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Nature’s Bakery 06.28.22 2306 West 17th St. Suite No. 3 Cleveland, OH 44113

Telephone: 216 631 5411 Facsimile: 216 631 5413 info@twistcreative.com

Hello, Nature’s Bakery. We are the Fearless Thinkers. TWIST is an independent brand & design agency fighting for market challengers & disruptive causes. We are celebrating 20 years of helping ambitious brands impress the world.

We are Fearless Thinkers. We work with heart. Founded in 2000 with a mission to fight mediocrity, TWIST today is regarded as one of the top independent brand agencies between the coasts. TWIST produces integrated brand campaigns that help market challengers disrupt their market space. Our clients are ambitious and determined competitors who often have a superior offering in their category but have struggled to claim their rightful position with their customers because bigger brands are outspending and outmarketing them. That’s where the Fearless Thinkers do their best work. We have demonstrated many hundreds of times over the past two decades that outthinking flanks outspending. The work we do increases brand equity, sales and revenue by stimulating consumer buying triggers and customer appreciation of differentiation and value. At TWIST, our fearless philosophy dictates that we play to win. How about you?

Meet the Fearless Thinkers. Helping challenger brands build strategies, messages and campaigns that instill confidence, influence culture and inspire devotion.

MIKE OZAN Co-Founder & Chief Creative Officer Michael Ozan is the Co-founder and Chief Creative Officer of TWIST Creative. Michael and his wife, Connie, founded the business in 2000 — hence the name, referring to the merging of two creative disciplines; he, a writer, and Connie, a designer. As Co-Founder and Chief Creative Officer, Michael acts as business leader and brand consultant: tasked with creative concept development, organization naming and product naming and launch, as well as developing branding and communication strategies. He works closely with clients — and his team — to identify key messages and central themes, map communications creation, and strategic release to maximize return on investment.

CONNIE OZAN Co-Founder & Chief Brand Officer Connie leads the firm’s design product and acts as idea generator, quality control, and mentor to the firm’s ever-growing team of design professionals. Connie is the creator of more than 200 successful and award-winning brand, identity, and collateral campaigns for a wide range of clients. Her work has been recognized for excellence by local, regional and national organizations, and has been featured in international design annuals such as AIGA 365.

CHARLENE COUGHLIN President As President at TWIST, Charlene oversees all agency operations, as well as the account services department. With almost 15 years of experience in both agency and non-profit settings, Charlene brings organizational and financial oversight to each account within the agency. She began her career in non-profit development, marketing and public relations, developing organizational and communication skills that easily transferred into account management on the agency side. She’s worked with both B2C and B2B clients, uncovering solutions, managing budgets and timelines, serving as a liaison between creative teams and clients, and developing strong relationships with clients and on behalf of clients.

STEFANIE D’ANGELO Director of Operations Stefanie joined TWIST Creative as Operations Manager, bringing with her more than 17 years of administrative experience at an international law firm where she collaborated with executive-level professionals and their clients. Stefanie’s responsibilities include client communication, project scheduling and management, internal organization, and vendor relations. During her time at TWIST, she has become crucial in maintaining client relations, introducing new systems to the organization, and streamlining account management that enables the internal team to efficiently and effectively meet our clients’ goals.

Meet the Fearless Thinkers

MICHELLE SLAK

ANDREA BUSKIRK

COURTNEY ZUENDEL

Senior Account Executive

Account Executive

Project Manager

MONINA WAGNER

ELLIE ROBERTO

WILLIAM ALFORD

Director of Content

Content Writer

Art Director

RACHEL TEUSCHER

THIAGO WIMBERLY

Design Manager

Graphic Designer

WENDY LYNCH Accountant

Meet Our Partners

ROBBIN THORNTON HUDSON MBA, CPDC

SAM SHERWOOD

JERRY E. PEÑA

Heya, LLC

Gradient

STACEY VASELANEY

VICTOR A. RUIZ, M.ED, CPDC

BRIAN GLAZEN

SLV / Public Relations

Gradient

Think Media Studios

CRAIG BROWN

CRISTINE TOREK

MIKE WASSERMAN

Kalman Pabst Photo Group

CMT Consulting

Kalman Pabst Photo Group

Relevant Experience B2C

HEALTHCARE

B2B

NONPROFIT

Great Relationships. Great Work. No Surprises. At TWIST our work and relationships thrive on commitment and candor, two ideals that drive highly productive, adaptive and lasting relationships.

“When you partner with TWIST, you get high-caliber work that breaks through the noise. TWIST’s branding, design and concept creation are top-notch. TWIST stands by its work and doesn’t compromise its standards or bold vision. At the same time, the team is beyond professional and responsive. We’re happy to have found a great design and thought partner in TWIST, who can help push us in the most rewarding ways and elevate our work.” SAR A MCCARTHY, FUND FOR OUR ECONOMIC FUTURE

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Experts United. BrandXCleveland.com is a resource for leaders thinking through crisis while planning for recovery. We believe businesses and brands need to get ready and we are here to provide answers. We are Experts United, advising business and nonprofit leaders free of cost. Our panel of experts are a complimentary collective of Cleveland-based brand, creative, media, marketing strategy, and sales experts who provide access to a full-service agency team.

Brand X: The TWIST Partner Network TWIST partners with a number of specialized companies to provide our clients with a full-service approach. TWIST continues to operate as the main point of contact, bringing in partners as needed based on project scope.

Think Media Studios

Brand & Creative Agency

Kalman & Pabst Photo Group

Photography

Video & Film

Rustbelt Research

Research & Insights

Heya, LLC

Digital Implementation

Gradient

Diversity, Equity & Inclusion Communications

SLV/PR

CMT Consulting

Public Relations

Media Agency

M Sales Growth Advisors

Business Development

Minority or Female-Owned & Operated

TWIST — Our Process

Plan your work. Work your plan. Every relationship starts with healthy boundaries. We begin with our Master Services Agreement and once a Statement of Work is approved, we provide detailed timeline and status reports keeping each team up to date as it relates to each project and deliverable. We look forward to discussing a partnership in-depth with you and your teams. Yes, we will challenge each other, but we are in this together and we don’t quit until you win. At TWIST we make agency experience easy, exciting, successful and fun.

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Discovery — Goals — Objectives — Past Successes & Challenges — KPI’s — Audience Definition

Concepting + Media Strategy — Develop 2–3 Concepts for Campaign — Develop Media Plan & Recommendation

TWIST — Our Process

Buildout + Execution

Implementation + Measurement

Results

— Photo & Video Production — Copy Development — Landing Page Development — Digital Executions — Media Negotiations

— Measure per Tactic — Set Milestones for Messaging — Implement Updates & Optimize

— Track Results — Determine Success — Define Opportunities

Our Work.

Dairy Free Co. Brand Re-launch, Identity and Packaging by TWIST

The TWIST strategy team identified “lessertarians” as our core target audience. A group of health conscious consumers, who were not devoted to a particular diet, but sought to have “less” of ingredients that they deemed to have negative health effects.

Spread Happiness. Pure Foods is an innovator in the specialty food movement focused on providing better for you substitutes in consumers’ favorite categories. The company had recently acquired a locally distributed, small batch product line named Red Lotus which offered six remarkable tasting dairy product alternatives to spreads, cheeses, topping and dips. Together with Pure Foods, TWIST built a brand platform that would provide support for the current line but also allow for room for expansion of product lines.

Scope of Services •

Brand Strategy

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Company Name

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Product Naming

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Tagline

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Brand Story

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Packaging Design

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Web Design & Strategy

We Make Dairy-Free Fun-To-Be. We think it’s unfortunate that so many dairy-free products are promoted as “substitutes” for their dairy equivalents. At The Dairy Free Company, we believe that no one wants to eat a “substitute” and that’s why all of our flavors are original recipes that can be enjoyed by anyone. Our products look good, taste good and they make you feel good.

The Dairy Free Co. — Identity

Before

After

Color Palette

The Dairy Free Co. — Product Naming

Dairy Fairy Co. — Product Photography

Spread Happiness! We Make Dairy-Free Fun-To-Be. At The Dairy Free Company, we make delicious spreads, dips and toppings that look good, taste good and do good. Made from sustainably sourced ingredients, our plant derived recipes are sure to be the most satisfying part of a healthy lifestyle.

Measurable Results The rebranded product (formerly Red Lotus) expanded the footprint of product availability from 5 local boutique retailers and no online sales to national grocery chains in 5 states in less than 12 months.

OY-L Brand Strategy, Product Launch and Design by TWIST

“We love our new packaging, and so did Saks Fifth Avenue.” ANDREA PIERCE-NAYMON, FOUNDER OY-L SKINCARE

Introducing Beauty Without Secrets. TWIST built a brand strategy for OY-L that positioned the natural skin care line as both luxurious and highly accessible with a clinical credibility. OY-L’s mission is to focus on the late adopters of the all-natural movement, women like the company’s founder who grew up not knowing the impact of the toxins that are found in most cosmetics. TWIST wrote the brand’s positioning, key messages, story and communications plan. Our team designed the logo, packaging and all materials. TWIST designed and developed

Scope of Services •

Brand Strategy

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Tagline

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Brand Story

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Social Media Strategy

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Packaging Design

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Web Design & Strategy

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Public & Media Relations

the e-commerce site, as well as managed PR and social media for the product launch.

Media Placements

Zero Chemical Skin Care Goes National.

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Vogue

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Allure

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mindbodygreen

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Nylon

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AOL.com

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Well + Good

Our media contacts proved helpful to promoting the brand, as in

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Brit & Co.

the first sixty days we recieved placements in target publications

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Happi Magazine

TWIST’s public relations and social media teams built both a consumer and industry following at launch by executing a content strategy that presented the uniqueness of the brand by straddling both the luxury and all-natural beauty spaces.

such as Allure, Vogue and Nylon to name a few. We also secured key

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Beauty Packaging

positions for select products in box-to-customer retail platforms

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Trend Style

such as Organic Bunny.

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Beauty Insider

OY-L — Packaging Design

OY-L — Web Design & eCommerce Experience

OY-L — Collateral

OY-L — Media Relations

OY-L — Social Media

Whoa! Dough Brand Creation, Product Launch and Design by TWIST

“What can we say, a health-conscious, go anywhere, real cookie dough bar? That has to be the best snack ever invented.” MIKE OZAN, CEO & CHIEF CREATIVE OFFICER, TWIST CREATIVE

Real Cookie Dough Bars. Real Ingredients. TWIST helped to create the Whoa! Dough brand as part of the agency’s focus on small batch consumer brands. The TWIST team built and managed the brand’s launch and is guiding the brand’s expansion as it becomes adopted by national retailers. “We chose to work with the TWIST team to build out our brand platform and key messaging structure,” founder Todd Goldstein said. “They’ve really helped us create a solid foundation that represents our values to both our retailers and customers.”

Scope of Services •

Brand Strategy

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Identity Design

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Tagline

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Brand Story

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Packaging Design

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Web Design & Strategy

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Advertising Campaigns

TWIST authored the brand positioning, the product messaging,

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Point of Sale Design

designed the logo and the packaging for the Whoa! Dough bars.

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Trade Show Design

The team also built promotional campaigns and managed the

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Social Media Strategy

brand’s social media and public relations.

Snack Happy. Get ready! Whoa! Dough is the amazing gluten free, plant based,

& Execution •

Media Relations Kit Development

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Brand Management

non-gmo, dairy free, egg free, soy free, no artificial flavor having, protein delivering, happy-inducing, craving crushing, health conscious cookie dough bar! And, YES, they’re VEGAN.

Whoa! Dough — Identity

Primary Logo

Primary Color Palette

Summer Color Palette

Iconography

Whoa! Dough — Product Design

Whoa! Dough — Product Photography

Whoa! Dough — Website Design

Whoa! Dough — Poster Series

Whoa! Dough — Swag

Whoa! Dough — Social Media Execution

Northwest Hardwoods Merged Brand Strategy, Design and Re-launch by TWIST

“TWIST built a sales and marketing model that worked both top down and bottom up activating both distributors, end customers and everyone in between”

Keep Pioneering: Blending Innovation with History. Northwest Hardwoods, America’s largest hardwood lumber supplier, came to TWIST after making an acquisition that united a portfolio of east coast species with their established dominance in trees grown in the west. The merger and expansion of product lines created the need to reposition the company’s brand. TWIST consulted on identity and built a suite of personas to inform brand strategy all centered around an idea we coined “Keep Pioneering.”

Scope of Services •

Brand Strategy

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Corporate Identity

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Key Message Development

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Campaign Creation

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Public Relations

Brand Strategy to Campaign Creative & PR

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Trade Show Design

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Media Planning

The TWIST team built an integrated marketing strategy and an advertising campaign intended to get distributors and OEMs to appreciate their quality and their logistics while a separate campaign encouraged the design community to embrace particular species.

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Branded Wearables

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Brand Video

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Big Box Product Pitch

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Campaign Photography

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Web Design and Development

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Collateral Materials

Influencing Design Trends Influences Demand The TWIST public relations and digital strategy team identified and retained interior design influencers and placed editorial in trade publication to raise brand awareness and communicate brand eminence.

Northwest Hardwoods — Brand Video

Northwest Hardwoods — Product Specific Campaigns

NATURAL BEAUTY.

KEEP PIONEERING northwesthardwoods.com

Warm, friendly and welcoming, Alder’s rustic elegance is a favorite among fans of the less formal. Its light brown and reddish undertones stain smoothly and while the wood has a rustic reputation, if you go less knotty it does contemporary with ease. Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood lumber producer.

That’s the versatile sophistication of Alder. KEEP PIONEERING northwesthardwoods.com

Dressed up or dressed down, Alder’s casual elegance is a favorite among fans of the eclectic styles. Its rich undertones stain smoothly and while the wood has a rustic reputation, if you go less knotty it does contemporary with ease. Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood lumber producer.

Image c/o Canyon Creek

That’s the casual comfort of Alder.

Image c/o Canyon Creek

NATURAL BEAUTY.

Northwest Hardwoods — Trade Campaigns

YOUR QUALITY IS OUR RESPONSIBILITY. YOUR QUALITY IS OUR RESPONSIBILITY. s

Trust America’s Hardwoods Company. northwesthardwoods.com

Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood s lumber producer. Our inspection and grading ensures that our lumber quality and appearance are both exceptional and consistent. That’s why our customers rank us above other brands – we always live up to our responsibility.

Trust America’s Hardwoods Company. northwesthardwoods.com

Trust the on-grade quality of Northwest Hardwoods, America’s largest and only coast-to-coast hardwood lumber producer. Our inspection and grading ensures that our lumber quality and appearance are both exceptional and consistent. That’s why our customers rank us above other brands – we always live up to our responsibility.

Northwest Hardwoods — Designer & Architect Campaigns

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LUMBER BRINGS EVERYTHING TO LIFE.

LUMBER BRINGS EVERYTHING TO LIFE. s

Naturally nostalgic. Natural hardwoods. KEEP PIONEERING northwesthardwoods.com

Natural hardwoods offer the sustainability, authenticity and comforting natural beauty of a material derived straight from our soil. The multi-generational staying power of quality hardwoods are a part of our homes and our life stories. We’re proud to be America’s largest and only coast-to-coast hardwood lumber producer.

Naturally stylish. Natural hardwoods. KEEP PIONEERING northwesthardwoods.com

Northwest Hardwoods — PR

Northwest Hardwoods — Blog Posts

Northwest Hardwoods — Website

Homepage

Products & Services Page

PRODUCTS & SERVICES

SALES

COMPANY

NEWS

PRODUCTS & SERVICES Home / Products & Services

THE RIGHT HARDWOOD FOR YOUR BUSINESS. BROWSE OUR DIVERSE PRODUCT LINES Northwest Hardwoods began in the Pacific Northwest with a single alder mill. Over the years, the company has steadily grown and expanded to become the largest manufacturer of hardwood lumber in North America. Today, we offer virtually every species and grade of commercially viable North American hardwood lumber, Exotic Hardwoods, and Panels/Plywod. We work with you to choose the best product for your needs.

PALLET STOCK

NWH PLYWOOD

We oﬀer virtually every species and grade of commercially viable

Our pallet is the industry benchmark providing customers with well

We source from Asia, South America, and Russia. We oﬀer a variety

North American hardwood lumber.

manufactured and consistent shook and cants.

of species with an array of core options.