ADVERTISING AND MEDIA
ONE AFRICA TELEVISION
NAMIBIA’S MOST EFFECTIVE COMMERCIAL ADVERTISING MEDIUM
The best way to describe One Africa Television is: Namibia’s most popular privately owned commercial TV station. From small beginnings in 2004 with a broadcast footprint covering Windhoek, Rehoboth and Okahandja, One Africa Television has grown to become Namibia’s most popular commercial free-to-air TV station. This rapid growth has been realised through the high level of support from local, regional and international brands, which continue to benefit from the innovative and dynamic marketing platform offered by One Africa Television.
VIEWER POPULARITY Based on available census figures and the current broadcast footprint, One Africa Television provides access to more than 90% of television viewers in Namibia. One Africa Television is available on DSTV channel 284, and is also available on the GoTV bouquet for viewers in Windhoek, Swakopmund/Walvis Bay, Rundu, and Ondangwa/Oshakati. Viewers can also tune in nationally to One Africa Television via the National DTT/NBC set-top box.
PROGRAMMING Besides growing in reach and viewer numbers, the station has also grown in terms of its popular broadcast offering. Leading entertainment, reality and talk shows are obtained from across the world, based on their popularity. Ongoing soap operas ensure repeat viewers, particularly in the highly influential female market. One Africa is also the only television station in Namibia to air the very popular South African-produced Afrikaans soap, 7de Laan. Acknowledging the need for high quality local content, One Africa has established two fully equipped production studios, a fully equipped multicamera outside broadcast unit, and one of the most advanced post-production facilities in the country. Local productions prove that local content combined with proven international formats and excellent production values are feasible. Current local programmes cover areas of news/actuality and Namibian music.
ONE AFRICA M. Cosburn +264 61 289 1500 madryn@oneafrica.tv www.oneafrica.tv
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