It’s no secret that luxury today — and marketing luxury — is about lifestyle.
— presented as if you personally mailed your own private label luxury magazine — is sent to your provided list of prospects, clients, or even family. It showcases the luxury lifestyle you represent with 32 pages of articles.
And, right on the four covers (front cover, inside front cover, inside back cover, and back cover) you bring your message, listings, market knowledge, solds, and more directly to the doorsteps of your sphere.
Feature your own listing on the cover!
The feature stories in The High End cover all aspects of the luxury lifestyle — everything from travel and art to the latest in architecture and interiors. There are colorful spreads on luxury personal treasures (like fashion and jewelry), wellness, interior design, food and wine, technology and more.
2023 High End Rates
Costs are based on the number of copies you order with a minimum order of 100 copies.
The key is in the customization. The covers include all your own content — everything from your contact information to market knowledge to your record of expertise (listings/solds), and more. You can use one of our templates or supply your own creative. And, you have the ability to feature a photo from one of your listings on the cover.
Seoul Food
Postage is included in all costs and you can order quantities in between these specified amounts.
Mailing lists must be supplied in an Excel spreadsheet format, and we will provide you with this template. Please note that we do not send copies to duplicate recipients; if two or more luxury specialists submit the same name and address for distribution, we will send the magazine to that person from the specialist who submitted it first.
Pricing for The High End is based on your advertising frequency and the quantity of customized magazines that you order. The rate includes all direct-mail set-up, postage and freight costs. Copies mailed outside the United States incur a 70-cent surcharge each if mailed to Canada, and $1.30 per copy if mailed to any other country.
Add a Listing
on the Cover:
Customize the front cover image with one of your own listings for an additional $195.
For quantities of 500 or more, this customization is included at no additional charge.
Add an Additional 4 Pages of Your Own Content
The minimum order is 500 copies and these pages will be inserted in the middle of the magazine.
Postage is included in all costs and you can order quantities in between these specified amounts. The ability to customize the front cover with one of your own listings is included at no additional charge.
The High End is published 4 times a year. You can sign up for just 1 issue, however, it is recommended, and most effective, sent out on a consistent basis.
Number of Copies 100 200 500 1,000+ Rate $4.25
Number of Copies 500 750 1,000+ Rate $5.25 per copy ($2,625 per quarter) $4.95 per copy ($3,710 per quarter) $4.65 per copy ($4,650 per quarter)
per copy ($425 per quarter) $4.00 per copy ($800 per quarter) $3.75 per copy ($1875 per quarter) $3.25 per copy ($3,250 per quarter)
As Americans continue to be enamored with the diverse cuisines of Asia, Korean cooking takes its turn in the limelight. By Roger Grody T long captivated U.S. version Chinese cooking long before most any authentic dishes. Eventually, Thai, Japanese and Vietnamese cuisines each enjoyed the buzz of novelty before settling into the American mainstream. More recently, Korean cuisine, propelled large immigrant has emerged favorite. Many inherent qualities make Americans, even the Heartland. Importantly, attractive both carnivores beef plays lesser degree, vegetarians. Furthermore, the tradition barbecuing relatable even to When David Chang was kid growing suburban Washington, D.C., he was family kitchen, but now, as renowned chef, helping to popularize Korean cuisine through the contemporary recipes served throughout his formidable culinary empire. Bo ssäm, caramelized smoked pork dish that diners addictive, ered Chang’s Momofuku New York and Las Vegas, as well Majordōmo in L.A. celebrity chef, restaurateur and frequent guest the Food Network Today ambassador for Korean cuisine. Her books, Korean Food Made Simple and Judy Joo’s Korean Soul Food, have introduced American home cooks cuisine that surprisingly manageable suburban kitchens. With Korean suggests, “It has created kind cultural voyeurism, fueling interest things Korean, including the cuisine.” Joo, born New Jersey Korean parents, studied engineering and worked on Wall Street before attending culinary school. changed careers because of passion, and believe you cook best the food you love,” she says her connection the cuisine her family’s heritage despite her classical training. Although there frequent attention health and wellbeing, with so much focus on vegetables and fermentation.” She also points familiar-sounding dishes such Korean fried chicken, which was actually introduced U.S. troops during the Korean War, transformed the locals and then exported back to the States as something new. For hesitant home chefs unfamiliar with the cuisine, Joo advises taking slow. “I’d suggest experimenting with single ingredient like gochujang. Try stirring into soup, using FOOD Celebrity chef, restaurateur and author Judy Joo has been instrumental bringing Korean avors mainstream America.
in Wine Country California’s premier wine-growing regions are enormously popular with tourists, and some guests are deciding to stay awhile. By Roger Grody There is nothing more relaxing than enjoying glass of local wine amidst idyllic vineyards, which why wine country destinations are among the most popular getaways. With their laid-back lifestyles, those places — whether renowned regions like California’s Napa Valley or up-andcoming appellations across the nation — are now converting vacationers into homebuyers. Consistent with the national trend luxury hospitality corporations developing branded residences adjoining their world-class resorts, Montage International offering an intimate community of luxury residences at its recently opened property Healdsburg, California, the renowned Sonoma Valley wine country. Although some its luxury-class peers have only recently emphasized the development accompanying residential properties, Tina Necrason, executive vice president, residential for Montage International, reports this has been part of her company’s business model from the very beginning. All Montage resorts the U.S. offer for-purchase real estate and Montage currently boasts residential portfolio valued $5 billion. The 258-acre development site in Healdsburg consists of gently rolling hills with private vineyards and more than 20,000 preserved oak trees. Owners of the 25 Harvest Homes and 15 Estate Homesites will enjoy full privileges the Montage Healdsburg resort, which offers world-class dining and sumptuous 11,500-square-foot spa. The homeowners are also assigned dedicated residential staff and have access special events at onsite vineyards tended to by acclaimed winemaker Jesse Katz of Aperture Cellars. “The majority are second, third, or fourth homes and they’re designed with that mind,” says Necrason, who explains the turnkey residences will be fully furnished, courtesy acclaimed interior designers, and offer their owners the stress-free lifestyle of staying five-star hotel, but with the requisite privacy and security. “They’re designed for people seeking truly effortless luxury living,” states the Montage executive. The modern architecture — as opposed to the more stereotypical Spanish Mission Revival or farmhouse styles — of both the Montage Healdsburg resort and Montage Residences was well-considered decision. “The contemporary architecture allows you to embrace every magnificent vista and immerse yourself wine country,” explains Necrason. Frank Ternasky, principal of Delawie Architects, which designed the Harvest Homes, further explains, “The modern forms with their focused glass ends provide views from all rooms within the home some open to the mountains beyond and others into the tranquil oak groves.” “The buildings are meant blend into the background and modern home styles can accomplish the task blending better, based on their simple forms, lack ornamentation, and opportunities select from variety exterior materials,” reports Ternasky. The architect suggests these homes are designed for buyers who appreciate the focus benefits and pleasures of spaces integrated with the outdoors, and exterior spaces include large covered decks with fire pits hot tubs for year-round use. The Harvest Homes, offering more than 4,500 square feet living area, are priced from $5.25 million. “Wine country living all about being connected to the land, and the Harvest Homes enhance that experience with seamless flow from indoor to outdoor spaces,” submits the design professional. Although Delawie Architects based in San Diego, Ternasky speaks passionately about the Sonoma Valley wine country and regularly extends his business trips to enjoy the local lifestyle and wine. Necrason reports robust sales of both the Harvest Homes and Estate Homesites, with the most demand from Southern California, but 020_49128_11_3.indd 8/11/21 2:21 PM The Montage Healdsburg resort is situated in scenic Sonoma Valley. 021_49128_11_3.indd 8/11/21 2:21 PM marinade beef spicing some approachable, and you can now nd most Korean ingredients the supermarket.” Joo rapid rate acceptance that Korean avors blend well with other cuisines, and chefs have pancakes burgers. major American cities, chefs are refined dishes that appeal passionate foodies. New York, Michelin-starred Cote while Jungsik presents tasting menus with wine pairings that warrant pair of stars. Both perception that Korean cuisine not an ideal canvas imaginative, world-class chefs. concept the American steakhouse at Cote, equipped with state-of-the-art smokeless grills. There lot of impressive beef self-grilled by days the restaurant’s own aging chamber and the coveted, copiously marbled Japanese Owner Simon Kim has proven his concept can travel, recently debuting New York’s Michelin-starred Cote combines Korean barbecue with the American steakhouse, and owner Simon Kim has recently expanded Miami. Chef/owner Esther Choi introduces her Mŏkbar customers to the bold avors her heritage paired with fresh Japanese ramen, well more traditional Korean dishes. populations the U.S. Located the trendy provides much the same experience as New York, including optional 10-course At Jungsik, tasting menus are laced with luxury ingredients not typically associated Spain’s prized jamón ibérico. The hushed, white linen-clad environment provides stark cooking. “The space cool, crisp and elegant… how the Michelin Guide itself portrays the groundbreaking restaurant. minimalist presentation braised and deepfried octopus served with refined gochujang elegance that befi Michelin two-star with foie gras and draped Wagyu beef. At the far more casual Mŏkbar, fresh traditional Korean soups, combining two hot culinary trends. Chef/owner Esther Choi grew Korean-born grandmother, and her restaurants Manhattan’s Chelsea Market and Brooklyn “My grandma would make her own the classically trained Choi, who opened the Manhattan Mŏkbar 2014. “To this day, she’s the chef/entrepreneur of her family matriarch, but adds, like to do things on my own terms combination fresh Japanese ramen with the bold avors Korean cooking has earned addition ramen soups, Mŏkbar ers addictive dumplings stu with kalbi spicy Korean fried chicken and bibimbap, the traditional egg-topped rice bowl with meat Choi reports the Mŏkbar Chelsea Market has become an introduction Korean cuisine “It’s very important for me talk about my heritage and how the food gateway “First you fall love with the food and then you fall love with the culture.” The young and appreciates the opportunity celebrate her family’s heritage. Prior the pandemic, Choi’s grandmother/mentor would occasionally drop provide some gentle critiques on the food. nation’s largest Korean-American communities, but authentic cuisine can found from the restaurants Bori, contemporary-styled Korean steakhouse featuring art gallery states, grew Houston and although there were some mom-and-pop Korean high-end Korean restaurants found New York, L.A. Seoul.” such the rise K-pop bands and Korean dramas on Netflix, have contributed to the restaurant. was born the U.S. and was restaurant has made me proud my Korean roots,” says Koo. The restaurateur hopes end the year also takes pride the prized Japanese A5 Wagyu beef he serves Bori. prestigious Culinary Institute America, sometimes referred the Godfather the to rumble through the streets L.A., attracting new generation admirers for the renegade raised L.A., Choi combined his love for two disparate cuisines perfect items like kimchi Houston may be far from the major New York L.A., but local restaurateur Kevin Koo has created Bori, sophisticated Korean steakhouse.
Settling Down
Joy. Is just me, or are we all due for little more joy back our lives? A weary world is embracing hope as we try to nd new postpandemic normal. This edition The High End celebrates the beauty and simplicity pleasure and happiness. Food, travel and art provide joy for many; inside you’ll nd intriguing coverage of each. In “Seoul Food,” get taste of how chefs are refining and transforming Korean cuisine like never before. the Passport section, explore two opportunities to really get away from all to Alaska Iceland! And in Art, behold storage facility in Holland that’s providing public access to 151,000 works art. But perhaps you’re not comfortable being out and about so much yet? Home where the joy for good portion of us. Meet designer with prestigious clientele who is becoming celebrity of his own, and two others who are rising stars internationally. Details, learn how home acoustics became more important than ever Zoom rooms took center stage. Outside, we’re now using our backyards for everything from tele-working and working out, to relaxing and recreating. The feature on Backyarding With Purpose might help you think about your yard’s role in your family’s health and happiness. There are more surprises inside as well! And selling or buying home one of your goals for happiness, please let me know how may help you nd your joy. Patricia Dear «First Name» patriciawallace@cbbain.com Cell: 206.947.2209 independently owned and operated. The Coldwell Banker System fully supports principles Fair Housing and Equal Opportunity Lake Washington Waterfront Sales by community Living Around the Lake Here in Western Washington our magnificent natural beauty and access to nature affords multitude lifestyles to choose from. The ultimate goal many affluent home buyers to live on the water. Lake Washington, the second largest lake Washington State, encompasses 33.8 square miles surface area. Real estate along its water’s edge one of the most coveted and scrutinized choose from any given time, and with the bestsituated homes changing hands far less often than circumstances. They must be willing to pay more, be more patient, and then be especially assertive when their coveted property comes on the market. January April 28, 2021 January December 31, 2020 Sales Sales Sales Sales Community 23 $159,524,500 $722,290,322 $14,799,000 $160,214,432 Madison Park, WA Park, Denny Blaine, Montlake $12,737,000 $43,750,000 Leschi, Mt. Baker, Seward Park $17,155,800 $7,330,000 NE Seattle $2,062,000 $20,800,000 Lake Forest Park, Sheridan Beach $18,000,000 Laurelhurst, Windermere $53,178,632 Eastside 10 $78,023,375 $7,093,034 $559,875,890 $6,827,755 Renton, Kennydale, $4,200,000 $4,200,000 $30,644,000 $3,064,400 Newport Shores $8,564,500 $4,282,250 $20,375,000 $4,075,000 $65,800,000 $9,400,000 $38,457,375 $9,614,344 $276,351,875 $12,561,449 Mercer Island $48,961,000 $6,994,429 $19,878,000 $4,969,500 $168,837,015 $5,116,273 Kirkland, Juanita, Kenmore $14,700,000 $4,900,000 $11,838,000 $11,838,000 $63,668,000 $5,305,667 Sales data includes only properties with contiguous lakefront. Welcome to the World of Extraordinary Living Patricia Wallace International President’s Premier Coldwell Banker Bain 206.947.2209 PatriciaWallace@cbbain.com www.patriciapwallace.com 4227 East Madison Street, #1 Seattle, WA 98112 Joy. just me, are we all due for little more joy back our lives? weary world embracing hope as we try find new postpandemic normal. This edition of The High End celebrates the beauty and simplicity pleasure and happiness. Food, travel and art provide joy for many; inside you’ll find intriguing coverage of each. In “Seoul Food,” get taste how chefs are refining and transforming Korean cuisine like never before. the Passport section, explore two opportunities to really get away from all — to Alaska Iceland! And Art, behold storage facility Holland that’s providing public access 151,000 works art. But perhaps you’re not comfortable being out and about so much yet? Home where the joy for good portion us. Meet designer with prestigious clientele who becoming celebrity of his own, and two others who are rising stars internationally. Details, learn how home acoustics became more important than ever as Zoom rooms took center stage. Outside, we’re now using our backyards for everything from tele-working and working out, relaxing and recreating. The feature on Backyarding With Purpose might help you think about your yard’s role your family’s health and happiness. There are more surprises inside as well! And selling or buying home one of your goals for happiness, please let me know how may help you find your joy. Patty Welcome to the World of Extraordinary Living Patty Probasco Coldwell Banker Realty III Office: 580.233.8833 Cell: 580.548.4646 PProbasco@cbrenid.com PattyProbasco.com 101 N. Van Buren Street Enid, OK 73703 Patty has been continually recognized as the “top-producer” her local MLS area, as well as ranking No. Coldwell Banker Sales Associate in the state Oklahoma for 2015, out 1,006 sales associates. She exemplifies the standards excellence for which Coldwell Banker Sales Associates are known. Patty has been sales associate for over 25 years and has earned her CRS and GRI designations, and has previously served as State Director for District for the Northwest Association Realtors for 10-year period. Patty Probasco Coldwell Banker Realty III Patty Probasco 580.233.8833 Cell: 580.548.4646 PProbasco@cbrenid.com PattyProbasco.com 2302 Maple Leaf Circle — Enid, OK $579,900 In stunning residential setting, this beautiful 2-story brick home located one of Enid’s most premier and desirable neighborhoods. Capture life’s pleasures and savor the best this beautiful well-maintained home built with quality and spaciousness throughout. As you enter through the leaded-glass front door, you will be awed by the 2-story soaring ceiling above you and the impressive curved staircase leading to the upper story. The spacious formal dining room just to the right the entry and connects to the awesome kitchen with center island, built-in countertop range, wall oven, microwave, refrigerator, an abundance cabinets, sit-up breakfast bar and beautiful granite countertops. The living area has wet bar with marble countertops, the wood and marble fireplace has bookcases on both sides as well as built-in entertainment center, and the private office down the hall next to the powder room. The master-bedroom suite with luxury bath has double vanities, make-up bar, Jacuzzi garden tub, walk-in shower and walk-in closet. Upstairs, there are bedrooms and 2 full baths. There also media/family room on the 2nd level. For more, see the back cover. Jennifer Hoskins Keller Williams Realty Loudoun Gateway 20116 Ashbrook Place, #200 Ashburn, VA 20147 insights into extraordinary living Jennifer Hoskins Keller Williams Luxury Northern Virginia 703.785.8296 jenn@jenniferhoskins.com www.jenniferhoskins.com insights into extraordinary living JENNIFER HOSKINS PRESENTS Incredible Iceland Backyarding With Purpose International Designers As 33-year resident of Northern Virginia, just outside of Washington, D.C., Jennifer has witnessed the transformation of the Nation’s Capitol suburb into the leading technology and data center the World. Full energy and vibrancy, Northern Virginia has the pulse the big city with small-town feel. Today, our luxury home styles reflect our international diversity and culture. Whether you desire views of the Potomac River, traditional brick home in lush, tree-lined golf community, historic plantation home in horse country, or seek modern upscale living in one of our many urban walkable town centers, you will find it. Jennifer’s depth real estate experience, business acumen, attention to detail, use intelligent real estate technology and exceptional client service give you the peace of mind you deserve and need in our fast-moving real estate market. Now offering video conferencing, virtual private home showings and remote settlement options across the country and the world. JENNIFER HOSKINS CEO Experience & Results Metro Washington, DC Northern Virginia Arlington County Fairfax County Loudoun County Each office independently owned and operated. Keller Williams Realty Loudoun Gateway www.jenniferhoskins.com jenn@jenniferhoskins.com 703.785.8296 Front Inside Cover Example Inside Back Cover Example Back Cover Example
THE HIGH END Digital Ads - Targeted mobile and desktop ads that reach clients and prospects while they are online at home!
Address-Specific Digital Ads
We’re sending your digital ad directly to the specific addresses in your database for you. Our technology is able to find the IP addresses for the homes on your list, so your ads show up directly on the devices in the homes you want to reach.
What People Are Saying About The High End
The High End Magazine is one of my absolute favorite marketing tools. Through our selective distribution, we are able to target my highly affluent clientele…. In today’s world, everyone has time to read a magazine that is delivered directly to their homes. The magazine brings great value as a seasonal reminder of my name, brand, and newest listings into my clienteles’ households.
— Joyce Rey Coldwell Banker Global Luxury, Beverly Hills, California
I mail “The High End” to my current and past clients, as well as my sphere of influence. I take advantage of the ability to use photos of my listings on the cover. When my current client saw my home on the Spring issue, he showed it to his neighbor, who had his home listed for a year and did not sell it. My client told his neighbor that he should use me and showed him “’The High End”’as proof of my superior marketing. I ended up getting the listing for the neighbor’s home.”
— Nancy Tallman Sotheby’s International Realty, Park City, Utah
Bonus digital ads for signing up on a monthly recurring basis!
When I learned of The High End, I knew I had found my print piece…. It sets me apart from the competition with taste and professionalism. With 4 publications a year, it is just the right amount of a unique, custom touch and the articles reflect current trends. The High End keeps me connected with clients who have relocated out of my market but still refer to me, promotes my name in front of new clients and is a quality print channel.”
— Leslie Dougherty Barnes & Associates Sotheby’s International Realty, California
The High End magazine is wellreceived by past clients. It’s a great tool to secure future business as well. Our boutique luxury brokerage is enchanted to incorporate it in our very selective marketing approach.
— Adriana Resl-Loschner Tangible Wealth, Tucson, Arizona
“We have presented The High End Magazine for several years during our many marketing presentations and these potential sellers are so impressed! Many of our past clients tell us they love receiving it since it gives them decorating ideas and keeps them updated on our market after they move. We highly recommend the High End magazine to all agents that want to make a good first impression on a listing appointment.”
— Doreen Drew and Amy Wylie, Daisy Dream Homes Real Estate LLC, Arizona
Schedule for 2023
Spring 2023
Sales Close: January 20, 2023
Materials and Mailing Lists Due: January 24, 2023
Mailing/Shipping Begins: March 3, 2023
Summer 2023
Sales Close: April 21, 2023
Materials and Mailing Lists Due: April 25, 2023
Mailing/Shipping Begins: June 2, 2023
Fall 2023
Sales Close: July 21, 2023
Materials and Mailing Lists Due: July 25, 2023
Mailing/Shipping Begins: September 1, 2023
Winter 2023-24
Sales Close: October 20, 2023
Materials and Mailing Lists Due: October 24, 2023
Mailing/Shipping Begins: November 30, 2023
For more information, or to reserve copies of the next edition of The High End, contact your Unique Homes sales representative or:
Bruce Griset • Director of Sales bgriset@uniquehomes.com
Let us know what you think of The High End — e-mail sales@uniquehomes.com
833.928.9020 or 310.977.5915 / cell
Addresses 100 250 500 1,000 2,500 5,000 Suggested # of Ads 4,000 10,500 22,000 46,000 120,000 250,000 Cost $100 $250 $500 $1,000 $2,500 $5,000 Addresses 100 250 500 1,000 2,500 5,000 Ads 4,500 11,500 24,000 50,000 128,000 265,000 Cost $100 $250 $500 $1,000 $2,500 $5,000
