100 additional clinics and primary care centres across Ireland.
We are delighted to share our updated services brochure which contains a range of added value offering to support your Business performance. With our range of highly targeted customer touch points, we can assist you in creating a multichannel experience to inform customers about your latest promotions, product launches, market research and brand activation.
As Ireland’s largest pharmaceutical distribution company, United Drug Wholesale
1,800 pharmacies
69 hospitals
With our dedicated colleagues across Marketing, Customer Services and our Commercial Teams, we can offer you a comprehensive set of marketing services that will help you to reach your audience and enhance your brand across Ireland.
Please contact Karen to discuss the best plan to support your business needs.
Our Strategy
Reach
helping you reach our targeted network of over 2,355 pharmacies, hospitals, clinics and primary care centres across the country to deliver your message in the most effective way.
Act
ensuring your target audience engage with your brand across a multitude of touch points.
Engage
and delight your customers to build long term brand trust and advocacy through our United Drug Marketing Services.
Convert
your communications to actionable data, leads and sales.
Benefits
Leverage our relationships.
“We’ve established successful partnerships with a network of over 1800 pharmacies, hospitals, clinics, and primary care centres. Our proven track record and trusted relationships allow us to understand what resonates with our audience, enabling you to leverage these connections to effectively promote your brand.”
Unlock Direct Access to Key Decision Makers:
Unlock our network and gain immediate connections to key decision-makers in over 1800 pharmacies, hospitals, clinics, and primary care centres nationwide. Let us deliver your message to the right audience with precision, saving you time and resources.
Plan Ahead:
Plan and book multiple campaigns in advance to maintain cohesive messaging throughout the year and enjoy savings with bundle discounts.
Daily Users with Targeted Banner Ads Reach up to Drive engagement with open rates exceeding industry averages.* 12,000
*Content and CTA dependent
Meet Our Teams! Marketing Team
The Marketing Team will help you to plan, execute and monitor your campaign to get the best results possible.
Karen Gibney
Brand and Digital Marketing Manager
Ph: 086 136 2277
E: Karen.Gibney@united-drug.com
Procurement Team
Our Procurement Team includes many familiar faces, and some new additions! They are always available to support where needed.
Martin O Loughlin
Digital Marketing Executive
Ph: 087 686 5220
E: Martin.Oloughlin@united-drug.com
Dervila McGarry Head of Marketing
Mark Lambe
Head of Commercial Procurement
E: Mark.Lambe@phxireland.ie
Stephen Byrne
Purchasing Manager UDW/UDD/UDC
E: Stephen.Byrne@united-drug.com
Paul Dunphy
Dispensary Buying Manager
E: Paul.Dunphy@united-drug.com
Hazell Armstrong
RX Dispensary Buying Manager
E: Hazell.Armstrong@united-drug.com
Our Commercial Teams have close relationships with businesses across the Republic of Ireland.
Commercial Team
Michael Taylor
Head of Sales and Retail Solutions
Ph: 086 859 5085
E: Michael.Taylor@united-drug.com
Orlagh Dunne
Sales Manager
Ph: 086 201 7624
E: Orlagh.Dunne@united-drug.com
Barry Scannell
Area Manager, South Region
Ph: 087 251 7573
E: Barry.Scannell@united-drug.com
Leonard Manley
Area Manager, Central Region
Ph: 087 268 8740
E: Leonard.Manley@united-drug.com
Kerry Murphy
Area Manager, East Region
Ph: 086 811 7057
E: Kerry.Murphy@united-drug.com
Orla Doyle
Area Manager, North Region
Ph: 087 414 9716
E: Orla.Doyle@united-drug.com
GALWAY
Customer Care Team
Our Customer Care Team are in contact with customers on a daily basis so are a critical step in reaching our target markets and supporting with supplier campaigns.
Email Campaigns
Custom designed mailshots to deliver the right message, to the right customer, at the right time.
Drive traffic to your website or landing page by including a call to action with link.
Please note: It is the responsibility of the supplier to issue industry approved copy and images and to ensure campaign is in line with Industry standards including PRSA/ASAI.
with an engagement rate above industry average.
We provide follow up statistics to your email campaign, such as Open Rate, Deliverability Rate and Click Rates.
With the ability to segment our mailing list and target specific customers with contextual, targeted information that is personalised and specific to their needs.
Target a core group of customers, or group buying functions
Share successful pharmacy activation case studies with other customers
Reward loyal customers
Inspire inactive customers to order
Deliver a bespoke offer for customers who have ordered certain volumes/ products
Cost includes: initial liaising to discuss campaign layout, assembly of email, deploy and follow up report. Image design is not included.
€1,500
Thousands of subscribers
Online Banner Advertising
Our United Drug banner ads are now available across two online customer purchasing platforms: UDW.ie and Pharmax.ie.
Our online banner advertisements are available as a static image format to combine text, images, and a URL to link either to a section on our purchasing portal or externally to your website where our customers can learn more about a product, service or promotion.
Online banners are booked for a period of two weeks at a minimum.
Please note: It is the responsibility of the supplier to issue approved images.
This is our customer ordering portal that gives 24/7 access to the full portfolio of our wholesale brands.
Mobile and desktop optimized, our customers access this portal daily to shop by brand, category or division.
1 banner per campaign.
Dimensions: 558px x 208px
250,000
60,000 11 Highest engaged membership UDW.ie
Pharmax.ie
Pharmax is a compliance based buying group brokering best in class pricing for our partners. Our banner ad formats can be static with an image.
12,000 2.5k 1
views on the homepage per month views on the homepage per month viewers a week minute browsing the homepage viewers a week minutes browsing the homepage.
Cost
Outbound Reach
With over 35 customer care agents, our team can offer you an outbound service that will enable you to effectively engage with our community of over 1800 Pharmacists across Ireland.
A campaign package includes:
> Up to 50 calls per day (depending on campaign requirements)
> 1 Person per 200 calls
> Weekly reporting with recommendation of how the campaign is performing and how to move forward. (Brief may be reviewed if the campaign needs to pivot in order to improve performance)
Please note: It is the responsibility of the supplier to provide approved script,training aids and FAQ documents to ensure team are fully briefed.
Benefits of using our Outbound Marketing Service
> provide a more interactive and personal service
> create an immediate rapport with your customers
> explain technical issues more clearly
> generate leads and appointments
> reach more customers than with in-person calls
Outbound Reach per day
*Limited availability
Book Your Campaign
1.
Complete a campaign brief with United Drug Marketing Department.
2.
Understand product/service offering:
> New Product
> Branding Awareness
> Special Offer
3.
Identify campaign goals & objectives, process for promoting (Script) and campaign KPIs.
4.
Approve a campaign budget, date and timeline.
5.
Briefing the team:
> Supplier to provide full brief to team members (Product information, etc.)
> Training may be required. Supplier to host a session in United Drug’s training facilities.
> Understanding KPIs
Cost Summary
The following table provides an indication of the cost of each channel at its present performance rate. Prices may be subject to change depending on channel performance e.g. rates and data on impressions, CTR & Engagement rate. We would be delighted to meet with you and fully understand your campaign goals and requirements. From this, we can develop a KPI driven marketing plan with an integrated multichannel experience for your customers. To organise a meeting with the United Drug Marketing Team, please contact Karen Gibney, Brand and Digital Marketing Manager:
Karen Gibney
Brand and Digital Marketing Manager
Ph: 086 136 2277
E: Karen.Gibney@united-drug.com
All services are subject to availability
Please note: It is the responsibility of the supplier to ensure all copy and images for any campaign or webinar complies fully with Industry standards including PRSA/ASAI, is accurate and correct at time of issue. All final copy must be approved by the supplier. United Drug have the right to reject a campaign for not meeting required criteria or Industry standards.
Testimonials
“The customer care department are always very helpful and accommodating when they are looking after our campaign, their quick and prompt action on requests is very helpful to our business.”
Aoife Grimes
“We use the United Drug Marketing Services to communicate and drive distribution through pharmacies which we have found to be very effective.”
Niall Faul
“Working closely with the Marketing team of United Drug exceeded all our expectations. We found that excellent customer service, integrity and honesty are their major pillars. We worked together in various important projects such as email marketing, advertising all of which had an impact on our business and brand equity. There are various marketing services provided by UD each of them providing different opportunities and quality.We are looking forward to expanding our cooperation for next year!”
