✄ tuesday
year 6 - unit 13: creative thinking
10 october 2017 the Star/Step Up
the fun page
Effective branding BRAND names are important. How many times have you asked for Colgate instead of toothpaste, and Kleenex instead of tissue paper? Brand names surround us and become household names and part of our speech. We are going to work on an activity that needs you to think out of the box. We are going to name (or re-name rather) inventions. Your teacher is going to pick three types of different items to display on the board. They may be famous brands but that is irrelevant. Your task is to come up with new brand names for these items. Study the three techniques listed below that can help you think of a new name to go along with the item. You can work in groups of four for this activity. Then, present your ideas as your teacher lists the names on the board. Share how you were inspired to come up with the names as well. Finally, as a class, vote for the best, catchy name in each category! (Note to teacher: Exciting, colourful pictures will help spur pupils’ creativity. Run through the newspapers or glossy magazines for one of each item listed in the categories below.)
Fried chicken
A pair of jeans
A car
Technique to use:
Technique to use:
Technique to use:
Using the component of the ingredients to name the brand
Using sounds like repeated consonants or rhyming words
Using the product’s function
New brand name after brainstorming session:
New brand name after brainstorming session:
New brand name after brainstorming session:
English is your passport to a bright future
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