HDD Media Kit 2024

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MEDIA KIT 2024

CAROLINA ON MY MIND: WELCOME HOME

$927,000

HD&D READER

MEDIAN HOME VALUE

$908,000

TRIANGLE HD&D READER

MEDIAN HOME VALUE

CHARLOTTE, NC

236%

HIGHER THAN

TRIANGLE, NC

184%

HIGHER THAN

OUR GROWING AFFLUENT MARKETS

2.72 mil.

2.11 mil.

North Carolina has a deep-rooted heritage in home furnishings as a furniture and textile manufacturing hub. Charlotte and the Triangle (including Raleigh, Durham, and Chapel Hill) are two of the fastest-growing markets in the country. Home values and populations over the last several years have increased dramatically and are not slowing down. As these markets grow, their residents (new and existing) continue to invest in their homes.

ABOUT THE MAGAZINES

Since its inception more than 20 years ago, Home Design & Decor has featured the very best in interiors and architecture from the exploding luxury markets of North Carolina in Charlotte and the Triangle. With six issues a year dedicated to each market, the two regions together enjoy more than 66,000 circulation every issue. HD&D is mailed to affluent, single-family homeowners in each market with minimum home values over $700,000 in the most desirable zip codes.

HD&D provides an inspiring and useful resource with timely information from local experts, as well as original and compelling content on styles, trends, color, products, and designer profiles, all of which are carefully curated and produced by our meticulous editorial staff.

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MEDIAN
HOME VALUE
MEDIAN
HOME VALUE
METRO POPULATION
METRO POPULATION

CHARLOTTE & TRIANGLE EDITIONS

EDITORIAL:

CAREFULLY CURATED

“North Carolina has always been the heart and soul of Southern design with a modern edge—continually evolving with the times while also maintaining a grasp on its roots. Combining established and revered designers alongside up-and-coming creatives in the design industry, each issue pays homage to the wealth of talent found right here at home. Our highly curated editorial aims to inspire not just homeowners in the Carolinas, but business owners, designers, and creatives-at-heart alike. We aspire to become the premier book for outstanding interior design.”

January/February: Arts & Architecture AD SPACE DEADLINE: 12.8.23

Great Escapes

Designers at Home AD SPACE DEADLINE: 8.9.24

Great

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2024
ESTIMATED
AD SPACE DEADLINE:
ESTIMATED
ESTIMATED
ESTIMATED
ESTIMATED IN HOMES: 1.6.24 March/April:
AD SPACE DEADLINE: 2.9.24
IN HOMES: 3.8.24 May/June: In Living Color
4.5.24
IN HOMES: 5.3.24 July/August: Kitchen & Bath AD SPACE DEADLINE: 6.7.24
IN HOMES: 7.9.24 September/October:
ESTIMATED IN HOMES: 9.6.24 November/December:
Gatherings AD SPACE DEADLINE: 10.4.24
IN HOMES: 11.1.24 2024 EDITORIAL+ AD SPACE CALENDAR

65,800

CHARLOTTE + TRIANGLE CIRCULATION

55% WITH HOME VALUE

$1,000,000+

51.7 AVERAGE MINUTES SPENT PER ISSUE 64%

TAKE ACTION AFTER SEEING AN AD

DISTRIBUTION

THE NUMBERS

47.2 MEDIAN AGE

AUDIENCE

The HD&D readers are a blend of affluent homeowners and trade professionals (interior designers, architects, homebuilders). They are passionate about luxury materials and demand the best.

50% WITH $700,00+ LIQUID ASSETS 80% WITH $200,000+ HOUSEHOLD INCOME

$700,000 MINIMUM HOME VALUE

HD&D direct mails each issue to select affluent, single-family homeowners and the design trade, as well as supplementing with distribution to home-related retail locations, luxury car dealerships, and real-estate relocation offices. We employ a nationally known third-party marketing firm to provide the most accurate information for home values and household incomes. Our curated mailing list targets homeowners by name in desirable zip codes with homes valued at $700,000+.

Our goal is to ensure that those in the luxury market with a passion for interior design and entertaining at home are the readers we reach. We provide them with the only platform that speaks to that passion with products and services right where they live.

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27,000

TARGETING AFFLUENT CLIENTS

CHARLOTTE EDITION

The Most Comprehensive Luxury Home Distribution

33,000

MAILED TO HIGH INCOME HOMES

Myers Park, Eastover, SouthPark, Cotswold, Uptown, Dilworth, Elizabeth, Plaza Midwood, Carmel, Quail Hollow, Sardis, Ballantyne, Weddington, Waxhaw, Lake Norman, Huntersville, Cornelius, Davidson, Denver, Matthews, Lake Wylie, Fort Mill

TOTAL CIRCULATION PER ISSUE

6,000

DESIGN TRADE & SHOWROOMS

MAILED to Interiors Designers, Architectes, Home -

builders, Artists & Galleries

Available for Pickup at: Furniture Showrooms, Art Galleries, Real Estate Offices, Design Studios, Retail Merchants, Kitchen & Bath Galleries, Tile & Stone Showrooms, and more.

TRIANGLE EDITION

The Most Comprehensive Luxury Home Distribution

32,800

TOTAL CIRCULATION PER ISSUE

26,200

MAILED TO HIGH INCOME HOMES

Raleigh, Cary, Chapel Hill, Durham, Wake Forest, Apex, Holly Springs, Morrisville

6,600

DESIGN TRADE & SHOWROOMS

MAILED to Interiors Designers, Architectes, Home -

builders, Artists & Galleries

Available for Pickup at: Furniture Showrooms, Art Galleries, Real Estate Offices, Design Studios, Retail Merchants, Kitchen & Bath Galleries, Tile & Stone Showrooms, and more.

MEDIA KIT 2024
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PRINT ADS

ADVERTORIAL ARTICLES

PRINT ADVERTORIALS

CONTRIBUTING EDITOR ARTICLES

CUSTOM PRINT ADVERTISING PACKAGES

AD TYPE 1 ISSUE 3 ISSUES 6 ISSUES Two Page Spread $4,700 each $4,300 each $3,950 each Full Page (Inside Front or Back Cover) $4,690 each $4,390 each $4,190 each Full Page Premium $3,490 each $3,290 each $3,090 each Full Page $2,890 each $2,690 each $2,490 each Half Page $2,090 each $1,890 each $1,690 each Quarter Page $1,290 each $1,190 each $1,090 each Ad design services available for a small fee.
by one of our writers with your input about your company or project. 1 ISSUE 3 ISSUES 6 ISSUES + Full Page $3,950 each $3,450 each $2,950 each 2 Page Spread $5,450 each $4,950 each $4,450 each
Written
by you (with the help of our writers, if preferred) in the first person about your company or project. 1 ISSUE 3 ISSUES 6 ISSUES + 2 Page Spread n/a $5,450 each $4,950 each In each issue we offer the opportunity for advertisers to share their brand stories with our readers through Contributing Editor and Advertorial pieces. In these sections, our editorial team and writers will work with you to highlight your latest news, insights from your experts, and any other content you would like to share with our readers. We can create custom packages combining print ads and advertorials to meet your unique advertising needs, budget, and timelines. Showcase your brand amongst the best editorial design content the Carolinas have to offer. Align your company withaward-winning interior designers, architects, builders, merchants, and artists on glossy, high quality paper stock. DISCOVER SAMPLES OF THESE PRODUCTS AT THE END OF THIS MEDIA KIT.
Written
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DIGITAL ADVERTISING PROGRAM

Leveraging our authority as the media leader for the design industry in the Carolinas, we’ll use our large, yet targeted digital audience to introduce or deepen awareness of your brand.

DIGITAL MARKETING PRODUCTS

Rates are per market. Discounts may be applied when multiple markets are run simultaneously.

Dedicated Email Blast

Instagram + Facebook Story

BY THE NUMBERS

CUSTOM PRINT & DIGITAL PACKAGES

We can create custom packages combining print ads and digital marketing to meet your unique advertising needs, budget, and timelines.

CLTTRINAT ’LTOTAL
13,572
22,880
4,9002,3002,600
Email
7,1286,741
Instagram Followers
5,866 3,442
Facebook Followers
9,800
Newsletter Subscribers
13,869
1x 3x 6x+
$750
$650
$550
each
each
each
$350
$300
$250
$750
$650
$550
$150
$125
$100
each
each
each Instagram + Facebook Post
each
each
each Email Ad
each
each
each
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CONNECTING WITH THE COMMUNITY

IN-PERSON EVENTS

Connect with clients and other industry contacts through showroom events, lunches and dinners, and collaborative programs. We’ll work with you on an event to promote your company or project to those most interested in what you’re offering. These events are each custom built for your brand.

INDUSTRY & CHARIT Y EVENT SPONSORSHIPS

HD&D is passionate about supporting and celebrating the design industry. We have served as a media sponsor for The Mint Museum exhibitions, The Mint Museum Auxiliary events, Design Society Designer Showhouses, DESIGN ADAC, Junior League Showhouses, The Symphnony Guild ‘Heart of the Home’ Tours, Dilworth Home Tours, and The Green Chair ‘Chairity’ Event among others. We can help connect you to these unique sponsorship programs and events.

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CONTACTS

ADVERTISING SALES EDITORIAL

MICHAEL KOOIMAN

Publisher michaelk@homedesigndecormag.com

OONAGH MURRAY

Associate Publisher oonaghm@homedesigndecormag.com

SUE MOONEY

Sales

suem@homedesigndecormag.com

PRODUCTION

SHELLEY KEMPER

Production Coordinator

shelleyk@homedesigndecormag.com

SARAH LYDER

S ocial Media Coordinator sarahl@homedesigndecormag.com

ANNE MARIE ASHLEY

Co-Editor in Chief annemariea@homedesigndecormag.com

BLAKE MILLER

Co-Editor in Chief blakem@homedesigndecormag.com

LINDSAY RICHARDS

Art Director lindsayr@homedesigndecormag.com

KARIN SIMONEA U

Associate Editor karins@homedesigndecormag.com

HOME DESIGN & DECOR

hello@homedesigndecormag.com

704.741.2774

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AD FORMATS

Image quality: must be at least 300dpi resolution and large enough for printing at 100% scale. Ads should be press quality PDF files

No transparency, Acrobat 4.0 or higher

All colors must be 4 color CMYK - No RGB or Spot

Bleeds of .25 inches on all sides required on full page and two-page spread ads.

Important text should be pulled in 0.5” from trim size to be within ‘safety zone.’

AD CREATION & CREATIVE SERVICES

We can create your advertisement to our specifications for a nominal fee. Custom photography is available. Ask your account representative for details.

AD SUBMISSIONS

Contact our Production Coordinator, Shelley Kemper, with any questions.

Half page horizontal 7.375” x 4.6387”
page vertical 3.45” x 9.8125” Full page/full bleed 8.375” x 10.8125” trim
page spread 16.75” x 10.8125” trim Quarter page 3.45” x 4.6387” Web Ad 500 pixels x 285 pixels Export with 0.25” bleed all around (8.875” x 11.3125” with bleed)
Half
Two
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Export with 0.25” bleed all around (17.25” x 11.3125” with bleed)

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