TVS Downtown Tour

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TVS creates high performance, high impact environments that help individuals, businesses and communities thrive. Our team of experts listens intently, solves creatively and delivers reliably to make remarkable design easy. TVS engages honed perspectives across multiple markets with public, private and institutional clients to deliver design solutions that meet the complex challenges of the 21st century.

1 50 + emp loye e s 300+ de s ig n awa rd s 57 l e e d ce r t if i e d p ro je c t s 1968 established

Listen.

Solve.

D e l i v e r.

We listen closely. We work to know your business deeply to see your vision clearly and understand the potential in the work we do together. Listening leads to inspiring conversations, the foundations of remarkable design.

We solve creatively. Achieving your aspirations and meeting your needs require great imagination. We love partnering with you to find solutions that push us to create remarkable design.

We deliver reliably. We know you need to be able to count on a partner that has your back and gets it done. We’re really easy to work with, even on the toughest projects. Trusted relationships make remarkable design possible.

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We m a ke rema r ka b l e des ign e a s y.

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DESIGN THAT CONNECTS ATLANTA’S PULSE Our work in Atlanta’s dynamic sports + entertainment district is focused on creating unforgetable user experiences. We design environments that aren’t just buildings, but catalysts for connection weaving together venues, hospitality, and public spaces to ensure a seamless flow of people and activity. The result is a vibrant integrated visitor narrative that amplifies the energy of the city.

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Our At l a nt a T imeline Omni International (CNN Center) Omni Coliseum

1976

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1976

1972 Georgia World Congress Center

Mercedes-Benz Stadium (MBS) Georgia Aquarium

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Chick-fil-a College Football Hall of Fame

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2 017 Home Depot Backyard

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1 972 Georgia Dome

Centennial Olympic Park

GA Aquarium

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CFHOF GWCC The Center

Centennial Yards, The Mitchell & Hotel Phoenix

The Center

MBS Renovations

Centennial Olympic Park Omni Coliseum

Home Depot Backyard

GA Dome

MBS

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The Mitchell & Hotel Phoenix

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Active Legacy/Demolished

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S U M M A R Y

OMNI COLISEUM 01 GEORGIA WORLD CONGRESS CENTER 02 OMNI INTERNATIONAL (CNN CENTER) 03 THE CENTER 04 GEORGIA DOME 05 CENTENNIAL OLYMPIC PARK 06 GEORGIA AQUARIUM 07 CHICK-FIL-A COLLEGE FOOTBALL HALL OF FAME 08 MERCEDES-BENZ STADIUM 09 MERCEDES-BENZ STADIUM, PREMIUM SPACES 10 HOME DEPOT BACKYARD 11 CENTENNIAL YARDS, THE MITCHELL 12 CENTENNIAL YARDS, HOTEL PHOENIX 13

OMNI COLISEUM Atlanta | Georgia

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CLIENT: Cousins Properties DATE: 1972-1997

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The Omni Coliseum stood at the heart of Atlanta’s sports and entertainment scene for 25 years. Designed by TVS as its first project in the sports market, it hosted concerts, conventions, and the city’s first NBA and NHL teams—helping shape the civic and cultural energy of downtown.

With 16,500 seats and a distinctive roof structure, the Omni was engineered for flexibility. Its weathering steel exterior developed a deep red patina that became part of the city’s visual identity.

The Omni Coliseum, demolished in 1997, once stood where State Farm Arena now resides.

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GEORGIA WORLD CONGRESS CENTER Atlanta | Georgia

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In the past large public meeting centers were widely perceived as cold, monolithic, and introverted. That trend ended with the 1976 opening of the Georgia World Congress Center (GWCC).

The TVS team pioneered the light filled linear concourse, a highly functional main passageway. All meeting and exhibit space flows from the concourse, presenting friendly and clear wayfinding. Movement and animation in the design are achieved through the use of generous clerestories, latticed steel and strong interior patterns: the interplay of light and shadows further animating the visitor’s experience.

A resounding economic success, TVS’s third expansion brought the total space to over 3,500,000 sf. Built entirely on underutilized land, much of it right over railroad tracks, GWCC is integrated with a master plan for the surrounding urban area which TVS has designed over the years; including the Georgia Dome, CNN Center, the Omni Hotel, and the connecting green space, Georgia International Plaza.

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CLIENT: Georgia World Congress Authority DATE: 1976

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OMNI INTERNATIONAL (CNN CENTER) Atlanta | Georgia

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CLIENT: Cousins Properties DATE: 1976

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Designed by TVS, and home to our first Atlanta office, the building opened in 1976 as the Omni International Complex. It gained new prominence when CNN relocated its headquarters there in 1987, eventually becoming The CNN Center. Through the years, the building housed offices, foreign consulates, restaurants, and even an ice rink and video arcade.

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THE CENTER Atlanta | Georgia

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Currently under construction, TVS is leading the comprehensive transformation of The Center, formerly the CNN Center and originally designed by TVS as the Omni International Complex in 1975.

This landmark redevelopment reimagines 260,000 square feet of public-facing space at the heart of Downtown Atlanta’s sports and entertainment district.

The scope of work includes the complete redesign of the streetlevel experience, featuring outward facing restaurants and bars, a new food hall, refreshed retail atrium, and vibrant public plazas and terraces.

The design strengthens the connection between the building and its surrounding urban context, enhancing pedestrian access and activating the site as a key civic and social anchor.

TVS’ approach focuses on creating an open, walkable environment that supports the area’s ongoing population growth and tourism momentum. The Center’s updated public spaces are intentionally designed to serve as a pre- and post-event destination, reflecting the energy and diversity of Downtown Atlanta.

CLIENT: CP Group / Rialto Capital Management DATE: 2026

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GEORGIA DOME Atlanta | Georgia

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The Georgia Dome had been home to the Atlanta Falcons from 1992 until it was demolished in 2017.

In response to Arthur Blank’s plans to revitalize the franchise, Blank and the Falcons, in conjunction with Georgia World Congress Center officials, invested $30,000,000 in a two-year renovation of the building.

Renovations included an overhaul of the club level; creation of eight new “super-suites;” repainting of the exterior; renovation of the upper and lower level concourses; and replacement of the 80,000+ seats.

The concept of the renovation was to immerse fans in the Falcons experience by using the team’s colors and incorporating football-themed graphics and signage.

The existing signage and advertisements had created visual clutter. The team unified the graphics into a continuous signage band that also incorporated new flat-screen televisions to activate the space. New continuous pendant lights were installed to emphasize the concentric geometry of the building.

The overall renovation transformed the Georgia Dome into a facility that looked and felt more like the home of the Atlanta Falcons football team and their loyal fans.

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CLIENT: Georgia World Congress Center Authority DATE: 1992-2017

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CENTENNIAL OLYMPIC PARK Atlanta | Georgia

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Centennial Olympic Park is a 22-acre urban greenspace in downtown Atlanta, originally developed for the 1996 Summer Olympics. The park transformed a blighted industrial area into a vibrant civic hub. It features the iconic Fountain of Rings, the world’s largest interactive fountain, and serves as a venue for concerts, festivals, and community events. The park has been a catalyst for over $2 billion in downtown redevelopment, enhancing Atlanta’s cultural and economic landscape.

Managed by the Georgia State Government, Centennial Olympic Park remains a lasting legacy of the Olympic Games and a cherished public space.

CLIENT: The Atlanta Committee for the Olympic Games (ACOG) & Georgia World Congress Center Authority DATE: 1996

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GEORGIA AQUARIUM Atlanta | Georgia

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CLIENT: Marcus Foundation DATE: 2005

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When built in 2005, the Georgia Aquarium was the largest aquarium in the world and held that title until 2012. The design of the Georgia Aquarium purposely breaks away from Atlanta’s street grid and its indigenous architectural aesthetic. A vessel of conservation, preservation and education, represented by the large blue metal body, slices into this world ‘without walls’ to shed light into the deepest seas. Conceived as an urban composition of expressive architectonic forms the aquarium represents a large body of water, undulating against the Baker Street ‘shoreline’ opposite Centennial Park.

Given Atlanta’s land-locked address, the design team focused on the importance of immersion, wrapping the guest into the underwater world from start to finish, coming face to face with some of the most incredible ocean creatures. The design of the Georgia Aquarium shifts the paradigm of what is an aquarium and how its visitors will interact with its inhabitants.

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CHICK-FIL-A COLLEGE FOOTBALL HALL OF FAME Atlanta | Georgia

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CLIENT: Atlanta Hall Management DATE: 2014

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With the totality of history available at one’s computer, cultural centers can no longer house historically significant artifacts in static ways. The design itself needs to contribute to the visitor experience, meaningfully evoking all the passion fans already feel for their college team.

The customized fan experience starts at the door. As guests enter the building they walk through an entry tunnel where silhouetted football players run next to them, the cheers of a crowd in the background.

Next, the main atrium, called The Quad, features a 55-foot wide, 29foot tall wall containing the helmets of every NCAA football team in the country—more than 750 in total.

The fan is then encouraged to engage with different areas around the museum. The second floor of the building, directly above The Quad, features a 52-foot touchscreen wall that will customize content to the fan. Furthermore, The 45-yard turf field features a regulation-sized goal post and interactive football activities, urging fans to find out how high they can jump or far they can push a linebacker.

Designed to accommodate after hours events, the spaces can be transformed to serve a variety of functions and provide a secondrevenue stream that maximizes the potential of the technology and infrastructure investment.

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MERCEDES-BENZ STADIUM Atlanta | Georgia

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Arthur Blank challenged TVS, in collaboration with design partner HOK, to deliver a stadium that would serve as both an architectural icon for Atlanta and an unparalleled live-event venue. From the outset, the design team prioritized innovation, starting at the roofline with a bold concept inspired by the Pantheon’s oculus. The result is a retractable, aperture-style roof composed of eight 220-foot-long petals that glide along 16 linear tracks. Though they appear to rotate, the petals move in unison and can open in eight minutes and close in seven, an engineering achievement made possible through cutting edge structural design.

The facade continues the theme of movement and form, echoing the angular geometry of the roof with alternating insulated metal and ETFE panels inspired by a falcon’s wing. On the stadium’s west side, these transparent panels create a dramatic, 16-story window that fills the interior with natural light and frames expansive views of the Atlanta skyline.

At 2 million square feet, the LEED Platinum certified stadium accommodates 71,000 fans for football and 32,456 for soccer. Every design move, from the building envelope to the operational mechanisms, was guided by a commitment to redefining the fan experience and setting a new standard for sports and entertainment architecture.

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CLIENT: AMB Sports and Entertainment DATE: 2017

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MERCEDES-BENZ STADIUM, PREMIUM SPACES Atlanta | Georgia

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The blur between hospitality, spectator sports and events is not new, but the bar for how venues are delivering the types of premium experiences that fans demand keeps raising. As the industry continues to move towards exclusive, concierge level services and experiences that immerse fans in the on-field atmosphere, TVS is leading the way with the design and development of a variety of premium products for venues that focus on providing – and delivering – a five-star experience.

TVS created 250,000 sf of hospitality-inspired premium clubs, suites and concourse zones that reinvented the game day experience. The client wanted an iconic, unparalleled fan experience that would get fans off their sofas and away from the convenience of their home environments. The new stadium had to be compelling enough to keep the fan coming back. The result more than met the client’s desire – guests are arriving early to the game and leaving late, enjoying all the stadium has to offer. A testament to this response is that more food and beverage is sold now before the beginning of the game than was sold during the entire game at the old Georgia Dome.

The stadium’s distinct hospitality-driven spaces provide options that appeal to a variety of demographics, serving as multifunctional alternative revenue streams and elevate the guest experience. The client wanted these premium spaces to become the benchmark for best in class spaces, not only in the sports and entertainment industry, but across all luxury guest services industries. Today’s stadiumgoers are seeking memorable, authentic and highly personalized experiences that deliver the unexpected.

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CLIENT: AMB Sports and Entertainment DATE: Ongoing

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HOME DEPOT BACKYARD Atlanta | Georgia

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The Home Depot Backyard, provides areas for family activities, entertainment and community events and on stadium event days can serve as a fan tailgating zone. The overarching idea behind the park’s creation was to create a living community park that could host a variety of events instead of a parking lot that could sometimes be used as a park. The project is a 13 acre green space next to the Mercedes-Benz Stadium in the former space occupied by the Georgia Dome.

The park is divided into districts, with two side fields and a center field that accommodate soccer fields, festivals, movie showings, concerts and tailgating.

Special attention was given to creating active edges to surround the park with viewing platforms, picnic areas and sculpted pathways that connect the event lawn with the adjacent streets and plazas. From this amphitheater setting, visitors will have ‘Instagramworthy’ views of the surrounding park and city.

A critical component of the design challenge was to provide the missing pedestrian linkage from the Westside to downtown. Along the southern edge of the park, TVS joined together a series of tree lined plazas, park overlooks and civic art installations to create a cultural pathway leading to Centennial Olympic Park.

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CLIENT: Atlanta Falcons Stadium Company DATE: 2017

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CENTENNIAL YARDS, THE MITCHELL Atlanta | Georgia

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CLIENT: CIM Group DATE: 2025

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As the first two towers of the transformative Centennial Yards development, Hotel Phoenix and the residential tower, The Mitchell, share design cues inspired by the context. The site of the project is the Gulch, a term that reflects Atlanta’s origin story with the intersection of America’s pioneer railroads – ultimately supplanted by the automobile with an elevated network of roadways that now crisscross the largely abandoned railyards below.

The sweeping geometries of railyards and viaducts have created dynamic site geometries that carry through the building’s forms. Big leaning V columns evoke an engineered architecture sensibility often seen in the great rail traditions of Europe and America. The buildings also feature angular and muscular qualities inspired by neighboring State Farm Arena and Mercedes-Benz Stadium, home of Atlanta’s professional soccer, football and basketball teams.

Taking advantage of the unique conditions of the Gulch, parking and building services are located below street level, interconnecting both buildings. This allows the public areas including a mix of retail, restaurant and lobby elements to engage the sidewalk and an urban plaza created along the intersection of Centennial Olympic Boulevard and MLK Jr. Drive. Rising 18 stories from this level, the building’s transparent lower levels reveal bold expressions of the concrete structure and are detailed with brick and warm wood tones. Both towers’ expansive windows take advantage of the commanding views in all directions.

A home for Atlanta’s young professionals and students to create lasting memories. The Mitchell is an environment enriched by the deep-rooted culture of Atlanta. The focus for the interiors of this project is influenced by the railroad’s famous passenger train, The Silver Comet. The train’s premium accommodations and memorable scenic route inspires design details and interior elements which connect residents to the rejuvenation of Centennial Yards.

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CENTENNIAL YARDS, HOTEL PHOENIX Atlanta | Georgia

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CLIENT: CIM Group DATE: 2025

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Hotel Phoenix has a dramatic arrival, linking the vehicular drop off and street-front entrance with a multi-story volume circulating through the lobby, restaurant, banquet areas, and outdoor pool deck. Atop the tower is a rooftop restaurant and bar with indoor and outdoor areas.

A dramatic two-story lobby arrival is wrapped in warm walnut wood panelling, bronze metal accents and ceiling track lighting that mimics railroad track patterns. In the center of the lobby is a modern grand staircase made of blackened steel, stone treads, glass and wood. A hanging sculpture over the stair is made of bent organic paper shapes in jewel tones to mimic fall foliage leaves from the city in a forest inspiration.

The all-day restaurant was designed in conjunction with a Michelin star chef. The restaurant concept emulates an American brasserie, with touches of historic and mid-century modern details, including a full-service day to night bar for both coffee and pastries to evening cocktails. The restaurant and bar is 4,400 sf and seats 150 including a private dining room. Finishes include fluted wood, marble, antique mirror, mosaic tiles, blackened iron and bronze metals. Tufted upholstered velvet sofas and leather chairs with luxurious crystal glass chandeliers, metal mesh screens and touches of organic greenery are present throughout.

The meeting and event spaces on the second floor are designed to reflect the rich textures and colors of the city in a forest. The prefunction has a large terrace overlooking Mercedes-Benz Stadium and is perfect for event gatherings. The ballroom was thoughtfully designed with floor to ceiling glass that cantilevers over the railroad tracks with views of the Atlanta city skyline. The ballroom ceilings feature custom crystal glass chandeliers in the shape of a modern interwoven track pattern.

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Shauna Achey Managing Director

Danielle Katz Senior Associate

sachey@tvsdesign.com

dkatz@tvsdesign.com

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