CARAIFA Magazine Empowered To Rise

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Advertisers must protect, support traditional media Desmond Allen - Founding Editor

Jamaica Observer founding Editor Desmond Allen addressing the Jamaica Association of Insurance and Financial Advisors (JAIFA) at the Inauguration of it’s 65th President, Monica Robotham at the Knutsford Court Hotel in Kingston on Tuesday, December 5, 2018

Veteran journalist suggests social media can’t be relied on for credible information Friday, December 08, 2017 Tweet Veteran journalist Desmond Allen has urged Jamaicans, in particular advertisers, not to abandon the traditional media sector in favour of social media, until the latter can be relied on for credible information. Allen, founding editor of the Jamaica Observer, argued that with all its benefits in promoting unprecedented people-to-people contact across various networks, social media was still “an information jungle which often makes it difficult to differentiate between fact and fiction”. This was one critical area in which social media differed from the traditional news media, which he described as largely the newspaper, radio and television, saying that their very survival is being threatened by serious financial pressure. “Anybody can upload just about anything on social media sites,” Allen, the current executive editor – special assignment at the newspaper, complained

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CARAIFA’s 40th Anniversary and 32nd Annual Sales Congress 2018

“Anybody can upload just about anything on social media sites,”...

- Desmond Allen


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