Hello, Augustine Consulting. by TWIST Creative Inc.

Hello, Augustine Consulting.

We are the Fearless

Thinkers.

TWIST is an independent brand & design agency fighting for market challengers & disruptive causes. We are celebrating a quarter century of helping ambitious brands impress the world.

We are Fearless Thinkers. We work with heart.

Founded in 2000 with a mission to fight mediocrity, TWIST today is regarded as one of the top independent brand agencies between the coasts. TWIST produces integrated brand campaigns that help market challengers disrupt their market space. Our clients are ambitious and determined competitors who often have a superior offering in their category but have struggled to claim their rightful position with their customers because bigger brands are outspending and outmarketing them.

That’s where the Fearless Thinkers do their best work. We have demonstrated many hundreds of times over the past two decades that outthinking flanks outspending. The work we do increases brand equity, sales and revenue by stimulating consumer buying triggers and customer appreciation of differentiation and value. At TWIST, our fearless philosophy dictates that we play to win. How about you?

in Business

Average Client Size in Gross Revenue

$500M+

Average Client Relationships 7.5

Full-Time Employees

Experts United.

BrandXCleveland.com is a resource for leaders thinking through crisis while planning for recovery. We believe businesses and brands need to get ready and we are here to provide answers. We are Experts United, advising business and nonprofit leaders free of cost. Our panel of experts are a complimentary collective of Cleveland-based brand, creative, media, marketing strategy, and sales experts who provide access to a full-service agency team.

Brand X: The TWIST Partner Network

TWIST partners with a number of specialized companies to provide our clients with a full-service approach. TWIST continues to operate as the main point of contact, bringing in partners as needed based on project scope.

Plan your work. Work your plan.

Every relationship starts with healthy boundaries. We begin with our Master Services Agreement and once a Statement of Work is approved, we provide detailed timeline and status reports keeping each team up to date as it relates to each project and deliverable. We look forward to discussing a partnership in-depth with you and your teams. Yes, we will challenge each other, but we are in this together and we don’t quit until you win. At TWIST, we make agency experience easy, exciting, successful and fun.

02 01

Research

— Brand Awareness — Perception Study

Discovery

— Goals — Objectives — Past Successes & Challenges

03

— KPI’s — Audience Definition

Concepting + Media Strategy

— Develop 2–3 Concepts for Campaign

— Develop Media Plan & Recommendation

Buildout + Execution

— Photo & Video Production — Copy Development — Landing Page Development

05 I mplementation

— Measure per Tactic

— Digital Executions — Media Negotiations

+ Measurement

— Set Milestones for Messaging — Implement Updates & Optimize

06 Results — Track Results

— Determine Success — Define Opportunities

Our Work.

Welty

Enrich Lives Through Great Buildings

“TWIST rebuilt our brand and implemented marketing campaigns and proposal systems that empowered our growth into new markets and untapped verticals.”

– DONZELL TAYLOR, PRESIDENT & CEO

Enrich Lives Through Great Buildings

Welty is a construction management firm that sought to expand its reach by increasing its contribution to the local community. TWIST worked with Welty as they faced the challenge of recruiting talent that met their best and brightest needs. Knowing the millenial recruits were coming out of college at the time, TWIST helped Welty build a unique program that financially rewarded team members and allowed them to individually direct charitable funds from Welty’s founders’ foundation. TWIST moved forward into a full brand strategy and communications plan to tell the story of a company that is smaller than its national and global competitors, but equally equipped with a more modern and collaborative customer experience combination and a work ethic that has the feel of an owner’s stake.

Build to Last by Never Being Afraid to Do What’s Right

In positioning the company, TWIST portrayed Welty as the most emotionally intelligent builder in America and told a story that was both ownable and defensible. Through marketing campaigns, TWIST projected that Welty defies the industry status quo by doing things the way it should be done, not the way it always has been done.

The Most Emotionally Intelligent Builder in America

Great buildings don’t happen by accident. They are a result of asking the tough questions, daring to do what’s right and actively co-creating solutions with clients. By continually pushing to align the construction process with a client’s original vision of success, Welty works to ensure each building is a reflection of a client’s values, needs and business goals.

Scope of Services

• Brand Strategy

• Tagline

• Brand Story & Key Messages

• Social Media Strategy & Development

• Logo & Identity

• Video Case Studies

• Sales Collateral

• Recruitment Campaigns

• Advertising Campaigns

• Proposal & Presentation Systems

• On Property Branding

• Main Identity Signage

• Web Strategy & Design

DIRECTION 2 EVOLUTION

Welty — Identity

logo transition

primary logo accessory mark

collateral

Measurable Results

100% increase in brand awareness

50% increase in RFP response accceptance

Overall increase in employee engagement and applications to Welty

Akron Children’s Hospital

Pro Football Hall of Fame

Northeast Ohio Medical University

Goodyear Tire & Rubber Company

Trinity Hospital Twin City

First Energy Corporation

“We created the category of outcomes based wellness, but as the word became saturated and nebulous in meaning the more challenging our differentiation became.”

– JOSH TAYLOR, DIRECTOR OF MARKETING

When not everyone is a winner, everyone can win.

Bravo delivers a game-changing outcomes-based wellness approach to mid-sized corporations that need and want to be aggressive about both the productivity and health of their employees and their bottom line. While Bravo was effectively delivering results with its achievement-based programs, its brand presentation and messaging platform were causing its real quality to be overlooked in favor of louder, more aggressive, but less capable providers.

Decoding customer understanding to improve the sales process.

TWIST rebuilt the brand and its presentation based upon real conversations with customers in three positions. We interviewed HR directors, managers, and C-Suite decision-makers to understand their real needs, perceptions of competitors and perspectives on what makes Bravo the best resource. Utilizing research as a base, we built personas and leveraged their guidance to create campaigns, tactics, and sales approaches focused on defined purchase triggers.

Scope of Services

• Brand Strategy

• Consumer Research

• Customer Personas

• Design

• Logo & Identity

• Naming

• Collateral

• Tagline Development

• Campaign Creation

• Customer Research Segmentation

All Bravo Clients Surveyed

Regardless of position or experience, all individuals in Bravo’s client

“Epudae

Ambitious Amber

Healthcare cost containment is the most prized Bravo’s outcomes based wellness. Professionalism most desirable attributes of the brand.

Vice President of Human Resources

All Bravo Clients

All Bravo Clients Surveyed

Surveyed

Regardless of position or experience, all individuals in Bravo’s client set have more commonalities than differences.

All Bravo Clients Surveyed

Regardless

Healthcare cost containment is the most prized attribute of Bravo’s outcomes based wellness. Professionalism & trustworthiness are the most desirable attributes of the brand.

Healthcare cost containment is the most prized attribute of Bravo’s outcomes based wellness. Professionalism & trustworthiness most desirable attributes of the brand.

what matters.

The wellness company that works.

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The wellness company that works.

Phone: 216.658.9500 Toll Free: 877.662.7286 sales@bravowell.com

Phone: (216) 658-9500 Toll Free: 877.662.7286 sales@bravowell.com

josh taylor Director of Marketing

The wellness company that works.

Get

How do I control costs associated with high risks?

decrease health risks in my population?

How do I minimize issues preventing my team from performing?

I decrease health risks in my population?

programs continues to be a popular topic, Bravo is experiencing unparalleled results across all industries.

Greater than 99% participation each year among 1,700 associates.

Claims trend reduced to 1% increase after two (previous trend was 16%).

PIn year three, 7.6% of participants stopped smoking.

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Proven Results: Average cost savings within the first two years with Bravo. 20% 68% 12%

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Hundreds of companies trust their wellness to Bravo. Learn Why

Tailor Health Promotion Solutions

Activity Programs

Keep employees engaged year-round with a variety of health related activities and challenges.

Health Promotion

Provide the right tools, credible resources, and educational materials to employees at the right time.

Health Assessment

By answering a few simple questions, employees will gain a snap shot of their current health.

Tobacco Cessation

Employees will get the tools, resources, and guidance they need to become smoke-free.

Online Health University

Allow employees to utilize the expertise of health coaches from the comfort of their own home.

Tailor Screening Methods

Scheduled Onsite Screening

Participants well be screened at a designated work location (venipuncture or finger stick).

Walk-in Onsite Screenings

Can be accommodated if participants forget or miss the opportunity to register.

Make-up Screenings

Available to those who were unable to attend the initial event (including newly eligible).

Screening Forms

Employees download form online and schedule an appointment with their healthcare provider then fax in the form.

Remote Screenings

Screener will go to the participant’s home and conduct a screening based on the participant’s availability and needs.

Screening Kits*

You can perform or directly contract for your own screenings with screening kits.

*Only applicable to custom solutions

Sorry. Trophies are for outcomes only. “Wellness”doesn’t work. We do.

When everyone gets a medal, no one wins.

“Wellness”doesn’t work. We do.

the wellness company that works

Measurable Results

Prepared brand for acquisition within a two-year timeframe

Bravo was acquired by the Cleveland Clinic in 2019-2020

75% increase in customer satisfaction

Over 75% increase in employee website engagement

Auburn Career Center

Knowledge for the New Economy

“Auburn Career Center has partnered with TWIST Creative on several marketing endeavors, from smaller-scale projects up to a complete and comprehensive institutional rebrand. Each time, the results have outmatched our expectations. The entire organization is innovative in their approach at ﬁnding the right message for each situation. The creative team is fresh with their concepts and the organizational side of the outﬁt uncovers everything needed to supply educated data that fuels the process. TWIST’s team is professional, dynamic and industrious. Simply the best at what they do!”

JEFF SLAVKOVSKY, ASSISTANT SUPERINTENDENT, AUBURN CAREER CENTER

Strivers are not satisﬁed; they want something better.

For decades, Auburn Career Center was thought of as a technical school for struggling students. In reality, everyone is drawn to Auburn to strive for something better for themselves. It was our goal to show the community, parents, students, and businesses that Auburn is The School for Strivers.

TWIST built a brand strategy as well as a communications plan with tactics that improve brand awareness and increase local engagement. In order to overcome the “trade school stigma,” TWIST positioned Auburn as a lifestyle choice and became the leader and voice for that choice.

Knowledge for the New Economy

TWIST developed the institution’s brand positioning and a messaging platform that differentiates the institution and communicates its value. By focusing on the long-term benefits — knowledge for the new economy and life-esteem — parents, guidance counselors, and the community are able to see the benefits of students attending Auburn Career Center.

Scope of Services

• Brand Strategy & Communications Plan

• Identity Redesign

• Print Advertising

• Outdoor Advertising

• Content Strategy

• Social Media Strategy & Management

• Website Design

• Collateral Design

• Signage and Wayfinding

• Targeted Public Relations

primary logo

color palette

Measurable Results

200% brand awareness increase in affiliated schools

Enrollment in promoted programs increase of 75%

4 additional programs added to accommodate new students

Faculty recruitment goals met for 24 continuous month

Meet the Fearless Thinkers.

Helping challenger brands build strategies, messages and campaigns that instill confidence, influence culture and inspire devotion.

MIKE OZAN, Co-Founder & Chief Creative Officer

Mike Ozan is the co-founder and CEO of TWIST Creative. Mike and his wife, Connie, founded the business in 2000; hence the name, referring to the merging of two creative disciplines: he, a writer, and Connie, a designer. As co-founder and CEO, Mike acts as a business leader and brand consultant, tasked with creative concept development, organization naming, product naming, and launch, as well as developing branding and communication strategies. He works closely with clients — and his team — to identify key messages and central themes, map communication creation, and strategic release to maximize return on investment.

CONNIE OZAN, Co-Founder & Chief Creative Officer

Connie Ozan is the Co-Founder and CCO of TWIST Creative. Connie leads the firm’s design product and acts as idea generator, quality control, and mentor to the firm’s ever-growing team of design professionals. Connie is the creator of more than 200 successful and award-winning brand, identity, and collateral campaigns for a wide range of clients. Her work has been recognized for excellence by local, regional and national organizations, and has been featured in international design annuals such as AIGA 365. She has served on the board for Cleveland Institute for Art and is currently an adjunct professor at Cleveland State University in the Department of Art and Design.

CHARLENE COUGHLIN, Partner & President

Charlene has dedicated her entire career to building strategic alliances and is now leading TWIST as President and Partner. With over two decades of ad agency and client experience, Charlene brings organizational and financial oversight to every partnership, working tirelessly to grow brands, drive transformation, and deliver results. Charlene has built a solid portfolio of brand experience, having been instrumental in the launch of dozens of products into the B2B, B2C, retail, and restaurant spaces. Charlene is recognized as a true leader in the advertising community. She is a newly inducted member of Chief, was named a 2020 Adweek Executive Mentee, and was awarded the honor of serving as Vice President of Programming for AAF Cleveland. After several years in the non-profit world, Charlene continues her commitment to the causes she’s passionate about as a member of the board at Lutheran High School West and the Greater Cleveland Food Bank.

STEFANIE D’ANGELO, Vice President of Operations

As Vice President of Operations, Stefanie brings to TWIST nearly two decades of administrative experience with an international law firm where she collaborated with executive-level professionals and their clients. Stefanie’s responsibilities include client communication, project scheduling and management, internal organization, and vendor relations. During her time at TWIST, she has become crucial in maintaining client relations, introducing new systems to the organization, and streamlining account management that enables the internal team to efficiently and effectively meet our clients’ goals.

ANDREA BUSKIRK, Account Director

Andrea is a proven and passionate people leader. Her depth of knowledge encompasses client services, project management, and crisis management. She embraces collaboration and creativity, engaging stakeholders in new ways to build brands. As TWIST’s Account Director, Andrea develops trusted relationships and provides strategic and autonomous counsel to clients. Prior to joining TWIST, Andrea was an elementary school teacher in Las Vegas. Ask her about her inspiring journey home to Cleveland.

NIKI CAMPBELL, Account Executive

Nicole (Niki) Campbell is an Account Executive with more than 20 years of experience in the classroom. With a passion for education, a wealth of classroom experience, and a robust skill set, Niki works closely with internal team members to ensure all client deadlines and budgets are met. She partners with the agency’s clients, providing excellent communication and client service.

RACHEL TEUSCHER, A ssociate Creative Director

Rachel Teuscher is both a designer, a planner, and an organizer. Her unique ability to understand the project, the deadline, and how to effectively and efficiently reach the goal has provided leadership throughout the agency. She has been with TWIST Creative for almost four years as a graphic designer and design manager. Rachel is a graduate of Columbia College Chicago with a B.A. in graphic design. She has previously worked at the Lyric Opera of Chicago and has studied art and photography at the University of Westminster in London, U.K.

THIAGO WIMBERLY, Associate Creative Director

A Fearless Thinker passionate about all things design, Thiago Wimberly brings his design expertise and energy to every project he touches. Thiago was born and raised in Brazil, is a New Yorker at heart and brings his love for people, art, and pop culture to the agency. He is a problem solver, collaborator and savvy when it comes to staying ahead of all design trends. Thiago prides himself on solving problems in unconventional ways, having fun along the way. He has been with TWIST Creative for almost four years. Thiago studied at Parsons School of Design and is a graduate of the School of Visual Arts, both located in NYC.

Meet Our Partners

ROBBIN THORNTON HUDSON

MBA, CPDC

Gradient

VICTOR A. RUIZ, M.ED, CPDC

Gradient

STACEY VASELANEY

SLV / Public Relations

CRISTINE TOREK CMT Consulting

JERRY E. PEÑA

Gradient

Think Media Studios

JOHN

Paragram

BRIAN GLAZEN

CRAIG BROWN

Kalman Pabst Photo Group

MIKE WASSERMAN

Kalman Pabst Photo Group

MOULAGIANNIS

Key Accounts

B2B B2C

Great Relationships. Great Work. No Surprises.

At TWIST, our work and relationships thrive on commitment and candor, two ideals that drive highly productive, adaptive and lasting relationships.

“When you partner with TWIST, you get high-caliber work that breaks through the noise. TWIST’s branding, design and concept creation are top-notch. TWIST stands by its work and doesn’t compromise its standards or bold vision. At the same time, the team is beyond professional and responsive. We’re happy to have found a great design and thought partner in TWIST, who can help push us in the most rewarding ways and elevate our work.”

SARA MCCARTHY, FUND FOR OUR ECONOMIC FUTURE