The 10 Most Innovative Business Leaders to Watch in 2021. by tycoonsuccess

THE

SEPTEMBER, 2021 tycoonsuccess.com

Iman Pour Navab Founder

MOST

INNOVATIVE

BUSINESS

LEADERS

2021

TO WATCH IN

Iman Pour Navab & Dynamise Rapidly Emerging Global Leader In Manufacturing The Finest Quality Health Products

COVER STORY Iman Pour Navab & Dynamise Rapidly Emerging Global Leader In Manufacturing The Finest Quality Health Products

CXO

CONTENTs

18 Genevieve Leveille On Being a Leader in an Innovative World

PROFILES

14 Carolyn Jenkins The Philanthropist, Author, & Social Reformer, Promoting Healthy Lifestyles For The Underserved

20 Educating People On The Importance Of Fitness, David Lyons Thrives As The Fitness Industry's Trendsetter

24 The Technopreneur who Introduced XaaS Ltd to Strengthen the Cyber Defense, Matt White

28 Sash Jeetun Accelerating Pace Of The Digital Financial Solutions With Next Gen – Products At Spherium Finance

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Editorial Desk

The 10 Most Innovative Business Leaders to watch in 2021

ith the constant development in the startup ecosystem, more and more women are chasing the entrepreneurial dream and succeeding in their ventures. Women leadership in today’s world has been on a rising graph in the recent years. In this day and age, we can proudly say that women leadership is not an obscure concept any longer. Women are in the news every day, ruling all segments of industry and all facets of life. Successful women leaders and subject matter experts who have created a very strong knowledge pool are helping innovators to shape ideas into reality.

With a set of strengths and professional code of conduct that women are very well suited for; organizations are actively seeking women for leadership roles and female entrepreneurs are starting businesses at a faster rate than any other time in the past. Several organizations too are enabling women to grow and ﬂourish in both their professional and personal lives, enabling them to thrive on their own path, based on their own professional and personal priorities. Their expertise and thought leadership are fuelling organizations' impressive success. In a country like India where most of the women aren't encouraged to think big, there are some who have soared higher than one would expect from a constrictive setup. These wonder women are inspiring other ladies to venture on the path of start-ups through the stories of their personal struggles and challenges. Our current edition speaks of such inspiring stories of women entrepreneurs who are disabling the think-leaderthink-male norm and touching the sky. The number of female founders shining in our country will only rise, and we could not be prouder of our women. Flip the pages and Happy reading…!! Tycoon Success Magazine editor@tycoonsuccess.com

Iman Pour Navab Founder

INNOVATIVE

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BUSINESS LEADERS TO WATCH IN 2021

Iman Pour Navab

Dynamise Rapidly Emerging Global Leader In Manufacturing The Finest Quality Health Products

Together, let's make natural products that are safe for everyone and the environment!

COVER STORY

YNAMISE is an endeavour initiated in 2002 by Iman Pour Navab, the pioneer in homeopathic healthcare, a visionary business leader, botanist, herbalist, and author. It manufactures natural health products with ethically sourced ingredients and is made under an environmentally sustainable system. With its heritage of serving the healthcare industry, DYNAMISE continues to be one of the leading Canadian custom manufacturers and exporters of herbal extracts, oils and liquid supplements on the global level, supplying all kinds of custom labelled herbs in liquid, oil and topical forms for Natural Health Products and Nutraceuticals. Iman Navab, Founder of DYNAMISE, hails from a humble, hardworking, and reputed background. He studied a six-year natural medicine program at the CCHH in Ontario. He is a registered homeopath healthcare provider and president of the Applied

Research in Homeopathy Foundation of Canada (arhfc.ca), a not-for-profit research organization. Aside from his business success, Iman is also a reputed author. He wrote two books, one is about "Miasma of Cancer", and the other one is called: "An Interview with Dr. Samuel Hahnemann". More About The Brand & Its Exclusive Offerings DYNAMISE is widely renowned for supporting people in converting their ideas into a final formula. Under the competent leadership and supervision of Iman Navab, it is successfully delivering contract manufacturing, packaging, and labeling services for liquid natural health products, essential oils, herbs and mushrooms extracts, and cosmetics. In his headship, the company has introduced numerous innovative alternatives in Liquid Natural Health Products, Essential Oils, Liquid Herbs and Mushrooms Extract Tinctures, Liquid Homeopathics, and Natural Cosmetics. Here is the list of services offered by the company: • Formulation: Discuss what you have in mind, the expert team will formulate and create your product. • Stability Study: They take care of stability-study needs for your finished product with several thirdparty laboratories to establish the product's shelflife. • Regulatory Affairs: The team helps in filling and submitting the application forms on your behalf to the NNHPD of Health Canada. • Manufacturing: They provide Extraction, blending, and filling services. They have production capability for the Liquid and Topical (from 5 mL and up) format. • Packaging & Labeling: They have different packaging and labeling solutions for your product. You can get the filling and bottling service here in

different types and sizes of containers. • Bulk Materials: They have excellent solutions for offering items in bulk containers. CLIENTELE & THE UNBREAKABLE FAITH Faith and integrity are the essences of both Iman's family and business. At Dynamise - the whole team believes in mutual respect for everyone, and as well as protecting the rights of animals and the environment. Thus, they strive to source ethical plant-based ingredients, and to manufacture products under an environmentally sustainable system. DYNAMISE serves clients from different states and provinces in North America. Mostly, clients are brand owners that sell their products online through different eCommerce platforms, and also in stores nationwide. For the clients, the company offers custom formulations, product development, manufacturing, packaging, and labeling services. Our facility is in compliance with GMPs (Good Manufacturing Practices) and registered to the ISO 9001 Quality Management System. HICCUPS ON THE WAY & THE SUPPORT SYSTEM The primary challenges for Iman were to understand his own weakness and fears. He means to truly realize what are the areas of deﬁciencies, to do selfassessments and internal gap analysis, and to make continuous improvements. When asked what helped him along the way to reach where he is today, Iman apprised, “First, God's mercy and grace. My wife and my brothers are the force and strong engines who with their unconditional love supported me through every step. I am forever grateful for my family's dedication, sacriﬁces, and for their hard work.” CREATING A MORE BALANCED AND EQUAL INDUSTRY Iman's suggestions are, to be mindful of your actions; be aware of the impacts that your policies have towards your personnel, environment, and customers. Don't be afraid of change; improvement is a neverending process.

A DAY IN IMAN'S LIFE Iman's daily routine begins early in the morning with a meditation around 4:00 o'clock. I start my work at 6:00 in the morning until 5:00 pm. After work, he loves spending time with his family, and then he reads books, which is his only hobby, before going off to sleep. FAVOURITE BOOK “I have a list of few books that always inspire me. However, my first favourite book is Physiology, which is the study of how the human body works. During my college years, when for the first time I was reading about the functions and physiology of the organs, I was fascinated. For example, it is mind boggling how the heart works and pumps continuously without resting, and doesn't need to get plugged in for recharging. Think about it really, this is an utmost advanced technology, beyond words, designed and created by our Lord, and thankfully we don't receive a monthly bill for the services that our organs perform”, asserted Iman while disclosing his favourite read. ENVISAGING FUTURE GOALS Iman said that he tries not to think about the future, he learned this the hard way; future is unpredictable and out of his hand. He can only take care of this moment, and he tries to be aware of his actions now. As his spiritual teacher, Ram Dass, says: Be Here Now. Iman believes, if he focuses right now, works diligently, and does his best, then the future will surely take care of itself. Obviously, I hope for the best outcome, God willing. AWARDS & MILESTONES Executive Award for Excellence in Natural Medicine – Canada in 2017 FROM THE COO'S DESK “My late father, who was a pharmacist, had an important influence on me to study herbs, nutrition, and natural remedies. As a registered health care provider, due to my clinical experiences, I observed and learned how effectively herbs can help us”, shared Iman while

Be Here Now. Ram Dass

discussing his main inspiration of starting a career in healthcare. “My advice to female entrepreneurs including my daughter is to understand and appreciate your vulnerabilities. In this modern society, we put on a social mask and suppress our human vulnerabilities. Truly, it doesn't matter if you are a female or male. We have to realize that as human beings, we have a vulnerable side,

and that is absolutely okay. Don't ignore it, just study yourself and love yourself. If you are planning to enter the business world, it is like entering a big noise show, so don't rush - stay focused, have faith in your capabilities, and be keen about your business.”- Iman Pour Navab

CAROLYN JENKINS THE PHILANTHROPIST, AUTHOR, SOCIAL REFORMER, PROMOTING HEALTHY LIFESTYLES FOR THE UNDERSERVED

s a Foot Health Advocate, Carolyn Jenkins is part of a group of uniquely dedicated social reformers and out-of-box thinkers. While achieving career heights up the corporate ladder, Carolyn Jenkins, Creator & CEO of CjQenterprises, LLC and Executive Director of Jenkins Donelon Foundation, is living her life's motto, 'good healthcare for all' in the truest sense of the word. As an out of box thinker, Carolyn foot health and healthy lifestyles for the underserved. In March 2016, the Foot Health Advocate formed the Jenkins Donelson Foundation (JDF) to promote good foot health through education, services, and resources in the USA and globally. In 2019 The JDF mission expanded to "promote foot health and healthy lifestyles." In addition to giving away shoes, socks, clothing, and foot care supplies, The JDF began giving away everyday essentials, including beds/bedding, toys, and household goods, to families in need. Even with the expanded mission, Carolyn is still passionate about foot health because, many times, foot pain is preventable. Everyone deserves to own a decent pair of shoes and socks. As importantly, no one should suﬀer from foot pain because they can't aﬀord medical care. The JDF team actively works to prevent and eliminate foot pain to 'heal and shoe the world.' In academics Carolyn graduated from Bowie State University, earning a Bachelor of Science in Elementary Education. She earned 14

her Social Sector Certification from the University of California Berkley Haas School of Business. She is also an author and an avid booklover. The Inspiring Journey: From Author to Social Worker "I have wanted to be an author since I was a child. After working my way through college and working professionally for a few years, I founded a Christian bookstore and a general bookstore. Surrounding myself with books, and authors occasionally, kept my dream alive. The industry changed when Amazon launched, so I went back into the workforce and became a government contractor. One day I heard myself say, 'I always wanted to write children's books," and I wondered, "why haven't you?" I sat down and wrote The Family Adventures of Princess Ladybug and Princess Ladybird: Laundry Day. I selfpublished it through Amazon and immediately decided I didn't want to be a one-hit-wonder, so I wrote volume two in the series, Papa's Farm. As I was fulfilling my childhood dream, I broke my pinky toe for the second time. This accident led me to write the book that changed the course of my life. I wrote a poem that highlighted the important role our feet play in our lives. I forgot about the poem until I was introduced to an artist who offered to add beautiful illustrations to my poem, My Feet: An Ode. As I was publishing my book, I searched the National Calendar website to see if a special day existed to encourage people DECEMBER 2021

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to appreciate their feet and take good care of them. Not ﬁnding one, I registered National I LOVE My Feet Day! to be celebrated on August 17. This special day is now recognized annually in the US and abroad", shared Carolyn. "To supplement I LOVE My Feet Day!, I created ilovemyfeetdays.com so that people could get foot health information in layman's terms, 24/7. I quickly realized what I was doing was not reaching the people who needed it most, the underserved. At that time, I had already witnessed and understood the inequity in health care, but the inequalities crystallized for me when I began promoting good foot health. The most vulnerable had the greatest need. Within one year, I established the Jenkins Donelson Foundation, which promotes foot health and healthy lifestyles for the underserved. In 2016 volunteers began giving recycled shoes and new socks to the homeless and low-income. Today, due to multiple retail

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My trademark quote is, "Take good care of your tootsies; they have to last you a lifetime!"

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Carolyn Jenkins Executive Director

partnerships, we give away free shoes, socks, clothes, beds/bedding, school supplies, baby/children's goods, seasonal goods, bikes, kitchenware, bathroom goods, personal products, detergents, outdoor supplies, including swimming pools and lawnmowers, along with a wide assortment of household goods. To date, we have served

those in need in eight states, the District of Columbia, and three countries'', she further added. Favourite Book Carolyn has always loved books. For her, selecting a favorite book is like choosing a favorite child; it's impossible. Each one shines on different levels at different times. Right now, her favorite shining stars are Just As I Am by Cicely Tyson, Everyday is a Gift by Senator Tammy Duckworth, My Soul Looks Back by Jessica B. Harris, and Along the Way by Martin Sheen and Emilio Estevez. Carolyn enjoys learning about the 'journey' others have made to reach their goals and destinations. Making A Difference in Lives Established in 2016, the Jenkins Donelson Foundation (JDF) is focused on promoting good foot health to the underserved. The JDF operates solely through volunteer support and donations. In 2019 The JDF won multiple retail partnerships allowing volunteers to pick up overstock, seasonal goods, and returned goods. This plethora of valuable retail inventory led the Board of Directors to expand the mission to promoting foot health and healthy lifestyles for the underserved. Presently, the JDF is serving the homeless, the underserved, and those in need.

mental and additional financial stress, so the goods it had to offer were in greater demand. Through its sister organization, ilovemyfeetdays.com, The JDF also provided foot health information people could incorporate immediately to improve their health during the lockdown. Below is a list of awards The JDF and its volunteers have won: • 2021 Top-Rated Nonprofit from Great Nonprofits • 2021 Corporate Live Wire Innovation & Excellence Awards Foot Health Specialists of the Year • 2021 Gold, Silver, and Bronze Presidential Volunteer Service Awards for JDF volunteers • 2021 Five Year Recognition Award from Senator Mark Warner, VA • 2021 Volunteer Recognition Award from Senator Tim Kaine, VA • 2021 Points of Light Volunteer Recognition #7100 for a JDF volunteer • 2020 ManTech International Community Partner • 2020 ManTech International Pedersen Community Service Award recognizing a JDF volunteer • 2020 General Dynamics IT (GDIT) Volunteer of the Year Award recognizing a JDF volunteer • 2020 Fitness & Nutrition Foot Health Social Enterprise of the Year • 2020 Top-Rated Nonprofit from Great nonprofits

Future Roadmap

A Piece of Advice for Female Entrepreneurs

The JDF still operates through volunteer eﬀorts and donations. Most JDF volunteers have full-time jobs. In FY21, despite the pandemic lockdown, JDF volunteers gave away more than $150K to those in need.

Doing your best is great but striving for balance is critical. Trying to "have it all" can cause us to lose the most important things in life, love and family. One of the biggest takeaways during the pandemic was the reminder that we need to love one another everyday.

The JDF keeps its goods in storage units, and this is the location where people come to pick up their everyday essentials.. The JDF hopes to operate from a free-standing building or rent warehouse space in the future to make it easier to serve those in need. The nonproﬁt would also like to hire part-time assistance, which would reduce the heavy workload on volunteers and help to expand its outreach. Feathers in the Cap The JDF received national and international recognition during the pandemic. JDF volunteers remained committed to serving those in need, and donations were distributed to homes, directly to the homeless, engaged through new partnerships and pick-ups at the storage units. JDF volunteers realized quickly that the lockdown would cause

DECEMBER 2021

Genevieve Leveille On Being a Leader in an Innovative World

eadership is a commonly used word all around. In business, it can involve setting goals, telling teams what to do, and planting seeds of potential within the company. With that said, In our ever-changing world, the philosophy of leadership has to keep up with changing team needs and problems they wish to tackle. Companies today must be innovative and open-minded to changing their problem solving approach. Because of that, leadership isn't solely about executives making decisions for the company anymore, but finding new ways to engage and motivate your team. Genevieve Leveille's novel approach to leadership has helped her manage teams and work with governments with the mission of empowering farmers and decreasing food mismanagement. Her cutting edge enterprise, AgriLedger, provides a blockchain solution that tracks food across global networks, allowing everyone to know who and what happens to the products we purchase. To do all this, Genevieve has had to redefine leadership within AgriLedger. She allows everyone, regardless of the position, to participate in the decision-making. To her, it's the team members' individual skill sets and expertise that lead the decision making process. Companies and organizations comprised of members with competence and capability are left to decide on projects and goals. A recent study found that this kind of approach is compatible with companies with complex environments and guarantees better transparency, effectiveness, and agility. In her words “effective leadership, really, falls back to your ability to communicate with different people. You have to empower their team and ensure that they are heard and their 18

needs are met. By doing this, it is easier and more efficient to make sure expectations are met from everyone's side.” With a virtual office operating with team members across the world, she draws light to the importance of this in diverse workspaces, where entertaining approaches form different viewpoints are essential to moving forward and ensuring needs are met. This has opened more gates to cooperation and open-mindedness in their work environment. This was particularly important in the roll out of their solution in Haiti throughout the COVID-19 pandemic. While leaders are normally known to be the shepherd of their team, genevieve believes in non-hierarchical leadership, where leaders are there as communicators that bind their team together into achieving their goals. She also believes that this kind of leadership approach is empowering. Her leadership style is a philosophy, which goes from her company's mission to empower farmers and consumers, to the way in which she manages those that work directly with her. According to Zappos CEO Tony Helsh, workers are more responsible and conscious of what they think and do in this leadership style. Meanwhile, Genevieve said that these expert team members under this kind of leadership approach are entrusted to come up with the right ideas in the right place. Since the leader will not be monopolizing ideas, authority, and the right to speak, team members can pitch sensible ideas and opinions within the team without the fear of not being heard. Through the individual efforts by the team members and innovative leadership, trust and cooperation can be attained easier. DECEMBER 2021

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Genevieve Leveille Founder & CEO

In this fast-paced environment where a lot of things change around us, it is also high time to let go of archaic methods that keep us from evolving. Another thing to consider as well during this metamorphosis is to utilize the technology and human potential around us. As long as we keep tapping on that resource, there will always be room for innovation and development for all companies as well as better leaders, team members, and results. From a technological side, Genevieve has begun to explore halocratic leadership, and the potential of decentralized autonomous organizations (DAO). Generally, Holacracy and DAO put emphasis on how decisions and authority should come from capable team members instead of the leader. DAO is an internet-reliant decentralized organization where decisions are made from the bottom up and governed by a community with a set of rules enforced on a blockchain. Along with that, all members have a sense of shared ownership and this promotes a more homogenous and harmony in the work environment. She is interested in the potential of this in allocating community funds in developing economies. “The future of organizing is more Holacratic, where democratic decision making on governance can be managed through technological innovations that make it easier”, Genevieve said.

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EDUCATING PEOPLE ON THE IMPORTANCE OF FITNESS,

DAVID LYONS THRIVES AS THE FITNESS INDUSTRY'S TRENDSETTER

itness enthusiast David Lyons, Founder, MS Bodybuilding Challenge and Co-founder, MS Fitness Challenge (MSFC), is globally renowned for his work in both the entertainment and fitness industries. The owner of the OPTIMALBODY fitness brand and President of Lyons Entertainment, David with his wife Kendra, has dedicated his life to helping people with MS understand and be educated on the importance of fitness in their lives. Besides, he is a sought-after motivational speaker and a faith-based author dedicated to helping others by sharing the lessons gained from his life experience. The Inspiring Journey from a Survivor to a Successful Entrepreneur In 2006, David Lyons was hospitalized and diagnosed with Multiple Sclerosis at the age of 47. David was a bodybuilder and health club owner, who exercised regularly and lived a healthy lifestyle. He was devastated by the diagnosis and frustrated by the physical limitations of his condition. His initial MS attack left him with partial paralysis, tightness, pain, and numbness in his extremities and back. These common symptoms of MS come and go without warning. The multiple lesions in David's spinal cord made it difficult for him to coordinate movements and they affected his balance. The lesions in his brain caused cognitive problems affecting his concentration. And the lesion by his optic nerve, at

times, caused vision impairment and blackness when seeing out of his left eye. David also lives in a constant state of fatigue caused by this disease attacking his nervous system. While in the hospital the doctors told David he would most likely leave in a wheelchair and would not return to his normal workout routine. They also warned him that MS is a disease that most often progressively worsens and to prepare for his limitations as he ages. So, what does David do? At the age of 50 David Lyons decided to compete in a NPC Bodybuilding Competition! David's doctors all told him that his pursuit of competing in a bodybuilding contest was sheer madness, especially at 50 years old…but if anyone could do it – he could. On august 22, 2009, David competed in the Florida State Bodybuilding Championship where he was awarded an impressive trophy for the most inspirational bodybuilder! And, the victorious journey begins... More about the Brands MS Fitness Challenge aims to provide guidance and support to people with MS and fitness professionals worldwide in an effort to educate and train them in the benefits of exercise, nutrition, and mindset in winning the battle against Multiple Sclerosis. MSFC pays for these programs through the donations of its supporters. Here, the main focus is on fitness programs.

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OptimalBody is a fitness brand that caters to the market of those “challenged in fitness”. Whether you have a chronic condition such as Multiple Sclerosis or you are over 40 and seeking to get in the best shape of your life, OptimalBody has a program that will fit your needs and goals. Clients & the Unbreakable Faith “My clients range from those battling MS to people over 40 wanting to exercise properly. The many awards such as Most Dedicated MS Fitness Expert the past 3 years and being voted as one of the Top 100 Healthcare Leaders in the world, coupled with my lifelong commitment in the fitness industry and my induction into the National Fitness Hall of Fame gives my clients the foundation of faith. And with thousands of success stories over the years and many testimonials, trust in me is never an issue”, asserted David.

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Service to others is the rent you pay for your room here on earth. MUHAMMAD ALI

David Lyons Founder & Director

From the Founder's Desk I believe my faith in God has enabled me to achieve all the success and acknowledgment I have received in the ﬁtness industry, the MS community, and life's entire journey. It is by His strength, guidance, and grace I am

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where I am today. Aside from my faith, the support of my family and especially my wife Kendra over the years has kept me grounded, motivated and focused. The biggest challenge I faced was inexperience with social media and the internet. I'm a dinosaur at 63 years old and the digital world has grown tremendously throughout my career in fitness. Fortunately, my son, Deric, is my partner in my fitness endeavours and internet, social media, and marketing genius! A Day in David Lyons's Life When asked about his daily routine, David shared, “I am up at 6 am (most days) and head to my home gym for my own workout. After that, it's time to review the emails and messages that came in overnight and reply. Then I start my day of training private online exercise students, mostly those with MS. After the 6-8 hours spent on the one-on-one students, it's now onto reviewing social media and posting/responding to requests for both my MS Fitness Challenge charity and OptimalBody fitness company.” He continued, “When there is time between students and management of the companies, I then shoot educational, instructional, and training videos for OptimalBody and do whatever writing I need to for blogs, books, and interviews. Most often that is left to Saturday when I keep my private student workouts to a short schedule.” Favourite Book The Reset Plan by Shanna Ferrigno

years old, he was the only person with MS to receive the Health Advocate Lifetime Achievement Award from Arnold Schwarzenegger as well as the Lifetime Fitness Inspiration Award in Feb 2016, next to bodybuilding legend Mike Quinn at the Global Bodybuilding Organization's International Fitness Expo. In January 2017 David received the Special Recognition Award from the National Fitness Hall of Fame and later in the year he was honored as a Founding Partner of the organization's Institute for learning. David is considered the face of MS and fitness worldwide and his fitness book, Everyday Health & Fitness with Multiple Sclerosis was a #1 New Release on Amazon while his MS Fitness Training Specialist certifications partnered with the National Federation of Professional Trainers (NFPT) and MedFit Education Foundation educate trainers internationally on how to work with MS clients. David is the Creator and Director of the OptimalBody Training Program for MS and is the Vice President of Adaptive Sports for the United Intercontinental Bodybuilding Fitness Federation (UIBFF). Lyons is a 2019 inductee in the National Fitness Hall of Fame for his work as a fitness educator. He has appeared on Good Morning LA, FOX News Orlando, and other TV and radio shows nationwide as well as in print media. A Piece of Advice for Aspiring Female Entrepreneurs Female entrepreneurs should see themselves as equals despite the discrimination they sometimes face in the business world. If they set their sights on the many very successful females in business who have far surpassed men in accomplishments and use those examples as their role models, there is nothing they cannot accomplish.

Future Roadmap MS Fitness Challenge will continue to bring the most educational and worthwhile no-cost fitness programs to the MS community through its non-profit cause. OptimalBody will continue to develop and release the most comprehensive fitness and exercise programs available to the “challenged” market of chronic conditions and over 40's fitness enthusiasts. Accomplishments & Achievements In 2013 David received the Health Advocate of the Year Award with Lou Ferrigno. And in 2015, at almost 57

DECEMBER 2021

The Technopreneur who Introduced XaaS Ltd to Strengthen the Cyber Defense,

Matt White

n support of companies seeking to enhance their cybersecurity, an eminent transformation strategist and technopreneur, Matt White, laid the foundation of XaaS Ltd to provide excellence and innovation in the protection of digital data and empower everyone on their Cyber transformation journey. The driven, rock climbing author, and father of 2 girls began his career ﬁxing computers and giving businesses support when he was in his early teens. From then he moved to development in the dot com boom, covering infrastructure, resilience, and leading into consultancy. The Life-Changing Incident When Matt was 12, he injured his wrist and when 13 was diagnosed with a chronic pain condition, Complex Regional Pain syndrome (CRPS). CRPS is a poorly understood condition where a person experiences persistent severe and debilitating pain. As a result Matt gets little sleep and is fueled by adrenaline. Matt now sees his condition as both a gift and a curse, having learnt over time to reframe it as a superpower. The pain fuels him, giving him the ability to push himself harder and further, whilst driving him to keep ﬁghting. He is inspirational living proof that any hardship and problem can be turned into advantage, with willpower and a positive attitude.

More about the Venture XaaS helps companies improve their cybersecurity, removing the 'witchcraft' and subjectivity by helping define and then guiding them through their transformation journey. XaaS has two products, 'Advance', the enterprise product designed for companies who want to undertake a full transformation, and 'Evolve' the cutdown solution aimed at helping improve the cybersecurity of small businesses by guiding them through a much more simplified journey to be secure, in line with the National Cyber Security Centre (NCSC) and CyberEssentials. Matt explained further, “Our platform allows you to assess yourself against our baseline model, mapped to the industry standard control frameworks such as NIST and ISO 27001, taking into account your constraints (time, budget, resource and risk appetite) and then delivers you a step by step dynamic roadmap, tracking progress and offering reporting. Using an analogy, we offer turn by turn navigation like modern day SatNavs, rather than the traditional, static line drawn on a map route.” The Inspiration of Becoming an Author Matt has been fortunate enough to meet a lot of different characters along the way. In particular, he has met many people at the top of their field, and they all had one thing in common… they were giving back. They mentored, they helped their colleagues and acquaintances, not out of

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expectation, but because they felt it was the right thing to do. The help and guidance he was given made Matt want to pay it forward. When the opportunity with NY Times Bestselling Author Neil Strauss came up, it felt like a book was a way to support even more people than he can in person, hopefully preventing them from making some of his mistakes. Clients & the Unbreakable Faith The clientele of XaaS includes businesses of any size. Whether a global enterprise going through a planned transformation or a sole trader, the team helps make cybersecurity easier. Matt ensures the unbreakable faith of his clients by being pragmatic, open, and honest. If he does not know or cannot do something he is upfront about it, then where possible he puts them in touch with the people that can. Challenges & Learnings on the Way Jim McKelvey deﬁnes the Innovation Stack as

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Remember: You can always quit tomorrow

Matt White CEO & CO-Founder

“a series of inventions that diﬀerentiates a company and allows it to completely dominate a market”. Initially, Matt and his team did not understand that was what they were building with XaaS, they just had a proven idea and methodology. As they realised the extent of what

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they were doing, it quickly became a question of, “How do you ﬁnd the time to build not just a product, but an entire innovation stack of solutions, whilst getting to market quickly?”

Favourite Book 'Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, Alan Eagle”

The team knew the big things that needed to be done, everyone has those large milestones in their start-up plan, but the journey so far has taught Matt that those big things aren't the important ones, it's the hundreds of 'microchallenges' that each needed solving and how they drove XaaS down the path as the team built what had become not a single innovation, but a combination of innovations all working together symbiotically, their own XaaS Innovation Stack.

Future Roadmap

Who Helped Matt in the Journey?

We're particularly excited to be working with Team GB Climbing coach, Belinda Fuller, looking at applying our platform to improve ﬁtness, ability and maturity for anyone who wants to climb. As we see it, the sky's the limit...

Matt's dad was the single most influential person in who he is today. Matt's gift for innovation is in great part from his perception of how to handle challenges in the world. Through Saturday nights watching MacGyver and weekends repairing items around the house, his father taught him a couple of key lessons that have served him well… that anything can be fixed with enough duct tape and superglue and that no problem is unsolvable. Daily Routine Matt shared his daily routine, “I tend to get up between 06:00 and 07:00 depending on whether I'm travelling to London. My breakfast is usually a protein shake and a bulletproof coffee, with my first call between 07:30 and 08:00. Then I answer emails and do my 'admin tasks' until 09:00. Next is 15-30 minutes for me to do that day's Power MBA session.”

When asked about his future plans, Matt said, “Whilst at the moment we might be focusing on cyber security, the methodology we developed for transformational journeys at XaaS can be applied to many challenges in industry and in our personal lives. This means that we are able to expand XaaS to multiple transformation themes, both in industry and for personal use.

A Piece of Advice Now more than ever there is a place for entrepreneurs. Regardlesss of gender, race, ethnicity, or belief system, if you have a vision then go for it. Don't let ANYONE tell you it can't be done or you can't do it, but remember to make it true to yourself. Just be aware that you're going to get setbacks and you're going to get blockers. You WILL fall before you ﬂy, but that is a part of the game. It's those falls that teach you the best lessons.

“09:30 – 18:30 is the core of my day with our team or our clients. My time is spent doing anything from administrative paperwork needed as you build a business, to product workshops, client meetings, strategy sessions, or interviews. During 3 of the days I slot in a couple of hours to climb at my local bouldering gym” “Assuming I'm at home, at 18:30(ish) I spend some time with my daughters and put them to bed at 20:00. Then, I take my meal and spend some time with my wife. At about 22:00 I'm back out in my oﬃce working or writing. If I haven't wound down, I'll read for an hour before going to bed at about 02:00.”

DECEMBER 2021

SASH JEETUN Accelerating Pace Of The Digital Financial Solutions With Next Gen – Products At Spherium Finance

“

pportunities avail but wait for ready hands to grab them.”- Sash Jeetun

A leading fintech platform in the Decentralised Financial sector, Spherium Finance is synonymous with a dignified pioneer in unifying the current scattered DeFi landscape by creating a suite of financial services for a global audience. It is the brainchild of Sash Jeetun, who is known to be a highly ambitious, tenacious and solutionsfocused individual, striving to build an eccentric platform, spearheading the cause of decentralization and DeFi. Mr Sash Jeetun, Co-founder, Spherium Finance is an Anglia Ruskin University Alumni, an industry expert and serial entrepreneur. The leader has been involved in blockchain since 2014 and is a big believer in the power of blockchain technology to solve the current financial imparity. With qualifications in Business Management, International Business and other fields, supported by a vast background in research, advisory, fundraising and assisting bootstrap crypto projects, Mr Sash is already an established entity in the industry. He is an instinctively proactive personality with a positive and innovative approach to challenges. And so far, he has been privileged to lead several entrepreneurial projects in different capacities and roles. Offering a Complete Suite of Financial Services Spherium Finance is a DeFi platform that offers a 28

complete suite of financial services comprising a universal wallet, token swap platform, money markets, and inter-blockchain liquidity transfer. This platform will function as a global decentralized financial service provider, extending fundamental financial services to the unbanked. At the moment, they have four different products which they are rolling out. These are HyperSwap, Spherium Bridge, HyperLend and Spherium wallet: HyperSwap: HyperSwap is a fully decentralized interoperable platform for swapping tokens using cutting-edge Automated Market Maker (AMM) algorithms that allow liquidity providers to capture profits by reducing the price skew (for an asset in a pool) and bringing the asset price back to the market price. This infrastructure, built on the Ethereum Blockchain and Binance Smart Chain, creates different liquidity pools and will incentivise liquidity miners. Users can add liquidity for any asset pair on HyperSwap liquidity protocols. Additionally, liquidity providers can earn $SPHRI tokens for approved asset pairs. As another advantage, liquidity providers will earn the pool's trading fees paid by HyperSwap users for swapping tokens. When liquidity is supplied to the pool, the provider will receive special LP tokens which will be proportional to the liquidity they add to the pool. HyperSwap, as a solution, aims to solve four major issues in DeFi. These challenges include impermanent loss, interoperability, high transaction fees and complex user interfaces. DECEMBER 2021

INNOVATIVE

MOST

THE

BUSINESS LEADERS TO WATCH IN 2021

Spherium Bridge: The Spherium Bridge is a dynamic multi-chain bridge addressing the real bottlenecks between diﬀerent chains and their ecosystems. Currently their bridge resides between the Ethereum blockchain and the Binance Smart Chain such that ERC-20 tokens and BEP20 tokens can be easily transferred across either chain. Moving ahead, the bridge will also integrate Polygon and Avalanche to create more multi-chain indulgence and will eventually transform the really fragmented DeFi space as a whole. HyperLend: HyperLend is a decentralized lending protocol built to connect lenders and borrowers. The HyperLend money market is a pool of particular assets that algorithmically derive interest rates based on the supply and demand for the asset. Lenders and Borrowers of the asset will interact with the protocol directly in order to earn and pay, respectively, a ﬂoating interest rate, without having to negotiate any kind of terms such as maturity, interest rate, or collateral.

‘‘

The Greatest Business Decisions of All Time

DECEMBER 2021

Sash Jeetun Co-founder

Spherium wallet: Spherium Wallet is a non-custodial, secure mobile-ﬁrst wallet for ERC20 tokens, which will enable our customers to use all the services provided by the Spherium ecosystem at all times from their mobile device. The Spherium team will ensure the safety and security of users' assets by adopting best practices in the

cybersecurity space. Initially, the wallet will be launched on Android devices and later, on IOS devices. The wallet will also have integrations with payment gateways and crypto-to-ﬁat payment oﬀboarding facilities.

those who failed and never gave up”, shared the visionary.

For their outstanding solutions, Spherium Finance has been recognized by many publications. Recently, they were mentioned by beststartup.asia as one of the “31 Top Singapore Financial Exchange Companies and Startups”.

To contribute to a more balanced industry, The leader advises companies to stay on top of their game and always brainstorm on innovations. This is because the blockchain and DeFi ecosystem is fast-paced. It's also necessary to hire the best team.

Spherium has an extended use-case and massive DeFi prospects for the future ﬁnancial solutions. In less than a year, Spherium's native token, $SPHRI, got listed on several exchanges and coin trackers including Gate.io Uniswap, CoinMarketCap, CoinGecko and several others. They have also introduced their native Incubation and Grant Program to build the biggest cross-chain community out there. Several projects have already been announced and more are to follow with the onset of their cross-chain DEX HyperSwap Mainnet.

Sash Jeetun's Daily Routine & Hobbies

Clientele & the Corporate Ethos The clientele cut across different sectors of the global economy, especially finance and other companies that render blockchain-backed services. Clients are very vital for the viability of every business. For this reason, they are keen on developing products and solutions that align with customer values. In recent years, the DeFi space has grown invariably and there still exists a lot of complications in terms of sustained interoperability, complex user interface and high transaction fees. Spherium being largely customercentric, their solutions are built to solve each of these problems strategically and skillfully. Major Hurdle & The Driving Force Sash's primary challenge was bringing growth to a highly competitive industry where everyone is trying to build the next big thing. In the blockchain space, innovations happen really quick and if you miss an opportunity, you might find yourself far behind.

Creating a more Balanced and Equal Industry

Sash Jeetun's daily schedule is usually very tight. He wakes up at 6:30 am daily, meditates and gets engaged in a series of business meetings. He also ﬁnds time to study, he reads lots of books and catches-up on podcasts while executing the day's work. Coming from a varied ﬁeld of roles, Sash also manages to touch base with the Developer, Marketing and BD team in Spherium, taking charge of day-to-day activities. At last, he ends his day with a quick call with the founding partners to discuss the progress, vision and the next action plans in the pipeline. The visionary also enjoys watching Formula 1, Badminton, and playing golf in his leisure time. Words of Wisdom for Female Entrepreneurs Female entrepreneurs shouldn't let issues of gender imbalance common in many nations, especially developing countries get to them. They should learn to be decisive and diligent in accomplishing set goals, as well as remember that the sky is wide enough for everyone. Favourite Book One of Sash's favourite books is “The Greatest Business Decisions of All Time'' and “The Big Short''. He loves these books because they give an insight into how the biggest business names, they know of today made decisions that made them prominent.

“Getting to the point where I am today taking a lot of hard work and determination. My family was my greatest support when I felt like throwing in the towel. I also drew inspiration from Elon Musk and a few others, especially 30

DECEMBER 2021

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