UniBg | Open Day 2024-2025 International management and marketing

Program Director

Prof. Cristina Bettinelli

Short bio

● Full professor, Università degli Studi di Bergamo

● Visiting researcher & lecturer

○ Johannes Kepler University, Linz, Austria

○ IUT-Grenoble, France

○ Harvard University

● Teaching: Family Business, International Business, Management Research, Innovation Management (BSc, MSc, EMBA, Post-Grad, PhD)

● Research: Strategy/Governance, Family Business, Business Model Innovation (manufacturing sector)

● She is

○ listed as an Expert in Economics and Finance in the "100 Experts" list promoted by the Gi.U.Li.A. Observatory, Bracco Foundation with the support of the European Commission

○ fellow of the Family Firm Institute

○ holds the Harvard Higher Education Teaching Certificate

The Department of Management

Faculty: 60

Adjunct Professors: 21

Visiting Professors: 17

Tutors and T.A.: 144

6th in the ranking of all the Italian management departments. awarded the title: “Department of excellence” by the Ministry of Education and Merit.

Students: Around 6.500

The Program: International management and marketing

It is a two-year learning experience that approaches the dynamics of international management and marketing.

IMM offers an innovative and international environment, providing the opportunity to specialize in two different majors:

• International Management

• Marketing

M.Sc entirely taught in English

The program

Internationalization Teaching methods Job opportunities

Internationalization

Double degree with the University of Stuttgart (Germany)

• On a competitive basis

• First year in Bergamo, Second year in Stuttgart

• Two M.Sc. Degrees Awarded

• Priority to students who select the International Management curriculum

Internationalization

Access to the Mercuri Program: EUROPEAN MASTER IN CUSTOMER RELATIONSHIP MARKETING

• First semester in Poland, second in Bergamo, third in Germany, fourth in Spain

• Four M.Sc. Degrees Awarded

• For more information: daniela.andreini@unibg.it

• https://mastermercuri.eu/

Internationalization

• ERASMUS+ (UE and Extra-UE)

• ERASMUS TRAINEESHIPS: scholarships for internship in EU countries.

• CRCC Asia: scholarships for internships in China.

• EUROMONDO: scholarships for internships all over the world.

• AGREEMENT FOR AN EXCHANGE WITH HARVARD UNIVERSITY (REAL CitiesBERGAMO 2.035 Project)

• SUMMER SCHOOLS [e.g., “Global perspectives of public and private sector interaction” (Hamburg-Germany)

Internationalization

IMM has an International DNA and can boast an international faculty of more than 20 professors (4ft+17vp) from top international universities all over the world:

• United States,

• United Kingdom,

• Germany,

• Japan,

• Austria,

• France

• Finland

• Greece

• and, of course, Italy.

IMM has also strong relationships with national and international firms: each year, students participate in internships all over the world (in the EU, in the USA, in Africa and Oceania).

Teaching methods

Practical experience

• STAGE (non mandatory, in Italy and abroad)

• Meeting with companies (career day)

• In class-interaction with companies (testimonials, field projects)

• Worklabs

Disclaimer: these are some of the brands with which we have done field projects and testimonials in the past, or where some of our students work. In no way this slide represents a commitment of the brands reported here to hire our students.

New: professional digital skills

In the second year a compulsory pathway for obtaining, with the support of qualified tutors, international certifications that will enrich your curriculum.

Two curricula

International management

Marketing

For students who aim at developing business models, projects, and digital processes in international contexts. Students will develop skills to nurture business ideas for international startups and for larger existing multinational enterprises.

For students who aim at specializing in marketing, communication and salesdigital and non-digital. Students will learn how to work in multiple contexts ( manufacturing, service, B2B, B2C) and how to develop marketing strategies and market research.

Curriculum: international management

Prof. Norifumi Kawai

Short bio

Professional Experience

Associate Professor in Global Strategy in the Department of Management at Sophia University (Japan)

Assistant/Associate Professor in International Business in the University of Sussex Business School (UK)

Postdoctoral Fellow in Mercator School of Management & Institute of East Asian Studies at Universität Duisburg-Essen (Germany)

Public Relations Assistant in the Tokyo Liaison Office of the United Nations World Food Programme (Japan)

Education

Ph.D in Managerial Economics in Mercator School of Management at Universität Duisburg-Essen (Germany)

MPIA in International Political Economy in the Graduate School of Public & International Affairs at the University of Pittsburgh (USA)

IMM - International management: professional roles

International business

• Import and export junior manager;

• International key account manager;

• Corporate Developer

Digitalization (in an international environment)

• Digital project manager;

• Junior digital advisor;

• Entrepreneurs (in start-ups or family firms in an international environment);

• Human resource manager

Consulting

• International markets analyst

• Junior International Business advisor

• Advisor in chambers of commerce abroad

IMM- International management: study plan

Curriculum: Marketing

IMM-Marketing: professional roles

Marketing

• Junior marketing manager

• Digital marketing manager

• Social media manager

• Brand manager

Sales

• Key account

• Sales manager

• Channel manager

Consultants

• Marketing analyst

• Junior marketing advisor

• Advisor in web and communication agencies

IMM- Marketing: study plan

Students’ perspective:

Alessio Ardenghi

(Innovation Promoter at Unibg)

Karem Hammouda

(Raw Materials Buyer at Brembo)

HOW TO ENROLL

procedures and deadlines are different based on:

● European Students

● Non-European Students

● Students with an Italian Bachelor

For further information

Prof.ssa Cristina Bettinelli

Presidente del corso di studi cristina.bettinelli@unibg.it

economia@unibg.it

Contacts Find

Web sites

www.unibg.it

https://dipsa.unibg.it/en

https://ls-imm.unibg.it/en.it/

https://ls-imm.unibg.it/en

www.unibg.it