Pakistan is a country of diversified culture and traditions. More than half the population of one hundred sixty million people falls below the age of 24. While the youth of Pakistan may be academically qualified, many are professionally challenged because they lack employability skills to provide them an opportunity for gainful employment. In Pakistan, the Pharmaceutical industry is mainly clustered in Karachi, Lahore, Rawalpindi/ Islamabad, and Peshawar. However, the sales & marketing functions are carried out all over Pakistan and the sales representatives are based even at small towns depending upon the market potential of the area
