Promotion and communication ŚFN communication is based on the ongoing contact
Promotion of each Festival edition consists of two sta-
with our audience and partners, also between the
ges - the first one concerns the recruitment of acti-
specific Festival editions. We believe that the commu-
vities, and the second one is related to programme,
nity gathered around our event appreciates the possi-
guests and partners. During the second stage, we run
bility of contact with science in different forms, which is
a complex Polish nationwide advertising campaign
why we use social media to transmit recordings of the
on the Internet, in media and public space. We invite
most interesting performances, involve the audience in
artists to prepare graphic designs and visual iden-
numerous campaigns (e.g. #NaukoweWyzwanieŚFN),
tification for us. Our collaborators include Szymon
as well as invite them to meetings with our ambas-
Nawrat, Marek Głowacki, PhD and Natalia Łukom-
sadors and speakers. We are strongly represented
ska, PhD. Our promotional activities were appreciated
in the media which we have cooperated with for seve-
in 2019 - 3rd Silesian Science Festival KATOWICE won
ral years - thanks to the creativity of the Festival team,
recognition and the first place in the competition
it is possible to involve journalists in promoting ŚFN.
for the best communication and marketing initiatives of European universities - EUPRIO Awards 2019.
30
S i l e s i a n S ci e n ce Fe s t i va l KATOWIC E 201 6 –2020
