5
What does a travel brochure ideally look like or contain? Based on the dos and don’ts from exercise 4 we have filled in the table below.
READING
a Check the article about making travel brochures on the website your teacher gives you and complete the table with information you can find. Design
Content
Language
Other
– simple
– not too much
– short sentences
– quality paper
– active voice
– easy to carry
– white space – bullet points
– contact information
company colour
VA
N
palette
IN
– simple /
information
b Based on the information from the website, which 4 tips on choosing images do they give? –
– – –
6
READING
Does the travel brochure about San Francisco tick the boxes?
©
a The design is / has: simple white space
bullet points simple colour palette
good imagery company logo
locations and maps fun facts suggestions and recommendations
historic sites information about the climate etc.
friendly tone of voice descriptive language
informative language correct language
b The content includes: not too much information contact information testimonials
c As for the language used, there is: short sentences active voice forty
40
UNIT 2:
FAIR TRAVELS!
