Building a Team for Tag Governance

The most important success criteria for successful Tag Governance is diverse company representation with a vested interest. Identify a member from the following teams to attend a regular meeting to discuss tag implementation requests and changes.

• Engineering

• Product/eCommerce

• Marketing preferably Advertising

• Analytics/Tag Manager team – This May overlap with Engineering depending on your company structure.

The purpose of this committee is to have regular alignment on the approved tags and what is being implemented. This will also empower tag audits to ensure tags that are no longer being used are properly removed.