USC Architectural Guild Dinner Sponsorship Deck

Page 1

Tuesday, March 21, 2023 PRE-SALE SPONSORSHIP OPPORTUNITIES Six Decade Legacy of Support for USC Architecture Students
WHEN Tuesday,
2023
THE VIP
MARQUEE MIXER
THE AWARDS
INTERACTIVE DINNER
BACK LOT:
March 21,
5:30PM
6:00PM
7:30PM
8:00PM
9:00PM
SWEETS + SPIRITS WHERE Warner Bros. Studios 4000 Warner Blvd Burbank, CA 91522 Proceeds support scholarships, career development, studio materials, and mentorship programs for USC Architecture students. Please contact Kirsten Peterson Johansen at kirstepj@usc.edu for questions about the event or the USC Architectural Guild. https://arch.usc.edu/architectural-guild-annual-dinner

USC ARCHITECTURAL GUILD DINNER COMMITTEE

Jenna Knudsen, CO Architects Dan Stafford, McCarthy Building Companies Ron Elazar, Morley Builders Amy Pokawatana, Hudson Pacific Properties Allen Escobedo, KPFF Krys Hamner, BArch Builder Architects Co-Chairs: Mark Motonaga Creative Director and Partner RIOS Robert Soto Director of Business Development Sharpe Interior Systems, Inc. Bee Rarewala, CallisonRTKL Adaeze Cadet, HOK Diana Tang, HKS, Inc. Danielle Martin Spicer, AC Martin Kelly Olson, Clark Construction Group John Passanante, Syska Hennessy Group Ryan Hupf, Morley Builders

CELEBRATING THE CREATIVES

This year’s theme uplifts and commemorates the creatives: artists, architects, animators, and design leaders who, in multi-dimensional capacities of the creative economy, embrace the complexities of social, environmental, and political concerns. They—along with the builders, planners, disruptors, influencers, and investors—create and make spaces in the world for dynamic, diverse communities to thrive.

USC Architectural Guild

SPONSORSHIP OPPORTUNITIES

To be included in event recognition and marketing materials, please confirm sponsorship by February 1, 2023.

PRESENTING SPONSOR $100,000

PRESENTING SPONSOR

1 available

• Headline on Warner Brothers theater marquee and Company Remarks from Stage

• Premium “New York” street location branded lounge seating area for Interactive dinner

• Invitation for 20 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits

• Prominent logo recognition on multi-media screens during event

• Prominent recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms during day of event including one Instagram post with company logo and username

• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook with company logo and username

• Hosted Dinner with University/School Leadership

• One full-page color ad in the tribute book

• Four premium Trojan football home game tickets + tailgater to one game Fall 2023 and One Foursome at 41st Annual

Architectural Guild Golf Tournament Lakeside Country Club October 2023

• Complimentary one-year Guild Corporate Membership

• Opportunity for a named scholarship to be established benefitting a USC Architecture student

• Four undergraduate or graduate Architecture student tickets sponsored to attend the event

$100,000
PREMIER SPONSOR $50,000 4 available

• One pop-up space in “New York” street-front retail space for entire event

• Premium New York Street location branded lounge for Interactive Dinner

• Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits

• Prominent logo recognition on multi-media screens during event

• Prominent recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms during day of event including one Instagram post with company logo and username

• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook with company logo and username

• Hosted Dinner with University/School Leadership

• One full-page color ad in the tribute book

• Four premium Trojan football home game tickets + tailgater to one game Fall 2023 or One Foursome at 41st Annual Architectural Guild Golf

Tournament Lakeside Country Club October 2023

• Complimentary one-year Guild Corporate Membership

$50,000
available
PREMIER SPONSOR
4
MARQUEE MIXER SPONSOR $50,000

• One pop-up space on “New York” street-front retail space for entire event

• Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits

• Branded lounge seating reserved for Interactive Dinner

• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms during day of event

• Promotion on USC Architecture’s social media platforms before and after the event including Instagram, Twitter, LinkedIn, and/or Facebook

• One full-page color ad in the tribute book

• Hosted Dinner with University/School Leadership

• Two full-page, premium placed color ads in the tribute book

• Four premium Trojan football home game tickets + tailgater to one game Fall 2023

• Complimentary one-year Guild Corporate Membership

MARQUEE MIXER SPONSOR (GENERAL RECEPTION) $50,000
available
1
• Exclusive Underwriting Opportunity

on USC Architecture’s social media platforms prior, during, and after day of event including Instagram, Twitter, LinkedIn, and/or Facebook

THE VIP: PRE-RECEPTION SPONSOR $40,000 1 available • Exclusive
• Opportunity
• One
• Four
• Complimentary
Corporate Membership
brand recognition for support of VIP reception, The VIP, with Annual Dinner honorees and University leadership
to make brief welcome remarks at The VIP
Branding and recognition at VIP bar on Brownstone Street
Invitation for 10 guests to attend The VIP, Marquee Mixer, The Awards, Interactive Dinner and Back Lot Bar: Sweets + Spirits with lounge seating reserved
Recognition on USC School of Architecture website and in Annual Dinner digital and print materials
Promotion
Special Hosted Dinner for four guests with University/School Leadership
full-page color ad in the tribute book
premium Trojan football home game tickets + tailgater to one game Fall 2023
one-year Guild

BACK LOT SWEETS + SPIRITS

1 available

• Exclusive underwriting of the dessert bars, aperitif and spirit stations, swag bags, and fun photo booth selfies

• Invitation for ten guests to attend the Marquee Mixer, The Awards, and Interactive Dinner on the Set

• Invitation for four of the guests to attend The VIP

• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Full-page color ad in the tribute book

• Complimentary, one-year Guild Corporate Membership

• Recognition on USC School of Architecture website and in Annual Dinner digital and print materials

• Promotion on USC Architecture’s social media platforms prior, during, and post-event day of event, including on Instagram, Twitter, LinkedIn, and/or Facebook

$25,000
CITIZEN ARCHITECT SPONSOR $15,000 20 available • All the benefits of Trojan sponsorship plus an embedded $5000 contribution to the USC Architecture Student Scholarship Fund • Ten guest invitations to Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits • Invitation for four of the guests to attend The VIP • Branded seating on the Set for Interactive Dinner • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Full-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership *This sponsorship underwrites a student scholarship award;our undergraduate or graduate Architecture students to attend the event
TROJAN SPONSOR $10,000 30 available • Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits • Two guest invitations to attend The VIP • Branded seating area for interactive dinner on the Scene • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership
GOLD SPONSOR $7,500 TBD Available January 5, 2023 • Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits • Branded seating area for interactive dinner on the Scene • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership
STUDENT GALLERY SPONSOR $20,000 1 available • Branded gallery of USC Architecture student work • 10 guest invitations to Marquee Mixer, The Awards, and Interactive Dinner • Invitation for two guests to attend The VIP • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership This sponsorship underwrites 10 undergraduate or graduate students to attend the event
RED CARPET SPONSOR $20,000 1 available • Invitation for four guests to attend The VIP • Invitation for ten guests to attend the Marquee Mixer, The Awards, Interactive Dinner and Back Lot: Sweets & Spirits • Branded entrance step and repeat • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership
AWARDS STAGE SPONSOR $20,000 1 available • Ten guest invitations to attend Marquee Mixer, The Awards, Interactive Dinner, and Back Lot: Sweets + Spirits • Invitation for four guests to attend The VIP • Video Presence on video screens and/or interactives • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership
DELUXE BAR SPONSOR $15,000 3 available • Co-Branding on one of three bars • Option to provide branded cocktail napkins at bar and collateral swag • Option for brand naming of specialty cocktail • Ten guest invitations to Marquee Mixer, The Awards, and Interactive Dinner and Back Lot: Sweets + Spirits • Two invitations to The VIP • Recognition on USC School of Architecture website and in Annual Dinner digital and print materials • Half-page color ad in the tribute book • Complimentary, one-year Guild Corporate Membership
TRIBUTE BOOK ADVERTISING Full-Page Tribute Ads $3000 Half-Page Tribute Ads $2000 Ad space in the tribute book distributed to all 700+ attendees and on USC School of Architecture Website Promotional blasts in the lead-up to event and post-event thank acknowledgements with all logo marks

USC ARCHITECTURAL GUILD

We are a diverse group of industry leaders who desire to give back and provide industry knowledge, networking support, and fundraising assistance to advance the School’s Mission through:

● Mentorship, professional development and career services

● Materials and technology support, Global study fellowships.

The mission and purpose of this all-volunteer support group, is to: ● Enhance the student experience on campus ● Inspire and motivate the students on their education journey and career aspirations. ● Build and foster a close community linking the School and Students with the profession ● Advocate for the School’s vision of CitizenArchitect

CITIZEN ARCHITECTS:

USC Architecture AY 2022 -2023

Freshman Class Statistics

● More than 65% are women

● One of the most diverse freshman classes with 32% Hispanic, 23% Asian, 15% Black, and 14% international students in USC Architecture history

● 24% are the first in their family to attend a university

● The most selective class in the School’s history with an acceptance rate of 17%

USC ARCHITECTURAL GUILD BOARD OF DIRECTORS BOARD MEMBERS Gabrielle Bullock Perkins&Will Adaeze Cadet HOK Allen Escobedo ‘99 KPFF Eric Halm Bernards Krystal Hamner ‘92 BArch Builders + Architects David Huchteman Carrier Johnson +Culture Dana McKinney University of Maryland Mark Motonaga ‘91 RIOS Bee Rarewala ‘00 CallisonRTKL USC ARCHITECTURAL GUILD BOARD OF DIRECTORS PRESIDENT Jenna Knudsen ’97 CO Architects PRESIDENT-ELECT Dan Stafford ‘89 McCarthy Building Companies SECRETARY Ron Elazar Morley Builders Immediate Past President Amy Pokawatana ’00 Hudson Pacific Properties Ben Rogowski ‘12 John A. Martin & Associates Robert Soto Sharpe Interior Systems, Inc. Diana Tang ‘09 HKS Inc. Serena Winner ‘87 Gensler Faculty Representatives Lauren Dandridge Alvin Huang ‘98 Parent Representative Angela Kwan Recent Graduate Representative John Vincent Hernandez ‘18 Skidmore, Owings & Merrill Student Representatives Madelene Dailey, MArch ‘24 Calder Scarpa, BArch ‘24

ABOUT USC SCHOOL OF ARCHITECTURE

Willow Bay Interim Dean Students 700 Faculty 110

Established in 1919, the USC School of Architecture capitalizes on the synergy created by its location and its activity. As an academic cultural institution in South Los Angeles, its impact reaches Latin America and the Pacific Rim and engages local citizenry on issues that affect their own environment, community and well being.

Throughout its activity on campus and off, USC Architecture promotes a greater understanding of space, the city and urbanization as part of an ethical and philanthropic vision. Our impact is shaped by the courage of our faculty to pose difficult questions, engage in robust debate, and integrate interdisciplinary thinking into their pedagogies. We're redefining the agency of architect to include citizen, influencer of public policy, and advocate for change.

USC ARCHITECTURE BOARD OF COUNCILORS

CO-CHAIRS

Frederick Fisher, AIA, FAAR

Frederick Fisher and Partners

Edward (Ned) D. Fox ’70

Vantage Property Investors, LLC

Grant C. Kirkpatrick ’86, FAIA KAA Design

Patricia (Patty) Tung Gaw

Fera International Corp.

James (Jim) House ’81, FAIA, LEED AP, NCARB

House & Robertson Architects

John Labib, S.E.

Labib Funk + Associates

Chase L. Leavitt ’67, MBA ’73

Pacific Beacon Properties, LLC

Alan Lee ’86 Redhill Advisors Inc.

Kelly Sutherlin Mcleod ’82, ’83

Kelly Sutherlin McLeod Architecture, Inc. (KSMA)

Mauricio Oberfeld ’94

Dugally Oberfeld, Inc.

D-O Capital Partners Ernesto M. Vasquez, FAIA

SVA Architects

BOARD MEMBERS

Adele L. Chang, AIA LCRA, Inc.

George Chow ’87

Ben Da Investments Limited

Jenna Townsend Knudsen ’97, AIA, LEED AP BD+C CO Architects Randall Koenig ’76 Koenig Law Firm

Bryant Lu

Ronald Lu & Partners

David C. Martin ’66, FAIA MADWORKSHOP

Steven F. Matt MATT Construction Corporation

George (Trace) F. Wilson III ‘93, AIA, AICP M a t e r i a Maria Warner Wong ‘87

Warner Wong Design and WOW Architects

Aline

Stephen S. S. Wong ’84, Barch ’87, AIA

Atelier Capital Global Partners Limited

Kiledjian Kradjian, MRED ’97 The ARD Group, Inc.

A broadcast journalist, media pioneer and digital communication leader, Willow Bay is the dean of the USC Annenberg School for Communication and Journalism. The first female dean of USC Annenberg, Bay oversees more than 200 faculty and staff, and more than 2,500 undergraduate and graduate students across the fields of communication, journalism, public relations and public diplomacy.

As dean, Bay has led academic and research innovations while strengthening USC Annenberg’s connections with the communication fields. She launched a series of curricular improvements, including an expansion of the school’s experiential education and career development programs. Since her installation in 2017, Bay also has focused on advancing the school’s portfolio of innovative research that delivers insights, challenges assumptions and offers knowledge based solutions to drive change. She has increased USC Annenberg’s partnerships with its industries of practice as well as bolstered the school’s academic and financial foundations through endowed support for faculty chairs, student success, diversity in journalism, and conversations amplifying mental health.

Bay has increased Annenberg’s public engagement around critical issues such as the role of communication technology in advancing equity and access, digital media literacy, gender equity in media and communication, and sports and social change. A skilled television interviewer, Bay has also led conversations with a number of global influencers, including former U.S. Secretary of State Hillary Clinton, Microsoft CEO Satya Nadella and His Holiness the Dalai Lama. She has also attracted highly visible speakers to campus, including Jorge Ramos, Oprah Winfrey and Maverick Carter.

Prior to her role as dean, Bay spent three years as director of the USC Annenberg School of Journalism (2014 '17) and guided the 2014 launch of the state-of-the-art media center in Wallis Annenberg Hall, a newsroom, classroom and incubator of new ideas open to students across the university. During that time, she also introduced the school’s new Bachelor of Arts in Journalism degree program and welcomed the first cohort of the school’s nine month Master of Science in Journalism program.

Bay’s academic and industry engagement is focused on the intersection of media, technology and business. Building on research from her first book, Talking to Your Kids in Tough Times: How to Answer Your Child’s Questions about the World We Live In (Warner Books, 2003), she is the co author of a series of global research reports on the impact of mobile technologies on teens and parents titled “The New Normal.”

Bay came to USC Annenberg from her post as senior editor and senior strategic advisor of The Huffington Post, where she managed editorial content and growth initiatives for the pioneering online news site. Her prominent broadcast experience includes reporting and anchoring for ABC News’ Good Morning America/Sunday and serving as a correspondent for Good Morning America and World News Weekend. She was the first woman to co anchor CNN’s flagship daily financial news program Moneyline. At NBC, she co hosted NBA Inside Stuff, the NBA's weekly magazine show, and served as a correspondent for the Today Show

In addition, she was a special correspondent for Bloomberg TV and host of Women to Watch, a primetime program that profiled the next generation of women leaders.

Originally from New York, Bay graduated cum laude from the University of Pennsylvania with a BA in literature and received her MBA from New York University’s Stern School of Business.

Willow Bay Interim Dean, USC School of Architecture Dean, USC Annenberg School for Communication and Journalism

Where do the funds go?

Proceeds support scholarships, career development, and mentorship programs for USC Architecture students.

What is the tax I.D. number?

USC's federal tax I.D. number is 95-1642394

When will individual tickets be available?

A limited number of individual tickets will be available at the end of February: $550 General, $400 Guild Member Health and safety precautions.

USC will be following all L.A. County safety precautions as it relates to COVID-19.

If you would like to make a donation in honor of this event, please visit this link: Give To USC Architectural Guild

For more information, please email or call Kirsten Peterson Johansen, kirstepj@usc.edu or 213-821-5402.

FAQ
Appendix A: Reference Event CAD
Appendix B: Representative Event Floorplan
Appendix B: Representative Event Photos
Appendix B: Reference Event Photos
MARCH 21, 2023 Reserve Your Sponsorship Today

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