Buckle Up! 6 Leerwerkboek

UNIT 1: LET ME ENTERTAIN YOU!

once upon a time p. 10

Learning about films and books p. 11

story time p. 11

time to check yourself p. XX

time to practise p. XX

Time to get ahead p. XX

your time p. XX

Learning about the power of music p. XX

Time to catch up p. XX

summary p. XX

time's up!

markeer de instructietaal in het hoofdstuk. wat betekenen de woorden? bespreek. highlight tick off look circle match complete describe fill in

write

write (a question) write (an answer)

talk about ask (a question) answer (a question) read listen watch

ONCE UPON A TIME

1 What do you see in the picture?

2 Which words that are related to the picture do you already know?

3 Watch the video. What do you want to learn about in this unit?

STORY TIME

1 Learning about films and books

1 Listen to the following film summaries.

2 Complete the following grids with the correct information.

1

Director

Producers Gray Frederickson, Albert S. Ruddy

Gray Frederickson, Albert S. Ruddy , Al Pacino

Leading actors , Al Pacino

Screenplay Mario Puzo

Genre

Screenpla Mario Puzo drama, action

1972 2h 55m

Director

Producers Gray Frederickson, Albert S. Ruddy

Writers , Steve Kloves

Leading actors , Al Pacino

Screenplay Mario Puzo

Genre

1972 2h 55m Chris Colombus

Cast Daniel Radcliff, fantasy, adventure

Director

Kenneth Branagh

Producers Gray Frederickson, Albert S. Ruddy

Based on the novel by Agatha Christie

Leading actors , Al Pacino

Screenplay Mario Puzo

Genre

Kenneth Branagh, Johnny Depp, Willem Dafoe crime,

1972 2h 55m

2017

an avalanche: a large amount of snow falling quickly down the side of a mountain

2

3

4

5

Director

Jon M. Chu

Producers Gray Frederickson, Albert S. Ruddy

Actors

Music by Bryan Tyler

Leading actors , Al Pacino

Screenplay Mario Puzo

comedy, romance

Genre

2018 2h

1972 2h 55m

a commoner: a person who is not born into a position of high social rank

6

Director

Based on the novel by

Producers Gray Frederickson, Albert S. Ruddy

actress Whoopi Goldberg

Leading actors , Al Pacino

Genre drama

Screenplay Mario Puzo

Genre

1972 2h 55m Steven Spielberg

bigotry: strong, unreasonable ideas, esp. about race or religion to persevere: to try to do or continue doing something in a determined way, despite difficulties

Director

Jon Watts

Writers Chris McKenna, Stan Lee, Erik Sommers

Producers Gray Frederickson, Albert S. Ruddy

actress Zendaya

Leading actors , Al Pacino

Screenplay Mario Puzo

Genre

Extras Gary Weeks, Carol Dines , adventure, fantasy

a What is the topic of the texts?

2021

1972 2h 55m

b Describe the main idea of the texts in one sentence.

posthumously: after a person’s death

c What is the purpose of these texts? Circle the correct answer and explain why.

To activate To inform to entertain to give an opinion

d Watch the film trailers. Write down the correct name of each film above the summaries. Choose from the box.

The Color Purple – Crazy Rich Asians – The Godfather –Harry Potter and the Philosopher’s Stone – Murder On The Orient Express –Spider-Man: No Way Home

e All of these films were based on books. Link the films with the book extract: write down the correct number under each extract.

Film number:

M. Hercule Poirot was a little late in entering the luncheon-car on the following day. He had risen early, had breakfasted almost alone, and had spent the morning going over the notes of the case that was recalling him to London. He had seen little of his travelling companion.

M. Bouc, who was already seated, gated a greeting and summoned his friend to the empty place opposite him. Poirot sat down and soon found himself in the favoured position of being at the table which was served first and with the choicest morsels. The food, too, was unusually good.

Film number:

DEAR GOD, He act like he can’t stand me no more. Say I’m evil an always up to no good. He took my other little baby, a boy this time. But I don’t think he kilt it. I think he sold it to a man an his wife over Monticello. I got breasts full of milk running down myself. He say Why don’t you look decent? Put on something. But what I’m sposed to put on? I don’t have nothing. I keep hoping he fine somebody to marry. I see him looking at my little sister. She scared. But I say I’ll take care of you. With God help.

Film number:

Out of control, Bonasera leaned forward toward the aisle and shouted hoarsely, “You will weep as I have wept—I will make you weep as your children make me weep”—the linen at his eyes now. The defense attorneys bringing up the rear swept their clients forward in a tight little band, enveloping the two young men, who had started back down the aisle as if to protect their parents. A huge bailiff moved quickly to block the row in which Bonasera stood. But it was not necessary. All his years in America, Amerigo Bonasera had trusted in law and order. And he had prospered thereby. Now, though his brain smoked with hatred, though wild visions of buying a gun and killing the two young men jangled the very bones of his skull, Bonasera turned to his still uncomprehending wife and explained to her, “They have made fools of us.” He paused and then made his decision, no longer fearing the cost. “For justice we must go on our knees to Don Corleone.”

Film number:

Boa Constrictor, Brazil

"Was it nice there?"

The boa constrictor jabbed its tail at the sign again and Harry read on: This specimen was bred in the zoo. "Oh, I see - so you've never been to Brazil?"

As the snake shook its head, a deafening shout behind Harry made both of them jump. "DUDLEY! MR. DURSLEY! COME AND LOOK AT THIS SNAKE! YOU WON'T BELIEVE WHAT IT'S DOING!"

Dudley came waddling toward them as fast as he could.

"Out of the way, you," he said, punching Harry in the ribs. Caught by surprise, Harry fell hard on the concrete floor. What came next happened so fast no one saw how it happened - one second, Piers and Dudley were leaning right up close to the glass, the next, they had leapt back with howls of horror.

Harry sat up and gasped; the glass front of the boa constrictor's tank had vanished. The great snake was uncoiling itself rapidly, slithering out onto the floor. People throughout the reptile house screamed and started running for the exits.

As the snake slid swiftly past him, Harry could have sworn a low, hissing voice said, "Brazil, here I come. . . . Thanksss, amigo."

Film number:

f Which book would you like to read? Why? Discuss in class.

g Have you ever read a book that’s been turned into a film? Which one did you prefer? Discuss in class.

3 Look at the interactive picture and discover the words related to films and books. Listen to the pronunciation and check the spelling.

4 Watch the following trailers. Which genres do these films belong to?

Trailer Genre

Operation Fortune

Charlie and the Chocolate Factory

La La Land

M3GAN

5 Based on the cover, what type of book is this?

6 Look at the following definitions. Can you match them with the correct word?

1

a person who makes the practical and financial arrangements needed to make a film

a book, film, or play that continues the story of a previous book 2

3

a programme or other show involving characters from a previous programme

a person who is in charge of a film or play and tells the actors how to play their parts 4

the story of a book or film

a round object on which a film can be rolled

a funny mistake made by an actor during the making of a film

romantic comedy

a story or a situation that a is exciting because its ending or result is uncertain until it happens

sequel

romcom

spin-off

producer

cliffhanger

blooper

7 Who are these people? Choose from the box.

a camera man – a crew – a stylist – a director – an editor – an extra – a make-up artist –a producer

8 Complete the following sentences with the correct word concerning films and books.

The first letter is already given.

a Her latest novel was a real p -t I finished it in one day

b When I go on holiday, I take my e- with me to read books. It saves me space in my luggage.

c Did you know that Margot Robbie is the l a in the film Barbie?

d I saw The Little Mermaid in the cinema, it’s the best l -a film I’ve ever seen.

e I always watch films with s . This helps me to understand the story better.

f I prefer n -f books. I like to read stories based on real events.

Check: vocabulary ‘films and books’

Ik ken de woordenschat rond films en boeken.

Ik geniet van een literaire tekst en kan er mijn mening over geven.

Yes I think soNo

9 Read the following texts.

Once Upon a Time... in Hollywood (2019) 9/10

A love letter to a film industry that is no longer recognisable. dhunjiwadia   7 February 2020

It took Quentin Tarantino a lifetime of living, 5 years to write and 2 hours 41 minutes to watch. This is a love letter to a film industry that is no longer recognisable. Hippies, short skirts, westerns... all have disappeared from our film world. But worry not, Quentin Tarantino is here to remind us of old school film making from a once beloved industry which has been described as being on life support.

The performances are flawless. I was apprehensive about how the events of August 8, 1969 would be handled. But that is handled tastefully and respectfully, yet with the classic Tarantino flair.

The film will be quite a bit for those under 40 who have no recollection of this Hollywood. Some will categorise this as an over-attractive nostalgia trip for film geeks. And they are likely to be correct. But for those of us who complain that Hollywood is reduced to remakes and comic book films, QT delivers a unique and creative viewing experience.

Adapted from imdb.com

to be apprehensive: to feel worried about something

Everything Everywhere All at Once (2022)

6/10

Bit incredulous at the amount of Oscars...

JBLOSS  13 March 2023

Firstly I should say I thought the actors did put in some very good performances and I can see why they were nominated although as to whether they deserved to beat some of their competitors is another matter.

I have to say I found this film to be boring and almost unenjoyable to watch. It feels like a film made for the TikTok generation - no overall coherence with nuggets of scenes rammed together. Is this a film I would ever bother watching again - absolutely not.

Yes it is different - in much the same way The Artist was (and who talks about that film anymore?) but that doesn't make it good. It aims for a strong message while its style is overwhelmingly superficial. It's a film with little artistic quality or dare I say beauty (I am talking about the scenes and cinematography here, not the actors) and it definitely did not move me except to pray it was going to finish.

In short it barely ticks the boxes of what I'd consider to be essential criteria for a great film. Maybe this is the first of a new wave of this type of film and I am not getting it but when it had finished I felt pretty much nothing.

Adapted from imdb.com

a coherence: a clear relationship between parts superficial: not serious

a What type of texts are these?

b What is the purpose?

c Which film got the best rating according to you? How do you know?

d What do we call the words in red?

e What’s the purpose of these type of words?

f Look at the ones that are underlined. Can you put them in the correct category?

Structure Addition Contrast Time Summary

g Add the following linking words to the correct category. after that – afterwards – also – as well as – at first – currently – eventually – finally –first – however – in the end – later – next – then – while

h Complete the following text/sentences with the correct linking word.

Isn't plastic, quite fantastic

1 For all practical purposes, Barbieland is original and pure. Different Barbies Kens live their beautiful lives in blissful ignorance of the real world.

Barbie movie review:

Adapted

when the quintessential Barbie (Margot Robbie) begins to have unusual thoughts, she is directed by another Barbie (Kate McKinnon) to enter the world of humans address her existential crisis. , chaos happens when Ken (Ryan Gosling) goes along with her on this quest. Barbie’s production, combined with its costume, art & set design, is pictureperfect, immersing us in the pastel and pink Barbieland with a lot of colourful characters.

Played by an ensemble cast, some are given more to do, others are left in the background. this is by design, it does make some of these characters a bit unnecessary. Margot Robbie reminds us of her incredible depth range as the main character Barbie, is perfectly cast in the lead role. Ryan Gosling is a scenestealer whose Ken is an unlikely brand of a jerk who draws laughs effortlessly, often at his own expense

, the ace in the pack is America Ferrera, who is impressive, especially in one memorable monologue that perfectly captures the complex problem of women’s equality.

quintessential: the most typical or perfect example of something immersing: to become totally involved in something ensemble: a group who regularly plays together at his own expense: making himself look silly the ace in the pack: the one who is excellent; first-rate; or outstanding

How to link sentences?

When sentences are linked, they can have equal importance. We talk about coordination. Some sentences don't have equal importance. If one sentence has more important information than the other, we talk about subordination

10 Look at the interactive picture and discover a clip about coordination and subordination.

from timesofindia.indiatimes.com, Neil Soans, Jul 21, 2023

How to recognise coordination and subordination?

Coordination

Coordination is used to combine two sentences of equal importance: each sentence is important and gives information necessary to understand the text.

e.g.: Eric forgot his text. He had to read it from the autocue.

There is a subject and verb in each sentence/clause.

We use a linking word to combine them.

e.g.: Eric forgot his text, and he had to read it from the autocue. Eric forgot his text, so he had to read it from the autocue.

Commonly used linking words: and, but, for, so, or, yet

Subordination

Subordination is used to combine a main sentence with another sentence. We speak of a main clause and a subclause.

e.g.: Eric forgot his text because he was distracted. Main clause subclause

The subclause cannot stand alone! It is dependent on the main clause.

Commonly used linking words: because, even, if, since, until, while, that, etc.

11 Coordination or subordination?

a Tick off whether the sentences use coordination or subordination

b Highlight the linking words that tell you so.

1 Mum was running late, so she took a taxi to work.

2 He didn’t eat at school because he forgot his lunch.

Coordination Subordination

3 Yesterday, I went to the mall and visited my grandmother.

4 I searched for my glasses everywhere, but I didn’t find them.

5 Someone broke into the film star's trailer while she was rehearsing her lines.

6 The stuntman broke his leg when the stunt car hit a tree.

7 Melisa didn’t like the soup, but she ate it anyway.

8. Did you read the letter that came for you last week?

9 If I win the lottery, I will throw a big party!

10 Would you like to come with us, or would you rather stay here for a couple more hours?

Do you want more practice? On diddit you can find extra practice materials.

Check: coordination and subordination

Yes I think soNo

a Read the following words before you read the text. Tick off the words you already know.

Words from the text

Words I understand before reading

Words I understand after reading to figure skate a reputation a misconception to label to make a living an appearance satisfaction to balance

b Look at the lay-out. What type of text is this?

c Where can you find these types of texts?

d Who is this meant for?

e Read the text.

Margot Robbie, everything she touches turns to gold

She made a name for herself playing Leo DiCaprio's embattled wife in The Wolf of Wall Street and as the civilised girlfriend of Alexander Skarsgard's Tarzan.

5

10

Confirmation of her talent came with I, Tonya, the rollercoaster life story of Tonya Harding, the fallen figure skating champion of the 80s and 90s who was the first American woman to complete a triple axel at a major competition. Her role as Sharon Tate in Once Upon a Time in Hollywood enhanced her reputation further. Since then, this remarkable Australian has been riding the box-office wave with ease and undeniable talent. It's as if everything this stunning blonde touches turns to gold! Between two shoots, Ms Robbie looks back on her beginnings, her career, and reveals how she managed to avoid being swallowed up by the celebrity machine. This girl has clearly kept a cool head!

to enhance: to improve the strength ease: needing little effort

“I have always been fascinated by the movies. Once I graduated from high school, my parents forced me to study law. They wanted me to become a lawyer! I was very capable and I think I could have worked wonders in a courtroom, but I couldn't see myself pursuing a career in law. So, I dropped everything and had just one goal: to travel. The ultimate goal of my journey was to unpack my bags in Hollywood and stay there, but to do that you had to earn a living. I worked in a surf shop for two years. I then worked as a babysitter and making sandwiches for Subway. What else? Oh yes, I worked in a grocery shop, then a pharmacy. Then I was a waitress and a cleaner. But don't think that I came to the United States without any artistic training. I learnt the business from coaches for two years. I had to get rid of my Australian accent, Crocodile Dundee-style. In short, there was a lot going on!” (laughs)

“That I spend all my time lying on a yacht and spend my nights in the most stylish and exclusive parts of the world. I wish that were true! I will tell you the reality of MY experience as an actress. Most of the time I have to stay in my studio trailer reading my script and learning my lines. I also spend a lot of time sitting in a car park while make-up artists and hairdressers come to get me ready to perform for the cameras. There's nothing glamorous about it, you know! There's a big misconception about acting. Many people imagine that we get out of bed all glamorous and beautiful. Oh, if only that were true! One day I met a fan who asked me if I had staff working for me at home. When I told her that I cleaned the floors, polished the cutlery and did my own washing, she didn't believe me!

Even today I’m portrayed as a blonde with a pretty smile. The implication being there’s nothing going on in her head! I think that misconception will be around for a while longer.”

“I'm not an image, I'm a person. In answer to your first question, I feel that I'm a very lucky actress. It was the media that labelled me a 'star'. Not me. The result is that people's perception is distorted. No, I should point out that I don't eat bucketfuls of caviar every day! I'm not being disingenuous when I tell you that I do my shopping at the supermarket or that I take the bins out myself. I'm a simple girl. There is a tendency to focus on form more than substance. I am aware that appearance is crucial in Hollywood. But I also tried not to be pigeonholed. You know, in my profession there is a tendency to ‘categorise’ actresses. The blonde, the tall one, the sporty one, the smart one, the funny one, etc.

We mustn't allow ourselves to get pinned. I sincerely hope it was acting skills and not my physical appearance that caught the eye of the producers. On the other hand, I'm not a fool!” (laughs)

to pursue: to try to get cutlery: knives, forks and spoons an implication: to suggest a perception: a belief or opinion to distort: to change or affect something disingenuous: a bit dishonest, not speaking the complete truth a tendency: likely to happen to be pigeonholed: to put someone into a group or type, often unfairly

85

“I meet lots of young girls and I tell them there's no point in going faster than the music, skipping steps. I think that every stage of life shapes you and it's important not to rush anything. When you are 12 years old, for example, you shouldn't try to grow up at all costs to look like someone else, especially an actress. This business can bring you great rewards, great satisfaction, but you mustn't forget that before you break through, you have to overcome rejection. You go to a lot of auditions hoping to get a role and most of the time they don't pick you. It makes you start to doubt your talent, your ability. It's only those who don't throw in the towel that break through eventually. That's not only true of the film industry.”

“For a while there was a drone that would hover over my house. I couldn't figure out why. Until a friend explained to me that it was the paparazzi. (…) Fortunately, during the loooooong wait, there's also WhatsApp or Skype to call my family in Australia!”

“All I know is that when it hits you the first time, it's like riding the wave of a tsunami. Some people manage to keep their balance throughout their lives. Others lose it and end up disappearing under the waves forever. You need to have inner strength and know how to follow the bubbles that will take you back to the surface. But few people in Hollywood manage to float. In any case, if a psychic had predicted ten years ago that I would one day arrive on the crest of the wave, I wouldn't have paid him for his consultation. Maybe I’d have even called him a liar!”

“I don't think it affects them in a negative way. My family has always supported me. They are all delighted that I have succeeded in this business where, as you know, there are very few chosen ones!”

“I've always thought that women have a muscle that men haven't always been able to use properly; it's the muscle between our ears called the brain! You know, that spongy thing that allows you, in theory, to coordinate your movement and think!”

Interview by Frank Rousseau, our US correspondent

Adapted from blush-mag.com

a rejection: the act of refusing to accept to hover: to stay in one place in the air a crest: the top or highest part of something

twenty-three

f Some words in the text look like Dutch words. What do they mean?

English words

Dutch words

Other languages a reputation to portray to polish the implication an image the perception an audition a consultation

g Do you know the words in another language? Write them down and complete the grid.

h What’s the purpose of this type of text?

i Write down the correct interview question above each paragraph in the text. Choose from the questions below.

- It's often said that Hollywood is a sham. What misconceptions do people typically have about you?

- They call you a feminist...

- How did you fall into the world of cinema?

- How would you define celebrity?

- What advice would you give to teenagers who dream of doing the same job as you?

- How does your family view your fame?

- What are the downsides of stardom?

- Are you aware of the image you project?

j Which film put Margot Robbie on the Hollywood radar?

k Which two films made clear she was very talented?

l Where’s Margot originally from? How come this was an obstacle to overcome?

m In order to earn a living in Hollywood, Margot did several jobs. Which ones? a sham: something that is fake

n Does Margot live the cliché life of a typical film star? Explain.

o Are the following statements true or false? Correct the false ones.

1 Margot played the role of Sharon Tate in The Wolf of Wall Street

2 Margot graduated as a lawyer.

3 Before Margot became a promising film star, she was coached.

4 Margot spends a lot of time on her yacht and travels the world.

5 She acknowledges that her good looks helped her out with her acting career.

6 A drone, that circled above her house, tried to take pictures.

7 Margot lives in Hollywood together with her family.

p What does ‘To focus on form more than substance’ mean? Explain in Dutch or in English.

q How would you summarise the advice Margot gives to teenagers?

r Margot played the role of Sharon Tate. Who was she? Use the internet to look up information about her. Report to class.

s Discuss in class what is meant by: being a celebrity is like riding a tsunami.

t Have you seen any films with Margot Robbie in them? Which ones? What were they about? Discuss in class.

Watch the following video

a Do you know AI? What does it stand for?

b Watch the video

c What is the purpose of this video? Tick off the correct answer. to give information to give an opinion to give instructions to entertain

d What’s the video about?

e What is DeepVoodoo? Tick off the correct answer.

A visual effects company that specialises in body replacement AI

A visual effects company that specialises in voice replacement AI

A visual effects company that specialises in facial replacement AI

f How does this company work? Explain in Dutch.

g In what way did Kendrick Lamar use this technology?

h Why does Keith Pizzi joke about Julie who doesn’t have to show up to work anymore?

i What are the advantages of the technique DeepVoodoo uses? Name two advantages. 1 2

j The technology helps people out in their jobs. How so?

k Besides cloning actors’ faces and voices, what does AI do as well?

l What does the company ‘Wonder Dynamics’ want to do?

m Why is the technology of ‘Wonder Dynamics’ so special?

n How come it is so accessible for everyone to use?

o Have you ever used AI yourself? Discuss in class.

p What do you think are the (dis)advantages of using AI? Discuss in class.

Check: watching a video about AI

Ik begrijp en kan vragen beantwoorden bij een Engelstalig videofragment over de invloed van artificiële intelligentie op het maken van een film.

Checklist: learning about films and books

Wat kan ik al?

Yes I think soNo

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

2 Learning about the power of music

1 Listen to the following song.

a Fill in the missing words of these lyric parts.

Wouldn't you know

We been

, been down before, n**** When our was low

Lookin' at the world like, "Where do we go, n****?"

And we hate

Wanna us dead in the street for sure, n**** I'm at the preacher's door My knees gettin' weak and my might blow But we gon' be alright

I keep my up high I cross my and hope to die Lovin' me is complicated

Too afraid of a lot of I'm alright and you're a favorite Dark nights in my

I remembered you was conflicted

Misusing your influence, sometimes I did the same

Abusing my full of resentment

Resentment that turned into a deep depression

Found myself screamin' in the hotel

I didn't wanna self destruct, the evils of Lucy was all around me So I went runnin' for answers

b What do you think is the message behind this song? Discuss in class.

c Use the internet to look up the following questions:

1 Who sang this song?

2 Why does he use the insulting word ‘n****’ in his song?

3 Why does he keep mentioning ‘Alls my life I…’?

4 What’s the meaning behind the chorus?

5 What’s meant by the line ‘We hate po-po’?

6 What is the meaning behind this song? Explain in your own words (in Dutch).

7 Why can this song be seen as a protest/political song?

d Which genre does this song belong to? Tick off the correct answer(s). Pop

What Are Protest Songs And How Do They Impact Change?

Social change and political expression have always had their place in music. Often, artists use their creative talent to send a controversial message that they relate to In this article, we will take a look at the place protest songs have in music and their influence on culture.

After taking a closer look at what protest music is, we will discuss some of the most famous protest songs and the messages behind them.

What Is Protest Music?

Protest music is music that aims to send out social messages and inspire change (associated with a movement for social change or other current events through music). It often uses the popularity of the artist to bring more attention to a particular problem. Whether it’s songs about the world, police brutality, or even Donald Trump… there are plenty of issues that get addressed through art and music, such as popular protest songs.

to relate to: To be able to understand a situation or someone’s feelings.

What Impact Do Protest Songs Have?

Throughout history, protest songs have given people the inspiration to stand up against those who mistreat them. Martin Luther King Jr said, “freedom songs serve to give unity to a movement”. The revolutions in North Africa and the Middle East have been inspired by rap music, which the authorities tried to forbid, pointing again to the potential of political music to effect social change. However, the inevitable question that comes up when considering protest music is whether it really matters. Does it make a difference?

What Are The Best Protest Songs Ever?

Well, it’s hard to say as there are so many famous protest songs! However here are 2 of our top protest songs.

Bob Marley – Get Up Stand Up (1973)

Get up Stand Up is an overtly political song. Bob Marley is best known for being the most prominent Reggae musician of all time, for smoking a lot of marijuana, and for his political protest songs. And this track owns the best lines in political protest music history: “You can fool some people sometimes, but you can’t fool all the people all the time. So now we see the light! We gonna stand up for our rights!”

Bruce Springsteen – Born In The USA (1984)

This song was mistaken as a positive American anthem for years and still is today by many. Ronald Reagan even used this song in his 1984 re-election campaign and tried to claim Bruce as a supporter!

Lyrically the song takes a realistic approach to the effects of the Vietnam war on those who were forced to go fight in Southeast Asia. But if you manage to only listen to the chorus, it can be seen as a patriotic anthem. The song’s lyrics are about a shell-shocked vet with ‘no place to run, nowhere to go.’ Bruce once said it’s about “a working-class man… It’s like he has nothing left to tie him into society anymore. He’s isolated from the government. Isolated from his family… to the point where nothing makes sense.” It’s not an overtly political protest song, but it’s way closer to that than a national anthem.

overtly: publicly or in an obvious way and not secret prominent: very well known and important

a What type of text is this?

b How do you know?

c Explain in Dutch what a protest song is.

d Why do artists write protest songs?

e Why is it important to have a popular artist write a protest song?

f Are protest songs allowed in every country? Explain.

g Complete the following grid.

Song name

Type of song?

Meaning?

h Do you know of other protest songs? Look one up online.

i Why is this a protest song? What’s the meaning behind it? Report to class.

Check: reading protest songs Yes I think soNo

Ik begrijp en kan vragen beantwoorden bij een Engelstalige tekst over protestliederen.

Checklist: learning about the power of music

Wat kan ik al?

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

TIME TO CHECK YOURSELF

1 Look at the following definitions. Write down the correct word concerning films and books next to each one.

1 the words of a film

2 a funny mistake made by an actor during the making of a film

3 to change the language of a film

4 a TV-show involving characters from a previous programme

5 a book that is so exciting that you want to read it quickly

6 the story of a book

7 the time and place in which the action of a book, film happens

2 Complete the following sentences with a correct word concerning films and books.

1 Have you seen the film The Notebook? They use a lot of to retell the main characters’ past.

2 The film Titanic was a huge hit. A lot of tickets were sold on the first day.

3 I didn’t like the of Avatar. I prefer the first film.

4 My brother always watches English films with English This helps him improve his English.

5 Roald Dahl’s Mathilda is the best ever! My daughter just loves it.

ex. 1 and 2

Ik kan in het Engels woorden gebruiken rond films en boeken. Yes I think soNo

Time to catch up? ex. 1

3 Who is being described here?

Time to get ahead? ex. 6

1 a person who makes the practical and financial arrangements needed to make a film

2 the main actor of the film

3 a person who corrects or changes pieces of text or film before they are printed or shown

4 a person whose job is to help people decide on a style of clothes, hair, etc.

ex. 3

Ik kan in het Engels woorden gebruiken rond jobs in de filmwereld. Yes I think soNo

Time to catch up? ex. 2

Time to get ahead? ex. 7

4 Which genres do the following posters refer to?

ex. 4

Ik ken de verschillende filmgenres in het Engels.

Time to catch up? ex. 3 Time to get ahead? ex. 8

5 Complete the following sentences with a correct linking word.

Structure , he asked her to marry him.

Yes I think soNo

Addition My favourite foods are Italian Indian.

Contrast he is my friend, I don’t agree with him.

Time I was cleaning the house the baby was sleeping.

Summary , he left for Spain.

Structure , he went to the store. , he cooked her dinner

Contrast I am not sure where your wallet is. you forgot it at home?

Time The kids cleaned up their room that day

ex. 5

Ik kan Engelse zinnen vervolledigen met het correcte koppelwoord.

Time to catch up? ex. 4

Time to get ahead? ex. 9

Yes I think soNo

6 Read the following short reviews of the film Oppenheimer.

a Highlight the sentences with coordination in yellow.

b Highlight the sentences with subordination in green.

OPPENHEIMER REVIEWS

OPPENHEIMER

3h 0m

History, Drama, Biography

Directed by: Christopher Nolan

This is a complex look at a complicated man, but Oppenheimer establishes that this is a story worth telling.

Everything about Christopher Nolan’s latest film is massive. The level of shock and admiration is breathtaking, but it can also be taxing.

Well acted and educational but extremely long and boring.

If the Hollywood we know is ending, then Oppenheimer is the ideal film to finish us all.

A historical biopic that you'll want to see again asap, even if it doesn’t all work on the first viewing.

A film that you don’t merely watch, but must reckon with. ex. 6

Ik kan neven- en onderschikking herkennen in Engelse zinnen. Yes I think soNo Time to catch up? ex. 5 Time to get ahead? ex. 10

Ready? Tick off the exercises you have to do on page XX-XX.

TIME TO PRACTISE

time to catch up

1 Complete the following crossword puzzle.

ACROSS

4 a long-printed story about imaginary characters and events

6 the music of a film

7 words at the bottom of a screen

9 not based on real people and facts

DOWN

1 a book with a cover made of thick paper

2 a book or film that continues the story of a previous book or film

3 the story of a book or film

5 the place in the cinema where tickets are sold

7 the place where a film is recorded

8 the life story of a person written by someone else

Score ex. 1 < 8 >/= 8

Well done!

2 Who is represented here? Write down the correct word underneath each picture.

Score ex. 2 < 3 >/= 3 Well done!

3 Match the following descriptions with the correct genre.

romantic comedy

imaginative film

Score ex. 3 < 6 >/= 6

Well done!

documentary

4 Complete the following sentences with the correct linking word. Choose from the box. and – but – finally – first – maybe – next – or – then

1 Which is the best Disney film ever? The Lion King The Little Mermaid?

2 I bought some popcorn, I went to my seat.

3 She is so happy! she is in love?

4 We went to see the Oppenheimer film my husband hated it.

5 My best friend is visiting us might stay over for a couple of weeks.

6 We will start off with an appetizer; we will have our starter.

7 After reading for six hours straight, I finished the book!

Score ex. 4 < 5 >/= 5

Well done!

5 Tick off whether the sentences use coordination or subordination.

Coordination Subordination

1 When it started raining, I decided to stop walking.

2 She enjoys both reading books and watching films.

3 He stayed home because he was feeling unwell.

4 The cat is napping on the couch and the dog is playing in the garden.

5 While I was cooking dinner, my sister set the table for us.

6 I couldn’t visit the museum because it was closed for renovation.

Score ex. 5 < 4 >/= 4

Well done!

time to get ahead

6 Slang

a Watch the following two videos.

b Which two English accents do you recognize? Circle the correct ones.

British Welsh Scottish Indian Australian American

c Who did you recognize in the videos?

d Where do you know them from? Discuss with your neighbour.

e What do the following images represent? Write down the correct slang word underneath.

f What's the origin of the word? Circle the correct country/flag.

3

1 4

2

g Write down the Scottish slang words for: English Scottish slang a drink: to be drunk: a little: you are talking nonsense: lovely/sweet: I am going shopping: food: disgusting:

h Write down the Australian slang words for: English Australian slang you’re off your face, you are drunk: a speedo:

native Australian bird, an idiot:

an American:

7 Read the following extract from the book Jurassic Park by Michael Crichton. Complete the text with the missing words. Choose from the box.

balancing – faint – foot – frighten – protected – salamander – shade – skin – source –tame – tracks

Now her mother was calling to her, and Tina decided to move out of the sun, back from the water, to the of the palm trees.

In this part of the beach, the palm trees overhung a gnarled tangle of mangrove roots, which blocked any attempt to penetrate inland. Tina sat in the sand and kicked the dried mangrove leashes. She noticed many bird tracks in the sand. Costa Rica was famous for its birds. The guidebooks said there were three times as many birds in Costa Rica as in all of America and Canada.

In the sand, some of the three-toed bird were small, and so they could hardly be seen. Other tracks were large and cut deeper in the sand. Tina was looking idly at the tracks when she heard a chirping, followed by a rustling in the mangrove thicket.

Did sloths make a chirping sound? Tina didn’t think so, but she wasn’t sure.

The chirping was probably some ocean bird. She waited quietly, not moving, hearing the rustling again, and finally she saw the of the sounds. A few yards away, a lizard emerged from the mangrove roots and peered at her.

Tina held her breath. A new animal for her list! The lizard stood up on its hind legs, on its thick tail, and stared at her. Standing like that, it was almost a tall, dark green with brown stripes along its back. Its tiny front legs ended in little lizard fingers that wiggled in the air. The lizard cocked its head as it looked at her.

Tina thought it was cute. Sort of like a big . She raised her hand and wiggled her fingers back. The lizard wasn’t frightened. lt came toward her, walking upright on its hind legs.

It was hardly bigger than a chicken, and like a chicken it bobbed its head as it walked. Tina thought it would make a wonderful pet. She noticed that the lizard left three-toed tracks that looked exactly like bird tracks. The lizard came closer to Tina. She kept her body still, not wanting to the little animal. She was amazed that it would come so close, but she remembered that this was a national park. All the animals in the park would know that they were . This lizard was probably . Maybe it even expected her to give it some food. Unfortunately, she didn’t have any. Slowly, Tina extended her hand, palm open, to show she didn’t have any food. The lizard paused, cocked his head, and chirped. “Sorry,” Tina said. “I just don’t have anything.” And then, without warning, the lizard jumped up onto her outstretched hand. Tina could feel its little toes pinching the of her palm, and she felt the surprising weight of the animal’s body pressing her arm down. And then the lizard scrambled up her arm, toward her face.

8 Make your own Spotify playlist

You are going to make a class Spotify playlist of different protest songs.

a Search the internet for different protest songs.

b Choose one. Why did you choose this song?

c Analyse the song. What is the meaning behind it? Who sang it? Why did he/she write this song? Did it have an impact?

d Write out a short text in which you mention previous topics.

Adapted from: Jurassic Park, Michael Crichton, 2012, Random House Publishing Group

e Put your song in the Spotify playlist.

f Listen to the playlist.

g When your song comes up, mention your analysis.

9 The civil rights movement

Watch this video and solve the following questions.

a Who was Rosa Parks?

b The act of Rosa Parks didn’t go unnoticed. Who came into the picture then?

c What was his job?

d What happened during the March on Washington in 1963?

e Complete this famous quote.

One day, right there in , little boys and girls will be able to join with little boys and girls as and I have a today.

f What important act happened in 1964 and 1965?

g What happened in 1968?

h What did this mean for the movement?

i Do you think there is equality for everyone nowadays?

j What happened to George Floyd? Look up information online if necessary.

k The video started off by saying that the civil rights movement started with Brown vs the board of education. Who is ‘Brown’ and why was he/she important for the civil rights movement? Look up information on the internet.

10 How well do you know AI?

a Make your own comic book extract by using AI.

b Go to the website the teacher will give you. Read the tips and tricks to make your own comic book extract.

c Start designing your own comic book extract on the website the teacher will give you.

d Once you have your images, edit them by adding speech bubbles and text. You can edit them in a text file.

e Try to insert linking words and sentences with coordination and subordination

f Save your comic book extract as a PDF file.

g Upload it and share it with your fellow students.

h Read each other’s extracts and enjoy!

i Which extract did you like the most? Why? Be kind to each other.

j Can you analyse the sentences in the extracts?

1 Indicate the linking words that are used.

2 Highlight the sentences with coordination in yellow.

3 Highlight the sentences with subordination in green.

1 Vlog

a What is your favourite film of all time?

b Do you remember how to write a review? Refresh your memory with the strategy box in the summary.

See p. XXX

c Write out a review in which you discuss the film’s storyline, cast and plot. Make sure you use the correct vocabulary and sentences with coordination and subordination

d Make a vlog in which you share your opinion. Use the strategy box.

How to make a vlog?

1 Plan your vlog

- Outline what you want to share in your vlog.

- Think about a beginning, middle, and end.

2 KISS: Keep it simple and short

- Use easy words and short sentences.

- Aim for a video length that keeps attention.

3 Use visuals

- Show what you’re talking about with pictures or video clips.

4 Speak clearly

- Talk slowly and clearly so everyone can understand.

- Don’t rush, take your time.

5 Add background music

- Include music that fits your vlog’s subject.

- Make sure it’s not too loud, so your voice is clear.

6 Show your personality

- Be yourself and let your personality shine.

- Share your thoughts and feelings

e Share your vlog with your fellow students.

f React to your fellow students’ vlogs by leaving a comment. Be respectful and comment on the content!

2 Interview

a You have won a meet ‘n greet with your favourite celebrity/writer.

b Which questions would you like to ask him/her? Write out at least 5.

Question 1:

Question 2:

Question 3:

Question 4:

Question 5:

Question 6:

Question 7:

Question 8:

c Write out an interview with him/her. Look up information online in order to give correct answers to the questions. Do you remember how to do and structure an interview? Refresh your memory with the strategy boxes in the summary.

d Mention your sources in a correct way. Do you remember how to choose and use online sources? Use the strategy sheet on diddit to refresh your memory.

3 Make your own short film.

a Find out the different steps to make your own film. Use the following strategy box.

How to make your own film?

Step 1: The idea

Start with an idea for your film. Think about the story, characters, and conflicts. Save your ideas in a journal or on your phone.

Step 2: The script

Write down the story, setting, and dialogue in a script. You can use this as a reference and make changes as you go. Don't be afraid to let the actors improvise.

Step 3: The storyboards

Create drawings or take pictures to plan your shots.

Step 4: The cast and crew

Find the right people for your project. Check their experience, and hold auditions for actors. Choose the best, even if they're not friends or family.

Step 5: The locations

Scout for the best places for your scenes. Take pictures and consider the space needed for the cast and crew.

Step 6: The filming

Start filming with a shooting script and a schedule. Give yourself enough time, and film the scenes from different angles if possible.

Step 7: The post-production

Edit your footage to create a rough cut. Add sound, music, effects, and correct the colours. Consider showing the rough cut to trusted people for feedback before the final version.

b What type of film do you want to make? Which genre?

c Brainstorm about a couple of ideas for the story. What should the short film be about?

d Go to an AI generator like ChatGPT and ask them to write out a script based on your brainstorm.

e Choose your cast.

f Make your short film and edit it. You can use your smartphone to do so. Use the internet to look up some free apps that might get you epic shots!

g Upload your short film.

h Watch the other’s short films and discuss the storyline and editing of the film in class. Give feedback to each other and use the following strategy box and useful expressions. Don’t forget to enjoy!

How to give feedback?

Be constructive:

• Do not only mention what you think can be done better, but also what you appreciate.

• Try to give ‘negative’ feedback in between positive feedback.

• Always be respectful in formulating your feedback.

• Don’t generalise: make clear in your feedback that this is your opinion.

Give examples:

• Support your feedback with examples or suggestions of how to do better.

• Help someone out.

Ask questions:

• Try to understand why someone did something that way. It might give you another view on things.

• Make sure you understand each other, so the person is inspired to take the making of his film to the next level.

How to give your opinion?

I think Daredevil is a great series.

I feel like there's a lot of action going on.

USEFUL EXPRESSIONS

In my opinion all these people take too many risks.

If you ask me they should listen more to their parents.

The way I see it there can never be enough excitement in life.

HOW TO say you (dis)like something?

Like

I liked the part where they fell in love.

I loved the role Margot played. I enjoyed the entire film.

I adored the scene where they finally kissed.

Dislike

USEFUL EXPRESSIONS

I didn’t like all the action.

I was not mad about the main actor.

I hated the part where Tom died.

I detested the soundtrack.

I was mad about the setting.

Checklist: your time

Ik kan een review schrijven en hiervoor gebruik maken van de geziene woordenschat en grammatica.

Ik kan een vlog maken waarbij ik beroep doe op mijn geschreven review. Ik pas hiervoor de nodige feedback toe.

Ik kan op een gepaste en respectvolle manier reageren op iemands vlog.

Ik kan een interview opstellen aan de hand van een strategiekader en informatie verzameld van het internet.

Ik kan een eigen kortfilm maken waarbij ik beroep doe op het strategiekader en een AI-site. Ik ga hierbij kritisch om met verkregen informatie.

Ik kan op een respectvolle manier feedback, mijn eigen mening en likes/dislikes uitdrukken bij het bespreken van iemands anders werk.

Wat kan ik al?

Yes I think soNo

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

1 FILMS AND BOOKS

Words Translation My notes

a biographyeen biografie

a bloopereen blunder

a box officeeen loket

a children’s bookeen kinderboek

a cliffhangereen spannend slot van een scène to dub nasynchroniseren, dubben

an e-bookeen elektronisch boek an e-readereen e-reader

fiction fictie

a flashback een flashback (teruggaan in de tijd)

a flashforward een flashforward (een blik op de toekomst)

a hardback een ingebonden boek (met harde kaft)

non-fictionnon-fictie

a novel een roman

a page-turnereen boek dat vlot leest

a paperback een boek met zachte kaft, pocketboek

a plot de verhaallijn, de intrige

a sceneeen scène

a script een script (geschreven tekst voor een film, toneel)

a sequeleen vervolg

a set een set, filmdecor

a settingde aankleding

a soundtrack een soundtrack (de muziek bij een film)

a spin-offeen spin-off (bijproduct)

a subtitleeen ondertiteling

a voice-overeen commentaarstem

Words Translation

an action filmeen actiefilm

an adventure film een avonturenfilm

an animated filmeen tekenfilm

a comedy een komedie

a documentaryeen documentaire

a drama een drama

a fantasy filmeen fantasyfilm

a horror filmeen griezelfilm

a live-action filmeen live-action film

a musical een musical

a romcom een romantische comedy

a science fiction/ sci-fi film een science fiction film

a thriller een thriller

a western een western, wildwestfilm

My notes

a cast acteurs a director een regisseur

3 GENRES

an editor een monteur

an extra een figurant

a leading actor een hoofdrolspeler

a leading actress een hoofdrolspeelster

a make-up artist een visagiste

a producer een producent

a wardrobe stylist een kostuumontwerper

GRAMMAR

HOW TO recognise coordination and subordination?

Coordination

Coordination is used to combine two sentences of equal importance: each sentence is important and gives information necessary to understand the text.

e.g.: Eric forgot his text. He had to read it from the autocue.

There is a subject and verb in each sentence/clause.

We use a linking word to combine them.

e.g.: Eric forgot his text, and he had to read it from the autocue. Eric forgot his text, so he had to read it from the autocue.

Commonly used linking words: and, but, for, so, or, yet

Subordination

Subordination is used to combine a main sentence with another sentence. We speak of a main clause and a subclause.

e.g.: Eric forgot his text because he was distracted. Main clause subclause

The subclause cannot stand alone! It is dependent on the main clause.

Commonly used linking words: because, even, if, since, until, while, that, etc.

How to give your opinion?

I think Daredevil is a great series.

In my opinion all these people take too many risks. I feel like there's a lot of action going on.

If you ask me they should listen more to their parents.

The way I see it there can never be enough excitement in life.

HOW TO say you (dis)like something?

Like

I liked the part where they fell in love.

I loved the role Margot played. I enjoyed the entire film.

I was mad about the setting. I adored the scene where they finally kissed.

Dislike

I didn’t like all the action.

I was not mad about the main actor.

I hated the part where Tom died.

I detested the soundtrack.

HOW TO write a review?

STRUCTURE TIPS

1 Introduction

- What is the review about? (storyline film, cast , plot etc.)

- What was your overall feeling?

2 Middle

Give examples that support your overall feeling (setting, scenes, main actors, extras etc.).

3 Ending

Mention an extra positive or negative aspect that stood out.

4 Conclusion

Write your general verdict. (Would you recommend this film? Would you watch it again? Would you adapt something?)

HOW TO make a vlog?

1 Plan your vlog

• Outline what you want to share in your vlog.

• Think about a beginning, middle, and end.

3 Use visuals

• Show what you’re talking about with pictures or video clips.

5 Add background music

• Include music that fits your vlog’s subject

• Make sure it’s not too loud, so your voice is clear.

1 Don’t get lost in details.

2 Stick to the main point. What did you like and what didn’t you like?

3 What was good and what wasn’t? Why? Comment on the storyline, the performance of the actors, the special effects, setting…

4 Avoid personal attacks.

5 Use correct grammar, and check your spelling.

2 KISS: Keep it simple and short

• Use easy words and short sentences.

• Aim for a video length that keeps attention.

4 Speak clearly

• Talk slowly and clearly so everyone can understand.

• Don’t rush, take your time

6 Show your personality

• Be yourself and let your personality shine.

• Share your thoughts and feelings

HOW TO do an interview

1 How to do an interview:

1 Research your topic and interviewee (know who you are interviewing, and what he/she does).

2. Prepare your questions up front (try to ask WH-questions instead of yes – no questions). Come up with a list of good ones!

3. What type of interview/article do you want to write?

a Narrative essay interview: it shows the interview from a particular point of view (yours or the interviewee). It considers emotional aspects, and requires a story-like format.

b Question-answer interview: this features dialogue. When interviewing one or more related people, use this format.

c Personal interview: the tone can be formal or informal, written in the first or second person.

4 Do your interview (make notes while asking questions or record the conversation).

5 Arrange your information: put it in the correct order to create a good flow when writing/reading the interview.

6 Write out your interview: check your grammar and spelling. Rephrase and polish!

7 Review and proofread: did you mention everything? Is it logically structured? Are there still spelling or grammatical errors?

2 How to structure an interview?

1 Use titles and subtitles: subtitles organize the interview in sections. It makes it easier to follow.

2 Start with an introductory paragraph: provide context about the interviewee and the topic.

3 Include visual elements, such as a photograph of the interviewee.

4 Q&A format: highlight key quotes. This breaks up the text and makes it visually appealing.

5 Text flow: break up lengthy texts with visuals.

6 Conclusion: conclude the interview with a brief summary, or end with a powerful closing statement.

7 Layout design:

- Whitespace: use it to avoid clutter, and to make the layout visually appealing.

- Font choice: select a readable font.

HOW TO make your own film?

Step 1: The idea

Start with an idea for your film. Think about the story, characters, and conflicts. Save your ideas in a journal or on your phone.

Step 2: The script

Write down the story, setting, and dialogue in a script. You can use this as a reference and make changes as you go. Don't be afraid to let the actors improvise.

Step 3: The storyboards

Create drawings or take pictures to plan your shots.

Step 4: The cast and crew

Find the right people for your project. Check their experience, and hold auditions for actors. Choose the best, even if they're not friends or family.

Step 5: The locations

Scout for the best places for your scenes. Take pictures and consider the space needed for the cast and crew.

Step 6: The filming

Start filming with a shooting script and a schedule. Give yourself enough time, and film the scenes from different angles if possible.

Step 7: The post-production

Edit your footage to create a rough cut. Add sound, music, effects, and correct the colours. Consider showing the rough cut to trusted people for feedback before the final version.

HOW TO give feedback?

Be constructive:

• Do not only mention what you think can be done better, but also what you appreciate.

• Try to give ‘negative’ feedback in between positive feedback.

• Always be respectful in formulating your feedback.

• Don’t generalise: make clear in your feedback that this is your opinion.

Give examples:

• Support your feedback with examples or suggestions of how to do better.

• Help someone out.

Ask questions:

• Try to understand why someone did something that way. It might give you another view on things.

• Make sure you understand each other, so the person is inspired to take the making of his film to the next level.

UNIT 3: JUST DO IT

once upon a time p. XX

story time p. XX

time to practise p. XX

Time to get ahead p. XX

your time p. XX

time to check yourself p. XX write

write (a question) write (an answer)

Learning about advertising p.XX

Learning about (online) marketing p. XX

Time to catch up p. XX

summary p. XX

time's up!

markeer de instructietaal in het hoofdstuk. wat betekenen de woorden? bespreek. highlight tick off look

talk about ask (a question) answer (a question) read listen watch

circle match complete describe fill in

ONCE UPON A TIME

1 What do you see in the picture?

2 Which words that are related to the picture do you already know?

3 Watch the video. What do you want to learn about in this unit?

1 Learning about advertising

1 Read the newspaper article from CNN.

https://edition.cnn.com/2022/02/14/perspectives/super-bowl-ads-2022

What the Super Bowl ads tell us about the current state of America

Opinion by Tim Calkins for CNN Business Perspectives

Published 1:37 PM EST, Mon February 14, 2022

The Super Bowl is the biggest single advertising event of the year. Companies line up to spend millions of dollars buying commercial time during the game, and they spend months working on the ads, looking at consumers, and testing different creative ideas.

But unlike most advertising these days, Super Bowl ads are designed to appeal to a broad audience. With about 100 million people watching the game, this is not the place for messages that will connect with a small group of people. Super Bowl ads need to be about wider social, cultural and economic trends

So what do this year’s ads tell us about the state of the country?

One clear thing: Americans are tired of the pandemic, and are looking forward to brighter days ahead.

As a result, the tone of this year’s Super Bowl ads was very positive. Most years, the Super Bowl is a mix of funny, cheerful spots and more serious, emotional advertising For every funny Bud Light spot, there is always a more serious ad, like Google’s wistful Loretta spot in 2020, or Airbnb’s We Accept ad from 2017. This year, the tone was very positive. Only a few advertisers tried anything serious, like Salesforce, and Google, and even these had a positive tone. This suggests that the more emotional and serious messages simply aren’t working this year. After two years of a pandemic, people need positive messages and encouragement

to be designed to: to be made to wistful: sad to suggest: to mean encouragement: moral support

A scene from Pringles' 2022 Super Bowl ad - Pringles U.S. @PringlesUS

At the same time, there was almost no mention of the pandemic, aside from an ad from testing company Cue. There were no masks and no reminders to get a booster There weren’t even subtle references to it.

This year, social gatherings dominated the commercials. Irish Spring featured a somewhat strange gathering of nice-smelling people on an island. Pringles’ ad showed parties and a wedding. Lay’s used the wedding theme as well.

Travel advertisers vanished last year as many Americans were still staying home, but they were back this year. The return of travel companies’ ads during the Super Bowl, such as Turkish Airlines and Booking.com, are another indication that advertisers believe people are done staying home, and are ready to hit the road.

There were also a lot of ads for two technologies (crypto and electric vehicles) which are transforming the country and becoming more widely accepted.

The Super Bowl advertising this year indicates that people are looking ahead and ready for brighter days. To be remembered today, don’t talk about the past two years. Focus on what’s ahead instead.

a What kind of text is this?

a folder

an article in a printed magazine

an online article

b Why did you choose this option?

c Describe in one sentence the main idea of the text.

d How does the text say:

a mention: a reference to something or someone

a booster: the shot you get against a virus

a reference: to mention something to vanish: to disappear to indicate: to show

1 something that is made for a lot of people: (paragraph 2)

2 the future is looking better than the past: (paragraph 3)

3 people coming together: (paragraph 6)

e Can you explain in your own words what a ‘trend’ (see paragraph 2) is?

f Which two new technologies are transforming the world of advertisement these days?

Adapted from CNN Business Perspectives via PARS, Tim Calkins

g What are current trends? Discuss with your classmates.

h Are trends different in America compared to other countries in the world? Explain.

i Watch the Loretta commercial.

1 Which brand is this commercial for?

2 Tick off the correct answer. This advertisement is: funny emotional

3 Describe in one sentence what the commercial is about.

4 Circle how this commercial makes you feel.

afraid – angry – disappointed – emotional – excited – happy – sad – shocked

j Watch the Pringles commercial from the Super Bowl.

1 Tick off the correct answer(s). This advertisement is: funny emotional

2 Describe in one sentence what the commercial is about.

3 Is this situation realistic?

4 Why do you think Pringles adds these absurd elements to their advertisement? Discuss in class.

5 Circle how this commercial makes you feel. afraid – angry – disappointed – emotional – excited – happy – sad – shocked

k Why were the commercials more positive/cheerful in 2022?

l In 2021 there were no commercials from travel companies but in 2022 they were back. How can you link this to the pandemic?

m Which two examples of travel agencies were given in the text?

n Look at this image and answer the questions.

1 What do you see in the picture?

2 What does this mean?

3 Do they want to sell a product? yes no

4 What’s the goal of this advertisement?

o Answer these questions in a short text of at least 3 sentences.

1 What is your favourite running advertisement?

2 Why is it memorable?

3 How does it make you feel? Use the emotions you learned in questions k and l.

DID YOU KNOW?

The pronunciation of advertisement is different in American and British English. Go to diddit and listen to the difference.

2 Match the words or expressions from the text of exercise 1, marked in blue, to their correct meaning.

to advertise 1 a person who uses a product or service A an ad 5 with strong feelings E commercial 4 short for ‘an advertisement’ D a company 3 a business C an event 2 a person who is good at using his/her imagination B a consumer 6 a tone 10 to dominate 9 to connect 8 creative

to link something to something else F

to promote a product, service, brand or event J something that happens I to overpower something H something that is linked to selling or buying goods G

someone (or a company) who makes advertisements L the way in which something is said K 123456789101112

advertiser

3 Look at the interactive picture and discover the words related to advertising. Listen to the pronunciation and check the spelling.

4 Complete the sentences with a word about advertising. Choose from the box. to appeal – cultural – economic – an idea – a pandemic – social – subtle – a trend

1 He thinks that the girl is very attractive. She to him.

2 I went to this beautiful museum yesterday. This was definitely my highlight of the year!

3 The made a lot of people sick all over the world, and a lot of people died.

4 The Belgian minister of finance knows a lot about structures.

5 I have an amazing : what if we start selling sandwiches at school? I think we would earn a lot of money!

6 I just don’t understand this new where everyone wears baggy trousers.

7 If you make a small, change to your outfit, I think you’d look beautiful.

8 I really don’t have a lot of skills … I’m very bad at talking to people I don’t know.

5 Complete this text with the correct words linked to advertising.

Advertiser’s extravaganza

Are you tired of the same old routine? Do you crave excitement and joy in your life? Well, look no further! Introducing the most thrilling, heart-pounding event of the year – the Advertiser's Extravaganza!

Picture this: an amazing spectacle where c , big and small, come together to showcase their wildest and most ingenious c . It's not just an e ; it's a c phenomenon that will leave you on the edge of your seat, both excited and happy!

Our a are like maestros, conducting the symphony of consumer delight. Watch as they transform everyday p into must-haves, leaving you amazed by their creativity. You'll be so thrilled, you might just break into a h dance!

But beware, not all ads are created equal. Some might make you laugh, others might make you a bit a , but one thing's for sure – you won't be able to look away. It's a s gathering where emotions run high, and the commercials are hotter than ever.

So, mark your calendars and get ready to be swept off your feet by the magic of advertising. The Advertiser's Extravaganza – where excitement meets commerce, and joy meets the consumer in a cultural celebration like no other! Don't miss out on the fun – be there or be square!

Ik ken in het Engels woordenschat rond reclame.

6 Look at this sentence from the text about the Super Bowl and answer the questions. Companies line up to spend millions of dollars buying commercial time during the game, and they spend months working on the ads, looking at consumers, and testing different creative ideas.

a Split this sentence into two correct sentences.

1

2

b Which word stands between these two sentences?

c Is this a sentence with coordination or subordination?

7 Do you remember what coordination and subordination are? Check the grammar box in the summary to refresh your memory. See p. XX

8 Now look at this sentence from the text.

This is not the place for messages that will connect with a small group of people.

a Is it possible to split this sentence into two correct sentences?

b Is this a sentence with coordination or subordination?

c What word links the two sentences?

d We call this word a relative pronoun. The most important relative pronouns are ‘who, which and that’. Look at the grammar box below to discover more about relative pronouns

How to use relative pronouns?

Notice: WHO is for people, WHICH is for things

There are two kinds of relative clauses. Does the relative clause give information about the subject that is essential to form a good sentence?

1

Examples:

Yes

• Madonna is the famous singer who did an amazing halftime show at the Super Bowl in 2012.

• This is the house which Snoop Dogg built.

• The cell phone which rang in class was mine.

In this kind of relative clause, we can use that instead of who or which:

• Madonna is the famous singer that did an amazing halftime show at the Super Bowl in 2012.

• This is the house that Snoop Dogg built.

• The cell phone that rang in class was mine.

Source: learnenglish.britishcouncil.org

2

No

Examples:

• Madonna, who is now 65 years old, just came out of a coma.

• We had spaghetti last night, which I always enjoy a lot!

• I met Keith in town yesterday, which was a nice surprise.

With this kind of relative clause, we use commas (,) to separate it from the rest of the sentence.

Be careful! In this kind of relative clause, we cannot use that

e Have another look at the sentence from the text. Is this an example of the first or the second use of a relative clause? Tick off the correct answer.

This is not the place for messages that will connect with a small group of people.

It gives information about the subject that cannot be left out. It gives extra information about the subject that can be left out.

f Look at another sentence from the text and answer the same question.

There were also a lot of ads for two technologies (crypto and electric vehicles) which are transforming the country and becoming more widely accepted.

It adds essential information to the sentence that cannot be left out. It gives extra information about the subject that can be left out.

g Fill in the correct relative pronoun and tick off if the relative clause is of the first kind (essential information about the subject) or of the second kind (extra information about the subject).

1: essential

2: extra information information

1 The quarterback threw the gamewinning touchdown pass is a rising star in the league.

2 The football team won the championship last year is known for their strong defense.

3 This offensive lineman, blocked the defender effectively, received praise from the coach.

4 The stadium hosted the Super Bowl last season has state-of-the-art facilities.

5 The wide receiver caught the long pass is known for his incredible speed.

6 The coach leads the team to victory is highly respected by the players.

7 The trophy, is awarded to the Super Bowl champions, is made of solid gold.

8 The cheerleaders, perform during halftime shows, are an essential part of the game-day experience.

9 The running back, scored three touchdowns in the last game, is a fan favourite.

10 The referee, made a bad call during the game, explained the decision to the coaches. Check:

9 Slogans and logos

Red

Coca Cola

McDonald’s

L’Oréal Subway

Skittles

Ebay Apple

c Now match the brands to the slogans.

Nike 1

I’m Lovin’ it A

McDonald’s 2 Taste the rainbow B

Apple 3

Finger lickin’ good C

Coca Cola 4 Buy it, Sell it, Love it D

Red Bull 5

L’Oréal 6

Ebay 7

KFC 8

Skittles 9

Subway 10

Because you’re worth it E

Eat fresh F

Think different H Just do it G

Taste the feeling J Gives you wings I

12345678910

d Look at the underlined parts of the slogans.

1 What form of the verb are these? Tick off the correct answer. the infinitive the past simple the imperative

2 When do you use this form?

e Look at the video and answer the questions.

1 Turn this sentence into an imperative: ‘You can feel Chris Hemsworth’s sweat’ Chris Hemsworth’s sweat.

2 Look at this screenshot from the video.

What is the imperative in this sentence?

The imperative in this sentence is

3 What do you think about this kind of advertising?

Discuss in class.

f Why is an imperative a good verb form to use in a slogan?

g Complete the slogans for these fictional products with a matching imperative. Choose a verb from the list.

to be – to boost – to choose – to download – to feel – to go – to look – to relax –to try (x2) – to upgrade

PowerGlow Energy Drink

your day: PowerGlow now!

the beat, wire-free with SonicBeat Earbuds!

QuickClean Robot Cleaners

on the go –ChillOut!

SonicBeat Earbuds

your cleaning game –QuickClean now!

ChillOut Relaxation app

EcoTote Reusable bags cool, eco-friendly –EcoTote bags!

h Do you know any other slogans? Discuss in class.

i Play the game ‘Simon says’. Make sure to use the imperatives.

Check: imperative Yes I think soNo

Ik ken de imperatief in het Engels en kan deze toepassen.

10 Do you remember when to use the imperative? Scan the QR code to refresh your memory.

Checklist: learning about advertisements

Wat kan ik al?

REMEMBER?

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

2 Learning about (online) marketing

1 Watch the video.

a What is this video about?

b What is the message in the end? You can say this in your own words.

c Which brand made this commercial?

d Why does Dove choose ‘normal’ people in their commercials?

e Look at the reactions to the video and answer the questions.

@MusicbyCurtis yesterday

I have huge respect for Dove doing this! This needs talking about, parents need to realise the dangers of smart phones and social media. We all do.

607  Reply

@Kelly123 three days ago

As a mother of a 12-year-old, who looks very much like this girl, I cried. The pressure on young girls to look a certain way is so scary and unrealistic. Amazing add, very powerful.

688  Reply

@Olivia865 a week ago

This commercial is beautiful. Thank you for putting it out there for us teenagers. With social media, it’s hard to remember that things online are not reality.

171  Reply

1 Who of these people is a teenager?

@MusicbyCurtis @Kelly123 @Olivia865

2 Who of these people is a parent?

@MusicbyCurtis @Kelly123 @Olivia865

3 Do you agree with these people? Discuss in class.

f Does Dove sell a product with this advertisement?

g Why does Dove make this advertisement? Explain in your own words.

The Rise Of Influencers In Media

By Kat Shee, VP of marketing at GROW and 1/2 of Shee Sisters, lifestyle and golf creators.

Influencer culture has officially taken over the world. And ... has kind of changed what it means even to be an influencer. Gone are the days of making it big on a reality TV show, collecting a fan base for your 15 minutes of fame, or eventually launching a clothing line. Now, if you want to be an influencer, you’ve got to earn it.

As social media continues to evolve, consumers appear to be more selective about their feeds than ever before. Meaning, they follow content that they actually want to see regularly. This could be because of a new generation of users having an “I could do that, too” mindset — with one in four Gen-Zers saying they plan to become an influencer celebrity. Or it could be because our idea of what an influencer needs to bring to the table has completely changed. Now, they’re doing politics, getting roles in movies or advertisements …

Influencers are taking up a new space in media — and brands need to take notice for successful marketing partnerships

Say goodbye to traditional marketing.

It’s no secret that digital marketing has changed over the past decade. It seems that when digital ads first started making their way into consumers’ social media feeds or online publications, brands had the luxury of buyer unawareness. A celebrity they liked said milk was good, so milk had to be good!

Well, as Gen-Z continues to take the forefront of online buying through digital channels, brands have to get more creative. These new consumers know too much about media to be easily fooled

As David Yovanno, CEO of impact.com put it: “With consumers, especially Gen-Z, becoming more aware of the tactics used in interruptive marketing — like pop-up ads — brands are no longer relying only on traditional paid advertising channels. Now they are asking creators to create content that is specifically made to reach new audiences.”

In the future, I believe brands need to change their strategy from hiring influencers to read what they write, to creating authentic content. Influencers know what their audience wants to hear. If they back your product, they’re going to create content that works a lot better with consumers — mostly because audiences are too smart for fake sales pitches anymore.

to appear: to seem to take the forefront: to be in the most important position to put: to say to rely on: to need someone or something

Say hello to partnerships.

So what can brands do? Two things: one, pay influencers for partnerships; two, build partnerships with influencers who you trust to represent your company. Remember that influencers know their audience better than anyone. They do the work to hijack the algorithm, produce good content and, most of all, change it up enough to keep themselves new and fresh. Allow them the space and creative freedom to do this. When your brand works together with an influencer, you’re identifying yourself with their voice, and their content creativity abilities (and then hoping to grab some of their audience along the way).

Your influencer can do more.

The role of influencers in media is becoming more important. Consumers are deleting those who are just made of one viral video because they prefer influencers that can write, perform, entertain and probably juggle, too (who knows!). It’s 2023 — brands need to start embracing the power of influencer marketing and, furthermore, the power of influencers 2.0.

to hijack: to take control of something that doesn't belong to you to embrace: to welcome

a Answer these questions about the text with true or false. Correct if false.

1 To become an influencer you just have to be a famous TV personality.

2 One in four Gen-Zers say they plan to become an influencer celebrity.

3 When you have a company and you hire an influencer, the influencer just needs to read your advertisement to the audience.

4 Companies actually need influencers to be able to juggle. (see last paragraph)

b Do you think you could be an influencer?

c Why (not)?

d What do influencers do today (according to the text)?

Adapted from Forbes, Kat Shee

e What or who is Gen Z? Look it up on the internet if you don’t know.

f What does the writer mean by ‘buyer unawareness’? (paragraph 4)

g What does ‘to interrupt’ mean?

h What do you think ‘interruptive marketing’ means when you know you get this on Instagram and Facebook? (paragraph 6)

i Can you try to explain what ‘permission marketing’ means?

j What is a ‘sales pitch’? (paragraph 7)

k Look at these graphs and answer the questions.

1

Source: GWI, Stephanie Harlow

1 What is the antonym for ‘a gain’?

2 Which two sources make the biggest gains for advertising? ads on music-streaming services ads seen in the cinema ads on the radio ads seen on social media ads in magazines and newspapers

3 Which two sources make the biggest losses for advertising? ads on music-streaming services ads seen in the cinema ads on the radio ads seen on social media ads in magazines or newspapers

4 Why do you think these two types of ads make the biggest loss?

2

5 What is Gen Z’s most popular social media platform according to the second graphic?

6 What is your favourite social media platform?

Source: GWI, Stephanie Harlow

7 Why would Facebook be useful for an online marketing campaign?

8 Open your smartphones and go to your favourite social media platform.

a Check what kind of advertisements you are getting/have received. For which products are they?

b Discuss these questions in class.

1 Did some of you get the same ads? Why is that?

2 Did someone get an ad about something they talked about today?

3 How many ads do you get a minute on social media?

4 Is there an ad you saw that would make you buy something?

3 Look at the interactive picture and discover the words related to (online) marketing. Listen to the pronunciation and check the spelling.

4 Match the words about (online) marketing to their correct definition.

a clothing line 1 the material, usually in the form of text, images, or videos, that people share on social media or other platforms A

a line of clothing items produced by a designer or a company D an influencer 3 to start something new C content 2 over many years B

a space 5 an area available for use E to evolve 4

a partnership 6 to launch 9 to collect 8 traditional 7 to gather something F

someone who has the power to influence others, especially through social media I a formal agreement between two or more parties to work together H to develop or change over time G

123456789

5 Fill in the gaps with a correct word about (online) marketing. an audience – to back – a billboard – to fool – a gain – to interrupt – a launch –a sales pitch – a streaming service

1 The of the new product was a collaborative effort between the two companies.

2 During the meeting, she had to several times to ask questions.

3 The speaker tried to the audience with false information during the presentation.

4 The marketing team prepared an interesting to convince investors to the project.

5 For the movie Extraction 2, Netflix decided to create a huge with Chris Hemsworth’s sweat running off it. This led to a massive in viewer numbers.

6 The influencer's content on social media attracted a large and dedicated

7 The company formed a partnership with a popular to reach a broader audience.

Check: vocabulary ‘online marketing’ Yes I think soNo Ik ken in het Engels woordenschat rond influencers, (online) marketing en sociale media.

6 Idioms about (online) marketing. Look at the two underlined groups of words in the text of exercise 2, about influencers.

a In paragraph 2 you can see the words ‘to bring to the table’. What do you think it means?

b In paragraph 8 you can see the words ‘to hijack the algorithm’. What do you think it means?

c What does ‘to hijack’ literally mean?

d Do you know the term for a group of words you can’t take literally? The word is also used in other languages than English. Write it down in English and in other languages.

7 Look at the interactive picture and discover the idioms related to (online) marketing. a Look at these idioms. Match them to the correct meaning, and to the right image.

something is in the pipeline 1 to bank on something/someone 5 to provide what is expected E out the door 4 to deliver the goods 3 to rely on C to be sold on something 2 to cost a lot of money B to bring something to the table 6 to provide a useful or helpful addition F to cost an arm and a leg 8 to go viral 7 sold G

something is being worked on D to quickly become popular on the internet A to be convinced of something H

one hundred and twenty-one

Idiom Meaning

Idiom Meaning Idiom Meaning Idiom Meaning

Idiom Meaning Idiom Meaning Idiom Meaning

Idiom Meaning Idiom Meaning

b Fill in the gaps using idioms from the previous exercise.

1 I wouldn't winning the competition without putting in the necessary effort and preparation.

2 Buying a luxury car like that would , so I'm considering more budget-friendly options.

3 The latest smartphone model is flying , as people rush to get their hands on the advanced features.

4 The team worked tirelessly to meet the client's expectations, and successfully during the crucial presentation.

5 We have a new project that is , and we're excited to announce it next month.

6 Each team member is expected to during the brainstorming session by contributing unique ideas and perspectives.

7 The video unexpectedly on social media, gaining millions of views within just a few hours.

8 After attending the demonstration, I am completely the idea of incorporating sustainable practices into our company.

8 Look at the underlined words in the previous exercise.

a What do these words have in common?

b What kind of words are these?

These are adverbs ` verbs adjectives nouns

9 Do you remember what an adverb is? Scan the QR code to refresh your memory.

a Fill in a correct adverb. Multiple answers are possible. Highlight the word(s) the adverb defines. Choose between these adverbs: carefully – clearly – effectively – efficiently – promptly – quickly –smoothly – successfully – very – well

1 The marketing campaign performed well, exceeding the expected results.

REMEMBER?

2 The team collaborated to develop the innovative advertising campaign.

3 The competitor responded to the challenge, launching a counter-campaign.

4 The CEO addressed the stakeholders , outlining the future strategy.

5 The new product was launched , creating a buzz in the market.

6 The negotiation process went , resulting in a successful partnership.

7 The sales team presented the proposal , impressing the potential clients.

8 The market research was conducted , providing valuable insights.

9 The company adapted to the changing trends , staying ahead of the competition.

10 The website was updated , improving user experience.

How to use adverbs of sequence?

b Adverbs can also be used to add structure to a text. Have a look at the grammar box below to learn more about adverbs of sequence one hundred and twenty-three proefversie©VANIN

GRAMMAR

Adverbs of sequence are used to describe the order in which two or more actions happen, and help us understand the time connection between sentences and ideas.

Use these five rules in order to use adverbs of sequence correctly.

Comma We use a comma after adverbs of sequence when they introduce the sentence that describes the action.

e.g. Next, I will show you how to toast bread.

First

• Express that an action happens before any others.

• Beginning or end of a sentence.

e.g. First, I need to have a cup of coffee before I start my work.

e.g. I have a lot of work to finish today, but I need a cup of coffee first

Next

Then

• Express that the action happens immediately after another action, or as soon as possible.

• Afterwards can also be used in the same situation.

e.g. I’m eating breakfast now. I will clean the kitchen next/afterwards

e.g. I went to Toscana this summer. Next, I want to visit Napoli as soon as I can.

• Express that an action happens after another action.

• We can use and then without a comma. Mind! Then refers to a specific time.

e.g. I am going to visit Napoli this fall. Then, I want to explore the French Riviera. e.g. She will finish her coffee and then she will continue with working tasks.

Finally

• Express that an action happens at the end, after any others, or after a long time.

• We can use finally before the verb without a comma.

e.g. After 20 years together, we finally got married.

e.g. I've worked all day. Finally, I can go to bed.

e.g. I worked all day, cleaned the house, cooked a meal for tomorrow and I finally went to bed at 10 o’clock.

c Put these phrases in the correct order.

Finally, you can enjoy your omelette with your favourite vegetables or a piece of bread. A Then, you can add the eggs. C

If you want to make an omelette, you need to break the eggs first. B 1234

Next, you should heat butter in a pan. D

d Which specific words show you the correct order? 1 2 3 4

e Look at this guideline to start up your own business. Rewrite the instructions with adverbs of sequence, using the given order.

How to form a business?

1 Define your business idea.

2 Research the market.

3 Create a business plan.

4 Choose a business structure and register your business.

5 Set up your finances.

6 Build your brand.

7 Hire and train staff and launch your business.

f Why is the imperative used in these sentences?

Check: adverbs of sequence Yes I think soNo

Ik weet wat een bijwoord is en kan dit herkennen in een tekst.

Ik kan structuur aanbrengen in de tekst door de ‘adverbs of sequence’ correct te gebruiken.

10 Watch the video and answer the questions.

a How does the speaker get the attention of the audience with his first sentence?

b Why is it a good idea to catch the attention of your listeners?

c Is this an appropriate way to do so?

d What is the speaker trying to sell?

e What is the strength of his marketing concept?

f Describe what ‘a pitch’ is.

g What is the response of the woman working for Dodge?

h Do you think they will buy his idea? Why?

Checklist: learning about (online) marketing

Wat kan ik al?

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

one hundred and twenty-five

TIME TO CHECK YOURSELF

1 Look for words about advertising in this word search and use them to complete the sentences. You need to find 10 words and you have to search both horizontally as diagonally.

1 I saw a on TV last night.

2 My brother likes to paint. He’s very

3 People who care for other people are

4 things concerning money in a society =

5 Going to the theatre is a hobby.

6 Taylor Swift is becoming a real

7 You make me laugh! You’re so

8 I love singing. It makes me

9 a commercial = an

10 I was absolutely to see them kiss. He already is in a relationship with someone else.

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OWXNJSTBYLJQPNOWCP

ZUQLGSMQAAPHEPYGOO

HFYMYPMIJCGIVFARMG

KNNSPDCCENAZIITHMK

XRLAEOCLXQKSTIKJEH

FQEISCAQWQUEAVQMRB

YSWQFROGVKFUERMTCH

MBSIUSCNSLDNRBXGID

HVETGOOGOEALCRUHAK

SILOWWNFKMWIIYUFLI

WUYMLNNCNTIPDKVVTB

CYFBKOOAYDGCOYNZBP

MCICFHEOQVCPYNNUFR

PLITSPGCBKUBWCVNCI

IHWGGFIFHZDNERTIMF

HXYNQQEBCBLDYNDHPQ

OPTTNEMESITREVDAUM

ex. 1 Ik kan in het Engels woorden gebruiken rond reclames. Yes I think soNo Time to catch up?

ex. 1 Time to get ahead? ex. 6

2 Complete this text using relative pronouns.

The Super Bowl halftime show, is a highly anticipated spectacle, often features world-renowned artists and entertainers.

The performers, are carefully selected for their star power and ability to captivate audiences, bring an electrifying energy to the massive halftime stage.

Many of the songs are showcased, have become iconic over the years, are carefully organised to create a memorable and engaging experience for the millions of viewers tune in.

The halftime show, is a cultural phenomenon in itself, continues to be a major highlight of the Super Bowl, connecting fans through music and entertainment.

ex. 2

Ik kan in het Engels de betrekkelijke voornaamwoorden gebruiken. Yes I think soNo

Time to catch up? ex. 2 Time to get ahead? ex. 7

3 Complete the recipe for pancakes with the correct imperatives and adverbs of sequence. Choose from the box.

first – second – then – next – afterwards – finally

Easy Pancake Recipe

Ingredients

1 cup flour

2 tablespoons sugar

1 teaspoon baking powder

Instructions

1/2 teaspoon salt

1 cup milk

1 large egg

2 tablespoons melted butter

1 (Adverb) , (to combine) the flour, sugar, baking powder, and salt in a mixing bowl.

2 (Adverb) , (to add) the milk to the dry ingredients and stir.

3 (Adverb) , (to crack) the egg into the batter and mix well.

4 (Adverb) , (to pour) in the melted butter and stir until the batter is smooth.

5 (Adverb) , (to cook) the pancakes until bubbles form on the surface.

6 (Adverb) , (to flip) the pancakes and cook the other side until golden brown.

7 (Adverb) , (to enjoy) your delicious homemade pancakes!

ex. 3

Ik kan in het Engels de imperatief gebruiken. Yes I think soNo

Time to catch up? ex. 3

Time to get ahead? ex. 8

Ik kan in het Engels de ‘adverbs of sequence’ gebruiken. Yes I think soNo

Time to catch up? ex. 4

Time to get ahead? ex. 8

one hundred and twenty-seven

4 Use the given vocabulary to complete this text. You might have to adapt the word to the sentence.

to bank on someone – a billboard – a clothing line – to cost an arm and a leg – to earn –an influencer – to launch – a partnership – to be in the pipeline – traditional Celebrities or often team up with popular clothing brands to create a special connection beyond their usual spotlight. They don't just want fame; they desire to create a personal style. So, they partner with trendy to go beyond old, ways of getting attention, like Instead, they plan a big showcase when they their collaboration.

These are more than quick deals; both the celebrity and the clothing brand rely on each other. Sometimes, it can be really expensive and , but the brand is betting on the celebrity's popularity. In return, the celebrity doesn't just represent the brand; they become the face of it. They each other.

This collaboration isn't just for now; there's a plan for the future. More products and styles are , creating a mix of the celebrity's charm and the clothing brand's look. The influencers get free products from the brand of course, but they also a lot of money from this.

ex. 4

Ik kan in het Engels woorden en uitdrukkingen gebruiken rond influencers en (online) marketing.

Yes I think soNo Time to catch up? ex. 5 Time to get ahead? ex. 9

TIME TO PRACTISE

1 Match the words about advertising to their corresponding definition. time to catch up

to advertise 1 an event 5

feeling or showing pleasure C a company 2 the feeling of enthusiasm or interest B happy 6

to promote a product or a service D

a business or organization that produces or sells goods or services. A a consumer 10 excited 9

to cause someone to feel surprised or upset E economic 4 to spend 3

a person or entity that buys and uses goods or services F to shock 8 sad 7

feeling sorrow or unhappiness G

to use money on a particular activity or thing H

12345678910

Score ex. 1 < 7 >/= 7

Well done!

anything related to the system of producing, distributing, and using goods and services I a planned public or social occasion J one hundred and twenty-nine

2 You get two sentences which you have to combine into one sentence, using a relative pronoun (who, that or which). Follow the given type (1 or 2).

Example:

You get two sentences. You have to combine them into one sentence.

You get two sentences which/that you have to combine into one sentence.

Jack is a football player. He is 21 years old.

Jack, who is 21 years old, is a football player.

1 Ryan is a hockey player. He is 25 years old.

2 That person is the famous billionaire. He owns a car company.

3 Columbus is the explorer. He discovered America.

4 I ate all of my mother’s lasagne. It’s the best in the world. 2

5 Economics is a subject at school. I’m really bad at it. 1

Score ex. 2 < 3

/= 3

done!

3 Look at the sentence and fill in the correct verb in the imperative. Look at the hints for more context.

Hint

Sentence

1 instruction to a friend me the book from the shelf, please.

2 encouragement to a colleague hard and the respect you deserve.

3 instruction to a class Please do not when someone else is speaking.

4 encouragement to a team Let's each other up and work together for success.

5 advice to a performer confident on stage, and your audience will respond positively.

6 advice to a friend

7 instruction to a student

You seem stressed; a break and for a while.

When you have something to share, your hand and for your turn to say it.

Score ex. 3 < 7 >/= 7

Well done!

4 Reorganise this text. Look at the adverbs of sequence to find out the correct order. Number the sentences.

After the show, the second half of the game starts, and it gets even more exciting.

At the end, the winning team celebrates, and there's confetti falling everywhere. The Super Bowl finishes with lots of happy memories for everyone.

Then, the teams come onto the field with lots of cheering.

After that, the game begins with both teams trying their best.

Next, there's a really fun show at halftime that makes everyone happy.

Finally, in the last part of the game, something amazing happens, and we find out which team wins.

First, everyone gets excited as they gather around the TV, waiting for the Super Bowl to start.

Score ex. 4 < 5 >/= 5

Well done!

one hundred and thirty-one

5 Match these images to the correct vocabulary or idiom linked to (online) marketing.

an influencer 1 to go viral 5 a sales pitch 4 a streaming service 3 a clothing line 2 a billboard 6 to deliver the goods 7

Score ex. 5 < 5 >/= 5 Well done!

6 Read this article. Fill in the gaps with a word from the vocabulary about advertising so that the article makes sense.

to appeal – an audience – a brand – a business – a challenge – a consumer – to convince –an event – a feature – to link – to spend – a target https://www.forbes.com/sites/kimberlywhitler/2023/02/13/three-attributes-of-a-great-super-bowl-ad

Three Attributes Of A Great Super Bowl Ad

Kimberly A. Whitler Senior Contributor

1

10 Identifying a great ad from a marketer’s perspective is different than from a client’s perspective. usually think of entertaining ads as being good. Whether they remember the name is not that important to them. Also, consumer ratings systems don’t limit reaction to the target . This is problematic as, for example, men could be rating feminine hygiene products. Or women could be rating a beer product that is meant for men. Ads aren’t designed to to everyone — only to the

5

Likability and popularity are often not the most important goal for marketers; instead marketers tend to focus on strengthening the brand and in some meaningful way.

While there are a number of ways you can measure the strategic strength of an ad, below I share three important ones.

a perspective: a view a rating system: a way to measure popularity to tend to do something: to do something most of the time one hundred and thirty-three

1) The ad clearly communicates an element of advantage about the product or service.

One of the best ads this year for delivering on this aspect is Google’s Fixed on Pixels The entire ad focuses on the benefit of being able to ‘fix’ photos by erasing specific parts of them. Another example of this was Hyundai’s Smaht Pahk (from the 2020 Super Bowl) which focused on the car’s ability to park itself. When brands focus on the unique value that they create for consumers, they are more likely to them of buying the product.

2) The drama in the ad is connected to the product or service.

This sounds easy, but many brands actually miss on this aspect. It is easy to have a funny or dramatic story that is not clearly to the product — and therefore it becomes a distraction. An example from this year that did a very good job connecting the drama in the story to a unique of the product is Doritos’ Jack’s New Angle. The entire ad is about the new angle, a triangle, which is the same shape of a Doritos chip.

In contrast, M&M’s Super Bowl 2023 ad talked about something that included tweets days before the Super Bowl and then another ad later in the Super Bowl. Many consumers were not aware of the storyline and if viewing the ad alone, it doesn’t link the drama to anything that is actually unique or special about the product. That’s not something you want when millions of dollars on an ad.

3) The ad engages and entertains consumers in a way that makes them remember.

Here lies the of creating great ads for this

. Not only do they have to be clearly understood, but they also have to be memorable — via high entertainment and engagement value. I remembered clearly Hyundai’s Smaht Pahk add from two years ago because it was effective in creating humour and focused on ‘wow’ innovation at the time.

While it is easier to deliver any one of the above criteria, it is quite difficult to do all three in a single 30 second spot. The Hyundai ad from 2020 is an example that delivers all three — drama that focuses on a clear point of differentiation and is communicated in an engaging, entertaining, and memorable way.

memorable: not easily forgotten

Adapted from Forbes, Kimberly A. Whitler

a Why doesn’t the writer like the M&M advertisement?

b Why does the writer like the Google’s Fixed on Pixels advertisement?

c What is so perfect about Hyundai’s Smaht Pahk advertisement?

d Look up the advertisement Hyundai’s Smaht Pahk on YouTube and give your opinion about it.

I think the advertisement is because

7 Look at this text, fill in the correct relative pronouns.

To make it a bit more difficult, we’re adding the new relative pronoun ‘whose’.

How to use the relative pronoun ‘whose’?

We use whose as the possessive form of who.

e.g. This is George, whose brother went to school with me.

GRAMMAR

Ads are very important in business and use different strategies to get people's attention. Companies make good ads usually have more people recognizing their brand. Marketers understand their target audience can make campaigns connect with the people most likely to buy their products.

People buying choices are influenced by ads are part of the consumer world. Companies chat with customers through interactive ads make a more memorable experience. Advertisers, job is making persuasive messages, always adjust to changes in how people act, and tech stuff.

The internet, a big platform for ads, lets companies aim campaigns at what users like. Social media influencers, are popular online, often team up with brands match their style. Companies products get a thumbs up from influencers can benefit from the trust these people built with their followers.

8 Invent a new dish, using your personal recipe. Write it down using the correct form of the imperative and using the adverbs of sequence (first, then, afterwards, next, finally …). Make sure there are at least 10 steps in your recipe.

9 Read the text and fill in these words or idioms so the text makes sense. to back someone – to cost an arm and a leg – to deliver the goods – to earn –to evolve (2x) – to interrupt – to be in the pipeline – to be sold on something –traditional – to go viral

1 5 10 In the world of social media, an influencer can quickly rise to fame, gaining thousands or even millions of followers. These individuals often use their platforms to share their experiences, promote products, and even shape trends. To be a successful influencer is not just about popularity; it's also an opportunity to a living doing what they love.

Many influencers start with a passion or hobby and their content over time. They move away from methods of communication, using social media platforms to connect with their audience directly. This evolution allows them to reach a broader audience and create a more personal connection.

However, this journey is not without its challenges. The constant stream of content on social media can the organic growth of an influencer. Yet, those who with authenticity and dedication can help them navigate these interruptions.

While the influencer lifestyle may seem glamorous, it often comes at a cost. Creating high-quality content, maintaining a consistent online presence, and keeping up with the latest trends can sometimes in terms of time and effort.

To and keep followers engaged, influencers must stay creative and adaptable. They consistently introduce fresh ideas, products, or collaborations that capture the interest of their audience. Often, these innovations already , carefully planned to surprise and delight followers.

Occasionally, an influencer's content can , spreading across the internet like wildfire. This sudden rise in popularity can open doors to new opportunities and partnerships. However, being just because it's trending isn't always the best strategy. Authenticity remains a crucial factor in maintaining trust with followers and keeping long-term success in the ever- world of influencer marketing. one hundred and thirty-seven

YOUR TIME

1 What is your own favourite advertisement?

a Look up your own favourite advertisement online. This can either be a poster or a clip, in English or any other language. Do you remember an ad you found funny, touching, or witty?

b What brand is your favourite advertisement for?

c What is the title of your commercial of choice?

d Describe in one sentence what the commercial is about.

e What really speaks to you in this commercial?

f This advertisement is: commercial ideal

g The maker of my advertisement wants: to sell a product to sell a service to raise awareness other:

h In what way does the maker of the commercial position the commercial?

The maker suggests unique characteristics of the product/service. The maker links the product/service to a feeling/atmosphere/surrounding/lifestyle …

i What trick(s) does the maker use to sell his product/service? (multiple answers are possible)

The maker makes sure that you can easily remember the slogan. The maker compares the product with the competition.

The product/service solves a well-known problem.

The maker stresses the positive consequences when you use the product.

The maker uses a famous person.

The maker tries to stimulate the sales of the product with a temporary discount. The maker uses humour.

The maker gives the product/service a unique touch by linking the advertisement to a feeling, atmosphere, surrounding or lifestyle that matches the target audience.

other:

j Go into debate and convince your classmates that the advertisement you chose is the best one ever made.

How to build strong arguments?

1 Formulate the argument that you want to bring forward.

→ Keep it simple and clear.

2 Don’t assume you’re right just because you share the popular opinion.

STRATEGY

→ Remember that the people of the world used to believe that the earth was flat.

3 Base your argument on proof from reliable sources.

→ There are more reliable websites than Wikipedia.

4 Use evidence that the audience will believe.

→ The most logical things are the easiest to believe.

5 Be specific when you give examples.

→ The facts become clearer when you link them to specific situations.

2 Invent a product with a fitting logo and slogan.

a Answer these short questions first.

1 What product are you going to sell? Hint: think of something everyone needs but doesn’t exist yet.

2 Why do you think this product will actually sell?

3 What is the name of your product?

4 How are you going to position your product on the market? Explain. I am going to suggest unique characteristics of the product/service.

I am going to link the product/service to a feeling/atmosphere/surrounding / lifestyle …

5 Think of a good slogan for your product. Hint: use the imperative. Be clear and brief.

6 Design a logo for your product. You can also use an online tool to do this.

3 Pitch your product. You want your product to sell so you are going to pitch it and make everyone buy your product.

How to convince people to buy a product?

Before pitching:

Ask yourself the following questions:

• What are you selling?

• Who are you selling it to?

• What are their needs?

• What are they looking for?

Inform yourself:

• Do enough research about your product: know what you are selling.

• Make a profile of your customer.

• Make a list of the (dis)advantages of your product.

• Write down the benefits of your product for the customer you made a profile of.

While pitching:

• Keep it short: a sales pitch can't last longer than two minutes.

• Start your pitch with a question.

e.g. Have you ever experienced this problem? You put a hot pot on your countertop and it left a mark. This will never happen if ...

• Make it personal: adapt the sales pitch to the customer's needs.

• Make sure the customer understands the benefits the product can give them.

• End with a ‘call to action’, a clear next step. What do you want the buyer to do? Call you back, respond …

After pitching:

Reflect about your sales pitch:

• What went well?

• What can you do differently next time?

HINT

Don’t say the price of your product. Only when people are interested, tell them what your product costs.

a You can choose: present your pitch in front of the class or film it and show the clip to the rest of the class. Make sure you can visualise your product by showing your logo or product design.

Check yourself: pitch Yes I think soNo

I presented my product visually.

I drew attention with my introduction. I made a clear and brief presentation of my product. I convinced my audience with a good ending.

b Choose one product of a classmate you think is interesting and answer these questions: 1 Whose product seems interesting to you? (name)

2 What was the name of the product your classmate presented?

3 What convinced you about this product?

4 What score would you give your classmate’s presentation on a scale of 5? /5

5 Why would you give your classmate this score?

a positive:

b negative:

Checklist: your time

Ik kan in het Engels mijn favoriete reclame duiden.

Ik kan in het Engels gericht op zoek gaan naar informatie op het internet.

Ik kan een product bedenken.

Ik kan een slogan en een logo bedenken voor mijn product.

Ik kan de imperatief gebruiken in het Engels.

Ik kan in het Engels een pitch presenteren.

Wat kan ik al?

Yes I think soNo

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

one hundred and forty-one

1 LEARNING ABOUT ADVERTISING

afraid bang angry boos disappointed teleurgesteld

funny grappig happy blij sad droevig

Words Translation My notes

an advertisereen reclamemaker to appeal iemand aanspreken to connectverbinden creative creatief cultural cultureel to dominatedomineren economic economisch emotional advertising reclame maken op basis van gevoelens an idea een idee a pandemiceen pandemie social sociaal subtle subtiel a tone een sfeer a trend een trend

excited enthousiast

shocked gechoqueerd

2 LEARNING ABOUT (ONLINE) MARKETING

an audience een publiek a billboard een reclamebord

an influencer een influencer a sales pitch een verkoopspraatje

Words Translation My notes to back ondersteunen to collect verzamelen content inhoud to earn verdienen to evolve evolueren to fool iemand iets wijsmaken a gain een verdienste to interruptonderbreken a launch een lancering to launch lanceren a partnershipeen partnerschap a space een ruimte traditionaltraditioneel

Idiom Translation

a clothing line een kledinglijn

a streaming service een streamingdienst

My notes to bank on something/someoneop iemand/iets rekenen to bring to the table met iets naar voren komen to cost an arm and a legheel veel kosten to deliver the goods de producten afleveren/ aan iets voldoen to hijack the algorithm het programma misleiden something is out the dooriets is (uit)verkocht to be in the pipeline er wordt aan iets gewerkt to be sold on somethingovertuigd zijn van iets to go viral viraal gaan/verspreiden

GRAMMAR

HOW TO use relative pronouns?

Notice: WHO is for people, WHICH is for things

There are two kinds of relative clauses. Does the relative clause give information about the subject that is essential to form a good sentence?

Yes

Examples:

• Madonna is the famous singer who did an amazing halftime show at the Super Bowl in 2012.

• This is the house which Snoop Dogg built.

• The cell phone which rang in class was mine.

In this kind of relative clause, we can use that instead of who or which:

• Madonna is the famous singer that did an amazing halftime show at the Super Bowl in 2012.

• This is the house that Snoop Dogg built.

Examples:

No

• Madonna, who is now 65 years old, just came out of a coma.

• We had spaghetti last night, which I always enjoy a lot!

• I met Keith in town yesterday, which was a nice surprise.

With this kind of relative clause, we use commas (,) to separate it from the rest of the sentence.

Be careful! In this kind of relative clause, we cannot use that 1 2

• The cell phone that rang in class was mine.

HOW TO use the relative pronoun ‘whose’?

We use whose as the possessive form of who.

e.g. This is George, whose brother went to school with me.

HOW TO use adverbs of sequence?

Adverbs of sequence are used to describe the order in which two or more actions happen, and help us understand the time connection between sentences and ideas.

Use these five rules in order to use adverbs of sequence correctly.

Comma We use a comma after adverbs of sequence when they introduce the sentence that describes the action.

e.g. Next, I will show you how to toast bread.

First

• Express that an action happens before any others.

• Beginning or end of a sentence.

e.g. First, I need to have a cup of coffee before I start my work.

e.g. I have a lot of work to finish today, but I need a cup of coffee first

Next

Then

• Express that the action happens immediately after another action, or as soon as possible.

• Afterwards can also be used in the same situation.

e.g. I’m eating breakfast now. I will clean the kitchen next/afterwards

e.g. I went to Toscana this summer. Next, I want to visit Napoli as soon as I can.

• Express that an action happens after another action.

• We can use and then without a comma. Mind! Then refers to a specific time.

e.g. I am going to visit Napoli this fall. Then, I want to explore the French Riviera. e.g. She will finish her coffee and then she will continue with working tasks.

Finally

• Express that an action happens at the end, after any others, or after a long time.

• We can use finally before the verb without a comma.

e.g. After 20 years together, we finally got married.

e.g. I've worked all day. Finally, I can go to bed.

e.g. I worked all day, cleaned the house, cooked a meal for tomorrow and I finally went to bed at 10 o’clock.

STRATEGY

HOW TO build strong arguments?

STEP 1

Formulate the argument that you want to bring forward.

→ Keep it simple and clear.

STEP 3

STEP 4

STEP 2

Don’t assume you’re right just because you share the popular opinion.

→ Remember that the people of the world used to believe that the earth was flat.

Base your argument on proof from reliable sources.

→ There are more reliable websites than Wikipedia.

STEP 5

Use evidence that the audience will believe.

→ The most logical things are the easiest to believe.

Be specific when you give examples.

→ The facts becomes clearer when you link them to specific situations.

HOW TO convince people to buy a product?

Before pitching:

Before pitching:

Ask yourself the following questions:

• What are you selling?

• Who are you selling it to?

Inform yourself:

• What are their needs?

• What are they looking for?

• Do enough research about your product: know what you are selling.

• Make a profile of your customer.

• Make a list of the (dis)advantages of your product.

• Write down the benefits of your product for the customer you made a profile of.

While pitching:

• Keep it short: a sales pitch can't last longer than two minutes.

• Start your pitch with a question.

e.g. Have you ever experienced this problem? You put a hot pot on your countertop and it left a mark. This will never happen if ...

• Make it personal: adapt the sales pitch to the customer's needs.

• Make sure the customer understands the benefits the product can give them.

• End with a ‘call to action’, a clear next step. What do you want the buyer to do? Call you back, respond …

After pitching:

Reflect about your sales pitch:

• What went well?

• What can you do differently next time?

UNIT 5: JUST SAY NO!

once upon a time p. XX

story time p. XX

time to practise p. XX

Time to get ahead p. XX

your time p. XX

time to check yourself p. XX write

write (a question) write (an answer)

Learning about addictions p. 11

How clean are you? p. XX

Time to catch up p. XX

summary p. XX

time's up!

markeer de instructietaal in het hoofdstuk. wat betekenen de woorden? bespreek. highlight tick off look circle match complete describe fill in

talk about ask (a question) answer (a question) read listen watch

ONCE UPON A TIME

1 What do you see in the picture?

2 Which words that are related to the picture do you already know?

3 Watch the video. What do you want to learn about in this unit? one hundred and fifty-two

1 Learning about addictions

1 Read the text about 6 Strange 'Addictions'.

a Look at the following words before you read the text. Tick off the words you already know.

Words from the text

Words I understand before reading

Words I understand after reading ashes clay a drug endorphins the need self-injury to tan

Getting Tattooed & Eating Human Ashes: 6 Strange 'Addictions'

By Tanya Lewis published February 07, 2015

Many people get cravings for a cigarette or a glass of wine. But what about a potent desire to get tattooed or eat human ashes?

Merriam-Webster defines an addiction as "a strong and harmful need to regularly have something (such as a drug), or do something (such as gamble)," or "an unusually great interest in something, or a need to do or have something." But there are things that people develop cravings for that psychologists may not recognize as true addictions. Although these fixations are not in the Diagnostic and Statistical Manual of Mental Disorders (DSM), we've dug up a few of the perhaps stranger obsessions people have been known to have. (Note: don't try these at home.)

potent: very powerful or effective to develop: to grow or change into a stronger form a tendency: If someone has a tendency to do something, they will probably do it. nutritional: relating to food and drinks deficiency: not having enough of something anemia: a medical condition in which there are not enough red blood cells in the blood

Have you ever had a friend who loved to chew ice? Well, the tendency to compulsively chew and consume excessive amounts of ice actually has a name: Pagophagia. The habit is a form of pica, a condition that comes with a tendency to eat non-food items that have no nutritional value, such as clay, ground or paper. Chewing ice may be a sign of iron deficiency, anemia, according to the Mayo Clinic. Less often, pica can be a sign of emotional problems, such as stress, or obsessive-compulsive disorder

one hundred and fifty-three

Eating human ashes

A woman who eats the ashes of her cremated husband is just one of the people with an unusual obsession who was profiled on the TV series "My Strange Addiction," which airs on TLC. The woman in the episode, named Casie, was apparently so saddened by her husband's death that she carried an urn of his ashes everywhere she went. One day, some of the ashes got on her finger, and rather than dust them off, she decided to lick them. Since then, she has consumed about a pound of her husband's remains, according to TLC.

Tanning

Everyone enjoys a sunny day at the beach, but the reason for some people's enjoyment may have a darker side. Tanning – whether outside, or in tanning booths – may actually be addictive, according to researchers at The University of Texas Medical Branch, Galveston. The scientists published a study in 2005 in the journal Archives of Dermatology that found that up to 53 percent of beachgoers met the diagnostic criteria to be classified as "ultraviolet light tanning-dependent."

The addiction may be based on the fact that when the body is exposed to ultraviolet (UV) light, it produces mood-boosting chemicals called endorphins, the researchers said. Another study by researchers at Wake Forest University Baptist Medical Center found that people who tan eight to fifteen times a month experience withdrawal symptoms when they are deprived of UV-light. But studies show that tanning poses a health risk, because exposure to UV light is linked to developing skin cancer.

Getting tattoos

One in five U.S. adults has a tattoo, according to a 2012 Harris poll. While the behavior rarely crosses over into a true addiction, many people say there's no such thing as just getting one tattoo. Some people may crave the endorphins that the body releases in response to the pain of going under the needle; others may use the physical pain as a psychological distraction from their emotional pain, according to wiseGEEK.org.

Internet addiction

Yes, you might have this one. Internet addiction disorder, also known as problematic internet use or compulsive internet use, refers to people using a computer excessively — whether it be for gaming, social media or pornography — a usage that interferes with daily life. Studies estimate that approximately 9 million Americans could be labelled as "pathological computer users, addicted to the internet to the detriment of work, study, and social life," according to a 2009 report published in the journal CyberPsychology & Behavior.

to air: to broadcast, to show on TV to deprive: to take something, especially something necessary or pleasant, away from someone to interfere with: to involve yourself in a situation when your involvement is not wanted or is not helpful to estimate: to guess or calculate the cost, size, value, etc. of something pathological: unable to control a part of your behaviour a detriment: causing harm or damage to one hundred and fifty-four

Drinking air freshener

Another episode of "My Strange Addiction" featured a woman named Evelyn, who is addicted to drinking air freshener. The 20-something woman from Missouri spritzes the cleaning mist into her mouth up to 50 times a day and goes through 20 cans of air freshener a week, the Washington Post reported. The habit began when an automatic air freshener dispenser in her house accidentally sprayed onto Evelyn's drinking glass as she was walking past, and she found she liked the taste. Her favorite flavor is "fresh linen", she said.

Adapted from livescience.com, Tanya

b What is the topic of the text?

c Describe the main idea of the text in one sentence.

d What is the purpose of this text?

e Look at the definition of an addiction according to the text. How would you rephrase this in your own words?

f What is ‘pica’?

g Explain in your own words why Casie started eating human ashes.

h What does ‘ultraviolet light tanning-dependent' mean?

i Which health risk is linked to tanning?

j Which two reasons are given for why people want a tattoo?

1

2

k Do you think these strange addictions are life threatening? Discuss.

l Do you have a strange addiction/obsession? Do you know someone who has?

Discuss in class.

2 Look at the interactive picture and discover the words related to addictions and mental health. Listen to the pronunciation and check the spelling.

one hundred and fifty-five

Lewis

3 Look at the pictures. Who do you recognise?

4 Read the definitions. Write down the correct word concerning addictions and mental health next to each one.

1 a person whose work is to study the human mind

2 the act of killing yourself intentionally

3 an OD: too much of a drug taken or given at one time

4 the process of helping someone to stop taking drugs or alcohol

5 to return to a previous bad condition after making an improvement

6 someone who cannot stop taking dangerous drugs

7 to stop taking a drug immediately

5 Give a synonym for the underlined words. Choose from the box. an alcoholic – a desire – to be hooked on – narcotics – to be sober

1 My brother has been clean for over two months.

2 When I was pregnant I had the strangest craving!

3 I have been addicted to sugar my entire life.

4 Pablo Escobar went to prison for dealing drugs.

5 Amy Winehouse was a drunk.

6 Complete the sentences with a correct word about addictions and mental health.

1 Sandra had last year: she felt very unhappy and didn’t have any hope for the future.

2 My father brought me to after he found out I was a drug

3 Kate’s teenage sister can have a lot of swings; one moment she is happy, the next she feels down.

4 I -watched the series Breaking Bad; I even watched at night!

5 At the festival, a lot of alcohol was

6 In Belgium, the minimum age for is 21.

7 Every time I watch a romantic film, I cry. I’m such an person.

8 Zayd had surgery last week; luckily, he is well.

7 Read the following text.

All The Times Celebrities Have Spoken Out About Addiction Struggles

Addiction plagues the lives of millions every day. Whether it be the seduction of your smartphone or, on a more serious note, a dependency on an illicit substance, addiction is at the core of the human condition — and it doesn’t discriminate either. While fame and fortune may be an extraordinary gift to any lifestyle, many in Hollywood give in to alcoholism and substance abuse to ease the overwhelming pressures of everyday life. Below, some of the celebrities who have openheartedly discussed the details of their own addictions.

Brad Pitt

Brad Pitt has revealed he spent a year in Alcoholics Anonymous following his divorce from Angelina Jolie, and that he has "removed" his "drinking privileges" as a result. The Once Upon a Time in Hollywood star told The New York Times, "I had taken things as far as I could take it, so I removed my drinking privileges." He then went on to explain what AA was like: "You had all these men sitting around being open and honest in a way I have never heard. It was this safe space where there was little judgment, and therefore little judgment of yourself."

In May 2017, Pitt admitted to GQ that he couldn't remember a day "since college" when he hadn't smoked marijuana. "I was boozing too much. It’s just become a problem", he said. "I can’t remember a day since I got out of college when I wasn’t boozing, or had a spliff, or something," he said. "I mean, we have a winery. I enjoy wine very, very much, but I just ran it to the ground. I had to step away for a minute."

He continued, "Truthfully, I could drink a Russian under the table with his own vodka. I was a professional. I was good."

a dependency: an inability to stop doing something harmful, or using something harmful, especially a drug illicit: illegal

Demi Lovato has always been brutally honest with their fans about all aspects of their life, especially their addiction. In their 2017 documentary, Simply Complicated, the singer shed light on the depth of their fight with substance abuse, and their multiple health disorders.

"I wasn't ready to get sober", Demi says of their 2012 relapse. "I was sneaking [cocaine] on planes, I was sneaking it in bathrooms, sneaking it throughout the night... I went on a bender of like, two months, where I was using it daily.

"I would sneak out and get drugs; I would fake my drug tests with other people's pee. There was one night when I used a bunch of coke and I popped a few Xanax bars, and I began to choke a little bit. My heart started racing, and I thought to myself, 'Oh my God, I might be overdosing right now."

In 2018 Lovato celebrated six years of sobriety, however, has relapsed since.

The Weeknd

Before finding fame, Abel Tesfaye- aka The Weeknd- admits he found comfort in drugs, such as ketamine, cocaine, MDMA, mushrooms and cough syrup, as a way to escape the reality of his childhood.

"When I had nothing to do but make music, it was very heavy. Drugs were a crutch for me," he told The Guardian. "There were songs on my first record that were seven minutes long, rambling – whatever thoughts I was having when I was under the influence at the time. I can’t see myself doing that now."

Lady Gaga

Lady Gaga has never been shy about her drug use, often admitting that she has been "addicted to various things" since she was young. She couldn’t do without. After undergoing surgery in February 2013, the singer admitted she became addicted to marijuana, smoking 15 to 20 cigarettes a day with no tobacco, in order to ease the pain from her hip injury.

"I was living on a totally other psychedelic plane, numbing myself completely, and looking back I do see now that some of it had to do with my hip pain", Gaga told the Elvis Duran and The Z100 Morning Show.

"I didn’t know where the pain was coming from, so I was just in a lot of pain and very depressed all the time and not really sure why."

a bender: a period during which a large amount of alcohol is drunk to ease: to make something bad less painful

Adapted from Marie Claire Australia, Maddison Urquhart

a What is the purpose of this text?

b Who is this text meant for?

c Complete the following grid. Name

Addiction

Why?

d Why are celebrities often addicted?

e Look at the underlined words in the text. Match them with the correct definition. If necessary, consult an online dictionary.

1 to drink a large amount of alcohol:

2 a cigarette containing cannabis:

3 to drink a lot more alcohol than someone else:

4 something that provides help, and you depend on:

f Look at the words in red. Do you recognize them? What do these words do to a sentence?

Check: vocabulary ‘celebrities and their addictions’ Yes I think soNo Ik begrijp een Engelstalige tekst over beroemdheden en hun verslavingen.

8 Do you remember how to use the modals? Go to the interactive picture and watch the instruction video or scan the QR code to refresh your memory.

How to use modal verbs?

Do you remember how to use modal verbs? You can scan the QR code to refresh your memory.

We use modals to express a degree in which something is possible or not. We also use them to talk about obligation, ask or give permission and making an offer, request or promise.

Modal verbType Example

may permission possibility

mightpossibility

couldpast tense of ‘can’ permission possibility

willpromise offer request

wouldrequest

mustobligation conclusion

REMEMBER?

More formal and polite

e.g. You may enter the room.

e.g. May I use your pen?

Weaker possibility (uncertainty about present or future)

e.g. There might be a chance of rain.

e.g. We could swim there when we were young.

More formal and polite than can e.g. Could I use your phone?

Weaker possibility

e.g. We could go on holiday if we pass our tests.

e.g. I will never leave you.

e.g. He will give you a lift home.

e.g. Will you carry my backpack please?

Less direct e.g. Would you be quiet?

Stronger obligation than ‘have to’ e.g. Seat belts must be worn during take-off.

e.g. She is tall. She must be older than 8 years.

a Complete the sentences with a correct modal verb. Choose from the grid. could – may – might – must – will – would

1 We buy an electric car; ours is too old.

2 you like some coffee?

3 He come to the party if he’s home in time.

4 we keep our shoes on?

5 They be addicted to alcohol. We have found several empty bottles of whiskey in their room.

b Complete the sentences with a correct modal verb. Explain why you chose that modal verb: what type is it?

Sentence Type

There be a minimum of two people present at the meeting.

My parents always love me. Their love is unconditional.

I show you the way around the school.

I go to the toilet?

My brother go to Russia to study Russian.

I ask you a personal question?

you come over for dinner this evening?

He go to bed early because he leaves for work at night. The colour of this sweater be dark blue or black.

you make dinner?

When my grandmother was young, she easily lift 20 kg!

Her grades go up or down depending on how she deals with the situation.

c Look at the pictures. Can you write down a suitable sentence with a correct modal verb next to each picture?

Check: modal verbs

Ik ken de verschillende hulpwerkwoorden die een modaliteit uitdrukken.

Yes I think soNo

Ik kan de verschillende modale hulpwerkwoorden in hun context gebruiken.

9 Watch the video: When fitness becomes a dangerous obsession.

a What is the purpose of this video? to give information to give an opinion to give instructions to entertain

b Who is K.K. Hart?

c What’s a runner’s high?

d How do you know someone is addicted to exercising? Give 3 examples. 1 2 3

e What should professionals look for in people with an exercise addiction?

f ‘The harder I work, the better it is’ is the wrong mindset. Which one should you follow?

g What does this mindset mean?

h What are the dangers of extreme exercising? Give 3 examples. 1 2 3

i Summarize in one sentence the most important message of this extract.

j Do you know someone who is addicted to exercising? Discuss in class.

k How would you react if someone exercised in an extreme way? Discuss in class.

How clean are you?

1 Look at the following newspaper headline.

The ultimate hoarders: Extraordinary story of two reclusive brothers found dead side by side under tons of junk in New York mansion in 1947

a What do you think this article is about? What might have happened? Discuss in class.

b The newspaper article has been torn into pieces. Put the story in the correct order and write the correct number above each paragraph.

The brothers' story began at the beginning of the 20th century but ended in 1947 when they died side-by-side buried under piles of rubbish that had accumulated in their Manhattan row house. Homer, the older of the two, was blind and was cared for by younger brother Langley at their house in Harlem. Langley believed his brother's sight could be restored with a diet high in vitamin C so he fed Homer 100 oranges a week. In the meantime, Langley began keeping years' worth of newspapers so his brother could read them once his sight had been restored. What started as a well-meaning but misguided gesture escalated over the years into an outof-control collection that engulfed their home, and the brothers became recluses, prisoners in their own house.

More than 100 tons of rubbish - including more than 25,000 books - was eventually removed from the house, with the authorities discovering an astonishing array of bizarre items collected by the Collyer brothers. Among them were pickled human organs, hundreds of yards of unused silk and fabric, the folding top of a horse-drawn carriage and the chassis of an old Model T.

reclusive: living alone and avoiding going outside or talking to other people to accumulate: to collect something over a period of time to engulf: to surround and cover something or someone completely one hundred and sixty-four

1

It might seem like a relatively new - and bizarre - phenomenon; extreme hoarders who fill their houses so full of clutter that their bodies lay undiscovered for, sometimes, weeks after their death. However, two brothers in 1940s New York arguably set the gold standard in stockpiling junk when they died entombed in their own clutter. Homer and Langley Collyer were killed by one of the many booby traps they had set to deter outsiders, but their bodies were hidden by tons of garbage and were not found for weeks.

The extent of the brother's junk collecting finally came to a head in March 1947 when the authorities received a tip-off that someone had died in the property. At first, it was near-impossible to gain entry to the house. Tons of debris - including old newspapers, phonebooks and furniture boxes - were slowly removed from the front foyer but rescuers found themselves blocked out by walls of rubbish. It wasn't until a patrol officer broke a window on the second floor and climbed through that the first body was discovered, the Unclutterer website reported. After two hours spent climbing through junk and debris, the body of Homer was found lying among boxes and trash. However, his younger brother was nowhere to be seen. A massive hunt was launched, with the authorities searching places as far away as Atlantic City in a bid to find the missing brother.

Homer and Langley Collyer were killed by one of their own junk booby traps. They were crushed and buried by the collapsing debris inside their house.

However, three weeks later it dawned on them he had been under their noses all along, according to Unclutterer. The body of Langley was found just ten feet away from where his older brother had died, but he too was buried under tons of debris. The authorities discovered that Langley had actually been the first to die, killed by one of the many booby traps he had set up to deter outsiders from coming inside the house of junk. He had been bringing food to his older brother when the debris collapsed on top of him, crushing him to death.

entombed: to be buried to deter: to avoid

Adapted from daily.mail.co.uk, Kerry

c Solve the following questions

1 What type of text is this?

2 Who is the text about?

3 What is special about them?

4 Write your own definition for a hoarder.

McQueeney

d Are the following statements true or false? Explain your answer.

1 The bodies of the brothers were found after one week of searching.

2 If the authorities had searched better, they would have found the body of Langley sooner.

3 Homer took care of his brother because he was blind.

4 By following a diet one of the brothers could be cured from his illness.

5 Besides the newspapers, only books were collected by the brothers as well.

e What’s a booby trap? Circle the correct picture number(s).

1

f Explain your answer from question e

g How is it said in the text? Look for synonyms for the following words. rubbish broken or torn pieces (a lot of objects in) a state of being untidy movement

h In what way were the brothers hoarders? And why?

i Which brother died first? How come he couldn’t be saved anymore?

j Do you keep a lot of stuff at home? Do you know someone who is a hoarder? Discuss in class.

k Discuss the following statements in class.

If I clean up regularly, I feel happy and motivated.

If parents ask their children to clean up their mess, the children will learn to make less clutter.

2 Go to the interactive picture and discover the zero and first conditional.

How to use the zero and first conditional?

Zero conditional

e.g. If I clean up regularly, I feel happy and motivated. e.g. Plants die if you don't water them.

GRAMMAR

If + present simple +, + present simple OR present simple + if + present simple

We use the zero conditional to talk about things that are always true. (strong certainty)

First conditional

e.g. If parents ask their children to clean up their mess, the children will learn to make less clutter. e.g. I will celebrate if I pass this exam.

If + present simple + , + future simple OR future simple + if + present simple

We use the first conditional to talk about real and possible situations. (certainty)

a Complete the sentences with the correct conditional tense.

1 If I (to get addicted to) gaming, I (to delete) my gaming account. (certainty)

2 If you (to freeze) water, you (to get) ice cubes. (strong certainty)

3 If it (to rain) tomorrow, I (to go – not) by bike. (certainty)

4 My mother (can – not) sleep at night if she (to drink) too much caffeine. (strong certainty)

5 If it (to be) a clear night, you (to see) the stars. (strong certainty)

6 They (to leave) as soon as their parents (to arrive). (certainty)

one hundred and sixty-seven

b Look at these pictures. Discuss them with your neighbour. Write a sentence next to each picture using the zero or first conditional

Check: Zero and first conditional

Ik ken de 'zero en first conditional' en kan deze correct gebruiken.

3 Let’s get organised!

a Watch the video.

b Who is this video about?

c Which two books did this global phenomenon write? 1 2

d Were her books successful? How do you know?

e Why is it important to declutter handbags/purses?

f What does Marie’s method consist of?

Yes I think soNo

g True or false? Correct the false statements.

1 Marie is originally from China.

2 Sheinelle is proud of everything that she carries in her purse.

3 Marie also makes YouTube videos on how to fold clothes. They have been viewed over two million times.

4 Organizing is all about surrounding yourself with things that spark joy.

h Marie gives Sheinelle tips. Complete the grid with the correct tip. Handbag/purse

Coat closet

i Watch again and find words for the following definitions.

True False

1 : describing someone’s country or place of birth

2 : to remove things you don’t need

3 : someone who translates for you one hundred and sixty-nine

j Would you use any of Marie’s tips? Discuss in class.

k Why do you think it is important to have an organized house? Discuss in class.

Check: watching Marie Kondo Yes I think soNo Ik begrijp een Engelstalig videofragment over Marie Kondo.

4 Digital detox

a Read the following text. Do you remember how to read a text effectively? You can use the strategy sheet on diddit to refresh your memory.

10 digital detox tips for teens (and the rest of the family)

If your child's addiction to their phone is worrying you, you're not alone. By the age of 14, the average child will have sent more than 35,000 texts and 30,000 WhatsApp messages, and racked up more than three weeks of video chat. They will have also spent the equivalent of six months looking at their phone, averaging 135 minutes of use a day.

While it's inevitable that your teen will overuse their phone, you can help them navigate usage with clear boundaries, rules, and by setting a healthy example. Here's everything you need to know about a digital detox for your teens.

What is a digital detox?

A digital detox is simply taking a break from digital devices for a set period of time. It could be for a few hours a day, a whole day, or even one weekend a month. The aim is to get a break from screen time to create healthier digital habits, and less smartphone dependence

equivalent: the same amount inevitable: certain to happen and unable to prevent a boundary: the limit dependence: the situation you need something all the time

Why digital detox?

Even though teens love their phones, they are also a constant source of anxiety for them. The continuous messaging, the FOMO, and the lure of social media all means phones keep teens hyper-vigilant to notifications and messages. This means many cannot find a way to disconnect, even when they want to, and this is where a digital detox can come in handy.

Of course, the idea of no phones may send them into a spiral of panic, but ultimately regular detoxes (see below) will help them to know that they can live without their phone, feel better without always having to check their phone, and that nothing will happen if they switch off for a while.

How smartphones hinder teenagers

Here are just some of the ways that phones can sometimes be more of a negative rather than a positive to teenagers:

• Phones can distract teens from school

Having their phone on them at school can mean that teenagers aren’t as fully engaged as they should be. The lure of emailing, texting, playing games, and checking their social media accounts can mean they’re constantly glancing at their phone and not paying attention in class. At home, phones can also provide the same distraction when it comes to studying and doing homework.

• Using smartphones can interfere with sleep

Teens need sleep for emotional and physical health, as well as for better memory and focus at school. Research shows that 57% of teens who use technology at bedtime have problems sleeping. Exposure to blue light, constant notifications, and watching entertainment, or playing games, can keep teen brains active, and delay or interrupt their sleep.

• Teens may neglect face-to-face time

Connecting in the real world is important for making and maintaining relationships with friends and family. Using phones can mean teens neglect giving enough time to face-to-face interactions, or are distracted when you do try to talk or connect with them.

Source: go.henry.com, Anita Naik

anxiety: uncomfortable feeling of nervousness or worry

the lure: the quality that something has that makes it attractive vigilant: always being careful to notice things to interfere: to spoil or prevent something

b Read the text about the top 10 digital detox tips.

Here are the top 10 digital detox tips:

1

Have a family chat about disconnecting, discussing who finds it hard to do. Also, talk about how everyone feels when they've been on their phones too long. Then get each person to come up with an idea on how to limit screen time. For example, no phones for an hour before bed and/or first thing in the morning before school.

2

No phone areas in the house can help with a digital detox as it means you use your phone more consciously (unlike passive scrolling just because your phone is there). Try making all bedrooms no phone areas after 9 pm, or having the dinner table always as a no phone zone.

3

Once a month, have a digital detox day for everyone. Prep your teen for this and stay firm. Living without phones, even for a day, is hard for teens addicted to connection, so be sure to distract them with activities and tasks that keep them busy.

4

No teen will digitally detox if they see you on your phone 24/7. Even if you use your phone for work, model good behaviour around phone use, and follow your own rules.

5

Your teen probably isn't the only one who needs help unplugging. So set digital detox goals for the family, and build in rewards. For example, have everyone log their screen time report at the end of the week and let the family member with the most significant improvement choose a family night out.

6

Try a digital detox app like Offtime or AppDetox, which block a selected number of apps or incoming calls. Set the timer for a number of hours, then go about your day with fewer distractions from your phone.

7

A push notification is an automated message sent by an app to a user when the app is not open. It could be about a sale, a game, or a new social media post. Encourage your teen to disable push notifications; this not only improves concentration but lowers stress as they won't constantly be distracted. The goal is to show your teen how to use their device intentionally instead of letting every alert pull them into their phone.

8

Getting your teen involved in an area that focuses their attention in the real world is a covert digital detox. Sport is a natural choice, and so is drama, dance, music, arts, and volunteering. Talk to them and see what catches their interest.

9

Researchers say that even having a phone in the same space can make us want to pick it up — it's known as 'the iPhone effect'. So make your teen's digital detox easier by choosing an out-of-sight drawer or bowl to store technology when detoxing (and turn the phone off).

10

It's so easy to slip with digital detox rules and think to yourself, "just for today, I'll allow phones at the mealtimes", BUT if you want the detox to become part of your teen's life, be consistent, and stick to the rules even when you don't want to.

Source: go.henry.com, Anita Naik

one hundred and seventy-three

c Who is this text meant for?

d Write the correct digital detox title above each of the ten tips in the text. Choose from the following titles:

Be consistent with your detox rules

Digital detox apps

Plan a digital detox day

Keep screens out of sight

Rewards for detox times

Try technology-free hobbies

Create no phone areas in your house

Be a good role model

Turn off push notifications

Open a discussion around screen time

e Explain digital detox in Dutch or English.

f Why is a phone a source of anxiety for teenagers?

g In what way does too much screen time affect your sleep?

h What is the advantage of sleep?

i Why is it important to connect to the real world?

j True or false? Correct the false statements.

1 Passive scrolling means using your phone more consciously.

2 Push notifications can help you detox.

3 The iPhone effect is when you want to be on your smartphone if it is in the same room as you are.

k Which tip would you give the following people? Choose from the top 10 in the text above. Situation Tip n°

1 I work at home in the evenings. My children are often on their smartphones when I am still finishing off something.

2 My daughter came home with good results, so I gave her some more screen time.

3 Every morning, my son gets up yawning and still tired. He had been up gaming late at night.

4 Every time someone texts me in Snapchat I get a message on my phone.

l Would you try out a digital detox? Why (not)? Discuss in class.

m Which digital detox tip would you like to try out? Discuss with your neighbour.

n Do you think teenagers spend too much time on their smartphones? Have you ever encountered the disadvantages of the use of smartphones by your peers? Discuss in class.

Check: reading digital detox Yes I think soNo

Ik begrijp een Engelstalige tekst over een digitale detox.

Checklist: How clean are you?

Wat kan ik al?

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

one hundred and seventy-five

TIME TO CHECK YOURSELF

1 Complete the sentences with a correct word from addictions and mental health.

1 An is someone who is addicted to a particular substance or activity.

2 Some people use the term to describe someone who is addicted to drugs.

3 Someone who is extremely devoted to his/her work is a

4 A strong wish or longing for something is a or a

5 A is a trained professional who offers counselling and therapy.

6 A person’s emotional state is referred to as their

7 is the act of intentionally taking one’s own life.

8 When someone who was recovering from his addiction returns to his old habits is called a

9 When you , you quit a habit immediately.

10 When you search for professional treatment and therapy to overcome an addiction, you go to

ex. 1

Ik kan in het Engels woorden gebruiken rond verslavingen en mentale gezondheid. Yes I think soNo Time to catch up? ex. 1 Time to get ahead? ex. 4

2 Complete the text with the correct modal verb.

1 5 10 Extreme couponing is a money-saving hobby that many people enjoy. If you want to try it, you (obligation) start collecting coupons. You (possibility) find them in newspapers, online, or instore flyers. When you have a lot of coupons, you can save a significant amount of money.

Before you go shopping, you should check the expiration dates on your coupons. It’s essential to use them before they expire. If you find a great deal, you (possibility) buy more of that item, but make sure it's something you need. You (possibility) also need to organize your coupons to find them easily when you’re at the store.

ex. 2

At the store, you (conclusion) be patient and organized. People behind you in line (possibility) get impatient, so be prepared. When you present your coupons, the cashier will scan them, and you will see the savings. You will save money and feel proud of your couponing skills.

In conclusion, extreme couponing can help you save a lot of money. It (possibility) take some time and effort, but the promise of significant savings makes it worthwhile. So, if you're interested, (request) you give it a try?

Ik kan in het Engels de modale hulpwerkwoorden op een correcte manier toepassen.

Time to catch up? ex. 2

Time to get ahead? ex. 5

3 Complete the sentences with a zero or first conditional.

1 If you (to heat) water to 100 degrees Celsius, it (to boil).

Yes I think soNo

2 If the meeting (to start) on time, she (to be) late.

3 I (to buy) a new car if I (to win) the lottery.

4 When the sun (to go) down, it (to get) dark.

5 You (to get) green if you (to mix) blue and yellow.

6 If it (to rain), I (to stay) home tonight.

ex. 3

Ik kan in het Engels de zero en first conditional vormen en op een correcte manier toepassen.

Time to catch up? ex. 3

Time to get ahead? ex. 6

Ready? Tick off the exercises you have to do on page XX-XX.

Yes I think soNo

one hundred and seventy-seven

TIME TO PRACTISE

time to catch up

1 Which words are being referred to by the following rebuses?

v=o r = b + e a

+ c & t=in j = m s + one hundred and seventy-eight

v = o –ap–er r = n + t = b –v + i +

a a

–t–l + r + r = d

–b + –tig

Score ex. 1 < 4 >/= 4

Well done!

2 Complete the sentences with a modal from the box. There are multiple possibilities. could – may – might – must – will – would

1 you like some candy?

2 They go for a walk now that it is dry.

3 It rain later today.

4 We go to the park later this day. It will depend on the weather.

5 The children clean their bedroom before going to the cinema.

Score ex. 2 < 3

3 Complete the sentences with the correct tense.

1 If I run 5 km, I (to sweat).

>/= 3

Well done!

2 If my son graduates, he (to go) to college.

3 Ice (to melt) if you heat it.

4 I (to help) you with the project if I have time.

5 If you don’t hurry, you (to miss) the bus.

6 Water (to turn) into steam if it reaches its boiling point.

7 The light turns on if you (to press) the light switch.

8 We (can) already start the meeting if they arrive early.

Score ex. 3 < 6

>/= 6

Well done!

hundred and seventy-nine

one

time to get ahead

4 Read the extract from the book High by David and Nic Sheff.

RUNNING FROM MYSELF

At that point, I decided to seek out harder drugs. And it was definitely a conscious choice. I was desperate to find something that gave me the same sense of relief pot had once given me. I felt like I couldn't exist without drugs.

I tried everything—hallucinogens, prescription drugs like Vicodin and OxyContin, ecstasy, cocaine. I kept chasing that more confident and stronger version of myself who felt less alone. Sometimes the drugs would work for a while, but then the feeling would slip away again. It wasn't until I tried crystal meth that I thought I'd finally found "the one."

Now, thanks mostly to Breaking Bad—a TV show about a high school chemistry teacher who became a meth cook— everybody's heard of crystal meth and knows how dangerous it is. But back in the late nineties, when I first did it, I had never heard of it. So, when my friend offered me some speed (also known as meth), I took it without thinking.

As soon as that drug hit me, I felt a rush of elation—not just from the drug, but from feeling like this was what I'd been looking for my whole life. lt was better than those first hits of pot, better than everything. I felt super confident, super strong. I felt like a real-life superhero. Just like that, I was addicted.

Once I started doing crystal meth my life spiralled out of control in a flash. Meth made me arrogant, crazy, and fixated on more, more, more. I was like an animal, reduced to one need: to get high. Nothing else mattered. I broke into houses, stole money. I even stole from my little brother's piggy bank.

My parents kicked me out of the house. I ended up homeless, living in a park in San Francisco. I ate out of garbage cans, got food from soup kitchens. I did things I'd never imagined doing to get money. And I kept using. I couldn't stop.

Until I had a really bad scare. I woke up in the hospital with a tube down my throat, having been on life support after an overdose. Terrified, I went into rehab and managed to stay sober for a year and a half.

Only, I had never learned how to live sober. I was a complete emotional mess. The one thing that maybe saved my life is that I wrote. I come from a family of writers and have written ever since I was little. Even strung out and living on the streets, I wrote. I'd cram into the back of some burned-out car with other kids and stay up all night, writing in my notebook while they slept, trying to get my story down, to make sense of the chaos of my life.

to seek out: to look for conscious: knowing what is happening around you desperate: needing something very much relief: a feeling of happiness that something unpleasant has not happened elation: a state of extreme happiness strung out: experience the strong effects of drugs to cram: to force a lot of things in a small place

I wrote when I was sober, too, and miraculously, I connected with this editor at a publishing house who felt I had a story to tell. I'd write chapters, and she'd like them and ask for more. Eventually, I got a book deal.

At the time, it felt to me that writing a book would make my whole life worthwhile. So, I finished about half of it, and I received a small chunk of money that felt like a huge chunk of money. I felt on top of things for the first time in forever.

Source: High, Everything You Want to Know about Drugs, Alcohol, and Addiction, by David Sheff, Nic Sheff, 2019, Houghton Mifflin Harcourt

a Look at the underlined words. Can you come up with a suitable definition? If necessary consult an online dictionary

1 pot:

2 to get high:

3 a piggy bank:

4 to stay sober:

5 a chunk:

b Who or what is meant by ‘the one’?

c Which role did the series Breaking Bad play?

d How come the author got addicted to crystal meth instantly?

e Sum up all the negative things about his drug abuse

f What made him go to rehab?

g What helped him to stay sober?

h Do you think the author stayed clean? Why (not)?

i Watch the trailer of the series Breaking Bad. Have you seen this series before? Would you watch it? Discuss with your neighbour. one hundred and eighty-one

5 My strange addiction. Watch the following video and solve these questions.

1 Where is Lori from? Circle the correct state.

2 Who made sure that Lori got addicted to sleeping with her blow dryer and why?

3 Why is she addicted to it?

4 What’s Lori’s nightly routine? 1 2 3

5 In the video we can see extracts from 10 years ago. Which word is used to describe this?

6 In what way is Lori’s addiction different from ten years ago?

7 Complete the following facts about Lori’s addiction. Over the past ten years, Lori has cycled through over blow dryers. Her addiction has cost her over $15,000 in

8 In what way is sleeping with a blow dryer dangerous?

9 What is an addiction according to Lori?

10 How does she describe her blow dryer? Which words does she use?

6 Look at the following quotes.

1 Read the quotes.

2 Do you know the people who the quote is from? Look up extra information about them online.

3 What’s meant by every quote? Try to rephrase in your own words under each quote.

4 Write down underneath each quote what your opinion is. Do you agree or disagree? Why?

“Numbing the pain for a while will make it worse when you finally fe el it.”

Professor Dumbledore to Harry Potter in Harry Potter and The Goblet of Fire by J.K. Rowling

1 Rephrase:

2 My opinion: e.g. If you ignore or try to forget your feelings for a while, it might feel better for a short time, but those emotions can come back stronger later on.

“Quitting smoking is easy. I’ve done it a hundred times.”

Mark Twain

1 Rephrase:

2 My opinion:

one hundred and eighty-three

“Strength does not come from physical capacity. It comes from an indomitable will.”

Mahatma Gandhi

1 Rephrase:

2 My opinion:

“When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”

Henry Ford

1 Rephrase:

2 My opinion:

“The greatest glory in living lies not in never falling, but in rising every time we fall.”

Nelson Mandela

1 Rephrase:

2 My opinion:

5 What’s your favourite quote and why?

6 Discuss this quote with your neighbour. Respect each other’s opinion.

YOUR TIME

1 Anti-addiction campaign

a Choose a funny strange addiction. You can use the internet to do so or invent one of your own.

b You are going to make a brochure about the addiction you chose. Make sure you mention the following sections in your brochure:

Addiction

- What exactly is the addiction?

- What are the dangers?

- What does it do to people and their lives?

- How come people get addicted to it?

Testimony

- The testimony of a person who once was addicted but is clean now. You can write one yourself or use an existing one. Pay attention that you rephrase the testimony in your own words.

Tips and tricks

- Where can people go to when they need help? Organizations, websites, people, friends, family?

- Give a couple of detox tips.

Prevention

- How can we warn people of the dangers of this addiction? Think of advertisement.

c Rewrite the information you found in your own words.

1 Make sure you have at least 4 different sections in your brochure.

2 Use the correct modal verbs

3 Insert sentences with the zero and first conditional

4 Use the vocabulary from addictions and mental health

d Design your brochure with an online app like Canva. Insert images; make it look appealing etc.

Check yourself

I used 4 different sections in the brochure.

I used modal verbs.

I used the zero and first conditional.

I used the vocabulary from addictions and mental health.

The brochure looks appealing (images, subtitles, typography etc.)

Yes I think soNo

one hundred and eighty-five

e Also design a poster to warn people about this addiction. Make sure that it is catchy! Use a catchy slogan and image.

f Let a fellow student give you feedback on these two assignments. He/she can write it down below.

How to give feedback?

1 Why do you give feedback? Is it to help them improve, to acknowledge their strengths, or to address a concern?

2 Use the ‘I’ statement.

Give feedback in terms of observation and feelings. E.g. I noticed that, I felt that …

3 Be specific. Give examples to illustrate your feedback.

4 Balance positive and constructive feedback. Offer positive feedback for what they did well, and constructive feedback for the things that need improvement.

5 Be respectful and empathetic. Show respect and use empathy to understand how they might receive your feedback.

6 Suggest solutions. Give examples of how they can improve.

7 Listen actively. After providing feedback, give your peer the opportunity to respond and share your perspective. Listen to them without interrupting.

g Adapt your brochure and poster with the feedback you got from a fellow student.

h Present your brochure and poster to the rest of the class. Do you remember how to give a presentation? You can use the strategy sheet on diddit to refresh your memory.

i Make a podcast about this addiction.

1 Write out your script first. Use the information from the brochure. Make sure it’s a fluent text that makes it easy to retell and listen to.

2 Record your podcast episode.

3 Upload it.

j Listen to a podcast by one of your fellow students. Write a comment on what you think of the podcast. Be respectful.

How to make a podcast?

1 Planning:

• Define your podcast's target audience.

STRATEGY

• Decide on the format (interviews, solo, panel discussions, storytelling, etc.).

2 Content creation:

• Write a script or outline for your episode. What are you going to tell your listeners? Use the information from your brochure.

• Record your podcast episode. Ensure a quiet and acoustically treated space for recording.

3 Editing:

• Edit your audio files to improve sound quality, remove mistakes, and add music or sound effects if desired.

• Popular audio editing software includes Audacity (free), Adobe Audition, GarageBand (for Mac users), and others.

one hundred and eighty-seven

Checklist: your time Yes I think soNo

Ik kan in het Engels gericht op zoek gaan naar informatie op het internet.

Ik kan in het Engels een brochure maken waarbij ik gebruik maak van:

- modale hulpwerkwoorden

- de 'zero and first conditional'

- woordenschat rond verslavingen en mentale gezondheid

Ik kan in het Engels een poster maken.

Ik kan feedback geven op de opdracht van een medeleerling. Ik ben hierbij respectvol.

Ik kan in het Engels een podcast maken over een verslaving waar ik research over heb gedaan.

Ik kan in het Engels een reactie schrijven over de podcast van een medeleerling.

Wat kan ik al?

Wat lukt nog niet goed? Wat moet ik doen om dat onderdeel beter te kunnen?

1 ADDICTIONS AND MENTAL HEALTH

Words Translation My notes

an addict een verslaafde to be addicted toverslaafd zijn an addiction een verslaving addictive verslavend an alcoholic een alcoholverslaafde to binge iets extreem veel doen a chain-smoker een kettingroker to be clean/to be soberniet verslaafd zijn to go cold turkeyonmiddellijk stoppen met iets to consume verbruiken

a craving een verlangen

depression een depressie a desire een verlangen

a drunk een dronkaard

emotional emotioneel to gamble gokken a habit een gewoonte health gezondheid to be hooked onverslaafd zijn a mood een stemming a narcotic een verdovend middel an obsession een obsessie an overdose een overdosis

psychological psychologisch a psychologisteen psycholoog to recover herstellen to go to rehabafkicken a rehab een afkickcentrum to relapse hervallen a shopaholic een winkelverslaafde a suicide een zelfmoord a support group een steungroep a user een gebruiker

a withdrawal symptomeen ontwenningsverschijnsel a workaholic een werkverslaafde

GRAMMAR

HOW TO use modal verbs?

Do you remember how to use modal verbs? You can scan the QR code to refresh your memory.

We use modals to express a degree in which something is possible or not. We also use them to talk about obligation, ask or give permission and making an offer, request or promise.

Modal verbTypeExample

may permission possibility

REMEMBER?

More formal and polite

e.g. You may enter the room.

e.g. May I use your pen?

mightpossibilityWeaker possibility (uncertainty about present or future)

e.g. There might be a chance of rain.

couldpossibilitye.g. We could swim there when we were young.

More formal and polite than can e.g. Could I use your phone?

Weaker possibility

e.g. We could go on holiday if we pass our tests. willpromise offer request

e.g. I will never leave you.

e.g. He will give you a lift home.

e.g. Will you carry my backpack please? wouldrequestLess direct

mustobligation conclusion

e.g. Would you be quiet?

Stronger obligation than ‘have to’

e.g. Seat belts must be worn during take-off.

e.g. She is tall. She must be older than 8 years.

HOW TO use the zero and first conditional?

Zero conditional

e.g. If I clean up regularly, I feel happy and motivated. e.g. Plants die if you don't water them.

If + present simple +, + present simple OR present simple + if + present simple

We use the zero conditional to talk about things that are always true. (strong certainty)

First conditional

e.g. If parents ask their children to clean up their mess, the children will learn to make less clutter. e.g. I will celebrate if I pass this exam.

If + present simple + , + future simple OR future simple + if + present simple

We use the first conditional to talk about real and possible situations. (certainty)

HOW TO give feedback?

1 Why do you give feedback?

Is it to help them improve, to acknowledge their strengths, or to address a concern?

3 Be specific.

Give examples to illustrate your feedback.

5 Be respectful and empathetic.

Show respect and use empathy to understand how they might receive your feedback.

7 Listen actively.

After providing feedback, give your peer the opportunity to respond and share your perspective. Listen to them without interrupting.

HOW TO make a podcast?

1 Planning:

• Define your podcast's target audience.

2 Use the ‘I’ statement.

Give feedback in terms of observation and feelings. e.g. I noticed that, I felt that …

4 Balance positive and constructive feedback.

Offer positive feedback for what they did well, and constructive feedback for the things that need improvement.

6 Suggest solutions. Give examples of how they can improve.

• Decide on the format (interviews, solo, panel discussions, storytelling, etc.).

2 Content creation:

• Write a script or outline for your episode. What are you going to tell your listeners? Use the information from your brochure.

• Record your podcast episode. Ensure a quiet and acoustically treated space for recording.

3 Editing:

• Edit your audio files to improve sound quality, remove mistakes, and add music or sound effects if desired.

• Popular audio editing software includes Audacity (free), Adobe Audition, GarageBand (for Mac users), and others.