TWANG PARTNERS? Who is
OUR MISSION
Twang is a manufacturer of avored salt, sugar, and seasoning blends designed to enhance the taste, appearance and enjoyment of food and beverages for all occasions. Founded in 1986 by Roger Treviño, Sr. in his family’s garage, it’s the Treviño family’s deep passion and culture that inspires everything Twang creates to bring Latino inspired avors from their table to yours!
We are dedicated to inspiring creativity and adventure in everyday eating and drinking experiences. By infusing fun and avor into every occasion, big or small, at home or away, our products represent a celebration of avor and culture, enriching every moment.
Consumers are excited by new avors, textures, and formats for beverage personalization.
- Datassential
BEER SALTS
57% of US alcohol seltzer drinkers associate citrus flavors with
- Mintel
WHAT IS BEER SALTS?
Twang Beer Salts are a ne citrus- avored salt inspired by the Latino tradition of ‘dressing beers’ with lime and salt. Consumers can enjoy this classic avor tradition on-the-go with any beverage, anytime, anywhere! The convenient pocket size bottle lets you simply salt, sip and savor!
KEY BENEFITS
Customization: Today’s consumers crave optionsgive them bold, zesty avors to personalize every sip.
Merchandise Across Multiple Categories:
Portable Pocket Size Bottles: Ideal for impulse buys and on-the-go avor.
Pure Ingredients: All-natural avors and colors.
TURN SIPS INTO SALES WITH NEXT LEVEL FLAVOR
MIX IT UP!
DRESS YOUR DRINKS FOR ANY OCCASION.
LEMON LIME
Citrusy lemons and limes
CUCUMBER
CHILE LIME
Fresh cucumber, lime, with a hint of chile
CHILE LIME
Savory chiles and tangy lime
LIME Tart bold citrusy lime
PICKLE
Sour crisp dill pickle
ORANGE Tart, tangy, sweet orange
WATERS
Younger consumers are interested in customizing snacks with global avors.
- Mintel
FLAVORED SALTS - SNACK SIZE
73% of consumers want the ability to customize their food and drinks.
- Datassential
WHAT ARE FLAVORED SALTS - SNACK SIZE?
Twang Snack Size Flavored Salts are bold, avor packed granular blends that enhance snacks and treats. These portable, pocket-sized shakers make it simple to add a burst of avor to snacks, candy, fruit and on-the-go bites. Enjoy anytime, anywhere.
KEY BENEFITS
Flavor Variety: Consumers love customizable snacking. The variety of avors drive repeat purchases and increase engagement.
Merchandise Across Multiple Categories:
Pure Ingredients: All-natural avors.
SALTY SNACKS CANDY
HISPANIC FROZEN TREATS
Chips, Popcorn, Nuts Seasonings, Candy, Snacks
Gummies, Lollipops Paletas, Popsicles, Ice Cream
SHAKE UP YOUR SNACKS
GRAB-AND-GO SHAKERS
Flavor on-the-go! Easy to carry and use anytime. Carry in purse, pocket, backpack, or fanny pack. Perfect for:
PICKLE
Sour crisp dill pickle
LIME
Tart bold, citrusy lime
LEMON LIME
Citrusy lemons and limes
MANGO CHILE
Sweet mangos and spicy chiles
CHILE LIME
Savory chiles with tangy lemon lime
HOT PICKLE
Crisp dill pickle and spicy jalapeno
CHAMOY
Fruity and sweet with a hint of chile
FROZEN TREATS
SNACKS & CANDY PRE-CUT FRUIT & VEGETABLES
74% of US category users prefer condiments that can be used in a variety of ways. - Mintel
FLAVORED SALTS - FIESTA SIZE
WHAT ARE FLAVORED SALTS - FIESTA SIZE?
Twang Fiesta Size Flavored Salts are bold and avorful granular blends crafted to enhance food. Perfect for table-top use, family size recipes and simplifying meal prep, these esta size jars make it easy to bring more avor to your food with every shake.
KEY BENEFITS
Flavor Variety: Unique avor variety meets consumer demand for customization. Shoppers can mix, match and discover their favorites - bringing them back to your shelves.
61% of consumers consider “easy to make” the most important factor when planning or preparing home meals. - Mintel
Merchandise Across Multiple Categories:
PRODUCE
HISPANIC FOOD
Fruit, Vegetables Seasonings, Candy, Snacks
FROZEN TREATS
Paletas, Popsicles, Ice Cream
Pure Ingredients: All-natural avors.
SHAKE UP YOUR FRUITS AND VEGGIES
FIESTA SIZE JARS
From our table to yours! Perfect for table-top use and sharing:
PARTY PLATTERS & WHOLE FRUITS
FAMILY SIZE RECIPES
FROZEN TREATS
PICKLE Sour crisp dill pickle
LIME
Tart bold, citrusy lime
LEMON LIME
Citrusy lemons and limes
MANGO CHILE Sweet mangos and spicy chiles
CHILE LIME
Savory chiles with tangy lemon lime
CHAMOY Fruity and sweet with a hint of chile
SRIRACHA
Sweet & spicy blend of garlic & chiles
TAMARIND Salty, sweet, sour with a hint of smoky chile
40% of Gen Z & Millennials drinkers desire novel and trendy avors and unique experiences.
- Mintel
DRINK RIMMERS
Visual and sensory appealsuch as enhanced color and texture are important to younger drinkers.
- Mintel
WHAT ARE TWANG DRINK RIMMERS?
Twang Drink Rimmers bring the avor, color, and texture of an expertly crafted cocktail right to the home bar. Made with premium, all-natural ingredients, these bold salt and sugar blends elevate everyday beverages with a vibrant rim and a avorful rst sip—turning any drink into a dining-out-worthy experience.
KEY BENEFITS
Pure Ingredients: All-natural avors and colors.
Personalization Appeal: Keep shoppers coming back for new at-home beverage experiences - enhance cocktails, margaritas, mocktails, lemonades, teas and more.
Merchandise Across Multiple Categories: Boost basket ring in:
MIXER AISLE
PARTY AISLE
LIQUOR AISLE
SEASONAL DISPLAYS GLASSWARE AISLE
Ready to Use: Resealable tub adds convenience and seals in freshness.
ELEVATE THE AT HOME COCKTAIL EXPERIENCE
GREAT FOR A VARIETY OF DRINKS
LIME
Zesty fresh citrusy lime
CHILE LIME
Savory chiles blended with juicy lime
DILL PICKLE
Savory fresh pickle with dill
MANGO CHILE
Sweet fresh mango with hints of savory chiles
GRAPEFRUIT
Zesty pink grapefruit
SEASONAL DRINK RIMMERS
LIFE, LIBERTY AND LIME (RED, WHITE, AND BLUE) & FIESTA LIME (GREEN, WHITE, AND RED)
Zesty fresh citrusy lime in festive, vibrant colors
Coarse ake salt
CLASSIC
BLACK FLAKE SALT
Black coarse ake salt
MICHELADA MIXERS
WHAT IS TWANG MICHELADA MIX?
Micheladas are a traditional Mexican beer cocktail made with a variety of spices and juices. Twang Michelada Mixers take the guesswork out of crafting the perfect drink. Each premium, ready–to-use blend includes all the essential ingredients - just add to beer to enjoy a delicious michelada or add vodka for a savory Bloody Mary!
Consumers increasingly value ready to use avorful drink mixes that offer convenience and simple preparation.
- Mintel
About 1 in 3 consumers are interested in savory cocktails.
- Mintel
CLASICA
Tomato, lime, ancho chiles
SPICY
Tomato, lime, serrano chiles
PICKLE
Tomato, lime, pickle avors
THE PERFECT MICHELADAS MADE EASY
KEY BENEFITS
Premium Ingredients: 85% juice, real ancho chiles, lime juice, and organic Worcestershire sauce. No preservatives or corn syrup.
Merchandise Across Multiple Categories:
MIXER AISLE BEER & LIQUOR AISLE
GLASSWARE AISLE BLENDER AISLE
MEAT/SEAFOOD SECTION
Versatility: In addition to Micheladas and Bloody Marys, great as a base for a variety of other drink and food recipes!
ONE MIX, ENDLESS OPTIONS
FLAVORED SUGAR TOPPINGS
Flavor Matters:
74% of US consumers prefer coffee with added avor.
- Datassential
Over 80% of consumers love the avors of coffee with Chocolate, Vanilla, Caramel and Cinnamon.
- Datassential
WHAT ARE TWANG FLAVORED SUGAR TOPPINGS?
Twang Flavored Sugar Toppings are blends that add value and avor to c-store food and beverage offerings. Use with coffees and other beverages to enhance drinks or sprinkle them on food and treats for added fun and avor.
KEY BENEFITS
Customization: Consumers expect personalization. Keep the coffee consumer in the store by offering them ways to personalize with classic avors they know and love.
Affordable Upgrade: Compared to other coffee sets, it’s an economical way to introduce a premium coffee experience.
Saves Space: Compact starter kit is easy to set up, requires minimal counter space and does not need refrigeration. Simply unpack and place on counter.
Merchandise in Multiple Categories:
COFFEE BARS
Regular/Light Roasts, Cappuccinos, Frappes
SPECIALTY Hot Chocolate, Milkshakes, Smoothies, Teas
MARSHMALLOWS
Branded shelf talkers, signage, and wobblers to stop and scroll in real life.
Shippers, racks, displays, and secondary placements that drive trial and impulse buys.
POINT OF SALE IN-STORE DISCOVERY
SHOPPER ENGAGEMENT
IN STORE AND DIGITAL MARKETING SUPPORT
We bring the brand to life where it matters most – in store and online
SOCIAL MEDIA
Enhanced content on retail e-commerce sites, shoppable recipes, digital loyalty offers and in-store retail media to drive add-to-cart-behavior.
SAMPLING & FIELD ACTIVATION
Brand Ambassadors ensure consumers know what our products are, why they’ll love it, and exactly where to nd it.
Targeted organic and paid social media, leveraging in uencer and content creator partnerships.
BEER SALT CLIP STRIPS
UNIT NET WT.
1-00-23604-21563-9 0-23604-21563-2 0-23604-21365-2 1-00-23604-21236-2 0-23604-21263-1 0-23604-21362-1 1-00-23604-21369-7 0-23604-21963-0 0-23604-21369-0
SUGAR TOPPINGS
BEER SALTS
FLAVORED SALTS - SNACK & FIESTA SIZE DRINK RIMMERS
CONVENIENCE STORE HEATMAP
OUR VISION
AT TWANG PARTNERS, WE INSPIRE PEOPLE TO BE CREATIVE AND ADVENTUROUS IN THEIR ENJOYMENT OF FOOD AND BEVERAGES. WE ARE PASSIONATE ABOUT SHARING OUR FLAVORFUL, HIGH-QUALITY PRODUCTS WITH EVERYONE WE MEET. PARTNERING WITH TWANG MEANS BENEFITING FROM OUR DECADES-LONG COMMITMENT TO QUALITY, VERSATILE PRODUCTS, AND ABILITY TO PROVIDE SOLUTIONS TO MEET YOUR CUSTOMER NEEDS. TOGETHER, WE CAN DELIVER EXCEPTIONAL FLAVOR EXPERIENCES AND MAKE EVERYDAY MOMENTS MEMORABLE.