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ANNUAL REPORT 2020
CONTENTS Message from the CEO Message from The Board Chair Highlights of the Year Who We Are & What We Do Our Work Financial Highlights Community Programmes Pipeline Initiatives COVID-19 Relief Initiative Research & Advocacy Programme Testimonials Key Events Board of Governors & Key Team Members Treasurer’s Report
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Fiona Nott CEO, The Women’s Foundation
Message from the CEO Dear TWF Friends, In this year of challenge and change, it is remarkable to see how challenges raised by the pandemic – when faced with courage and community – can transform into opportunities for positive change and impact. At TWF, while continuing with our usual programmes, research and advocacy, we also pivoted our efforts to address immediate issues facing vulnerable communities including the launch of our #TechForGood in response to the large number of underprivileged students who needed digital devices to engage in home learning and advocating for greater support for domestic violence victims, who faced increased challenges in seeking help with strict social distancing regulations. We launched a ground-breaking campaign called #MakePeopleCount to raise awareness around the prevalence of sexual violence in Hong Kong, paired with a resources site and advocacy to enhance protections. Women and girls have been disproportionately impacted by COVID-19, and it is critical that we prioritise gender equality as we move towards recovery. We know that this period of crisis is an opportunity to recalibrate our thinking and build a gender equal future. We are immensely grateful for the support of donors and the community in enabling us to continue our work in a particularly challenging year. In the coming year, we look forward to engaging even more closely with each one of you on how we -- as individuals and as a community -- can collectively bring about change. Best,
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Susan Hutchison Board Chair, The Women’s Foundation
Message from the Board Chair Dear Friends, This year has invited us to innovate, adapt and grow closer as a community even while being physically apart – and TWF has done just that. Within our Community Programmes, we hosted our first virtual hackathon for Girls Go Tech Programme participants where teams developed mobile apps aimed at solving an everyday problem arising from COVID-19 as well as hosted our first STEM Education and e-Learning Lesson Plan Award Scheme to encourage exchange of best practice among secondary school STEM teachers. Among our Pipeline Initiatives, we held our first 30% Club Diversity Forum discussing the challenges and opportunities for board gender diversity. We also added Female Allies to our Male Allies Initiative, who are representatives from the companies of Male Allies and encourage closer collaboration within their respective organisations. Although we were unable to hold our flagship fundraising events - International Women’s Day Lunch and Gala Dinner - in person, TWF pivoted quickly hosting two innovative virtual events with over 1,000 attendees each. This enabled us to spread our message to an even wider audience and raise vital funds to continue our work. These are just a few examples of where we continue to evolve in our approach to advancing gender equality. We are incredibly grateful for the tremendous support and contributions from our dedicated partners, donors, volunteers, staff and supporters at a time when gender equality has never been more important. On behalf of the TWF Board of Governors, thank you for all of your support throughout the year for our critical work. Best,
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2500+ Secondary school girls and their teachers have benefited from Girls Go Tech Programme since 2015
500+ Digital devices were donated to underprivileged families during
1200+ Mentors & protégés have advanced their leadership skills in o class, cross-industry mentoring programme since 2009
200+ Male Allies use their collective influence to advance gender equ
60+ Chairpersons & CEOs have committed to bringing more women o Hong Kong corporate boards
250,000+ video views and 70,000+engagement on soci our anti sexual violence campaign #MakePeopleCount 6
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HIGHLIGHTS OF THE YEAR
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W H O W E A R E & W H AT W E D O
In 2004, a group of like-minded women and men identified the need for a new organisation to serve as a platform for women’s issues in Hong Kong. The Women’s Foundation was thus launched, modelled on the best similar organisations around the world. The core elements of our model can be distilled down to action based on empirical research, rigorous impact assessment and leveraging collaborations with academia, businesses, the Government and other NGOs to drive change. Today, TWF is the leading catalyst in Hong Kong for collaborative efforts to drive women’s and girls’ advancement. We aspire to conduct ground-breaking research and run impactful and innovative community programmes and we engage in education and advocacy in the pursuit of three main goals:
Challenging gender stereotypes
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Empowering women in poverty
Advancing women leaders
OUR WORK
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FINANCIAL HIGHLIGHTS
YEAR 2020 TOTAL EXPENSES
Office Administration Expenses Development Expenses Programme & Research Expenses Marketing and Communications Expenses
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INCOME 2020
Corporate Donations Individual Donations Government Subsidy Interest Income
YEAR 2020 PROGRAMME EXPENSES
Combating Gender Stereotyping Women in Leadership Research Women in Poverty
SOURCE OF INCOME
YEAR 2020 PROGRAMME EXPENSES
12,000,000
6,000,000
9,000,000
4,500,000
6,000,000 3,000,000 3,000,000 1,500,000 0 0
Corporate Donations
Combating Gender Stereotyping
Government Subsidy
Women in Leadership
Government Grants
Women in Poverty
Individual Donations
Research
Interest Income
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COMMU PROGRAM
Our Community Programmes aim to create positive and measurab self-reliance and youth empowerment through the implementation of sustai
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UNITY MMES
ble change for women’s economic inable programmes and initiatives.
GIRLS GO TECH PROGRAMME
DIGITAL LITERACY PROGRAMME
GIRLS GO TECH
Launched in 2015, TWF’s Girls Go Tech (GGT) Programme aims to encourage female secondary school students from underprivileged backgrounds to pursue traditionally male-dominated STEM-related subjects to maximise their future career options. Through the Programme, participants develop skills including self-confidence, problem-solving, creativity and collaboration, to help achieve their future academic and career goals. The Programme includes a resource sharing platform with self-learning online courses alongside real-life activities. We hope to foster interactions among GGT participants and teachers across different schools, and to create a hub for advancing STEM education by connecting various stakeholders in the community including STEM subject matter experts, teachers and corporates.
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PROGRAMME GOALS ENCOURAGE – Encourage girls to pursue STEM subjects and career pathways EXPOSE – Expose girls to opportunities and resources to develop an interest or skills in technology EMPOWER – Empower deprived girls to create positive attitude shifts and increase confidence around technology TWF’s first ever virtual Hackathon and STEM Competition were successfully held during to further promote participants’ interest and skills in STEM.
D I G I TA L L I T E R A C Y
Launched in November 2019, the Digital Literacy Programme is tailor-made for deprived parents and their daughters (senior primary students) to promote their interests in STEM and debunk negative stereotypes that STEM skills, subjects and careers are more suitable for boys. The Programme runs in collaboration with primary schools and NGOs. Each round of training serves 20 pairs of parents and their daughters. PROGRAMME GOALS
• Basic employability skills to increase their competitiveness in the labour market To foster disadvantaged girls’ interest and exposure in STEM at an early stage To shift society’s perception of STEM as a male domain Due to school suspensions amid COVID-19, in-person workshops were postponed. We will explore a hybrid model for the Programme in the coming year to continue to benefit families.
To empower disadvantaged parents with: • Fundamental digital literacy for supporting their daughters to fulfil personal potential in an increasingly technology-driven world • Relevant parenting skills to instil their children positive and responsible attitude in internet usage
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PIPELINE I N I T I AT I V E S Our Pipeline Initiatives aim to increase the number of women leaders in the workplace.
MENTORING PROGRAMME
30% CLUB HK
ALUMNI NETWORK
BEST PRACTICE GUIDES
REVERSE MENTORING
HR ADVISORY COUNCIL
MALE ALLIES
#SHEMEANSBUSINESS
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MENTORING PROGRAMME
Through participating in TWF’s highly acclaimed best-in-class Mentoring Programme for Women Leaders, participants benefit from personal and professional development through their one-onone, peer and group mentoring journey, which is complemented by a highly structured leadership programme. Our mentors benefit from participating in training specifically designed for mentors and enhancing their mentoring, coaching and leadership skills. They build a strong and supportive network and give back to the community in a meaningful way through sharing their experience with younger women coming through the ranks whilst being recognised as a leader.
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Our protégés benefit from expanding their leadership knowledge and skills through professional development training. They enhance their self-confidence, gain insights to be able to better tackle issues or challenges in the workplace and build a strong and supportive network. We launched the twelfth cycle in October 2020 with 100 successful female leaders across different sectors and 100 different organisations.
ALUMNI NETWORK
The Mentoring Programme Alumni Network (MPAN) allows participants to stay connected and engaged with the ever-expanding network of inspiring, accomplished and mutually supportive women who are former mentors and protégés. MPAN Objectives: • Build a network of cross-company, cross-industry and cross-cohort sponsors through recognising and celebrating the contributions and successes of the Mentoring Programme Alumni in their organisations and communities
The Alumni Network includes over 1,000 members, many of whom participate in TWF Mentoring Programme Alumni Lean-In circles, regular networking events and other Alumni initiatives. In December 2020, we launched an Alumni festive social media campaign on LinkedIn to celebrate the Mentoring community. Starting from November 2017, we also began distributing a monthly newsletter to participants and Alumni, to increase engagement and showcase the impact of the Mentoring Programme through the success stories of the Alumni.
• Encourage Mentoring Programme Alumni to support other TWF initiatives through increased engagement from the donor side • Enable Mentoring Programme Alumni to be informed advocates for gender inclusion through engaging intellectually with and familiarising them with the progress made in the gender inclusion space and continued challenges faced by girls and women in Hong Kong
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REVERSE MENTORING
TWF will be launching a Reverse Mentoring Programme Launched in 2018, our cross-industry Reverse in January 2022 based on our key learnings from the pilot Mentoring Pilot programme connected our dedicated and sourcing global best practice. gender advocates and two of our flagship Pipeline Initiatives, the Mentoring Programme for Women Leaders and the Male Allies Initiative. With over 25 pairs participating in two pilot cycles, Reverse Mentoring at TWF enables Male Ally mentees to challenge their perspectives whilst empowering Mentoring Programme protégé alumni to build relationships with senior leaders as mentors. Together, they collaborate on tackling systemic barriers in the workplace.
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MALE ALLIES
TWF Male Allies are business leaders who leverage their collective influence and personal engagement to advance gender equality within their organisations and more broadly across the Hong Kong business community. The Male Allies Initiative strives to engage men, so they feel comfortable asking any question, sharing their thoughts, and being authentic. We aim to normalise the conversation around gender by creating a safe space for dialogue, including how gender norms affect both men and women, girls and boys. Our goal is to form a group of men who are fluent in the language of gender equality, able to continuously learn and talk about gender issues, and create real change in their spheres of influence in and out of the workplace. On joining the programme, each Male Ally completed a Personal Pledge and Action Plan to record their commitment as an advocate to affect both
institutional change and hold each other accountable. Building from the enthusiastic launch of the Male Allies Initiative in September 2018, the 2019-2020 cycle of the programme included 44 corporate partners with over 170 Male Allies participating. In 2019, we evolved our focus from raising awareness to enabling Male Allies to take action, by providing a space to exchange best practices, workshops for hand-ons training and better connections and collaborations within their organisations through the setting up of a new corporate liaisons group.
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30% CLUB HONG KONG
Looking ahead, we are excited to be holding our eighth annual Boardroom Lunch, shifting to a virtual format. We’re excited to continue developing these initiatives working closely with regulators, professional firms and listed companies to advance board gender diversity. We will also continue to advocate for the Hong Kong Exchanges and Clearing to make broad reforms to the Listing Rules including for companies to set measurable objectives to achieve greater board gender diversity; and We kicked-off our third cycle of the Boardroom requiring accountability through regular and transparent Series for Women Leaders which aims to complement reporting to the market. our flagship 30% Club Boardroom Lunch, providing *number as of January 2021 a more sustained and results-focused programme for highly-qualified women. The series comprises educational workshops and events to build the pipeline of women – connecting them to the right people and equipping them with the skills necessary to transition to the boardroom. In 2020, we held our first-ever virtual 30% Club Diversity Forum in October to re-affirm our commitment in bringing more women onto corporate boards and continue the conversation around how we can increase female representation in Hong Kong (13.7%*), as COVID-19 shone a spotlight on the need for innovative approaches and how boards can not only survive but thrive by embracing diversity.
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BEST PR ACTICE GUIDES
TWF’s best practice guides are knowledge-sharing guides for organisational development and HR policies to ensure brighter prospects for women in the workplace. In collaboration with our HR Advisory Council, they are designed to be highly practical and draw on our birds-eye view of what leading firms are doing to attract, retain and promote more women. We have a growing library of Best Practice Guides including Success Markers for Effective Women’s Networks, Effective Mentoring Programmes for Women, Effective Return to Work Programmes, and Gender-Inclusive Global Mobility Programmes and Success Markers for Effective Unconscious Gender Bias Strategies.
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HUMAN RESOURCE ADVISORY COUNCIL
In February 2016, we launched The Women’s Foundation’s HR Advisory Council (HRAC). The council has been formed to be a constructive Human Resources focused “think-tank” and sounding board to help TWF identify, localise and share HR and D&I best practices and innovative approaches to attract, retain and promote women in the workforce. The council comprises a group of experienced senior HR leaders from a broad range of industries in Hong Kong. We are particularly grateful to all our HRAC members for their help in generating our Best Practice Guides. Discussion in 2020 focused on anti-sexual harassment policies as part of our #MakePeopleCount campaign.
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#SHEMEANSBUSINESS
The #SheMeansBusiness (#SMB) initiative is an integral part of our partnership with Facebook, aimed at empowering female entrepreneurs in Hong Kong. In 2020, #SMB focused on celebrating resilience amid COVID-19, supporting vulnerable women in the pandemic and exploring creative ways to overcome the many challenges this year has brought.
TWF co-delivered the #SMB Entrepreneurship and Motherhood amid COVID-19 Panel in May 2020. We proudly supported a number of other #SMB events and programmes such as the Go Digital Programme, helping SMEs to develop digital skills alongside soft skills and showcase their successes and a panel on women in F&B in March. Amid the pandemic and new challenges, #SMB continues to support female entrepreneurs, empowering them to broaden their networks and skills and to succeed in business.
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COVID-19 RELIEF I N I T I AT I V E
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#TECHFORGOOD I N I T I AT I V E
COVID -19 exposed the vast inequalities in the use of technology. Lower income families were less able to participate in online learning and working, exacerbating the already existent STEM gap for girls and women. In March 2020, TWF launched our #TechforGood initiative, which aimed to help underprivileged students who needed digital devices for home learning. In collaboration with the Hong Kong Association for Computer Education, TWF has helped over 500 students from underprivileged families access free laptops, tablets and data cards for their home learning.
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RESEARCH ADVOCA
Independent, data-driven and evidence-based, our col
research is utilised as
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H & ACY
llaboratively produced
s a catalyst for change.
RESEARCH
ADVOCACY
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RESEARCH
Working dementia caregivers: Challenges and Needs In collaboration with HSBC Life and the Hong Kong Sau Po Centre on Ageing, TWF partnered on a study to understand the challenges and needs of working dementia caregivers. Read our report and recommendations here.
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ADVOCACY
Campaigns #MakePeopleCount - a major campaign to raise awareness of sexual violence in Hong Kong and calls for urgent changes to legislation, employment policies and the education curriculum. Campaign video (English and Chinese) Resources website Recommendations Submissions Response to the Policy Address Public Consultation Statements Urgent Prevention and Support Measures for Domestic and Sexual Violence amid COVID-19
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PROGRAMME TESTIMONIALS
GIRLS GO TECH PROGRAMME “I started to like STEM when I was in Form 2, but I thought there were usually more boys and fewer girls on the team, which made me feel a little embarrassed at the time. But since joining the GGT Programme, I was happy to learn that many girls actually like STEM and I could find a group of like-minded friends. Besides joining workshops that enriched my IT knowledge and skills, I had an opportunity to serve as a teaching assistant in a coding workshop. I am very happy to find that I was able to share what I have learned with other participants, and I plan to study ICT in university.” - Girls Go Tech Participant, SKH All Saints’ Middle School
GIRLS GO TECH PROGRAMME “Joining GGT is an eye-opening experience which allows me to understand more about STEM and its applicability in the business world.” - Girls Go Tech Participant, Holy Trinity College
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DIGITAL LITERACY PROGRAMME “I thought working with computers would be complicated. But now, after attending workshops and making different work pieces, I am more interested and confident in STEM. I think both girls and boys are capable of performing well in STEM subjects.” - Digital Literacy Student Participant
DIGITAL LITERACY PROGRAMME “I enjoyed making the products and learning tech-related knowledge. I hope my daughter will be able to develop her STEM skills and help people in need when she grows up.” - Digital Literacy Parent Participant
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PROGRAMME TESTIMONIALS
MALE ALLIES INITIATIVE “My own personal journey in becoming an advocate for gender equality began when I joined the Male Allies Initiative in its inaugural year. Now in its third year, the Male Allies Initiative is really hitting its stride with events and activities that are thoughtfully put together to encourage brave and honest sharing of challenges and successes, understanding of our own biases and privileges, and learning of tools and actions that we can all leverage to make an impact in the office, at home and in our local communities. I highly recommend anyone who shares the same passion for gender equality, whether just starting out on the learning journey or already a veteran in advocating the cause, to become part of this amazing community of like-minded men and women.“ - Peter Hwang, DragonCor Logistics (A Blackstone Company)
30% CLUB HONG KONG “The Boardroom Series provide learning and sharing for aspiring women leaders to be board-ready. Women often don’t have the opportunity for formal or informal mentorship that give them exposure to first-hand knowledge of board-functions. The Series provide women a safe space to learn and ask questions.” - Olivia Wong, John Swire & Sons (H.K.) Limited
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REVERSE MENTORING “My involvement with TWF’s reverse mentoring programme has been transformative. The conversations I have had with my mentor have allowed me to explore a deeper understanding of the challenges that need to be unpacked, and equally provided me with some great tools in order to directly address change. The programme workshops have provided tools for communicating through awkward conversations, has been a safe space to learn, lean in and equip me with lessons I can take action with. I would enthusiastically recommend this programme to anyone wanting a deeper perspective and understanding.” - Alex Barnes, JLL
MENTORING PROGRAMME “The Mentoring Programme was a game changer for me. While the year-long programme itself will always be a treasured time in my heart, the real impact is growing the fruits that were seeded from the Programme in my every day, including bringing back industry best practices and integrating them within my workplace.” - Nancy Wang, ANZ
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KEY EVENTS
International Women's Day Panel Discussion
JAN
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MAR
International Women's Day Virtual Lun
JUN
nch
Girls Go Tech Virtual Hackathon
AUG
Virtual Gala
NOV
DEC
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OUR BOARD
Susan Hutchison Board Chair
Cecilia Chan
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Angelina Kwan Vice-Chair and Company Secretary
Gwen Faure
Christine Tsang Treasurer
Claire Goodchild
Rachel Cartland
Brian Henderson
Joanna Hotung
Candy Liu
Tim Payne
Samantha Wong
Michelle Low
Tom Morrow
Keith Pogson Honorary Auditor
OUR KEY TEAM MEMBERS
Fiona Nott CEO
Deanie Chiu Financial Controller
Rita Ching Principal Adviser ANNUAL REPORT 2020
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TREASURER’S REPORT
As with most NGOs, COVID-19 has adversely impacted TWF’s financials. We were unable to receive any income from live fundraising events in 2020. As a non-subvented NGO, our fundraising events typically provide us with the most critical cash inflow to sustain our programmes and operations, particularly unrestricted funds that give us the freedom to allocate funds where the need is greatest. While our programmes aim to meet the needs of women and girls across a wide spectrum – from under-resourced schools and marginalised families through to the boardroom, our funding is predominantly sourced from the vibrant corporate community in Hong Kong. TWF’s sources of funding were severely impacted by the pandemic in 2020, with some of our key events moving to virtual format. Fortunately, due to our prudent cash management over preceding years, TWF continues to be in good financial health and is well-positioned to pioneer initiatives to grow our reach and impact in the communities that most need our support.
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Sources of Funds Reported income was HK$12.13m in 2020, which was a 16.2% reduction from HK$14.48m in 2019, primarily attributed to COVID-19. Corporate sourced funding (HK$9.3m in 2020 vs HK$10.7m in 2019) continues to be our most important source of revenue, accounting for 76% of income in 2020 (an increase from 74% in 2019). We are thankful to our generous corporate sponsors for continued support of our highly regarded programs and initiatives such as our Girls Go Tech Programme, Digital Literacy Programme for disadvantaged families and daughters, flagship Mentoring Programme for Women Leaders and our Male Allies initiative. We are truly grateful for the outpouring of support for our #TechforGood initiative, which aims to help underprivileged students who need digital devices for home learning in response to COVID-19. In recent years, corporate funding has become increasingly challenging to secure, and generally on a shorter commitment cycle. We continue to work to diversify our funding sources, and warmly welcome interest from corporates interested in sponsoring our programmes. Individual donations in 2019 were negatively impacted (HK$1.7m in 2020 vs HK$3.3m in 2019 or 49% decrease) and accounted for 14% of overall funding in 2020. We were heartened by those individual donors who make regular donations to fund our work. Our two annual fundraising events: our International Women’s Day lunch and Annual Gala Dinner moved to virtual formats; our individual donors remained supportive, and continued to contribute to us financially. Since 2016 we have moved some of our reserved funds to earn better returns. As a result, in 2020, we earned an interest income of HK$223k which represented 2% of our total income received in 2020. We will continue to monitor our cash position and keep part of our reserves in a fixed-rate term deposit for optimal returns. We were also encouraged by an Employment Support Scheme from the Hong Kong Government “Anti-epidemic Fund” in 2020, comprising 8% of our total income (HK$961k). ANNUAL REPORT 2020
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Use of Funds Our commitment to serve the community did not waiver during the pandemic in 2020. We spent HK$9m (HK$10m in 2019) on programmes and research, representing 75% of our operating budget supporting direct beneficiaries and the community. The most significant component of our expenditure relates to an immediate response to COVID-19: the #TechforGood initiative, and our two youth programmes: the Digital Literacy Programme and the Girls Go Tech Programme. Combined, our community programmes accounted for HK$4.9m or 41% of our total expenditure (increased from 36% in 2019). 2020 was another important year for our research efforts, with work underway on several major research projects. Research was our third largest expense representing 13% of overall expenditure at HK$1.57m (an increase from HK$1.26m in 2019). A two year research project, Exploring Young Men’s Masculinities in Hong Kong, studied factors shaping young men’s perceptions and understandings of gender relationships and inequalities. This ground-breaking research was recently unveiled in July 2021 to a positive reception. The findings from this research are surprising, insightful and provide us with data to help us cultivate more gender equal behaviours and mindsets among this generation. This important research will inform future TWF programmes and initiatives including a new Boys or Young Men’s Intervention Programme which we are aiming to launch in the coming year(s).
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We continue to work hard to run a lean and efficient organisation. Our rule of thumb is that at least 65% of our annual operating budget is spent on programmes and research, which are our core areas of focus, and that overhead and administrative expenses should not exceed 15%. I am pleased to report that for 2020, programme and research-related costs accounted for 75% of our expenditure while our administrative expenses were tightly controlled at 6.6% in 2020 (similar level as in 2019). At 31st December 2020, TWF held cash balances of HK$16.2m. Most of this cash will be required to run our programmes and related costs the following year, as TWF’s key programme cycles straddle the calendar year whilst funding is often received at the beginning of the cycle in Q3 or Q4. A significant portion of corporate sponsorships were received upfront, allowing us more visibility and sustainability for the programmes that we run. We also view a conservative cash reserve as critical to ensuring that we have funding to support TWF operations for a period of at least 12 months. This allows the organisation to operate with a sustainable view, consistent with the longer-term changes we aim to effect in society, even if the sources of funding that we currently rely on may not be available in future. I look forward to your ongoing financial support and collaboration in the coming years. Thank you!
Christine Tsang Honorary Treasurer July 2021
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RESEARCH
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COLLABORATE
CHANGE