2023 Twang Partners Product Guide

2023

2023

FOOD SERVICE:

For just pennies per serving, there are unlimited ways to boost the appeal and value of your signature dishes, cocktails, and desserts with our vast selection of avored salt and sugar blends.

PROMOTIONAL:

Twang’s uniquely avored salts, sugars and seasonings provide the perfect vehicle to customize your food and drink offerings.

TRADE ASSOCIATIONS CERTIFICATIONS

NACS - National Association of Convenience Stores

SPA - Specialty Food Association

NBWA - National Beer Wholesalers Association

TPSA - Texas Package Store Association

TRA - Texas Restaurant Association

SAMA - San Antonio Manufacturing Association

SARA - San Antonio Restaurant Association

SUSTA - Southern United States Trade Association

GO TEXAN - Texas Department of Agriculture

NMSDC - MBE

National Minority Supplier Development Council

SCTRCA - HABE, MBE, SBE

South Central Regional Certi cation Agency

SILLIKER

SQF Level 2 Certi ed

HUB CERTIFIED

Historically Underutilized Business

KOSHER CERTIFIED

RETAILER SUPPORT

WHERE DO YOU PLACE TWANGERZ?

Twangerz are easy to cross-merchandise and the flavors pair well with other products in di erent areas of the store.

FRONT COUNTER

CANDY SECTION

SALTY SNACKS

MIXER SECTION

10-CT. SHAKER TRAY

2-TIER DISPLAY

SHAKE SHAKE

4-TIER RACK

60 or 40-CT. POWERWING

20-CT. SNACK RACK

60-CT. SHIPPER

WHAT ARE TWANG-A-RITA® COCKTAIL RIMMERS?

Twang-A-Rita cocktail rimmers are a line of premium avored blends made with all natural colors, avors, quality kosher salts, pure cane sugar and fragrant spices. They pair well with margaritas and so much more.

WHY TWANG-A-RITA®?

INCREMENTAL SALES AND PROFIT OPPORTUNITIES ACROSS MULTIPLE RETAIL SETS

ONE-OF-A-KIND SWEET AND SALTY BLENDS WITH UNIQUE FLAVOR PROFILES

COMPACT DISPLAY FOOTPRINT AND MERCHANDISING VERSATILITY

SUNRISE SPICE

Awaken any cocktail with the perfect blend of mild chilies, spices, kosher flake salt and a hint of lime.

ENCOURAGES CUSTOMIZATION AND MULTIPLE PURCHASES

NECTARBERRY

Bask your cocktail in bursts of fresh strawberries and lime. You’ll be sure to enjoy every sweet ’n’ salty sip.

UNWIND LIME

Combines a tasty tart twist of lime and kosher salt for a perfect lime salt balance.

PALOMA LOVE

Add a punch of juicy, fresh grapefruit flavor to your favorite cocktail, which is sure to make your taste buds soar.

SAFARI SPICE

Tropical mango avor mixed with a blend of mild chilies, and spices. Perfect balance of avor in every sip.

WHAT IS TWANG RESERVE MICHELADA MIX?

Twang Reserve Michelada mix is a premium, all-natural mix with no preservatives or corn syrup. Our unique blend of authentic avors and seasonings make the perfect Michelada made easy. Simply add it to beer and enjoy!

MULTIPLE USE APPLICATIONS

-Traditional Michelada (Mix + Beer)

-“Millennial Michelada (Mix + Hard Seltzer)

-Miche-Nada (Mix + Sparkling Water)

-Bloody Mary (Mix + Vodka)

-Bloody Maria (Mix + Tequila)

WHAT IS A Michelada?

A MICHELADA IS MADE WITH BEER, LIME JUICE, ASSORTED SAUCES, SPICES, TOMATO JUICE AND CHILI PEPPERS. IT IS TRADITIONALLY SERVED IN A CHILLED, SALT-RIMMED GLASS.

THIS BEER COCKTAIL IS CONSIDERED, BY MANY, A LIGHTER AND MORE APPROACHABLE VERSION OF ITS AMERICAN COUSIN, THE BLOODY MARY.

COCKTAIL RIMMERS

WHAT IS TWANG RESERVETM ? WHO IS TWANG RESERVE FOR?

Twang Reserve is a line of premium rimming salts that are meant to be paired with cocktails to create an upscale drinking experience. These delectable, all-natural blends were crafted to enhance every sip with bold, authentic avors.

Twang reserve can be enjoyed by everyone from casual beer drinkers to cocktail connoisseurs. Our variety of rimming salt avors are sure to appeal to a wide audience of beverage consumers both alcoholic and spirit-free.

WHY TWANG RESERVE?

- Superior avor: High quality, authentic, and visually pleasing

- High margin companion product that drives incremental produce sales and pro ts.

- No arti cial ingredients or preservatives.

MICHELADA PICKLE

TWANG RESERVE RIMMERS PAIR PERFECTLY WITH OUR PRIMIUM MICHELADA MIX. MERCHANDISE TOGETHER TO CREATE MULTIPLE PURCHASE OPPORTUNITIES.

WHAT IS CAFÉ ZUCATM ?

Café Zuca Flavored Sugar Toppings are premium blends designed to add value and extra avor to your foodservice offerings. These unique avored toppings allow your consumers to create that personal experience they crave by customizing and adding a special touch to treats and drinks.

MERCHANDISE NEXT TO...

COFFEE BARS |

SPECIALTY |

Regular/light roast, cappuccinos, frappuccinos

Hot chocolate, milkshakes, smoothies, tea

SWEETS AND PASTRIES |

Donuts, cookies, muf ns, oatmeal, yogurt

6 CT. MERCHANDISING TRAY INCLUDINGS 1 CASE OF EACH SUGAR TOPPING FLAVORS, 1 CASE OF MARSHMALLOW TOPPINGS, AND 1 EMPTY TRAY (HOLDS ALL 6 SKU’S)

Clamato Chili-Lime Salt is a savory spice blend of chili, tomato and celery with a burst of lime that is a rich complement to Clamato tomato juice. Add some spice to your Michelada, Chelada, Bloody Mary y más.

WHAT IS CLAMATO CHILI-LIME SALTTM? WHY CLAMATO CHILI-LIME SALT?

Clamato is a highly recognized market leader of the tomato based drink category. Delivers incremental sales, drives higher basket rings with higher margins. Takes up little shelf space. Small footprint, big avor, large impact. Versatile product with authentic avor.

MERCHANDISE NEXT TO...

• Front counter

• Tomato juice

• Chelada-style beers

• Domestic and import beers

10-CT. TRAY

FIELD EVENTS IN-STORE

CONSUMER SAMPLING

PROMOTIONAL GIVEAWAYS

COUPON DISTRIBUTION

STRENGTHEN CONSUMER RELATIONSHIPS

COUPONING

POS ITEMS

BRAND AWARENESS

ON-PREMISE SAMPLINGS

PARTNERSHIP COLLABORATION

SIGNAGE

SOCIAL MEDIA WEBSITE

BRAND AWARENESS

ENGAGING CONTENT

EDUCATIONAL VIDEOS

TARGETED ADS

CONSUMER COMMUNICATION

CONTESTS AND GIVEAWAYS

BRAND EDUCATION

DIGITAL COUPONS

Twang.com

ONLINE STORE

CONSUMER RETARGETING

EBLAST NEWSLETTERS

QUALITY CONTENT

TWANG PRODUCT SPECS

TWANG INSPIRES PEOPLE TO BE CREATIVE AND ADVENTUROUS IN THEIR ENJOYMENT OF FOOD AND BEVERAGES. WE ARE PASSIONATE ABOUT SHARING OUR FLAVORFUL PRODUCTS WITH THE WORLD AND LEVERAGE OUR EXPERIENCE TO CREATE DELICIOUS, HIGH-QUALITY PRODUCTS MADE WITH THE FINEST INGREDIENTS. THE MOST IMPORTANT INGREDIENT THAT WE HOLD ABOVE ALL OTHERS IS FUN.