),sheistheco-authorofaseriesofglobalresearch reportsontheimpactofmobiletechnologiesonteensandparentstitled“TheNewNormal.”

BaycametoUSCAnnenbergfromherpostassenioreditorandseniorstrategicadvisorofTheHuffingtonPost,whereshemanagededitorialcontentandgrowth initiativesforthepioneeringonlinenewssite.HerprominentbroadcastexperienceincludesreportingandanchoringforABCNews’ Good Morning America/Sunday andservingasacorrespondentfor Good Morning America and World News Weekend.Shewasthefirstwomantoco-anchorCNN’sflagshipdailyfinancialnews program Moneyline.AtNBC,sheco-hosted NBA Inside Stuff,theNBA'sweeklymagazineshow,andservedasacorrespondentforthe Today Show.Inaddition,she wasaspecialcorrespondentforBloombergTVandhostof Women to Watch,aprimetimeprogramthatprofiledthenextgenerationofwomenleaders.

OriginallyfromNewYork,BaygraduatedcumlaudefromtheUniversityofPennsylvaniawithaBAinliteratureandreceivedherMBAfromNewYorkUniversity’s SternSchoolofBusiness.

Willow Bay Interim Dean, USC School of Architecture Dean, USCAnnenberg School for Communication and Journalism

Where do the funds go?

Proceeds support scholarships, career development, and mentorship programs for USCArchitecture students.

What is the tax I.D. number?

USC's federal tax I.D. number is 95-1642394

When will individual tickets be available?

Alimited number of individual tickets will be available at the end of February: $550 General, $400 Guild Member Health and safety precautions.

USC will be following all L.A. County safety precautions as it relates to COVID-19.

If you would like to make a donation in honor of this event, please visit this link: GiveTo USCArchitectural Guild

For more information, please email Kirsten Peterson Johansen, kirstepj@usc.edu.

FAQ
Appendix A: Reference Event CAD
Appendix B: Representative Event Floorplan
Appendix B: Representative Event Photos
Appendix B: Reference Event Photos

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