Repairing Broken Links

Now that we have identified the opportunity, we can determine which links are the most common to cause the revenue loss. Once we have identified that page and the referrer, we can target the remediation appropriately.

For high volume broken links that:

• Have an internal referrer: Identify the link's location on the referring pagerepair it.

• Have an external or no referrer: Add a redirect to a similar destination page

• Do not appear as broken on direct nav: Look to understand page naming rules of a 404 and how it can be served. Misidentifying the 404 or CDN error handling will likely impact proper page naming/URL capture.

Note: Broken links can be caused by the user, which can result in lower conversion. In this case, we are at the mercy that the user uses their browser as intended. Low volume broken links can be ignored and impact the revenue model slightly.