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MEDIA PACK 2019


PRINT London Property South is the market leading property magazine, showcasing the finest homes, interiors and gardens in south London. We support advertisers with insightful editorial to enhance their businesses. From first-time buyers to portfolio-landlords, our readers have a broad range of property interests, which is why London Property South tackles everything from mortgages to investment buys, to the latest styles and renovation projects.

londonpropertysouth.co.uk


HOUSE&HOME London Property South’s expertise goes well beyond just bricks and mortar – every month our expert writers find out what will be the next big thing in the world of interior design, home improvements and home furnishing to ensure readers are up to date with the latest trends.

We know our readers are stylish and love to spend on their homes. Every issue of SOUTH offers exciting design and inspiration from experts to make the most of a beautiful living space Jane Stevens Editor

londonpropertysouth.co.uk


CIRCULATION London Property South is a monthly title hand-delivered to south London’s most affluent homes, with a readership of over 112,000. The magazine is also available at all leading estate agents in south London and a selection of Country offices.

90% AB

99% ABC1 SE11

BARNES

KENNINGTON

SW13

BATTERSEA

SW8

SE5

OVAL

SW9 SW11

PUTNEY WANDSWORTH

SW15

SW4

SW18 EARLSFIELD SOUTHFIELDS

WIMBLEDON WEST WIMBLEDON

CLAPHAM

SW19

HERNE HILL

SW2

SW12 BALHAM

SW20

londonpropertysouth.co.uk

EAST DULWICH

DULWICH

SE21 WEST DULWICH

STREATHAM

COOMBE HILL

KT2

SE22

SE24

BRIXTON

TOOTING

SW17

CAMBERWELL

STOCKWELL

SW16


ADVERTISINGRATES MAGAZINE Double page spread

£1,300

Full page

£725

First half page

£425

Quarter page

£195

Half page

£375

Special positions +20% Advertorial Promotion +30%

WEBSITE ADVERTISING Medium Rectangle

POA*

Leaderboard

POA*

Wide Skyscraper

POA*

*Special packages and introductory offers available (All packages include promotion via social media channels – Twitter Facebook and Instagram)

londonpropertysouth.co.uk


DIGITAL& ONLINEVALUES Editorial uploaded to our website each month, boosted and seeded across all our social media accounts. Our expert writers guide readers through the hidden gems of our capital’s streets, bringing the latest news about new homes, property hotspots and investment opportunities, as well as musthave designs for home and garden. Practical yet aspirational, this premier magazine has become the ideal house hunting partner for discerning Londoners. The go-to source for all things property.

londonpropertysouth.co.uk

Available to download from


OURREADERS •

High status, living in and around south London

£1,800,000 average house value

65% own their own property

15% residents own a second home

50% of these homes are outside the UK

25% Directors

3 holidays / breaks a year 2 of them abroad

110,000 + Average household income

45% Male – 18% (Age 25-34) 22% (Age 45-55)

55% Female – 8% (Age 18-24) 33% (Age 35-44)

70% of residents own a car

*Source Experian, Tactican and Royal Mail

londonpropertysouth.co.uk


SOCIALMEDIA FACEBOOK • Sponsored and boosted posts reaching your target audience • Enhancing the printed campaign online • Bespoke video content reaching your target audience

INSTAGRAM • Property and interior focused • Local events featured weekly • High end engagement rate of 20%

TWITTER • Industry news • Your story told by us to your prospects

WEEKLY NEWSLETTER A targeted engaged audience of over 76,000 • What’s on • News • Property • Country homes • Interiors londonpropertysouth.co.uk

EMAIL MARKETING AND SOCIAL MEDIA • Sponsored newsletter with full editorial control – £500 • Sponsored Instagram post – £300 • Sponsored Instagram post, twitter & Facebook – £750 • Bespoke plan on offer – starting price £1,000


VIDEO/ VIRTUAL REALITY VIRTUAL REALITY We are partnered with one of the UK’s leading VR companies who can offer VR tours, photos and a floor plan service at one of the most competitive prices in the industry. • The perfect solution for busy and overseas buyers. • Stay ahead of your competition with the best marketing 3D – a perfect way for winning instructions • Makes the property a 24/7 open house online so buyers can view from anywhere POA

VIDEO

Uploaded to YouTube.

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Short engaging video to complement the written article and shared across all social media platforms reaching your target audience.

londonpropertysouth.co.uk


WEBSITE ADVERTISING All banners will alternate throughout our website on various pages. Please supply artwork for both sizes and include a URL address for the banners to link through to. Medium Rectangle: Leaderboard: Wide Skyscraper:

300×250 pixels 728×90 pixels 160×600 pixels

File format: Static JPEG. Colour Mode: RGB. Image Quality: 72dpi. Max File Size: 40kb

Wide Skyscraper Leaderboard

Medium Rectangle londonpropertysouth.co.uk


THE360°APPROACH

MAGAZINE

DIGITAL SOLUTIONS

TABLET

ONLINE DISPLAY

VIDEO

MOBILE

SOCIAL

VR TOURS

londonpropertysouth.co.uk


PUBLISHING SCHEDULE

ADSPEC MAGAZINE Full page bleed

Issue

Editorial

Advertising

Published

January

5th December

12th December

2nd January

Half page landscape

February

9th January

16th January

1st February

March

6th February

13th February

1st March

Full page Bleed Half page landscape Half page portrait

April

6th March

13th March

27th March

May

3rd April

10th April

24th April

June

1st May

8th May

22nd May

July

5th June

12th June

26th June

August

3rd July

10th July

24th July

September

31st July

7th August

21st August

October

4th September

11th September

25th September

November

2nd October

9th October

23rd October

December

6th November

13th November

27th November

January 20

4th December

11th December

2nd January

londonpropertysouth.co.uk

Half page portrait bleed

width x depth (mm) trim 230mm x 300mm bleed 236mm x 306mm 200mm x 260mm trim 230mm x 145mm bleed 236mm x 148mm 200mm x 125mm 95mm x 260mm trim 110mm x 300mm bleed 113mm x 306mm

Quarter page portrait

95mm x 125mm

Quarter page landscape

200mm x 62mm

High resolution PDF. (These must be provided with a minimum of 3mm bleed, registration marks on all sides.) All supplied images must be CMYK and a minimum resolution of 300dpi. Pictures should be saved as jpeg files (maximum quality and lowest compression). WE CANNOT ACCEPT images embedded in Word documents. Any fonts supplied must be Mac compatible. We cannot guarantee registration on small type reversed out lettering when made out of multiple colours.


TESTIMONIALS “I am consistently impressed with London Property South’s breadth and quality of coverage. The magazine provides the perfect mix of expert market comment, beautiful properties and local news.” Robin Chatwin, Head of South West London, Savills “London Property South is the premiere advertising option – particularly for special or luxury homes.  The editorial aspect of the magazine makes it compelling for readers. The quality of the magazine and its excellent production values really show our houses at their very best. Last – but certainly not least our clients have been delighted with the exposure in what can only be described as the ‘Vogue of Property Magazines’!” Guy Leaning, Director, Robert Holmes

“London Property South is the ideal publication to showcase our properties and target potential buyers. It is a joy to read each month, with insightful and interesting market comments from industry experts alongside a fantastic range of available properties.” Kate Hancock, Group Marketing Manager, Octagon Developments

“We’ve advertised in London Property South from its launch. The magazine is an impressive publication and we use it to great success on valuations when pitching for business. In the digital age of property marketing, there is still worth using print channels if the editorial content is of seductively high quality and the magazine’s distribution puts your stock under buyers’ prospective noses. This publication works for us.” Jane Robathan, Marketing Manager, Roy Brooks

“An excellent magazine which focuses on the best property and has all the exciting and current events taking place in the area. It’s a good read!” Alex Oppenheim, Associate Director, John D Wood, Battersea

“Over the last decade, some agents may have felt that the rise of internet advertising has diminished the need or appetite for printed media. However; our experience is that we simply needed to focus on the right printed media to deliver our message to the customer. The team at London Property South have created a publication that focuses specifically on the housing market but also provides opportunities for us to regularly communicate a more detailed message to potential customers. This allows us to demonstrate our market knowledge and specialist insights that prove that not all estate agents are the same.” Darren Baker, Group Sales Director, Lauristons

“The magazine everyone needs to be in and the first to go from the magazine rack. Loved by agents and buyers alike.” Sam Sproston, Partner and Office Head, Knight Frank, Wandsworth

londonpropertysouth.co.uk


CONTACTUS ADVERTISING Publishing Director Alison Hurcombe ahurcombe@londonpropertysouth.co.uk +44 (0)7718 982736 Account Director Tomas Griffiths tgriffiths@londonpropertysouth.co.uk +44 (0)7825 495627

EDITORIAL Editor Jane Stevens jstevens@londonpropertysouth.co.uk +44 (0)7779 585398

PRODUCTION/DESIGN Production Manager Dan Thompson southpr@typestart.co.uk +44 (0)1536 418181

londonpropertysouth.co.uk

London Property South Media Pack 2019  
London Property South Media Pack 2019