Track 'n Trace 5 Tracking All Abroad

Page 42

5

What does a travel brochure ideally look like or contain? Based on the dos and don’ts from exercise 4 we have filled in the table below.

READING

a Check the article about making travel brochures on the website your teacher gives you and complete the table with information you can find. Design

Content

Language

Other

– simple

– not too much

– short sentences

– quality paper

– active voice

– easy to carry

– white space – bullet points

– contact information

company colour

VA

N

palette

IN

– simple /

information

b Based on the information from the website, which 4 tips on choosing images do they give? –

– – –

6

READING

Does the travel brochure about San Francisco tick the boxes?

©

a The design is / has: simple white space

bullet points simple colour palette

good imagery company logo

locations and maps fun facts suggestions and recommendations

historic sites information about the climate etc.

friendly tone of voice descriptive language

informative language correct language

b The content includes: not too much information contact information testimonials

c As for the language used, there is: short sentences active voice forty

40

UNIT 2:

FAIR TRAVELS!


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