Book 4 Extensions

brand extensions.

How to use this guide These principles are designed to simplify design choices for anyone working with NASA. The brand identity principles provide you with a structure to work with.

Think of this guide as a tool to build a consistent brand presence when designing deliverables. This way we can ensure we will benefit by using these guidelines in our everyday work and contribute to a stronger, more focused brand.

brand extensions.

iv

Tyler Cleveland // GR604 Nature of Identity

NASA Overview

CONTENTS 4.1 Brand Extensions 4.2 Extension Deliverables 4.3 Website Development

M11 — Web Development

1

CHAPTER 3

Brand Extensions This section outlines the functional and corporate divisions responsible for managing the new brand extensions. The list is presented in a manner intended for clear understanding by our audience. However, the corporate hierarchy is also detailed within.

BRAND EXTENSIONS OVERVIEW

Products

Services

PRD1: NASA Pathfinder PRD2: Terranova Tractors PRD3:VR Headsets

SER1: NASA Organics+ SER2: GIS Services SER3: NASA Fire Force

Environments

Events

ENV1: Product Design Centers ENV2: NASA Universe

EVE1: STEM Design Challenge EVE2: NASA Stratosphere

Co-Branding

Experiences

CO1: NASA x O’Neill CO2: NASA x Polaris CO3: NASA x Miller Welders

EXP1: NASA Star Camp EXP2: Northern Lights Fly-By

Educational Opportunities ED1:NASA AMA ED2: NASA Institute of Technology ED3: NASA Engineer Entrepreneur Program

Products PRD1

PRD2

NASA PATHFINDER

VR HEADSETS

NASA Pathfinder offers a comprehensive suite of digital navigation and geographic products designed to facilitate route display and access to topographic data.

The NASA AR & VR headsets are cuttingedge augmented and virtual reality devices enhanced with AI capabilities.

Tailored for various modes of transportation including airplanes, maritime vessels, and cars, as well as for individual users, Pathfinder harnesses NASA’s extensive array of satellites and geographic data. By integrating cutting-edge technology, our products provide users with trustworthy and detailed navigation assistance, ensuring they reach their destinations with ease and precision

Pathfinder embodies NASA’s mission of inspiring innovation, accelerating scientific progress, and promoting global collaboration by driving exploration and discovery to new frontiers. This enhances our understanding of terrain and facilitating navigation in remote locations.

Similar to Garmin & Magellan

Differentiators

These headsets provide users with access to a vast array of information, modules, and simulators, making STEM subjects like engineering more accessible and engaging. Additionally, these devices revolutionize collaboration by offering immersive digital environments that surpass traditional communication platforms like Zoom.

The NASA VR headset embodies our mission of inspiring innovation, accelerating scientific discovery, and promoting global collaboration by providing users with highly visual and interactive environments, the headset transforms education and collaboration, fostering creativity and productivity among teams. Furthermore, the integration of remote operation capabilities enables users to interact with robots and machinery, bridging the gap between humans and machines in new and exciting ways.

Similar to Apple Headset, Oculus Quest 2, & Zoom

Accuracy VR Adaptations Increased Range Interplanetary Routes

Differentiators Create or Upload Training Simulations Satellite Connection Virtual Conferencing and Events Remote Telepresence in Robotics

6

Tyler Cleveland // GR604 Nature of Identity

NASA / Brand Standards

Environments ENV1

ENV2

PRODUCT DESIGN CENTERS (PDC)

NASA UNIVERSE

The Product Design Centers (PDCs) comprise a network of cooperative maker spaces dedicated to facilitating innovative projects and solutions.

Staffed by professional engineers, these spaces are equipped to handle challenging tasks and provide the public with access to tools and resources for bringing ideas to life. Through a cooperative model, members contribute their expertise and NASA provides support, empowering individuals to explore new technologies beyond the scope of traditional endeavors.

The PDCs embody our mission by inspiring innovation, fostering global collaboration, and advancing science through the creation by bringing people together to invest in shared interests and aspirations, these spaces cultivate an environment rich with creativity and innovation, driving progress and discovery in diverse fields.

Similar to Maker Nexus & City Sponsored Spaces

Differentiators Co-Op Funding

NASA Universe is a network of science and technology exhibits designed to provide patrons with immersive and interactive learning experiences.

NASA Universe, one of the flagship exhibits, offers a fully immersive environment with a large, fully functional media projection system spanning the ceiling and walls. Visitors can explore various STEM subjects through hands-on exhibits and unique interactive features. A notable aspect of Solar System is its interconnectedness, mirroring the celestial bodies of the solar system, allowing patrons to communicate with others in different domes.

The NASA Universe initiative embodies our mission of inspiring innovation, promoting global collaboration, and advancing science by providing patrons with a collaborative and inspiring environment, NASA Universe engages the public in science and space exploration, fostering curiosity and discovery.

Similar to The Sphere in Las Vegas & IMAX

Differentiators Interconnected Network

Specialized tools & equipment Training Workshops & Mentorship Programs Local

M7 — Round 3 Development

7

Services SER1

SER2

NASA ORGANICS+

GIS AND TERRAIN ANALYSIS

NASA Organics is an advanced agricultural division specializing in large-scale farming and agricultural operations.

Our comprehensive farming service includes state-of-the-art facilities and machinery, equipped with advanced technologies such as Pathfinder for precision planting, application of water, and automated steering systems. By leveraging cutting-edge innovations, we are revolutionizing the agricultural industry, driving efficiency,

SER2 offers a comprehensive GIS and Terrain Analysis service tailored for farming, conservation, and restoration efforts.

sustainability, and productivity to new heights.

Our service provides high-resolution GIS data, augmented with AIassisted analysis, accessible to the public. Through crowd-sourcing, we foster a collaborative effort in analyzing areas, facilitating datadriven decision-making for sustainable land management practices.

NASA Organics embodies our mission of inspiring innovation, accelerating scientific progress, and promoting global collaboration in the agricultural sector by introducing advanced methods and technologies to reshape the scope of farming. We are driving forward the future of agriculture, ensuring food security for generations to come.

ER2 embodies our mission by inspiring innovation, accelerating scientific progress, and fostering global collaboration by providing users with access to our advanced GIS capabilities and leveraging crowdsourcing for analysis. We empower communities to make informed decisions for exporation and adventure to remote places.

Similar to industry leaders like AeroFarms and John Deere.

Similar to GISinc & 1Spatial

Differentiators

Differentiators

Naturally Self-Sustaining

High Resolution Imaging

Indoor/Outdoor Hybrid Facilities

AI-assisted analysis

Global Delivery

Public Access & Crowd-sourcing

Dehydrated Preservation Methods

Connects to NASA Shipping Solutions, NASA Pathfinder

Connects to NASA Pathfinder NASA Fire Force

SER3

SER4

NASA FIRE FORCE

NASA SHIPPING SOLUTIONS

NASA Fire Force is a fire department equipped with advanced tools and machinery connected to NASA’s space infrastructure.

NASA Shipping Solutions offers a cuttingedge shipping service that leverages advanced technology and expertise in logistics.

In response to the escalating threat of forest fires, our department prioritizes the safety of firefighting personnel by leveraging NASA’s expertise in material science, satellite imagery, and real-time updates via NASA VR headsets. With access to state-of-the-art technology such as NASA Pathfinder, we provide unparalleled support for firefighting operations.

Our service utilizes state-of-the-art spacecraft or drone technology for rapid, efficient, and secure delivery of goods. With a focus on innovation and precision, NASA Shipping Solutions aims to revolutionize the shipping industry by offering faster delivery times, reduced environmental impact, unparalleled tracking, and military-

NASA Fire Force embodies our mission of inspiring innovation, accelerating scientific progress, and promoting global collaboration by establishing a safer and more advanced firefighting infrastructure that draws upon NASA’s expertise in material science, fire science, and GIS technology. Similar to agencies like Cal Fire and commercial fire departments, NASA Fire Force is committed to enhancing safety and effectiveness in firefighting efforts worldwide.

NASA Shipping Solutions embodies our mission of inspiring innovation, promoting global collaboration, and accelerating scientific progress through the advancement by leveraging our expertise in aerospace engineering and logistics to pioneering new frontiers in the shipping industry, driving efficiency, sustainability, and reliability to new heights.

grade security systems.

Similar to FedEx Air & UPS Air

Similar to Cal Fire & Commercial Fire Departments Differentiators Differentiators 100% Fireproof and Temperature-Regulated Suits Wild Fire Advanced Detection System Real-time VR Situational Awareness Built in NASA VR Headsets NASA Pathfinder Technology Connection with NASA GIS Deparment

Unmanned Drone technology for rapid and efficient delivery of goods Military-Grade Security & Monitoring Reduction of fossil fuels in the shipping industry

Events EVE1

EVE2

STEM DESIGN CHALLENGE

NASA STRATOSPHERE

The International STEM Challenge is a prestigious design competition where teams from around the world compete in rigorous challenges aimed at solving issues on Earth.

NASA Stratosphere is a groundbreaking international science festival that combines the excitement of a music festival, the creativity of Burning Man, and the wonder of the cosmos.

Teams go head-to-head in various design challenges, showcasing their innovation and problem-solving skills. Winning teams advance to the next round, with prizes including cash awards and features in top STEM publications.

It serves as a vibrant gathering place for space enthusiasts of all ages, offering a weekend filled with live music performances, engaging scientific presentations, and stargazing experiences led by experts.

The International STEM Challenge embodies our mission of inspiring innovation, promoting global collaboration, and accelerating science by creating of an international platform for the development of new technologies addressing real-world challenges. Similar to renowned competitions like Imagine Cup and the NASA Rover Challenge, the STEM Challenge serves as a catalyst for transformative solutions with practical applications on Earth.

Stratosphere embodies our mission of inspiring innovation, accelerating scientific discovery, and promoting global collaboration by providing a platform for people to come together and share their knowledge and passion for the cosmos, Stratosphere fuels curiosity and excitement for space exploration.

Similar to Coachella and World Science Festival

Differentiators

Similar to Imagine Cup & NASA Rover Challenge Integrated music festival component Differentiators Addresses issues on Earth rather than those related to space exploration Encourages participants to develop solutions with tangible impacts.

Connects to NASA AMA & NIT

A clear thematic focus on space science.

Merging entertainment with education, Unique and immersive experiences that appeals to a diverse audience

Connects to NASA Star Camp & Northern Light Fly By

Experiences EXP1

EXP2

NASA STAR CAMP

NORTHERN LIGHT FLY-BY

NASA Star Camp is an annual touring event that invites families and patrons to camp under the stars in some of the most breathtaking National Parks across different time zones.

The Northern Light Fly-By offers an unparalleled journey aboard a sub-orbital shuttle to witness the awe-inspiring beauty of the Northern Lights.

Participants immerse themselves in the beauty of nature while learning about the cosmos through stargazing sessions and educational activities led by NASA experts. This unique experience not only supports the National Park Service but also fosters a deeper appreciation for science and the wonders of the universe.

NASA Star Camp embodies our mission of inspiring innovation, promoting global collaboration, and accelerating science through the shared experience of stargazing and camping. By bringing people together in the great outdoors, Star Camp creates opportunities for meaningful connections, idea-sharing, and science education under the night sky.

This mystical phenomenon, visible only in select regions with the right atmospheric conditions, takes on a new dimension as participants embark on an up-close and personal exploration of the auroras.

The Northern Light Fly-By reinforces our mission of inspiring innovation, promoting global collaboration, and accelerating science by offering participants an unforgettable experience that ignites curiosity and appreciation for Earth’s natural wonders.

By showcasing the Northern Lights from space, we aim to inspire a renewed sense of wonder and curiosity about our planet and the cosmos, driving interest and engagement in NASA’s mission of exploration and discovery.

Similar to Nordic Visitor & similar travel agencies

Similar to Castle Hot Springs (AZ) & Beyond Bateleur Camp, Kenya Differentiators Differentiators Castle Hots Springs and Beyond Bateleur Camp, NASA Star Camp is not restricted to one place. It’s mobile and can go around the globe to bring people together.

Unlike traditional travel agencies such as Nordic Visitor, the Northern Light Fly-By offers a truly unique experience by combining space travel with the wonder of the Northern Lights. This distinctiveness sets us apart, allowing participants to create lifelong memories and gain a newfound appreciation for the cosmos.

Education Opportunities ED1

ED2

NASA AMA

NASA INSTITUTE OF TECHNOLOGY (NIT)

NASA AMA offers a dynamic platform where leading figures from diverse fields.

This is including science, art, music, and more, engage with audiences in an interactive ask-me-anything format. This inclusive venue welcomes individuals passionate about sharing knowledge and inspiring others, regardless of their background or expertise.

NASA AMA embodies our mission of inspiring innovation, promoting global collaboration, and accelerating science through open dialogue and knowledge exchange. By providing a supportive environment for individuals to learn from their inspirations and grow, we empower audiences to explore new ideas and perspectives, driving curiosity and creativity across disciplines.

Similar to TEDTalk & Big Think

Differentiators Unlike traditional platforms like TEDTalk, which may prioritize certain ideas, NASA AMA embraces the belief that every idea is worth sharing.

By emphasizing inclusivity and diversity of thought, we encourage a broad range of voices and perspectives, enriching the learning experience for all participants.

The NASA Institute of Technology (NIT) is an innovative education and career pathway dedicated to equipping individuals with trade skills in the field of science.

Recognizing that science encompasses more than just research and development, NIT provides accessible training for individuals seeking to enter the engineering field and execute scientific ideas effectively.

The NASA Institute of Technology (NIT) embodies our mission of inspiring innovation, accelerating science, and promoting global collaboration by providing a supportive environment for individuals to enhance their science skills and pursue career opportunities in engineering, NIT empowers learners to contribute to the advancement of science and technology.

Similar to ITT Tech & Full-Sail University

Differentiators Unlike ITT Tech, our academy is backed by the best space agency in the world NASA. Our student will have access to cutting-edge tools.

Brand Connection: ENV1, ENV2, ED1

Connects to NIT & NASA Star Camp

ED3

ENGINEER ENTREPRENEUR Engineer Entrepreneur is a mentorship program designed to support recent college graduates in transitioning into entrepreneurship.

With the backing of NASA, participants receive guidance and resources to navigate the challenges of starting and growing a business in the science and technology sector.

The Engineer Entrepreneur program embodies our mission of inspiring innovation, promtoing global collaboration, and accelerating science by empowering participants to turn their ideas into reality and drive innovation in the marketplace, we contribute to the growth and success of the science-based economy.

Similar to Higher Ed Internship & Post-Doctorate Programs

Differentiators This is different from institutional internships because it’s available to any college graduate not just the few that attend a specific school.

Co-Branding CO1

CO2

NASA & O’NEILL

NASA & POLARIS

NASA and O’Neill are partnering to develop advanced dry suits for deep diving, addressing the challenges of extended underwater stays and extreme pressure environments.

NASA and Polaris are joining forces to revolutionize the ATV and UTV market with a Mars rover-inspired line of vehicles.

These suits will feature integrated life support systems for breathing and temperature regulation, as well as smart sensors to counter pressure changes. Leveraging NASA’s material science expertise and Pathfinder technology, the collaboration aims to create lighter, more durable dry suits for enhanced safety and performance.

The co-branding opportunity reinforces our mission of inspiring innovation, accelerating science, and promoting global collaboration by combining NASA’s material science expertise with O’Neill’s industry-leading design, we aim to push the boundaries of underwater exploration and safety, providing divers with cutting-edge equipment to explore the depths of our oceans with confidence.

Similar to O’Neill Men’s Boost 300g Dry suit & Scubapro Exodry

Differentiators

Leveraging NASA’s expertise in rover technology and Polaris’ leadership in the recreational vehicle market, the collaboration aims to create advanced UTVs and robotic terrain vehicles equipped for future exploration and environmental services, potentially even for use on Mars.

This co-branding opportunity reinforces our mission of inspiring innovation, accelerating science, and promoting global collaboration by merging NASA’s expertise in rover technology with Polaris’ industry-leading design, we aim to pioneer a new frontier in off-road vehicle technology, inspiring enthusiasts while laying the groundwork for future exploration on Earth and beyond.

Similar to Polaris Xpedition & RZR

Differentiators:

Advanced Material Construction Life Support Systems Temp-Pressure Sensors NASA Pathfinder Technology

Advanced robotics technology and design elements for enhanced performance and functionality.

Possibilities for AI-enabled rovers that could provide environmental services.

Built upon Polaris’ existing product lines, offering enthusiasts familiar features with enhanced capabilities inspired by NASA technology.

CO2

NASA & LINCOLN ELECTRIC NASA and Miller Welders are collaborating to develop a suite of cutting-edge welding equipment.

These welders will be tailored to meet the standards of space exploration. The partnership aims to provide engineers worldwide with top-quality equipment to foster the next generation of innovators and explorers. We recognize the critical role of welders in constructing the structures that enable space travel,

The Lunar Welders initiative embodies our mission by inspiring innovation, promoting global collaboration, and accelerating scientific progress by empowering our engineers with superior tools and democratizing access to welding technology, we unlock new possibilities for exploration and discovery.

Similar to Miller & Lincoln Welders

Differentiators Energy Efficient Robotics Attachments AI-Assisted Voltage and Amp Control 1 Machine, 4 Processes (SMAW, MIG, TIG, Laser)

PRD2

VR HEADSETS The NASA AR & VR headsets are cuttingedge augmented and virtual reality devices enhanced with AI capabilities.

These headsets provide users with access to a vast array of information, modules, and simulators, making STEM subjects like engineering more accessible and engaging. Additionally, these devices revolutionize collaboration by offering immersive digital environments that surpass traditional communication platforms like Zoom.

The NASA VR headset embodies our mission of inspiring innovation, accelerating scientific discovery, and promoting global collaboration by providing users with highly visual and interactive environments, the headset transforms education and collaboration, fostering creativity and productivity among teams. Furthermore, the integration of remote operation capabilities enables users to interact with robots and machinery, bridging the gap between humans and machines in new and exciting ways.

Similar to Apple Headset, Oculus Quest 2, & Zoom Differentiators Create or Upload Training Simulations Satellite Connection Virtual Conferencing and Events Remote Telepresence in Robotics

PRD1

NASA PATHFINDER NASA Pathfinder offers a comprehensive suite of digital navigation and geographic products designed to facilitate route display and access to topographic data.

Tailored for various modes of transportation including airplanes, maritime vessels, and cars, as well as for individual users, Pathfinder harnesses NASA’s extensive array of satellites and geographic data. By integrating cutting-edge technology, our products provide users with trustworthy and detailed navigation assistance, ensuring they reach their destinations with ease and precision

Similar to Garmin & Magellan

DIFFERENTIATORS

Accuracy VR Adaptations Increased Range Interplanetary Routes

Pathfinder embodies NASA’s mission of inspiring innovation, accelerating scientific progress, and promoting global collaboration by driving exploration and discovery to new frontiers. This enhances our understanding of terrain and facilitating navigation in remote locations.

CO1

NASA & O’NEILL NASA and O’Neill are partnering to develop advanced dry suits for deep diving, addressing the challenges of extended underwater stays and extreme pressure environments.

These suits will feature integrated life support systems for breathing and temperature regulation, as well as smart sensors to counter pressure changes.

Leveraging NASA’s material science expertise and Pathfinder technology, the collaboration aims to create lighter, more durable dry suits for enhanced safety and performance.

Similar to O’Neill Men’s Boost 300g Dry suit & Scubapro Exodry Differentiators Advanced Material Construction Life Support Systems Temp-Pressure Sensors NASA Pathfinder Technology

The co-branding opportunity reinforces our mission of inspiring innovation, accelerating science, and promoting global collaboration by combining NASA’s material science expertise with O’Neill’s industry-leading design, we aim to push the boundaries of underwater exploration and safety, providing divers with cutting-edge equipment to explore the depths of our oceans with confidence.

EXP1

NASA STAR CAMP NASA Star Camp is an annual touring event that invites families and patrons to camp under the stars in some of the most breathtaking National Parks across different time zones.

Participants immerse themselves in the beauty of nature while learning about the cosmos through stargazing sessions and educational activities led by NASA experts. This unique experience not only supports the National Park Service but also fosters a deeper appreciation for science and the wonders of the universe.

NASA Star Camp embodies our mission of inspiring innovation, promoting global collaboration, and accelerating science through the shared experience of stargazing and camping. By bringing people together in the great outdoors, Star Camp creates opportunities for meaningful connections, idea-sharing, and science education under the night sky.

Similar to Castle Hot Springs (AZ) & Beyond Bateleur Camp, Kenya Differentiators Castle Hots Springs and Beyond Bateleur Camp, NASA Star Camp is not restricted to one place. It’s mobile and can go around the globe to bring people together.

ED1

NASA AMA NASA AMA offers a dynamic platform where leading figures from diverse fields.

This is including science, art, music, and more, engage with audiences in an interactive ask-me-anything format. This inclusive venue welcomes individuals passionate about sharing knowledge and inspiring others, regardless of their background or expertise.

NASA AMA embodies our mission of inspiring innovation, promoting global collaboration, and accelerating science through open dialogue and knowledge exchange. By providing a supportive environment for individuals to learn from their inspirations and grow, we empower audiences to explore new ideas and perspectives, driving curiosity and creativity across disciplines.

Similar to TEDTalk & Big Think

Differentiators Unlike traditional platforms like TEDTalk, which may prioritize certain ideas, NASA AMA embraces the belief that every idea is worth sharing. By emphasizing inclusivity and diversity of thought, we encourage a broad range of voices and perspectives, enriching the learning experience for all participants.

A speaker engages with their audience at an AMA event.

CO2

NASA & POLARIS NASA and Polaris are joining forces to revolutionize the ATV and UTV market with a Mars rover-inspired line of vehicles.

Leveraging NASA’s expertise in rover technology and Polaris’ leadership in the recreational vehicle market, the collaboration aims to create advanced UTVs and robotic terrain vehicles equipped for future exploration and environmental services, potentially even for use on Mars. Built upon Polaris’ existing product lines, offering enthusiasts familiar features with enhanced capabilities inspired by NASA technology.

This co-branding opportunity reinforces our mission of inspiring innovation, accelerating science, and promoting global collaboration by merging NASA’s expertise in rover technology with Polaris’ industry-leading design, we aim to pioneer a new frontier in off-road vehicle technology, inspiring enthusiasts while laying the groundwork for future exploration on Earth and beyond.

Similar to Polaris Xpedition & RZR Differentiators: Advanced robotics technology and design elements for enhanced performance and functionality.

Possibilities for AI-enabled rovers that could provide environmental services.

ENV1

PRODUCT DESIGN CENTERS (PDC) The Product Design Centers (PDCs) comprise a network of cooperative maker spaces dedicated to facilitating innovative projects and solutions.

Staffed by professional engineers, these spaces are equipped to handle challenging tasks and provide the public with access to tools and resources for bringing ideas to life. Through a cooperative model, members contribute their expertise and NASA provides support, empowering individuals to explore new technologies beyond the scope of traditional endeavors.

The PDCs embody our mission by inspiring innovation, fostering global collaboration, and advancing science through the creation by bringing people together to invest in shared interests and aspirations, these spaces cultivate an environment rich with creativity and innovation, driving progress and discovery in diverse fields.

Similar to Maker Nexus & City Sponsored Spaces

Differentiators Co-Op Funding Specialized tools & equipment Training Workshops & Mentorship Programs Local

ED2

NASA INSTITUTE OF TECHNOLOGY (NIT) The NASA Institute of Technology (NIT) is an innovative education and career pathway dedicated to equipping individuals with trade skills in the field of science.

Recognizing that science encompasses more than just research and development, NIT provides accessible training for individuals seeking to enter the engineering field and execute scientific ideas effectively.

The NASA Institute of Technology (NIT) embodies our mission of inspiring innovation, accelerating science, and promoting global collaboration by providing a supportive environment for individuals to enhance their science skills and pursue career opportunities in engineering, NIT empowers learners to contribute to the advancement of science and technology.

Similar to ITT Tech & Full-Sail University

Differentiators Unlike ITT Tech, our academy is backed by the best space agency in the world NASA. Our student will have access to cutting-edge tools.

Brand Connection: ENV1, ENV2, ED1

A look at the front of one of the institute locations.

SER2

GIS AND TERRAIN ANALYSIS SER2 offers a comprehensive GIS and Terrain Analysis service tailored for farming, conservation, and restoration efforts.

Our service provides high-resolution GIS data, augmented with AI-assisted analysis, accessible to the public. Through crowd-sourcing, we foster a collaborative effort in analyzing areas, facilitating data-driven decision-making for sustainable land management practices.

ER2 embodies our mission by inspiring innovation, accelerating scientific progress, and fostering global collaboration by providing users with access to our advanced GIS capabilities and leveraging crowdsourcing for analysis. We empower communities to make informed decisions for exporation and adventure to remote places.

Similar to GISinc & 1Spatial

Differentiators High Resolution Imaging AI-assisted analysis Public Access & Crowd-sourcing

Information Architecture

A Digital “Fold Line” is the point when you need to scroll to view the rest.

Brand Intro

Brand History

Mission

Timeline

Brand Insporation

Process

Keyword

New Brand Overview

Book links

ID Highlights

List of Deliverables Venn Diagram

Book links

Inspire Innovation

Foster Global Collaboration

Advance Science

List of Deliverables

List of Deliverables

List of Deliverables

Venn Diagram

Venn Diagram

Venn Diagram

Deliverable 1

Deliverable 4

Deliverable 7

Deliverable 2

Deliverable 5

Deliverable 8

Deliverable 3

Deliverable 6

Deliverable 9

BRAND WEBPAGE

http://www.trcdesign.net