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CONTATTI
International Management and Marketing IMM
Prof.ssa Cristina Bettinelli PRESIDENTE DEL CORSO DI STUDI cristina.bettinelli@unibg.it Prof. Norifumi Kawai RESPONSABILE DEL CURRICULUM «INTERNATIONAL MANAGEMENT» norifumi.kawai@unibg.it Prof. Francesca Magno RESPONSABILE DEL CURRICULUM «MARKETING» with the support of Prof. Pedeliento daniela.andreini@unibg.it
SEDE Caniana
DATA
December 11 2023
Contacts For further information Prof. Cristina Bettinelli Director of the Master Degree cristina.bettinelli@unibg.it
Web sites
https://en.unibg.it/ https://dipsa.unibg.it/en https://ls-imm.unibg.it/en
Prof. Norifumi Kawai Coordinator International Management and Digital Business: norifumi.kawai@unibg.it Prof. Francesca Magno Coordinator Marketing Management francesca.magno@unibg.it economia@unibg.it
Find out more
Program director Prof. Cristina Bettinelli
International Management and Marketing It is a two-year learning experience that approaches the dynamics of international management and marketing.
IMM offers an innovative and international environment, providing the opportunity to specialize in two different majors: • International Management • Marketing
MSc entirely taught in English
The program
INTERNATIONALIZATION TEACHING METHODS
JOB OPPORTUNITIES
Internationalization DOUBLE DEGREE with the University of Stuttgart (Germany) • On a competitive basis • First year in Bergamo, Second year in Stuttgart • Two M.Sc. Degrees Awarded • Priority to students who select the International Management curriculum
FRANCESCA MAGNO francesca.magno@unibg.it INTERNATIONAL OFFICE relint@unibg.it
Internationalization •
ERASMUS+ (UE and Extra-UE)
•
ERASMUS TRAINEESHIPS: scholarships for internship in EU countries
•
CRCC Asia: scholarships for internships in China
•
EUROMONDO: scholarships for internships all over the world
•
AGREEMENT FOR AN EXCHANGE WITH HARVARD UNIVERSITY (REAL Cities-BERGAMO 2.035 Project)
•
SUMMER SCHOOLS [e.g., “Global perspectives of public and private sector interaction” (Hamburg-Germany and Indiana-US University)]
FRANCESCA MAGNO francesca.magno@unibg.it INTERNATIONAL OFFICE relint@unibg.it
Internationalization IMM has an International DNA and can boast an international faculty with more than 20 professors from top international universities all over the world: • United States • Canada • Australia • United Kingdom • Ireland • Germany • Japan • Austria • France • Finland • and, of course, Italy
IMM has also strong relationships with national and international firms: each year, students
participate in internships all over the world (in the EU, in the USA, in Africa and Oceania).
Teaching Methods Field Projects High interaction
Business game
Team work
Simulation s
Case study
Role Playing
Practical Experience • STAGE (non mandatory, in Italy and abroad) • Meeting with companies (career day) • In class-interaction with companies (testimonials, field projects) • Worklabs
New: Professional Digital Skills In the second a compulsory pathway for obtaining, with the support of qualified tutors, international certifications that will enrich your curriculum
Two Curricula INTERNATIONAL MANAGEMENT
MARKETING
For students who aim at specializing in For students who aim at developing marketing, communication and sales business models, projects, and digital processes in international contexts. digital and non-digital. Students will learn how to work in multiple contexts Students will develop skills to nurture business ideas for international start-ups (manufacturing, service, B2B, B2C) and how to develop marketing strategies and and for larger existing multinational market research. enterprises. .
Curriculum: International Management Prof. Norifumi Kawai
International management: professional roles INTERNATIONAL BUSINESS • Import and export junior manager • International key account manager • Corporate Developer DIGITALIZATION (in an international environment) • Digital project manager • Junior digital advisor • Entrepreneurs (in start-ups or family firms in an international environment) • Human resource manager CONSULTING • International markets analyst • Junior International Business advisor • Advisor in chambers of commerce abroad
IMM- International management Study Plan
Curriculum: Marketing Prof. Giuseppe Pedeliento
IMM – Marketing MARKETING • Junior marketing manager • Digital marketing manager • Social media manager • Brand manager SALES • Key account • Sales manager • Channel manager CONSULTANTS • Marketing analyst • Junior marketing advisor • Advisor in web and communication agencies
IMM- Marketing Study Plan
How to apply: admission requirements (2) • Applicants are required knowledge of English corresponding to level B2, according to the Common European Framework of Reference for Languages (CEFR). • For students with an international bachelor, admission to the course is subject to the evaluation of the CV and qualifications, aimed at assessing the possession of the curricular requirements and verifying the adequacy of personal preparation; these assessments will be carried out through an interview with the appropriate Commission.
When to apply First call: November 7, 2023 - January 15, 2024 • Applications: November 7, 2023 – January 15, 2024 • Online admission interview: by February 28, 2024 • Ranking publication: by March 31, 2024 Second call: January 1, 2024 - January 31, 2024 • Applications: January 1, 2024 - January 31, 2024 • Online admission interview: by March 27, 2024 • Ranking publication: by April 30, 2024
Scholarships The University of Bergamo supports students international mobility contributions, graduation contributions.
through awards
For More Information please visit https://ls-imm.unibg.it/en or contact: international.students@unibg.it
scholarships, and special
How to apply: foreign students Apply through the web-site: DreamApply at the link https://apply.unibg.it/ You will have to upload all the required documents. The complete list can be found at https://en.unibg.it/study/enrollment according to your citizenship.
Foreign students On the web-site there is a very well-defined procedure explained step by step. To reach the pertinent page, the selection menu is the following: HOME / STUDY/ ENROLLMENT/ FOREIGN STUDENTS: JOIN US/ At the link: https://en.unibg.it/study/enrollment/foreign-students-join-us