TWIST is a brand and advertising agency that delivers highperformance marketing for purpose-led organizations— especially private schools, nonprofits, foundations, and forprofits with purpose. Our fixed-fee service packages identify and amplify the good at the heart of your mission—driving sales, donations, and student enrollment with no hidden costs.
For more than a decade TWIST has been Sisters of Charity’s Agency Partner. TWIST has helped reposition and reintroduce a hospital to the Cleveland market, re-brand the entire health system, design and launch several websites, help negotiate the brand through joint ventures and acquisitions of other practices, as well as consult in an ongoing capacity regarding community outreach. We don’t make a move without them.
”Heather Stoll Vice President External Affairs, Sisters of Charity Health System
in Business
Average Client Size in Gross Revenue
$500M+
Average Client Relationships 7.5
Full-Time Employees
“TWIST Creative has provided Southwest General with innovative approaches to marketing in order to increase customer use. They help us rise above the background advertising noise.”
– ALBERT MATYAS, VICE PRESIDENT, AMBULATORY OPERATIONS & BUSINESS DEVELOPMENT
In advance of capital improvements to Southwest General’s maternity and destination services, TWIST was charged with reframing the hospital’s brand messaging and building integrated campaigns.
TWIST increased awareness of the Women’s Health Practice amongst women and their influencers within Southwest General Hospital’s target geography and simultaneously built a campaign to connect patients and their loved ones to Oakview the hospital’s behavioral health program.
As a community hospital Southwest is focused on meeting the health needs that are unique to patients within the communities it serves. TWIST conducted consumer research and built personas. Through those conversations with both patients and their care providers we learned that one of the greatest desires of doctors was earlier disclosure of symptoms, yet patients report a lack of comfort with these disclosures.
We put off health concerns because of inconvenience, embarrassment or fear. These barriers to preventive health can be removed by reminding women that at Southwest General you’re among friends.
• Brand Strategy
• Service Line Marketing Strategy
• Media Research
• Media Plan
• Campaign Concepts
• Campaign Development
• Media Implementation
• Public Relations Execution
• Landing Page Development
• Paid & Organic Digital
At a time when patients face so many unknowns in their healthcare journey, we’re a familiar face. With a focus on the needs of the community, we are a quality of life provider. We heal, we treat, we comfort, and we support every patient and every loved one who comes through our doors. Our services are designed to adapt to the health and well-being needs of this moment and what comes next.
swghospital We promise our patients more than a treatment. We’re dedicated to improving the quality of life for our whole community. It’s what we do and it’s all we ever wanted to do.
swghospital Your health journey doesn’t have to be frustrating. At Southwest General, our physicians ensure you feel seen and heard at every stage. We speak your language. We don’t ask you to speak ours. That’s the Southwest General promise.
swghospital Life is 24/7, and so are we. Bee stings, sore throats, or stress; we’re open for anything that gets in life’s way.
twistcreative.com
swghospital Southwest General has been a staple in our community for over 100 years. We might not have home-style cooking or live music, but just like The Oriole Cafe, Southwest General is filled with familiar faces from your neighborhood.
swghospital Quality care never goes out of style. Founded even before rock ‘n’ roll, Southwest General has always adapted to meet the ever-changing needs of our community. Health that’s classic. That’s Southwest General.
swghospital Our team is in your neighborhood. Southwest General is the year-round home of quality healthcare for communities southwest of Cleveland.
During COVID-19, the effects of the pandemic were more than anticipated. Many Americans faced behavioral health crises including addiction, depression and anxiety. TWIST partnered with Southwest General to build out a campaign to reach those in Northeast Ohio who were struggling to get help for a disease that many cannot see.
In addition to targeting the person impacted by the disease, TWIST built a campaign to target influencers. Often those closest - family, friends, co-workers, can see the impact of mental health disorders, but are unsure how to best address the situation at hand. That’s where the professionals at Oakview come in — helping to determine what treatment is best.
If the key to early detection, treatment, and diagnosis is disclosure then Southwest General has a unique advantage over competitors. That differentiation is familiarity. As a community health center serving the community for a century, Southwest General is not only known by the audience, it has most likely been a contributor to their life story. If the mission of the Women’s Health Practice is early detection, treatment, and/or maternity services, this is best achieved by leveraging familiarity to lead to comfort. Comfort leads to disclosure; disclosure leads to intervention, which ultimately improves quality of life for the individual, those who depend and love them, and the community.
“For more than a decade TWIST has been Sisters of Charity’s Agency Partner, TWIST has helped reposition and reintroduce a hospital to the Cleveland market, re-brand the entire health system, design and launch several websites, help negotiate the brand through joint ventures and acquisitions of other practices, as well as consult in an ongoing capacity regarding community outreach. We don’t make a move without them.”
– HEATHER STOLL, VICE PRESIDENT EXTERNAL AFFAIRS, SISTERS OF CHARITY HEALTH SYSTEM
Over a decade of large scale rebrands, positioning exercises, destination services campaigns, strategic partnership consulting, fundraising campaigns and grassroots awareness programs. TWIST knows healthcare.
We are proud that our work in healthcare has been in support of health systems who are seen as the alternative to bigger and louder competitors.
In our work with these clients we have had great success in building confidence in faith based health care's place in a technology worshipping category, we have built messaging campaigns that prove that smaller is better as we have driven destination service patients to regional systems and built inspirational campaigns that lend credence to other regionals specialized and personalized care.
At TWIST we are passionate about healthcare and well versed in the challenges of an ever evolving marketplace as we work with clients such as Medworks who exposes us to the challenges of the Affordable Care Act and Bravo Wellness who informs us around best practices of large self-funding corporations.
In short we understand the market, its challenges, its pace, its audiences and its needs.
• Brand Strategy & Identity for Health System
• Sales Process & Strategy for multiple service lines
• Brand Architecture for 6 Hospitals, 3 Foundations and 7 Health and Human Services Outreach Ministries
• Collateral Materials for all Ministries
• Advertising Campaigns for Hospitals (Print & Broadcast Commercials)
• 7 Web Sites
• 3 Annual Reports
“We created the category of outcomes based wellness, but as the word became saturated and nebulous in meaning the more challenging our differentiation became.”
– JOSH TAYLOR, DIRECTOR OF MARKETING
When not everyone is a winner, everyone can win.
Bravo delivers a game-changing outcomes-based wellness approach to mid-sized corporations that need and want to be aggressive about both the productivity and health of their employees and their bottom line. While Bravo was effectively delivering results with its achievement-based programs, its brand presentation and messaging platform were causing its real quality to be overlooked in favor of louder, more aggressive, but less capable providers.
Decoding customer understanding to improve the sales process.
TWIST rebuilt the brand and its presentation based upon real conversations with customers in three positions. We interviewed HR directors, managers, and C-Suite decision-makers to understand their real needs, perceptions of competitors and perspectives on what makes Bravo the best resource. Utilizing research as a base, we built personas and leveraged their guidance to create campaigns, tactics, and sales approaches focused on defined purchase triggers.
Scope of Services
• Brand Strategy
• Consumer Research
• Customer Personas
• Design
• Logo & Identity
• Naming
• Collateral
• Tagline Development
• Campaign Creation
• Customer Research Segmentation
Regardless of position or experience, all individuals in Bravo’s client
“Epudae
Healthcare cost containment is the most prized Bravo’s outcomes based wellness. Professionalism most desirable attributes of the brand.
Vice President of Human Resources
Regardless of position or experience, all individuals in Bravo’s client set have more commonalities than differences.
Regardless
Healthcare cost containment is the most prized attribute of Bravo’s outcomes based wellness. Professionalism & trustworthiness are the most desirable attributes of the brand.
Healthcare cost containment is the most prized attribute of Bravo’s outcomes based wellness. Professionalism & trustworthiness most desirable attributes of the brand.
Healthcare cost containment is the most prized attribute of Bravo’s outcomes based wellness. Professionalism & trustworthiness most desirable attributes of the brand.
The wellness company that works.
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The wellness company that works.
Phone: 216.658.9500 Toll Free: 877.662.7286 sales@bravowell.com
Phone: (216) 658-9500 Toll Free: 877.662.7286 sales@bravowell.com
josh taylor Director of Marketing
The wellness company that works.
Get
How do I control costs associated with high risks?
decrease health risks in my population?
How do I minimize issues preventing my team from performing?
I decrease health risks in my population?
programs continues to be a popular topic, Bravo is experiencing unparalleled results across all industries.
Greater than 99% participation each year among 1,700 associates.
Claims trend reduced to 1% increase after two (previous trend was 16%).
PIn year three, 7.6% of participants stopped smoking.
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Proven Results: Average cost savings within the first two years with Bravo. 20% 68% 12%
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Activity Programs
Keep employees engaged year-round with a variety of health related activities and challenges.
Health Promotion
Provide the right tools, credible resources, and educational materials to employees at the right time.
Health Assessment
By answering a few simple questions, employees will gain a snap shot of their current health.
Tobacco Cessation
Employees will get the tools, resources, and guidance they need to become smoke-free.
Online Health University
Allow employees to utilize the expertise of health coaches from the comfort of their own home.
Scheduled Onsite Screening
Participants well be screened at a designated work location (venipuncture or finger stick).
Walk-in Onsite Screenings
Can be accommodated if participants forget or miss the opportunity to register.
Make-up Screenings
Available to those who were unable to attend the initial event (including newly eligible).
Screening Forms
Employees download form online and schedule an appointment with their healthcare provider then fax in the form.
Remote Screenings
Screener will go to the participant’s home and conduct a screening based on the participant’s availability and needs.
Screening Kits*
You can perform or directly contract for your own screenings with screening kits.
*Only applicable to custom solutions
Sorry. Trophies are for outcomes only. “Wellness”doesn’t work. We do.
When everyone gets a medal, no one wins.
“Wellness”doesn’t work. We do.
Prepared brand for acquisition within a two-year timeframe
Bravo was acquired by Medical Mutual in 2019-2020
Tells Them You Do Everything Well
“Rather than having PURELL® tell their own product benefits, we utilized the extensive network of fans of the brand, those who use the products day in and day out and are responsible for customers, clients, patients and employees — key decision-makers.”
– MICHAEL OZAN, CEO TWIST CREATIVE
Prior to 2020, the majority of the marketing that PURELL® focused on was related to their B2B industries: health systems, educational institutions, grocery and convenience stores, acute care facilities and high-traffic spaces. Most marketing efforts were product focused, versus an overall brand campaign. PURELL® partnered with TWIST to develop a B2B campaign with the overall campaign theme of “Peace of Mind,” to increase overall brand awareness and appreciation among their key decision makers in key industries and markets. The goal? Make hand soap and hand sanitizer emotional and remind decision makers that when they select PURELL® that they are selecting the best product in the market.
Using real key decision makers, TWIST developed a strategy that allowed each industry to have a real-life example of how PURELL® has kept employees, customers and patients safe. Using a documentary style approach, TWIST developed an integrated campaign for each of the industries, with an overall content marketing strategy that included: video, social media assets, web and blog content, as well as email marketing specific to each industry.
In addition to the key decision maker campaign, TWIST developed social media assets to increase engagement on social channels, while also sharing statistics, product specific information and the history of the brand.
• Brand Campaign
• Key Messaging Platform
• 8 KDM PURELL PEACE OF MIND™ Case Studies
• 40+ Social Media Assets
• COVID -19 Strategy & Campaign
There
We share a bond with our customers: Like us, they have an instinct to protect others.
This is why the people behind the PURELL® brand will never forget the challenges, both personal and professional, experienced by those charged with the duty of making the unseen but critical decisions that impact the lives and well-being of so many people everyday. For this reason, the PURELL® brand makes a proven promise of quality to our customers. This promise and the amazing track record of PURELL® products instills a “Peace of Mind” that is of such significant value to our customers that it often outweighs any barriers to their selection of the PURELL® brand and its products.
During a global pandemic in 2020, PURELL® quickly moved from a company focused on B2B marketing and supply to one that needed to produce product as quickly as possible for consumers, healthcare workers and other essential frontline workers. During the 2020 holiday season, PURELL® partnered with TWIST to remind consumers that in all of the important life moments — no matter how different they may look — PURELL® is there to provide peace of mind and support.
TWIST concepted two spots — with an original goal of producing one spot — in less than three days. Within a few hours, the PURELL® team decided to execute on both spots and the TWIST team went to work. TWIST was able to produce, scout, prepare safety measures and shoot the two spots within three weeks with the first spot being released prior to Thanksgiving. The spots each ran across OTT channels, social media and owned media. Each spot highlighting the importance of family, friendship and safety during a unique situation.
“A Hero Comes Home”
“Community Table”
Our customer is an unsung hero. She turns high stake problems to solutions — every day — often without celebration. She is smart, fast-moving and highly resourceful. She is more than a KDM. She is a Catalyst.
(Voice-Over)
My name is Jo Ann Dipierro. I am the Director of Environmental Services at Aultman Hospital. I have a staff of 170 people. We have all components to give our staff all the essential tools that they need. Job #1 is making sure that environment is a clean environment. And it starts with hand hygiene.
PURELL® is a brand. It speaks for itself. First impressions are the lasting impressions. That first impression for the patient or the family member is extremely heightened. The nursing staff here at Aultman Hospital are key. That moment, where we swipe the
PURELL®dispenser, sets the tone for the rest of our time within that room.
We use the PURELL® hand sanitizer and their soap. The new dispensers that we have here are great. You can see the product so now we know when a product is running low.
We don’t have to worry about changing batteries. It is the simplest dispenser we’ve seen.
PURELL® and the GOJO team are our partners in healthcare.
PURELL® gives me PEACE OF MIND™ because I know that we have a product that is trusted. They walk in, they see the PURELL® logo and they know we’re here for you. We’re here to keep you safe. We stand with PURELL®.
PURELL®
PURELL®
Nov. 5 at 2:33pm
Nov. 5 at 2:33pm
Stop the spread of germs in your office. Train your staff on proper hand hygiene. Learn the ten steps: bit.ly/purellpeaceofmind #PURELLPeaceofMind
Stop the spread of germs in your office. Train your staff on proper hand hygiene. Learn the ten steps: bit.ly/purellpeaceofmind #PURELLPeaceofMind
PURELL®
Nov. 5 at 2:33pm
Stop the spread of germs in your office. Train your staff on proper hand hygiene. Learn the ten steps: bit.ly/purellpeaceofmind #PURELLPeaceofMind
PURELL®
PURELL®
Nov. 5 at 2:33pm
Nov. 5 at 2:33pm
ffice. Train your staff on proper bit.ly/purellpeaceofmind
ce. Train your staff on proper bit.ly/purellpeaceofmind
Nov. 5 at 2:33pm
Nov. 5 at 2:33pm
Stop the spread of germs in your hand hygiene. Learn the ten steps: #PURELLPeaceofMind
Stop the spread of germs in your o hand hygiene. Learn the ten steps: #PURELLPeaceofMind
Nov. 5 at 2:33pm © Twist Creative Inc.
Stop the spread of germs in your office. Train your staff on proper hand hygiene. Learn the ten steps: bit.ly/purellpeaceofmind #PURELLPeaceofMind
Stop the spread of germs in your office. Train your staff on proper bit.ly/purellpeaceofmind
Stop the spread of germs in your office. Train your staff on proper hand hygiene. Learn the ten steps: bit.ly/purellpeaceofmind #PURELLPeaceofMind
Nov. 5 at 2:33pm
ce. Train your sta bit.ly/purellpeaceofmind Nov. 5 at 2:33pm
Thank Jo Ann, Director of Environmental Services at Autlman Hospital. She’s the reason that we moved the good-by-date to the front of your dispenser. Tell us what you’d like to see from our team next. bit.ly/purellpeaceofmind #PURELLPeaceofMind
Hospital. She’s the reason that we moved the good-by-date to the front of your dispenser. Tell us what you’d like to see from our team
Nov. 5 at 2:33pm PURELL®
Nov. 5 at 2:33pm
Thank Jo Ann, Director of Environmental Services at Autlman Hospital. She’s the reason that we moved the good-by-date to the front of your dispenser. Tell us what you’d like to see from our team next. bit.ly/purellpeaceofmind #PURELLPeaceofMind
Hospital. She’s the reason that we moved the good-by-date to the front of your dispenser. Tell us what you’d like to see from our team
Nov. 5 at 2:33pm
Our wi-fi connected dispensers can tell you when they need refillingkeeping your staff healthy and reducing absenteeism. bit.ly/ purellpeaceofmind #PURELLPeaceofMind
Hospital. She’s the reason that we moved the good-by-date to the front of your dispenser. Tell us what you’d like to see from our team
Hospital. She’s the reason that we moved the good-by-date to the
#PURELLPeaceofMind
