March 1 2017

10

-NiE ,

1 March 2017

ADVANCED The smart consumer

NiE Activity 1 Critical thinking l Identify l Reason

l Measure l Organise

Creative thinking l Imagine l Brainstorm

l Connect l Invent

Problem solving l Question l Research

l Recreate l Present

Communicating l Oral l Non-verbal

l Aural l Written

Collaborating l Listen l Contribute respectfully

The informed consumer HEY YOU! Yes, you… the smart one reading this right now. Can you sell ice to an Eskimo? Or perhaps you are on the other end; you believe you are a smart consumer. No one is going to make you part with your money! Either way, you want to get the most of your money. Work in pairs for this activity. Pick one advertisement from The Star. It has to be one that both you and your partner can agree on. One will play the role of the consumer; the other, the advertiser or salesperson representing the product. The salesperson (Student A) will have to prepare his sales pitch to the unsuspecting consumer (Student B). Student B, you are a smart consumer. You don’t really need this product and chances are, you aren’t willing to part with your money. Students A and B will prepare for a two-minute skit based on the advertisement chosen. Do this individually without divulging your strategy. One person will represent the consumer, while the other will represent the product agent. Both will have five minutes. Student A: To prepare a good sales pitch. Student B: To anticipate, to provide rational reasons and to fend off this aggressive salesperson. Carry out the skit in class. After everyone has had a chance to perform, vote for the best salesperson. From your observation of the skits by your classmates, compile (in the first column) a list of some good sales strategies employed by the Good sales strategies

“salespeople” in your class. In the other column, list some good strategies or answers by the “consumers” in your class that managed to fend off the salespeople. Good consumer strategies

l Compromise l Attain goal

NiE Activity 2 Critical thinking

l Identify l Reason l Measure l Organise

Consumers are faced with many choices when they are planning to make a purchase. What product or service is needed? How much money is available to spend on it? What features are desired in the product or service? Smart consumers make informed purchasing choices, and are aware of the influence of advertising. In groups of four, scan The Star for advertisements. Pick one product. Discuss the different ways that the company tries to convince shoppers that its product is the best on the market. Then, if possible, examine consumer reviews of the product to see if it really is the best. Consolidate the information you have found. Write down your findings:

Creative thinking

Problem solving

l Imagine

l Question l Research l Recreate l Present

l Brainstorm l Connect

Communicating

Collaborating

l Oral l Non-verbal l Written l Aural

l Listen l Contribute respectfully l Compromise l Attain goal

My conclusion: ..................................................................

A brief about your product

The purpose of your product

The advertisement promises to:

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